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Author Archives: rachel

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Duplicate Meta Descriptions: How harmful are they?

In our latest post, the Head of SEO for Castle, Rachel Walton explains everything you need to know about duplicate meta descriptions and whether they have an impact on your website’s SEO. Meta descriptions are a crucial component of the optimisation of your website. Often it is the…

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How long does SEO take to work?

In this post, the Head of SEO, Rachel Walton addresses the urgent question of “how long does SEO take to work” along with providing valuable insights for SEO beginners. SEO is a fantastic tool that is free to use and can provide you with a wealth of organic revenue…

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How to track SEO

In this post, Castle’s Head of SEO Rachel Walton discusses how to track SEO. Looking at the various metrics you’ll want to keep an eye on and what they do – and don’t! – mean for your business. SEO stands for search engine optimisation and it…

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What are the different SERP features?

A SERP is a page that Google presents to you. In this post, our head of SEO talks you through the many different SERP features.

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What is bounce rate and what does it mean for SEO?

SEO is one of the fundamental digital marketing strategies that all businesses can benefit from. However, it comes with a lot of technical terminologies that may be hard for those new to the topic to follow. Castle’s Head of SEO Rachel Walton explores one of the most important but most commonly misunderstood concepts in website optimisation: bounce rate.

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SEO

SEO Keywords – which keywords should you target and why?

Keyword research is the bread and butter of any SEO agency. Understanding the many factors that determine what keywords to target are a huge part of any SEO strategy and it’s arguably the biggest factor affecting how much money you can generate from organic search. If you’re blindly aiming for…

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SEO

5 ways to audit SEO on your eCommerce website

Optimising your eCommerce SEO audit can be challenging. And is one of the most difficult tasks when it comes to SEO. Especially if you’re dealing with large multilingual online stores. Smaller retailers can also face these challenges, even if they are operating and selling their products in a single country.

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SEO

The importance of SEO

Search engine optimisation is a vital digital marketing tool. Used to make your website more visible on search engines such as Google to increase traffic. And create more opportunities to convert prospects into customers. SEO importance is not only useful for bringing more people to your website but by perfecting…

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SEO

How to get your website to the top of Google

With websites, the main goal is to attract the correct traffic to your website. By ranking highly on search engine results pages, like Google. Getting to the top of Google requires a lot of time and effort, especially without the use of Google Ads. It won’t just happen overnight. Getting…

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Influencers are spearheading the mental health revolution

In early April, Ogilvy UK announced that they will no longer work with influencers who use photo editing software to retouch their skin or bodies. This bold commitment was tied to a goal that was no less ambitious: “We are talking about reversing 10 years of…

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Elon Musk is buying Twitter – so what happens next?

Elon Musk’s $44bn purchase of Twitter seemed utterly improbable as recently as early April, but perhaps we shouldn’t be surprised that it has ultimately gone through. After all, Musk is a typical Twitter user – which is to say, unpredictable, irreverent, and prone to picking fights.

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Can digital marketing confront its carbon footprint?

By any available measure, the climate crisis is the most pressing issue facing the world today. On a daily basis, we are confronted by reports of extreme weather, collapsing ice shelves, and unprecedented droughts, all powerful reminders of the troubling course…

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