Dean | Castle | Page 2 of 4

Author Archives: Dean

News

How To Use Facebook Advertising To Get Conversions

With over 2 billion active daily users, it’s no surprise that many businesses are wanting to jump on the bandwagon and get their name out there using Facebook Advertising. It’s a surprisingly simple concept, however with more businesses than ever before using the platform for marketing,…

Read more

News

How Digital Marketing has evolved

Over the past 30 years, digital marketing has had to run to keep up and deal with the boundless leaps in technological advances.

Read more

News

Is your Marketing GDPR Ready?

The deadline for the new GDPR guidelines is set for 25th May 2018. For anyone who thinks that’s far away, it’s less than 100 days.

Read more

News

General Data Protection Regulation: What Europe’s New Privacy Law Means for Email Marketers

Because GDPR will affect every business that uses any personal data from EU citizens it will, therefore, impact upon numerous aspects of email marketing, particularly how marketers pursue, gather, and record consent, so if you’re collecting email addresses or send email to subscribers in the EU, you will have to conform to GDPR—irrespective of where you are located.

Read more

News

Data Protection – what does the GDPR mean for SME’s?

As the General Data Protection Regulation (GDPR) is set to change the foundations of many organisations as they apply the necessary changes to bring themselves in line requisite with the new regulation. 

Read more

News

What Does the General Data Protection Regulation (GDPR) Mean for E-Commerce Businesses?

The GDPR will come into effect in May 2018, but what effect will it have on e-commerce?

Read more

Featured

SPOTLIGHT: Factory Supplements

With over 20 different brands, with a raft of products produced by each brand, Factory Supplements needed an e-commerce solution that would allow customers to search by both brand and product, with a user interface that was both quick and easy to use.

Read more

Featured

Spotlight: Trade Garage Equipment

As part of our marketing consultancy retainer, we were asked to develop a strong sales strategy for Trade Garage Equipment. We believed that arming the 65 sales reps across the UK with the correct ...

Read more

Featured

Spotlight: Chemist4U

Chemist4U is an online pharmaceutical provider that sells thousands of products to their clients across the country ...

Read more

Book an Appointment

Featured

Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?

Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.

Read more

Featured

Castle International help Swan to launch the world’s first Alexa kettle

Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The…

Read more

Featured

ChatGPT is making your job obsolete – or is it?

By this point, you’ll probably have heard quite a lot about ChatGPT. Since its launch in November last year, OpenAI’s new AI chatbot has been the focus of breathless news coverage and wild social media speculation about how it’s going to change, well, everything. ChatGPT, you see, isn’t just…

Read more