Beverly Hills Wellness & Aesthetics

Beverly Hills Wellness & Aesthetics (BHWAA) brings a brand born in Beverly Hills, California to Dubai. Founded by Deborah Alessi, it opened in Dubai in 2021 at FIVE Palm Jumeirah and has since added a clinic at the Waldorf Astoria Dubai Palm Jumeirah (Zawya). It offers plastic surgery, aesthetic treatments and wellness therapies, and looks after international patients as well as Dubai residents.

BHWAA offers a long menu of treatments: Korean glass skin facials, weight loss procedures, plastic surgery and many more. Each has its own audience, its own price point and its own reasons people hesitate. The clinic needed a steady flow of enquiries for all of them, and a way to turn those enquiries into booked appointments.

Castle took on Google Ads, Meta ads and email marketing, and rebuilt the clinic’s website.

In the UAE, almost everyone is on social media. DataReportal counted 11.3 million active social media user identities in January 2025, equivalent to 100% of the population (DataReportal). And when people in Dubai want to talk to a business, they message it.

So Castle built the system around that. Most leads come through Meta lead ads, where someone can request a consultation in a couple of taps without leaving Instagram or Facebook. Each lead goes straight to BHWAA’s clinical team, who message the client on WhatsApp to answer questions and book the appointment.

It’s quicker than a phone call and less formal than an email. The client gets a real person who knows the treatment, in the app they use all day anyway. More on how we use messaging is on our WhatsApp page.

Someone interested in Korean glass skin is not the same person as someone considering a tummy tuck. Castle ran campaigns for each treatment area, with messages written for the people interested in it. That kept the ads specific and meant the clinical team knew exactly what each person was asking about before they replied.

Google Ads covered the people already searching for a treatment in Dubai, and email marketing kept in touch with people who enquired but weren’t ready to book yet. Cosmetic decisions can take months, and a well-timed email often brings someone back when they are ready.

The rebuilt website does what a five-star clinic needs it to do: look the part, explain each treatment clearly and make enquiring easy. For a business whose clinics sit inside luxury hotels, a dated website would undo everything the ads achieve. More on this side of our work is on our web design page.

The campaigns generate more than 700 leads a month, and 17% of them go on to book an appointment. That’s roughly 120 booked appointments every month.

Between 2024 and 2026 the business grew its revenue by 87% and opened two more locations. More on our work with clinics is on our healthcare marketing page.

• Let people enquire where they scroll. Meta lead ads remove the step of visiting a website.
• Reply in the app your clients use. In Dubai, that’s WhatsApp.
• Put clinicians on the follow-up. People booking treatments want answers from someone who knows.
• Give every treatment its own campaign. Specific messages attract specific patients.
• Track bookings, not just leads. The 17% booking rate is the number that pays the bills.

More than 700 leads a month, mostly through Meta lead ads, with 17% going on to book an appointment.

Because that’s how people in Dubai talk to businesses. BHWAA’s clinical team messages each lead on WhatsApp, which is quicker than a call and lets the client ask questions in their own time.

Korean glass skin, weight loss procedures, plastic surgery and many of the clinic’s other services, each with its own campaign.

Revenue grew by 87% between 2024 and 2026, and BHWAA opened two more locations.