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Author Archives: James

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TikTok 101 – How marketers can harness the power of TikTok

In this post, Castle’s Paid Social Account Manager Louis Melia discusses the rise of TikTok & its advertising power.  Still think TikTok is just for dancing? With 17 million active users in the UK, TikTok is growing up, taking a seat with the big players, and upgrading its ad platform…

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Featured

Influencers are spearheading the mental health revolution

In early April, Ogilvy UK announced that they will no longer work with influencers who use photo editing software to retouch their skin or bodies. This bold commitment was tied to a goal that was no less ambitious: “We are talking about reversing 10 years of…

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Featured

Elon Musk is buying Twitter – so what happens next?

Elon Musk’s $44bn purchase of Twitter seemed utterly improbable as recently as early April, but perhaps we shouldn’t be surprised that it has ultimately gone through. After all, Musk is a typical Twitter user – which is to say, unpredictable, irreverent, and prone to picking fights.

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Featured

Can digital marketing confront its carbon footprint?

By any available measure, the climate crisis is the most pressing issue facing the world today. On a daily basis, we are confronted by reports of extreme weather, collapsing ice shelves, and unprecedented droughts, all powerful reminders of the troubling course…

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Featured

Leading with purpose: How brands can navigate the cost of living crisis

On March 23rd, the Chancellor Rishi Sunak presented his spring statement to the House of Commons. Amidst a barrage of troubling news reports about the impact of rising inflation, all eyes were on Sunak to deliver some much-needed…

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Featured

Environmental marketing: The possibilities and pitfalls of turning your brand green

Environmental issues are increasingly a matter of broad political, social, and cultural concern – and it’s not difficult to see why. It’s virtually impossible to avoid talking about climate change amidst heatwaves, forest fires, extreme flooding and…

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The mental health impact of remote working

As you may have seen from our recent blog post – as well as various reports in the media! – here at Castle we have recently moved into our stunning new office in the historic heart of Liverpool…

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News

Our rebrand story: How we became Castle

As you can no doubt already tell, things are looking a little different around here. We are no longer the same marketing agency you used to know – we are now Castle! This major rebrand is intended to reflect the enormous changes the business has seen since the start of…

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Affiliate

Castle partners with Flight Centre to maximise revenue through affiliate marketing

About Flight Centre Flight Centre is one of the world’s largest and most successful independent travel retailers with over 1,300 stores around the globe. They are long-haul, tailor-made holiday specialists offering travellers unique and incredible travel experiences. Flight Centre offer their customers a truly personalised service.

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Featured

TikTok 101 – How marketers can harness the power of TikTok

In this post, Castle’s Paid Social Account Manager Louis Melia discusses the rise of TikTok & its advertising power.  Still think TikTok is just for dancing? With 17 million active users in the UK, TikTok is growing up, taking a seat with the big players, and upgrading its ad platform…

Read more

Featured

Influencers are spearheading the mental health revolution

In early April, Ogilvy UK announced that they will no longer work with influencers who use photo editing software to retouch their skin or bodies. This bold commitment was tied to a goal that was no less ambitious: “We are talking about reversing 10 years of…

Read more