Matt | Castle

Author Archives: Matt

News

Meet our email, web admin and SEO Castle apprentices!

This week is National Apprenticeship Week, which aims to highlight all the amazing work being done by employers and apprentices across the country. This week, we wanted to take the opportunity to shine a light on our apprentices and all the great work they do for us.

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Web

How to create a website design brief

Creating a website design brief for your website can be tough, especially if you do not know where to start. We have years of experience in this market and we understand how difficult it is to communicate exactly how you want your website to look and how you want it…

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Web

Website quality assurance – How to QA a website

QA stands for quality assurance, and it is the process used to check a website is up to the required standard of excellence. The process of website quality assuring your website is separate from the development and design stages and is an independent act with the purpose being to find any…

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Web

Some Really Good Reasons Why You Shouldn’t Build Your Own Website

The idea that everyone can create a cheap, easy, instant business solution such as a website sounds too good to be true, and that’s because it is. There are tons of self-build site providers out there, and it’s tempting to think that designing and building your own website…

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Web

10 Tips for Web Design That Drives Sales

Every owner of a business wants a website that inspires visitors to make contact or buy something. This is called conversion when your lead converts to become a client. If your site has a good deal of traffic but few conversions, you need to recognise why this is happening.

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Web

Essential Elements Every Homepage Should Have

If you’re thinking about redesigning your site or are unsure how to produce more leads from your site, then often, a great way to do this is to start with the landing page you call Home or Homepage.

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Web

The Anatomy of the Perfect Sales Page

When you see multiple versions of formulas for copywriting, promising to give you; “the textbook sales page,” how do you know which one is best, when each method seems to have success written all over it and each one looks like a rock-solid plan. The first thing to know, is that copywriting is more than the sum of its parts, it’ also an exercise in message and influence.

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Web

Web Design Trends – 10 to Watch for in 2018

A few clear trends are starting to emerge as the top dogs heading into 2018. Considering some more recent designs, re-designs and or just tweaked designs, here’s a look at some of the fashions that will likely become popular for 2018.

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Web

Fall in love with your website again – time for a website refurb!

Your website is an investment in any future achievements your business may get, and having a solid online presence is not an option, it’s a must.

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Featured

11 red flags to look out for when hiring a marketing agency

Don’t get stung by bad agencies, here are some red flags to look out for to help you avoid making a decision you’ll seriously regret.

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Featured

Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?

Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.

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Featured

Castle International help Swan to launch the world’s first Alexa kettle

Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The…

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