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Author Archives: admin-alt

SEO

How to get your website to the top of Google

With websites, the main goal is to attract the correct traffic to your website. By ranking highly on search engine results pages, like Google. Getting to the top of Google requires a lot of time and effort, especially without the use of Google Ads. It won’t just happen overnight. Getting…

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SEO

The ultimate guide to proofreading

Proofreading isn’t the most exciting task, and it can be incredibly time consuming, but it is, unfortunately, absolutely necessary. It can be easy to push proofreading tasks to the bottom of the to-do list and keep telling yourself you’ll do it later or tomorrow, or Monday but the longer you…

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News

How B2B businesses can successfully grow their sales with effective lead generation

The world of business is a competitive place, only the best succeed. If you don’t effectively grow your business, you will eventually die out. Many small and medium-sized businesses, after their initial period of growth, tend to become stagnant and no longer generate leads. After a while, they lose customers,…

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SEO

How to Optimise your Landing Pages

Landing pages can be a great marketing tool – if they’re being optimised correctly, that is. It can be a time-consuming process, but if you stick at it you should see results. Here are just a few things you should consider with your landing pages to get the most…

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SEO

Tricks to Help Lower your Bounce Rate

If you’re struggling to push traffic to your website, grow more leads, or get more clients, it may be that your ‘bounce rate’ is too high, meaning, site visitors and clients who go to your landing page ‘bounce off’, before you can convert them.

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SEO

8 Reasons Why SEO is Important

The power of SEO can be harnessed to increase the quality of your website content and making it more user friendly, easy to navigate and quicker in loading.

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SEO

5 ways to use Google Analytics to maximize SEO

Google Analytics is basically a free web analytics service provided by Google. The service is available for Google account users. Other than that you can make an account on Google Analytics to avail the service alone.

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Featured

Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?

Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.

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Featured

Castle International help Swan to launch the world’s first Alexa kettle

Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The…

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Featured

ChatGPT is making your job obsolete – or is it?

By this point, you’ll probably have heard quite a lot about ChatGPT. Since its launch in November last year, OpenAI’s new AI chatbot has been the focus of breathless news coverage and wild social media speculation about how it’s going to change, well, everything. ChatGPT, you see, isn’t just…

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