Book an Appointment

Articles

What we’re working out in public.

Search, paid media and ecommerce are moving faster than the playbooks. These are the notes we write for clients first — what actually shifted, what quietly stopped working, and what we’d do about it on Monday.

209 articles 13 categories Latest 1 Sep 2026
Filter

Everything else

Showing 36 of 209

3D render of a digital brain made of connected nodes, representing AI in marketing Marketing · 4 min read

The Future of AI in Digital Marketing: What It Means for Brands in 2026

18 Nov 2025 Digital Marketing Agency Castle Liverpool. Marketing · 6 min read

How data-led decision making transforms your marketing ROI

6 Nov 2025 SEO PPC Agency. PPC · 5 min read

The ROI of eCommerce SEO and paid advertising working together

31 Oct 2025 Digital Marketing Agency Manchester Castle. Marketing · 5 min read

Why your brand needs a full digital marketing partner in 2025

28 Oct 2025 digital marketing agency liverpool castle social media Social · 5 min read

Paid social vs organic: why the smart money is on performance marketing

23 Oct 2025 Castle Shopify Agency Web · 6 min read

The future of eCommerce marketing in 2025 and beyond

23 Oct 2025 The 10 biggest digital marketing mistakes businesses make in 2025 Marketing · 4 min read

The 10 biggest digital marketing mistakes businesses make in 2025 (and how to avoid them)

21 Oct 2025 Digital Marketing Agency Liverpool Marketing · 6 min read

Why a full-service digital marketing agency delivers better results than single-channel solutions

1 Oct 2025 An image of a keyboard with a red key that says 'Pay Per Click' in white writing. Attached to the key is a red and white megaphone. Featured · 14 min read

PPC for ecommerce: the ultimate guide

17 Sep 2024 Graphic of a mobile phone on a green background with pop out ad posts hovering over and around it and a megaphone in front of it. Marketing · 14 min read

Are Facebook ads worth it for my business?

20 Aug 2024 An image of a person in a red jumper sat behind a desk with a laptop and tablet in front of them. They're typing on the tablet with a white stylus and hovering above the laptop and tablet are graphics symbolising ads and digital marketing. Marketing · 12 min read

5 reasons you need a Google Ads agency to run Google Ads for your business

30 Jul 2024 An AI-generated image of 6 red flags lined up on a laptop warning someone of danger - a concept image photo Marketing · 18 min read

11 red flags to look out for when hiring a marketing agency

29 May 2024 Adobe AI Firefly Image of 3 robots fighting each other in a boxing ring, vibrant color Marketing · 26 min read

Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?

24 May 2023 Swan Alexa smart kettle with digital display beside an Amazon Echo Dot on a kitchen worktop Featured · 2 min read

Castle International help Swan to launch the world’s first Alexa kettle

21 Mar 2023 Pop-art illustration of a worried robot surrounded by question marks Featured · 17 min read

ChatGPT is making your job obsolete – or is it?

10 Feb 2023 Glowing digital Mona Lisa with a cursor, representing NFT artwork Featured · 25 min read

Everything you need to know about NFTs

20 Jan 2023 Vaporwave scene of a virtual world with palm trees, pools and a pink sky Featured · 48 min read

Marketing in the metaverse: A comprehensive guide

15 Nov 2022 World map formed from ice floating in a deep blue ocean Featured · 20 min read

The next generation of globalisation: can we protect profit and the planet?

31 Oct 2022 Digital art of a lone figure in a deserted futuristic city Featured · 30 min read

Automating creativity: Will AI replace artists?

20 Oct 2022 Tired school pupils resting their heads on classroom desks Featured · 5 min read

Protecting young people’s mental health in the pandemic and beyond

10 Oct 2022 Illustration of a computer screen surrounded by accessibility icons for sight, hearing, speech and cognition Featured · 17 min read

Closing the digital divide: How marketers can drive inclusion

5 Sep 2022 Image of Google building with rainbow Google sign Featured · 18 min read

Socially Responsible Marketing: Catalyst for Change or Capitalist Con?

12 Aug 2022 Flight centre tourism operator shop front Affiliate · 5 min read

Castle partners with Flight Centre to maximise revenue through affiliate marketing

27 Jun 2022 TikTok app icon on a smartphone home screen next to Instagram Featured · 9 min read

TikTok 101 – How marketers can harness the power of TikTok

8 Jun 2022 Influencer filmed on a smartphone gimbal surrounded by floating like and love reactions Featured · 20 min read

Influencers are spearheading the mental health revolution

13 May 2022 Twitter logo on a smartphone with Elon Musk pictured on a screen behind News · 3 min read

Elon Musk is buying Twitter – so what happens next?

28 Apr 2022 Climate protest placard reading 'The climate is changing, so should we, #ActNow' Featured · 12 min read

Can digital marketing confront its carbon footprint?

22 Apr 2022 Illustration of a woman pushing a shopping trolley filled with a house, lightbulb and coins, symbolising living costs Uncategorised · 13 min read

Leading with purpose: How brands can navigate the cost of living crisis

4 Apr 2022 Marketing team brainstorming around a colourful hand-drawn social communication mind map Marketing · 6 min read

A Marketer’s Guide to April Fool’s Day Campaigns

31 Mar 2022 international women's day banner with break the bias hashtag Featured · 12 min read

International Women’s Day 2022: #BreakTheBias

8 Mar 2022 An influencer recording a video on her phone explaining how many followers do you need to be an influencer. Affiliate · 8 min read

How many followers do you need to be an influencer?

28 Oct 2021 A Mac computer with a website open allowing a graphic designer to learn how to make a good design portfolio. Design · 5 min read

How to make a good design portfolio?

26 Oct 2021 A laptop with the Google search engine open to show what a meta description is to explain what duplicate meta descriptions are. SEO · 5 min read

Duplicate Meta Descriptions: How harmful are they?

19 Oct 2021 An hourglass on a wooden table to showcase how long does SEO take to work. SEO · 8 min read

How long does SEO take to work?

15 Oct 2021 Three graphic designers working on a virtual reality project to showcase how is animation used in advertising. Design · 4 min read

How is animation used in advertising?

13 Oct 2021 A social media marketer logging into Facebook to show how to schedule a facebook post. Social · 6 min read

How to schedule a Facebook post

12 Oct 2021

No newsletter theatre

The version with your numbers in it.

Every article here started as a call with a client. If one of them describes your account, we’ll walk through yours the same way — no deck, no retainer talk until it’s worth having.

Book an appointment