Author Archives: rachel
Duplicate Meta Descriptions: How harmful are they?
In our latest post, the Head of SEO for Castle, Rachel Walton explains everything you need to know about duplicate meta descriptions and whether they have an impact on your website’s SEO. Meta descriptions are a crucial component of the optimisation of your website. Often it is the…Read more
How long does SEO take to work?
In this post, the Head of SEO, Rachel Walton addresses the urgent question of “how long does SEO take to work” along with providing valuable insights for SEO beginners. SEO is a fantastic tool that is free to use and can provide you with a wealth of organic revenue…Read more
How to track SEO
In this post, Castle’s Head of SEO Rachel Walton discusses how to track SEO. Looking at the various metrics you’ll want to keep an eye on and what they do – and don’t! – mean for your business. SEO stands for search engine optimisation and it…Read more
What are the different SERP features?
A SERP is a page that Google presents to you. In this post, our head of SEO talks you through the many different SERP features.Read more
What is bounce rate and what does it mean for SEO?
SEO is one of the fundamental digital marketing strategies that all businesses can benefit from. However, it comes with a lot of technical terminologies that may be hard for those new to the topic to follow. Castle’s Head of SEO Rachel Walton explores one of the most important but most commonly misunderstood concepts in website optimisation: bounce rate.Read more
SEO Keywords – which keywords should you target and why?
Keyword research is the bread and butter of any SEO agency. Understanding the many factors that determine what keywords to target are a huge part of any SEO strategy and it’s arguably the biggest factor affecting how much money you can generate from organic search. If you’re blindly aiming for…Read more
5 ways to audit SEO on your eCommerce website
Optimising your eCommerce SEO audit can be challenging. And is one of the most difficult tasks when it comes to SEO. Especially if you’re dealing with large multilingual online stores. Smaller retailers can also face these challenges, even if they are operating and selling their products in a single country.Read more
The importance of SEO
Search engine optimisation is a vital digital marketing tool. Used to make your website more visible on search engines such as Google to increase traffic. And create more opportunities to convert prospects into customers. SEO importance is not only useful for bringing more people to your website but by perfecting…Read more
How to get your website to the top of Google
With websites, the main goal is to attract the correct traffic to your website. By ranking highly on search engine results pages, like Google. Getting to the top of Google requires a lot of time and effort, especially without the use of Google Ads. It won’t just happen overnight. Getting…Read more