Articles
The latest from Castle.
Insights, ideas and practical advice on search, paid media, ecommerce and the wider world of marketing.
215 articles 14 categories Latest 25 Sep 2026
Everything else
Showing 9 of 215
Elon Musk is buying Twitter – so what happens next?
28 Apr 2022
Can digital marketing confront its carbon footprint?
22 Apr 2022
Leading with purpose: How brands can navigate the cost of living crisis
4 Apr 2022
A Marketer’s Guide to April Fool’s Day Campaigns
31 Mar 2022
International Women’s Day 2022: #BreakTheBias
8 Mar 2022
How many followers do you need to be an influencer?
28 Oct 2021
How to schedule a Facebook post
12 Oct 2021
How to take good Instagram photos?
30 Sep 2021
Environmental marketing: The possibilities and pitfalls of turning your brand green
8 Sep 2021No newsletter theatre
The version with your numbers in it.
Every article here started as a call with a client. If one of them describes your account, we’ll walk through yours the same way — no deck, no retainer talk until it’s worth having.