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What we’re working out in public.

Search, paid media and ecommerce are moving faster than the playbooks. These are the notes we write for clients first — what actually shifted, what quietly stopped working, and what we’d do about it on Monday.

215 articles 14 categories Latest 25 Sep 2026
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An influencer recording a video on her phone explaining how many followers do you need to be an influencer. Affiliate · 8 min read

How many followers do you need to be an influencer?

28 Oct 2021 A Mac computer with a website open allowing a graphic designer to learn how to make a good design portfolio. Design · 5 min read

How to make a good design portfolio?

26 Oct 2021 A laptop with the Google search engine open to show what a meta description is to explain what duplicate meta descriptions are. SEO · 5 min read

Duplicate Meta Descriptions: How harmful are they?

19 Oct 2021 An hourglass on a wooden table to showcase how long does SEO take to work. SEO · 8 min read

How long does SEO take to work?

15 Oct 2021 Three graphic designers working on a virtual reality project to showcase how is animation used in advertising. Design · 4 min read

How is animation used in advertising?

13 Oct 2021 A social media marketer logging into Facebook to show how to schedule a facebook post. Social · 6 min read

How to schedule a Facebook post

12 Oct 2021 A graphic designer working on their Mac computer, designing multiple logos to grasp an understanding of what is corporate branding. Design · 4 min read

What is corporate branding?

6 Oct 2021 A person taking a photo showcasing how to take good instagram photos Social · 6 min read

How to take good Instagram photos?

30 Sep 2021 A graphic designer working on a brand to figure out what is product branding. Design · 8 min read

What is product branding?

28 Sep 2021 A made up cardboard sign saying no business on a dead planet to showcase environmental marketing. Marketing · 23 min read

Environmental marketing: The possibilities and pitfalls of turning your brand green

8 Sep 2021 A screenshot of the Google AdWords website to show what are the key success metrics in PPC. PPC · 3 min read

What are the key success metrics for PPC?

22 Aug 2021 A person working on Adobe Photoshop showing how to increase the resolution of an image. Design · 3 min read

How to increase the resolution of an image

20 Aug 2021 A person filming a video showing how to monetise instagram Affiliate · 4 min read

How to monetise Instagram

19 Aug 2021 How to change the page name on facebook Social · 3 min read

How to change the page name on Facebook

12 Aug 2021 How to increase resolution of an image without photoshop. Design · 3 min read

How to increase the resolution of an image without Photoshop

10 Aug 2021 The Instagram website displayed on a computer and iPhone, showing people how to add multiple images to an instagram story. Social · 3 min read

How to Add Multiple Photos to an Instagram Story

5 Aug 2021 A screenshot of the Google Analytics interface showing how to track seo. SEO · 10 min read

How to track SEO

1 Aug 2021 An iPhone with the instagram app open showing the best instagram accounts to follow on a bed of instagram logos. Social · 4 min read

Who to follow on Instagram: An insight into the best Instagram accounts

30 Jul 2021 The Photoshop application used to show how to make an animation in photoshop. Design · 3 min read

How to make an animation in Photoshop

28 Jul 2021 A behind the scenes shot of an influencer recording a video for an affiliate marketing team. Affiliate · 6 min read

Getting started with affiliate marketing

25 Jul 2021 The Google Ads interface that explains to people what is quality score in Google AdWords. PPC · 4 min read

What is Quality Score in Google Ads?

23 Jul 2021 A variety of people on their mobile phones using social media apps and liking, sharing and commenting on various posts. Social · 5 min read

How to grow your Instagram account

21 Jul 2021 A wooden table with a cup of coffee and a saucer next to a piece of paper showing that SERP stands for; serch engine results page. SEO · 9 min read

What are the different SERP features?

18 Jul 2021 An influencer on their iPhone preparing to record a video to promote a product. Affiliate · 6 min read

How to find influencers for affiliate marketing

15 Jul 2021 The final piece of a jigsaw being fitted with the words "registered trademark". Design · 3 min read

How to trademark a logo in the UK

14 Jul 2021 Back view of female employee on a video call with multiple colleagues on a modern laptop at home News · 10 min read

The mental health impact of remote working

12 Jul 2021 A person's hand working on a Macbook Googling what is Remarketing. PPC · 3 min read

How to set up AdWords remarketing

11 Jul 2021 A bunch of instagram logos overlapping eachother. Social · 4 min read

How to get verified on Instagram

9 Jul 2021 A person in a business suit confused as to what is bounce rate. SEO · 9 min read

What is bounce rate and what does it mean for SEO?

5 Jul 2021 A landscape image of the PR Manager, Ella Whitby and the Asisstant Project Manager, Finbarr Quinn. News · 6 min read

Our rebrand story: How we became Castle

21 Jun 2021 A various selection of Football crests displayed over a red cloud. The various clubs are those who were planning on joining The Super League, these being: Tottenham Hotspur, Real Madrid, Manchester United, Manchester City, Barcelona, Juventus, Liverpool, AC Milan, Chelsea, Arsenal, Athletico Madrid and Inter Milan. News · 10 min read

The European Super League: could no one predict the backlash?

30 Apr 2021 A selection of chocolate catapillars, all of which vary in size. Social · 3 min read

Colin vs. Cuthbert: social media management at its finest

20 Apr 2021 An iPhone with the Tick Tok app launching with the Tik Tok logo displayed as the loading screen. Social · 3 min read

Viral TikTok: Little Moons and TikTok Marketing

26 Mar 2021 A colour polaroid image of Georgina Currall, Director of Castle laid on top of a green background next to the quote 'I can be a mother and a business woman". News · 11 min read

Georgina Currall: ‘I can be a mother and a businesswoman’

10 Mar 2021 Castle's international women's day 2021 graphic, drawing of women holding #choose to challenge banner Events · 11 min read

International Women’s Day 2021: Female managers

8 Mar 2021 Photograph of a dark blue background with a woman on her laptop with the words "digital marketing" written beside her News · 5 min read

Meet our digital marketing apprentices!

12 Feb 2021

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