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Author Archives: Ash

Affiliate

How many followers do you need to be an influencer?

In our latest post, the Affiliate Manager for Castle, Danielle Hulligan explains how many followers do you need to be an influencer whilst also giving an insight into affiliate marketing as a whole. Influencers have grown massively over the years. This can be due to the number of…

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Affiliate

How to monetise Instagram

In our latest post, Castle’s Head of Affiliates, Ash Bage discusses a misunderstood concept when it comes to affiliate marketing on Instagram – how to monetise Instagram. Affiliate marketing is a commonly misunderstood tool for marketing agencies. If done right, it can generate a lot of revenue for…

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Affiliate

Getting started with affiliate marketing

In an ever-growing and increasingly competitive digital environment, affiliate marketing is an extremely important tool to help you reach the widest possible audience – and with a minimum of risk. In this post, our Head of Affiliate Ash Bage explains how to get started with affiliate marketing, an important but often misunderstood digital marketing strategy.

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Affiliate

How to find influencers for affiliate marketing

Affiliate marketing is a great way for brands to increase their reach and speak to an extremely broad audience. It enables you to use a diverse range of publishers to promote your brand, especially on social media. In this post, our Head of Affiliate Ash Bage discusses the difficult question of how to find influencers for your affiliate marketing campaigns.

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News

Meet our affiliate marketing apprentices!

This week is National Apprenticeship Week, which aims to highlight all the amazing work being done by employers and apprentices across the country. This week, we wanted to take the opportunity to shine a light on our apprentices and all the excellent work they do for us.

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Affiliate

How to become a successful affiliate in a fast-growing market

The affiliate industry is one of the fastest-growing branches of marketing and is highly profitable for both the brand and the affiliate. With the market becoming saturated with influencers and product promotion, why is now the best time to become an affiliate? What is an affiliate? The term ‘affiliate’ itself…

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Affiliate

Why should your business use affiliate marketing to grow your brand?

Your business’s overall success can be dependent on having an effective affiliate marketing program. That being said, 63% of businesses still believe that their biggest challenge is generating leads and traffic to their website. To combat that alarming stat though, 70% of all companies are committed to increasing their lead…

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Affiliate

What is Affiliate Marketing and how does it work?

Affiliate marketing has had a huge impact on the marketing industry.  We come across marketing every day, without even realising it. What is affiliate marketing?  Shopify defines affiliate marketing as an ‘online sales tactic that lets a product owner increase their sales…

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Affiliate

Castle partners with Flight Centre to maximise revenue through affiliate marketing

About Flight Centre Flight Centre is one of the world’s largest and most successful independent travel retailers with over 1,300 stores around the globe. They are long-haul, tailor-made holiday specialists offering travellers unique and incredible travel experiences. Flight Centre offer their customers a truly personalised service.

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Featured

TikTok 101 – How marketers can harness the power of TikTok

In this post, Castle’s Paid Social Account Manager Louis Melia discusses the rise of TikTok & its advertising power.  Still think TikTok is just for dancing? With 17 million active users in the UK, TikTok is growing up, taking a seat with the big players, and upgrading its ad platform…

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Featured

Influencers are spearheading the mental health revolution

In early April, Ogilvy UK announced that they will no longer work with influencers who use photo editing software to retouch their skin or bodies. This bold commitment was tied to a goal that was no less ambitious: “We are talking about reversing 10 years of…

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