Author Archives: Sophie

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Socially Responsible Marketing: Catalyst for Change or Capitalist Con?

A torrent of socially responsible marketing campaigns has burst into the frame in recent years, as every business and organisation appears eager to throw themselves behind the latest trending movement. The environment, feminism, racism, and the LGBTQIA+ community have all been the focus of countless promotions designed to spread awareness…

Affiliate

Castle partners with Flight Centre to maximise revenue through affiliate marketing

About Flight Centre Flight Centre is one of the world’s largest and most successful independent travel retailers with over 1,300 stores around the globe. They are long-haul, tailor-made holiday specialists offering travellers unique and incredible travel experiences. Flight Centre offer their customers a truly personalised service.

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TikTok 101 – How marketers can harness the power of TikTok

In this post, Castle’s Digital Growth Manager Louis Melia discusses the rise of TikTok & its advertising power.  Still think TikTok is just for dancing? With 17 million active users in the UK, TikTok is growing up, taking a seat with the big players, and upgrading its ad platform to…

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Influencers are spearheading the mental health revolution

In early April, Ogilvy UK announced that they will no longer work with influencers who use photo editing software to retouch their skin or bodies. This bold commitment was tied to a goal that was no less ambitious: “We are talking about reversing 10 years of…

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Elon Musk is buying Twitter – so what happens next?

Elon Musk’s $44bn purchase of Twitter seemed utterly improbable as recently as early April, but perhaps we shouldn’t be surprised that it has ultimately gone through. After all, Musk is a typical Twitter user – which is to say, unpredictable, irreverent, and prone to picking fights.

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Can digital marketing confront its carbon footprint?

By any available measure, the climate crisis is the most pressing issue facing the world today. On a daily basis, we are confronted by reports of extreme weather, collapsing ice shelves, and unprecedented droughts, all powerful reminders of the troubling course…

Featured

Leading with purpose: How brands can navigate the cost of living crisis

On March 23rd, the Chancellor Rishi Sunak presented his spring statement to the House of Commons. Amidst a barrage of troubling news reports about the impact of rising inflation, all eyes were on Sunak to deliver some much-needed…

Events

A Marketer’s Guide to April Fool’s Day Campaigns

For three hundred and sixty-four days of the year brands work hard to build trust with their audiences, curating a brand image based on their values and expertise. But when that sneaky day arrives, all can go awry if a misplaced April Fool’s joke creates a blunder.

Events

International Women’s Day 2022: #BreakTheBias

Read Castle's article for International Women's Day 2022, discussing this year's theme 'break the bias'.