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What we’re working out in public.

Search, paid media and ecommerce are moving faster than the playbooks. These are the notes we write for clients first — what actually shifted, what quietly stopped working, and what we’d do about it on Monday.

215 articles 14 categories Latest 25 Sep 2026

GEO · 25 min read

The complete guide to ChatGPT ads (2026)

Learn everything you need to know about ChatGPT ads, how they came to be, how they work & why you need to start advertising on ChatGPT now.

Read the guide →
geo seo agency liverpool GEO · 8 min read

GEO and SEO in 2026: how search really works now, and why most brands are already behind

24 Jan 2026 Woman holding a tablet by an office window at dusk, with a search bar on one side linked to AI chat answers on the other, and a city skyline behind AI Search · 31 min read

The Complete Guide to AI SEO & GEO

25 Sep 2026
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Showing 36 of 215

Man reading a tablet at a desk in an open-plan office, with a notebook and coffee beside him AI Search · 8 min read

Best GEO Agencies in the UK: Seven Agencies to Consider

25 Sep 2026 Hands holding a phone showing an AI chat, with a glowing globe and message bubbles above it AI Search · 8 min read

GEO Explained: The Business Guide to Generative Engine Optimisation

25 Sep 2026 Two colleagues in a meeting room reviewing charts on a large wall screen AI Search · 6 min read

AI SEO Services: What Should an Agency Actually Deliver?

25 Sep 2026 Woman at a desk using a laptop, with an AI chat panel and message bubbles shown above the screen AI Search · 7 min read

What Is AI SEO? The Complete Guide for Businesses

25 Sep 2026 A laptop showing a page of search results beside a phone showing an AI chatbot answer AI Search · 6 min read

AI SEO vs Traditional SEO: What Does Your Business Need?

25 Sep 2026 Professional using a smartphone voice assistant alongside a laptop in a modern office, showcasing AI-powered voice commands and workplace productivity technology. GEO · 7 min read

The Top 10 GEO, AEO & AI SEO Agencies in the UK

1 Sep 2026 User accessing an AI assistant on a smartphone while outdoors, demonstrating mobile artificial intelligence technology for communication and productivity. GEO · 8 min read

ChatGPT Business Ranking Requires These 10 Essential Tactics

26 Aug 2026 Person using an AI chatbot app on a smartphone, interacting with an artificial intelligence assistant for mobile communication and productivity tasks. Uncategorised · 6 min read

Answer Engine Optimisation Explained: How to Get Cited by AI Assistants

25 Aug 2026 User interacting with an AI chatbot on a smartphone alongside a laptop, reviewing AI-generated information and productivity suggestions across multiple devices. GEO · 6 min read

AEO, GEO and AI SEO: The 2026 Glossary of AI Search Terminology

18 Aug 2026 User interacting with an AI chatbot and voice assistant on a smartphone in front of a computer workstation, demonstrating artificial intelligence technology in a work environment GEO · 6 min read

What Is AI Search Optimisation? A Practical Guide for UK Businesses

13 Aug 2026 User engaging with an AI chatbot on a laptop, entering a prompt into a generative AI assistant for instant responses and support. GEO · 5 min read

Generative Engine Optimisation vs Traditional SEO: What Actually Changed in 2026

10 Aug 2026 AI chat prompt. Artificial intelligence and digital technology. Man using chatbot with laptop at work. Creative content. Generate text or image. Command input on website. Bot assistant conversation. Uncategorised · 6 min read

SEO vs GEO: Which One Does Your Business Actually Need?

5 Aug 2026 marketing agency uk GEO · 11 min read

Why Most SEO Strategies Are Quietly Failing in 2026 (And What to Do Instead)

3 Apr 2026 Paid social media advertising agency Marketing · 5 min read

Why paid advertising is no longer optional in 2026, and what brands are getting wrong

24 Mar 2026 GEO Agency UK GEO · 6 min read

GEO: why generative engine optimisation is the future of digital marketing, and how brands need to adapt now

18 Mar 2026 manchester digital marketing agency Uncategorised · 7 min read

Why Manchester has become one of the most important cities for UK business growth

6 Mar 2026 10 signs your digital strategy is outdated. Learn how UK businesses can identify weaknesses in SEO, paid media and content strategy, and refocus on sustainable digital growth. Uncategorised · 4 min read

10 signs your digital strategy is outdated

26 Feb 2026 digital marketing agency uk Marketing · 4 min read

Why digital marketing feels harder than it used to, and what still works

23 Feb 2026 paid social media agency uk Social · 4 min read

Paid media in 2026, how Google, social, and ecommerce advertising actually work together

19 Feb 2026 digital marketing agency UK Marketing · 5 min read

Why your website is holding back your digital marketing, even if traffic looks fine

16 Feb 2026 ecommerce agency uk Uncategorised · 5 min read

Ecommerce marketing in 2026, why traffic alone no longer converts

12 Feb 2026 SEO agency UK Uncategorised · 6 min read

GEO explained, how brands actually show up in AI search results in 2026

9 Feb 2026 Castle digital marketing agency GEO · 5 min read

SEO in 2026, what still works, what no longer does, and how search has really changed

5 Feb 2026 digital marketing agency uk Marketing · 4 min read

Choosing a digital marketing agency in the UK, why location still matters more than people admit

3 Feb 2026 Digital Agency UK Marketing · 4 min read

How to choose a digital marketing agency in the UK, and what to avoid

2 Feb 2026 Digital marketing agency UK Marketing · 6 min read

How digital marketing actually works in 2026, and why most businesses are still using outdated strategies

2 Feb 2026 Google Ads Agency UK LIVERPOOL PPC · 6 min read

How Google Ads actually work in 2026, and why most accounts are quietly wasting money

29 Jan 2026 Why your marketing stopped working in 2026, and what actually fixes it Marketing · 6 min read

Why your marketing stopped working in 2026 (and what actually fixes it)

28 Jan 2026 Liverpool Marketing Agency Marketing · 5 min read

Why Liverpool Has Become One of the UK’s Smartest Cities for Digital Marketing

26 Jan 2026 GEO PAID SOCIAL MEDIA ADVERTISING CASTLE AGENCY GEO · 4 min read

Why paid ads and GEO now work as one system, not two strategies

18 Jan 2026 Digital marketing agency liverpool Uncategorised · 6 min read

What businesses actually mean when they search for a marketing agency in 2026

15 Jan 2026 Two business people shaking hands behind a laptop displaying marketing analytics dashboards Uncategorised · 5 min read

How do I find a trustworthy full-service marketing agency?

12 Jan 2026 marketing agency uk Marketing · 4 min read

Marketing agency UK, what businesses should actually look for in 2026

9 Jan 2026 Paid social media Social · 8 min read

How paid social media advertising works in 2026

6 Jan 2026 Marketing agency Liverpool Marketing · 8 min read

Why the fragmented agency model is quietly breaking down in 2026

2 Jan 2026 SEO PPC Agency. Marketing · 3 min read

January strategy: what brands should actually focus on when the noise dies down

28 Dec 2025

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