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Search, paid media and ecommerce are moving faster than the playbooks. These are the notes we write for clients first — what actually shifted, what quietly stopped working, and what we’d do about it on Monday.

73 articles 1 categories Latest 1 Sep 2026
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Person using an AI chatbot app on a smartphone, interacting with an artificial intelligence assistant for mobile communication and productivity tasks. Uncategorised · 6 min read

Answer Engine Optimisation Explained: How to Get Cited by AI Assistants

25 Aug 2026 User interacting with an AI chatbot and voice assistant on a smartphone in front of a computer workstation, demonstrating artificial intelligence technology in a work environment GEO · 6 min read

What Is AI Search Optimisation? A Practical Guide for UK Businesses

13 Aug 2026 AI chat prompt. Artificial intelligence and digital technology. Man using chatbot with laptop at work. Creative content. Generate text or image. Command input on website. Bot assistant conversation. Uncategorised · 6 min read

SEO vs GEO: Which One Does Your Business Actually Need?

5 Aug 2026 Businessman using ChatGPT digital ai chatbot, on smartphone. A.I., system artificial intelligence on virtual screen. GEO · 25 min read

The complete guide to ChatGPT ads (2026)

21 Jul 2026 Google Ads Agency UK LIVERPOOL PPC · 6 min read

How Google Ads actually work in 2026, and why most accounts are quietly wasting money

29 Jan 2026 geo seo agency liverpool GEO · 8 min read

GEO and SEO in 2026: how search really works now, and why most brands are already behind

24 Jan 2026 Paid social media Social · 8 min read

How paid social media advertising works in 2026

6 Jan 2026 Castle Shopify Agency Web · 6 min read

The future of eCommerce marketing in 2025 and beyond

23 Oct 2025 An image of a keyboard with a red key that says 'Pay Per Click' in white writing. Attached to the key is a red and white megaphone. Featured · 14 min read

PPC for ecommerce: the ultimate guide

17 Sep 2024 Graphic of a mobile phone on a green background with pop out ad posts hovering over and around it and a megaphone in front of it. Marketing · 14 min read

Are Facebook ads worth it for my business?

20 Aug 2024 An image of a person in a red jumper sat behind a desk with a laptop and tablet in front of them. They're typing on the tablet with a white stylus and hovering above the laptop and tablet are graphics symbolising ads and digital marketing. Marketing · 12 min read

5 reasons you need a Google Ads agency to run Google Ads for your business

30 Jul 2024 An AI-generated image of 6 red flags lined up on a laptop warning someone of danger - a concept image photo Marketing · 18 min read

11 red flags to look out for when hiring a marketing agency

29 May 2024 Adobe AI Firefly Image of 3 robots fighting each other in a boxing ring, vibrant color Marketing · 26 min read

Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?

24 May 2023 Swan Alexa smart kettle with digital display beside an Amazon Echo Dot on a kitchen worktop Featured · 2 min read

Castle International help Swan to launch the world’s first Alexa kettle

21 Mar 2023 Pop-art illustration of a worried robot surrounded by question marks Featured · 17 min read

ChatGPT is making your job obsolete – or is it?

10 Feb 2023 Glowing digital Mona Lisa with a cursor, representing NFT artwork Featured · 25 min read

Everything you need to know about NFTs

20 Jan 2023 Vaporwave scene of a virtual world with palm trees, pools and a pink sky Featured · 48 min read

Marketing in the metaverse: A comprehensive guide

15 Nov 2022 World map formed from ice floating in a deep blue ocean Featured · 20 min read

The next generation of globalisation: can we protect profit and the planet?

31 Oct 2022 Digital art of a lone figure in a deserted futuristic city Featured · 30 min read

Automating creativity: Will AI replace artists?

20 Oct 2022 Tired school pupils resting their heads on classroom desks Featured · 5 min read

Protecting young people’s mental health in the pandemic and beyond

10 Oct 2022 Illustration of a computer screen surrounded by accessibility icons for sight, hearing, speech and cognition Featured · 17 min read

Closing the digital divide: How marketers can drive inclusion

5 Sep 2022 Image of Google building with rainbow Google sign Featured · 18 min read

Socially Responsible Marketing: Catalyst for Change or Capitalist Con?

12 Aug 2022 TikTok app icon on a smartphone home screen next to Instagram Featured · 9 min read

TikTok 101 – How marketers can harness the power of TikTok

8 Jun 2022 Influencer filmed on a smartphone gimbal surrounded by floating like and love reactions Featured · 20 min read

Influencers are spearheading the mental health revolution

13 May 2022 Twitter logo on a smartphone with Elon Musk pictured on a screen behind News · 3 min read

Elon Musk is buying Twitter – so what happens next?

28 Apr 2022 Climate protest placard reading 'The climate is changing, so should we, #ActNow' Featured · 12 min read

Can digital marketing confront its carbon footprint?

22 Apr 2022 Illustration of a woman pushing a shopping trolley filled with a house, lightbulb and coins, symbolising living costs Uncategorised · 13 min read

Leading with purpose: How brands can navigate the cost of living crisis

4 Apr 2022 Marketing team brainstorming around a colourful hand-drawn social communication mind map Marketing · 6 min read

A Marketer’s Guide to April Fool’s Day Campaigns

31 Mar 2022 international women's day banner with break the bias hashtag Featured · 12 min read

International Women’s Day 2022: #BreakTheBias

8 Mar 2022 An influencer recording a video on her phone explaining how many followers do you need to be an influencer. Affiliate · 8 min read

How many followers do you need to be an influencer?

28 Oct 2021 A Mac computer with a website open allowing a graphic designer to learn how to make a good design portfolio. Design · 5 min read

How to make a good design portfolio?

26 Oct 2021 A laptop with the Google search engine open to show what a meta description is to explain what duplicate meta descriptions are. SEO · 5 min read

Duplicate Meta Descriptions: How harmful are they?

19 Oct 2021 An hourglass on a wooden table to showcase how long does SEO take to work. SEO · 8 min read

How long does SEO take to work?

15 Oct 2021 Three graphic designers working on a virtual reality project to showcase how is animation used in advertising. Design · 4 min read

How is animation used in advertising?

13 Oct 2021 A social media marketer logging into Facebook to show how to schedule a facebook post. Social · 6 min read

How to schedule a Facebook post

12 Oct 2021 A graphic designer working on their Mac computer, designing multiple logos to grasp an understanding of what is corporate branding. Design · 4 min read

What is corporate branding?

6 Oct 2021 A person taking a photo showcasing how to take good instagram photos Social · 6 min read

How to take good Instagram photos?

30 Sep 2021 A graphic designer working on a brand to figure out what is product branding. Design · 8 min read

What is product branding?

28 Sep 2021 A made up cardboard sign saying no business on a dead planet to showcase environmental marketing. Marketing · 23 min read

Environmental marketing: The possibilities and pitfalls of turning your brand green

8 Sep 2021 A screenshot of the Google AdWords website to show what are the key success metrics in PPC. PPC · 3 min read

What are the key success metrics for PPC?

22 Aug 2021 A person working on Adobe Photoshop showing how to increase the resolution of an image. Design · 3 min read

How to increase the resolution of an image

20 Aug 2021 A person filming a video showing how to monetise instagram Affiliate · 4 min read

How to monetise Instagram

19 Aug 2021 How to change the page name on facebook Social · 3 min read

How to change the page name on Facebook

12 Aug 2021 How to increase resolution of an image without photoshop. Design · 3 min read

How to increase the resolution of an image without Photoshop

10 Aug 2021 The Instagram website displayed on a computer and iPhone, showing people how to add multiple images to an instagram story. Social · 3 min read

How to Add Multiple Photos to an Instagram Story

5 Aug 2021 A screenshot of the Google Analytics interface showing how to track seo. SEO · 10 min read

How to track SEO

1 Aug 2021 An iPhone with the instagram app open showing the best instagram accounts to follow on a bed of instagram logos. Social · 4 min read

Who to follow on Instagram: An insight into the best Instagram accounts

30 Jul 2021 The Photoshop application used to show how to make an animation in photoshop. Design · 3 min read

How to make an animation in Photoshop

28 Jul 2021 A behind the scenes shot of an influencer recording a video for an affiliate marketing team. Affiliate · 6 min read

Getting started with affiliate marketing

25 Jul 2021 The Google Ads interface that explains to people what is quality score in Google AdWords. PPC · 4 min read

What is Quality Score in Google Ads?

23 Jul 2021 A variety of people on their mobile phones using social media apps and liking, sharing and commenting on various posts. Social · 5 min read

How to grow your Instagram account

21 Jul 2021 A wooden table with a cup of coffee and a saucer next to a piece of paper showing that SERP stands for; serch engine results page. SEO · 9 min read

What are the different SERP features?

18 Jul 2021 An influencer on their iPhone preparing to record a video to promote a product. Affiliate · 6 min read

How to find influencers for affiliate marketing

15 Jul 2021 The final piece of a jigsaw being fitted with the words "registered trademark". Design · 3 min read

How to trademark a logo in the UK

14 Jul 2021 Back view of female employee on a video call with multiple colleagues on a modern laptop at home News · 10 min read

The mental health impact of remote working

12 Jul 2021 A person's hand working on a Macbook Googling what is Remarketing. PPC · 3 min read

How to set up AdWords remarketing

11 Jul 2021 A bunch of instagram logos overlapping eachother. Social · 4 min read

How to get verified on Instagram

9 Jul 2021 A person in a business suit confused as to what is bounce rate. SEO · 9 min read

What is bounce rate and what does it mean for SEO?

5 Jul 2021 A selection of british pound notes ranging from: £5, £10, £20 Featured · 14 min read

Beware the expensive false promises of bad marketing agencies.

9 Mar 2020 Films every sales person should watch Featured · 4 min read

Five films every sales person should watch

4 Oct 2019 An apple with a measuring tape wrapped around it and red dumbells in the background. Featured · 2 min read

SPOTLIGHT: Factory Supplements

4 Jun 2017 A car mechanic wearing a blue polo while working on fixing the engine to a car. Featured · 3 min read

Spotlight: Trade Garage Equipment

2 Feb 2017 Three people sitting next to each other on a train. Featured · 2 min read

Spotlight: Kingsley Recruitment

2 Feb 2017 Machinery for the DMF banner. Featured · 2 min read

Spotlight: DMF Wakefield

2 Feb 2017 A person holding various pills in their hand with a glass of water too. Featured · 2 min read

Spotlight: Private Label Supplements

2 Feb 2017 A person placing shaving foam on their beard, preparing to shave. Featured · 2 min read

Spotlight: Shave & Subscribe Magento Web Design

2 Feb 2017 Three images of a pharmacy, prescription and health and beauty. Featured · 2 min read

Spotlight: Chemist4U

2 Feb 2017 An Apple computer, an iPad and an iPhone all showing the Bradfor website homepage. Featured · 2 min read

Spotlight: Bradfor

2 Feb 2017 An Apple computer, an iPad and an iPhone all showing the Essential website homepage. Featured · 2 min read

Spotlight: Essential Ormskirk

2 Feb 2017 Website Design Featured · 2 min read

Spotlight: Catalan Wines

2 Feb 2017 A group of bricklayers at work. Featured · 2 min read

Spotlight: Sterling Services

2 Feb 2017 Doctor4U spotlight Featured · 2 min read

Spotlight: Doctor 4 U

1 Feb 2017 Pill supliments in various colours. Featured · 2 min read

Spotlight: Millennium

1 Feb 2017

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