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Advantages and disadvantages of Facebook marketing

Facebook marketing is key to extending the online reach of your company. During this blog, we are going to reveal how it works, how to get started, and the advantages and disadvantages of Facebook marketing compared to other techniques. In the competitive social media marketing landscape, Facebook marketing offers an…

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How B2B businesses can successfully grow their sales with effective lead generation

The world of business is a competitive place, only the best succeed. If you don’t effectively grow your business, you will eventually die out. Many small and medium-sized businesses, after their initial period of growth, tend to become stagnant and no longer generate leads. After a while, they lose customers,…

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Influencers are spearheading the mental health revolution

In early April, Ogilvy UK announced that they will no longer work with influencers who use photo editing software to retouch their skin or bodies. This bold commitment was tied to a goal that was no less ambitious: “We are talking about reversing 10 years of…

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Elon Musk is buying Twitter – so what happens next?

Elon Musk’s $44bn purchase of Twitter seemed utterly improbable as recently as early April, but perhaps we shouldn’t be surprised that it has ultimately gone through. After all, Musk is a typical Twitter user – which is to say, unpredictable, irreverent, and prone to picking fights.

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Can digital marketing confront its carbon footprint?

By any available measure, the climate crisis is the most pressing issue facing the world today. On a daily basis, we are confronted by reports of extreme weather, collapsing ice shelves, and unprecedented droughts, all powerful reminders of the troubling course…

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