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What we’re working out in public.

Search, paid media and ecommerce are moving faster than the playbooks. These are the notes we write for clients first — what actually shifted, what quietly stopped working, and what we’d do about it on Monday.

215 articles 14 categories Latest 25 Sep 2026
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Year of the Ox red banner Events · 5 min read

Happy Chinese New Year 2021- Year of the Ox

12 Feb 2021 White smart phone on a wooden table emitting holographic image of social media related icons News · 6 min read

Meet our social media, social ads and creative content apprentices!

11 Feb 2021 Businessman typing on his laptop in a modern office with social media icons emitting from the screen News · 2 min read

Meet our content marketing apprentices!

10 Feb 2021 Birdseye photograph of an email apprentice sat at a wooden desk with his laptop and notebook with email icons overlaid on the image News · 4 min read

Meet our email, web admin and SEO Castle apprentices!

9 Feb 2021 Vector illustration of a woman leaning against a mobile phone with a speaker phone promoting something to a chain of followers News · 4 min read

Meet our affiliate marketing apprentices!

8 Feb 2021 Build the future apprentices logo Events · 2 min read

National Apprenticeship Week: Meet Castle’s Apprentices!

8 Feb 2021 Blue monday Events · 6 min read

How To Beat The Blue Monday Blues

18 Jan 2021 Design graphic with a team of designers working in background Design · 5 min read

Top 5 Innovative Design Trends For 2021

7 Jan 2021 How does Marketing persuade customers? News · 5 min read

Persuasion Marketing: How Do Marketers Persuade Customers?

14 Dec 2020 Top tips for festive social media marketing Social · 8 min read

Top 10 tips for a great christmas social media campaign

25 Nov 2020 Red and white wrapped christmas gift underneath a christmas tree with beautiful lights Video · 7 min read

The Best Christmas Adverts of 2020

20 Nov 2020 10 ways to get more google reviews for your business News · 7 min read

10 ways to get more Google Reviews for your business

16 Nov 2020 affiliate marketing Affiliate · 2 min read

How to become a successful affiliate in a fast-growing market

13 Nov 2020 Stevenage Challenge News · 6 min read

Genius marketing campaign by Burger King the ‘Stevenage Challenge’ makes Stevenage FC world-famous

2 Oct 2020 digital marketing campaign fail News · 11 min read

Top 10 signs you need to overhaul your digital marketing strategy

14 Aug 2020 affiliate marketing Affiliate · 7 min read

Why should your business use affiliate marketing to grow your brand?

10 Aug 2020 premier league rebranding Design · 7 min read

Great Rebranding Examples

22 Jul 2020 graphic letters seo keywords SEO · 6 min read

SEO Keywords – which keywords should you target and why?

22 Jul 2020 advantages disadvantages of facebook marketing News · 7 min read

Advantages and disadvantages of Facebook marketing

14 Jul 2020 2020 design trends Design · 6 min read

Graphic Design Trends 2020: how have they changed throughout the year?

1 Jul 2020 Miniature red shopping bag with a trolley icon resting on a smartphone and laptop keyboard SEO · 5 min read

5 ways to audit SEO on your eCommerce website

30 Jun 2020 branding logo design Design · 6 min read

Why investing in a professionally designed logo is important

24 Jun 2020 Notepad with content marketing, blogs, photos and video written on it beside tea and charts News · 4 min read

Why content marketing is vital during a crisis

9 Jun 2020 branding in marketing News · 6 min read

Branding in Marketing

1 Jun 2020 importance of seo SEO · 4 min read

The importance of SEO

28 May 2020 google search engine results SEO · 5 min read

How to get your website to the top of Google

1 May 2020 website design marketing Web · 8 min read

How to create a website design brief

30 Apr 2020 business development News · 4 min read

Why should you outsource your new business development?

24 Apr 2020 business to business News · 3 min read

How will 2020 reshape and influence the B2B market?

23 Apr 2020 A pink background with white QA text Web · 7 min read

Website quality assurance – How to QA a website

23 Apr 2020 proofreading SEO · 7 min read

The ultimate guide to proofreading

14 Apr 2020 lead generation News · 9 min read

How B2B businesses can successfully grow their sales with effective lead generation

3 Apr 2020 A selection of british pound notes ranging from: £5, £10, £20 Featured · 14 min read

Beware the expensive false promises of bad marketing agencies.

9 Mar 2020 magento-1-end-of-life News · 3 min read

Support For Business With Magento 1 Ends in 4 Months

24 Jan 2020 Films every sales person should watch Featured · 4 min read

Five films every sales person should watch

4 Oct 2019 sales presentation News · 7 min read

8 quick sales presentation tips

9 Sep 2019

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Every article here started as a call with a client. If one of them describes your account, we’ll walk through yours the same way — no deck, no retainer talk until it’s worth having.

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