Matt – Castle

Author Archives: Matt

News

Meet our email, web admin and SEO Castle apprentices!

This week is National Apprenticeship Week, which aims to highlight all the amazing work being done by employers and apprentices across the country. This week, we wanted to take the opportunity to shine a light on our apprentices and all the great work they do for us. So, each…

Read more

Web

How to create a website design brief

Creating a website design brief for your website can be tough, especially if you do not know where to start. We have years of experience in this market and we understand how difficult it is to communicate exactly how you want your website to look and how you want it…

Read more

Web

Website quality assurance – How to QA a website

QA stands for quality assurance, and it is the process used to check a website is up to the required standard of excellence. The process of website quality assuring your website is separate from the development and design stages and is an independent act with the purpose being to find any…

Read more

Web

Some Really Good Reasons Why You Shouldn’t Build Your Own Website

The idea that everyone can create a cheap, easy, instant business solution such as a website sounds too good to be true, and that’s because it is. There are tons of self-build site providers out there, and it’s tempting to think that designing and building your own website…

Read more

Web

10 Tips for Web Design That Drives Sales

Every owner of a business wants a website that inspires visitors to make contact or buy something. This is called conversion when your lead converts to become a client. If your site has a good deal of traffic but few conversions, you need to recognise why this is happening.

Read more

Web

Essential Elements Every Homepage Should Have

If you’re thinking about redesigning your site or are unsure how to produce more leads from your site, then often, a great way to do this is to start with the landing page you call Home or Homepage.

Read more

Web

The Anatomy of the Perfect Sales Page

When you see multiple versions of formulas for copywriting, promising to give you; “the textbook sales page,” how do you know which one is best, when each method seems to have success written all over it and each one looks like a rock-solid plan. The first thing to know, is that copywriting is more than the sum of its parts, it’ also an exercise in message and influence.

Read more

Web

Web Design Trends – 10 to Watch for in 2018

A few clear trends are starting to emerge as the top dogs heading into 2018. Considering some more recent designs, re-designs and or just tweaked designs, here’s a look at some of the fashions that will likely become popular for 2018.

Read more

Web

Fall in love with your website again – time for a website refurb!

Your website is an investment in any future achievements your business may get, and having a solid online presence is not an option, it’s a must.

Read more

Get In Touch

Featured

Socially Responsible Marketing: Catalyst for Change or Capitalist Con?

A torrent of socially responsible marketing campaigns has burst into the frame in recent years, as every business and organisation appears eager to throw themselves behind the latest trending movement. The environment, feminism, racism, and the LGBTQIA+ community have all been the focus of countless promotions designed to spread awareness…

Read more

Affiliate

Castle partners with Flight Centre to maximise revenue through affiliate marketing

About Flight Centre Flight Centre is one of the world’s largest and most successful independent travel retailers with over 1,300 stores around the globe. They are long-haul, tailor-made holiday specialists offering travellers unique and incredible travel experiences. Flight Centre offer their customers a truly personalised service.

Read more

Featured

TikTok 101 – How marketers can harness the power of TikTok

In this post, Castle’s Paid Social Account Manager Louis Melia discusses the rise of TikTok & its advertising power.  Still think TikTok is just for dancing? With 17 million active users in the UK, TikTok is growing up, taking a seat with the big players, and upgrading its ad platform…

Read more