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Author Archives: Sophie

Events

International Women’s Day 2022: #BreakTheBias

Read Castle's article for International Women's Day 2022, discussing this year's theme 'break the bias'.

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Affiliate

How many followers do you need to be an influencer?

In our latest post, the Affiliate Manager for Castle, Danielle Hulligan explains how many followers do you need to be an influencer whilst also giving an insight into affiliate marketing as a whole. Influencers have grown massively over the years. This can be due to the number of…

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Featured

How to schedule a Facebook post

In this post, our Head of Social, Elena Rosewell will show you how to schedule a Facebook post. As well as addressing how Facebook has changed over the years, also providing some insight as to where she thinks the platform will go moving into the new year. Social media…

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Featured

How to take good Instagram photos?

Instagram remains one of the most popular social media platforms. With its main form of content being image-based, image quality is key. In this post, Castle’s Head of Social, Elena Rosewell will show you how to take good Instagram photos. Instagram has quickly risen to be one of the…

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Environmental marketing: The possibilities and pitfalls of turning your brand green

Environmental issues are increasingly a matter of broad political, social, and cultural concern – and it’s not difficult to see why. It’s virtually impossible to avoid talking about climate change amidst heatwaves, forest fires, extreme flooding and…

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Affiliate

How to monetise Instagram

In our latest post, Castle’s Head of Affiliates, Ash Bage discusses a misunderstood concept when it comes to affiliate marketing on Instagram – how to monetise Instagram. Affiliate marketing is a commonly misunderstood tool for marketing agencies. If done right, it can generate a lot of revenue for…

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Featured

How to change the page name on Facebook

In our latest post, Castle’s Head of Social, Elena Rosewell will be indicating how to change the page name on Facebook and the circumstances that may occur. For any business, your name is one of the most crucial components. It symbolises your brand and who or…

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How to Add Multiple Photos to an Instagram Story

In this post, Castle’s Head of Social Media Elena Rosewell will be answering a commonly misunderstood feature with Instagram’s Stories – how to add multiple photos to an Instagram Story. Instagram has become a vastly popular platform that touches all forms of digital marketing. Everything from social media…

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Who to follow on Instagram: An insight into the best Instagram accounts

In this post, Castle’s Head of Social Media Elena Rosewell will answer a seemingly straightforward question that is, in fact, a bit more complicated than it first seems: who are the best Instagram accounts to follow? Your social media accounts are one of the most important tools for building…

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11 red flags to look out for when hiring a marketing agency

Don’t get stung by bad agencies, here are some red flags to look out for to help you avoid making a decision you’ll seriously regret.

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Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?

Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.

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Castle International help Swan to launch the world’s first Alexa kettle

Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The…

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