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Author Archives: Sophie

News

The European Super League: could no one predict the backlash?

Dean Currall, CEO of Castle, explains from a marketing perspective why the European Super League was always doomed for failure and ponders how no one could predict the backlash.  Described as ‘the worst PR campaign ever’ and a ‘PR own goal’, when the European Super League hit the headlines last…

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Social

Viral TikTok: Little Moons and TikTok Marketing

Our Social Media Manager, Elena, discusses the art of viral TikTok marketing and how clever TikTok advertising can skyrocket your brand to fame and success. Viral TikTok Marketing Let’s talk about TikTok. A lot of companies were sceptical of TikTok when it first appeared in the social media world. Many…

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News

Georgina Currall: ‘I can be a mother and a businesswoman’

Castle’s Director, Georgina Currall, talks about being a mother, running multiple successful businesses and prospering as a woman in business. Her journey has led to creating an agency that champions women and creates equal opportunities for all. “I’m really proud that Castle is such a strong supporter of women of…

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Events

International Women’s Day 2021: Female managers

Today is International Women’s Day 2021 (#IWD21), and we wanted to take this opportunity to introduce and celebrate some of the amazing women we have working here at Castle. We believe in equality and inclusivity and are committed to ensuring Castle provides equal opportunities to all. We won’t just be…

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Events

Happy Chinese New Year 2021- Year of the Ox

While the world’s celebrations might be more subdued this year. Chinese New Year (春节) is also known as Lunar New Year (农历新年) or Spring Festival (春节). It is known for the abundance of colour, traditional lion dances, food and live music. The public Chinese New Year holiday 2021 is February…

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News

Meet our social media, social ads and creative content apprentices!

This week is National Apprenticeship Week, which aims to highlight all the amazing work being done by employers and apprentices across the country. This week, we wanted to take the opportunity to shine a light on our apprentices and all the great work they do for us.

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News

Meet our content marketing apprentices!

This week is National Apprenticeship Week, which aims to highlight all the amazing work being done by employers and apprentices across the country. This week, we wanted to take the opportunity to shine a light on our apprentices and all the great work they do for us.

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Events

National Apprenticeship Week: Meet Castle’s Apprentices!

  This week is National Apprenticeship Week, from 8-14th February 2021. The annual event aims to highlight all the amazing work being done by employers and apprentices across the country. Here at Castle, we have a great team of apprentices working in all different departments. We currently…

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Events

How To Beat The Blue Monday Blues

Today is Blue Monday (18th January 2021, the third Monday of the year) and it is said to be the most gloomy day of the year as the unfortunate mix of bad weather, not seeing families over Christmas, failing New Year’s resolutions, poor morale, and the week before payday all hits…

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Featured

Influencers are spearheading the mental health revolution

In early April, Ogilvy UK announced that they will no longer work with influencers who use photo editing software to retouch their skin or bodies. This bold commitment was tied to a goal that was no less ambitious: “We are talking about reversing 10 years of…

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Featured

Elon Musk is buying Twitter – so what happens next?

Elon Musk’s $44bn purchase of Twitter seemed utterly improbable as recently as early April, but perhaps we shouldn’t be surprised that it has ultimately gone through. After all, Musk is a typical Twitter user – which is to say, unpredictable, irreverent, and prone to picking fights.

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Featured

Can digital marketing confront its carbon footprint?

By any available measure, the climate crisis is the most pressing issue facing the world today. On a daily basis, we are confronted by reports of extreme weather, collapsing ice shelves, and unprecedented droughts, all powerful reminders of the troubling course…

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