Author Archives: Sophie

Featured

How to grow your Instagram account

Successfully utilising your social media accounts is one of the most important ways to grow your audience. It allows you to engage in a direct and immediate way with an enormous range of current and potential customers. But in order to make the most of your social media presence, you need to build a following, and this isn’t always easy to do – especially for newer businesses. In this post, Castle’s Head of Social Media Elena Rosewell gives you expert tips on growing your Instagram account, showing you how to increase your audience on this extremely important platform.

Affiliate

How to find influencers for affiliate marketing

Affiliate marketing is a great way for brands to increase their reach and speak to an extremely broad audience. It enables you to use a diverse range of publishers to promote your brand, especially on social media. In this post, our Head of Affiliate Ash Bage discusses the difficult question of how to find influencers for your affiliate marketing campaigns.

Featured

The mental health impact of remote working

As you may have seen from our recent blog post – as well as various reports in the media! – here at Castle we have recently moved into our stunning new office in the historic heart of Liverpool…

Featured

How to get verified on Instagram

When it comes to making the most of your use of social media, getting verified can be hugely beneficial. It’s a great way of increasing consumer trust and giving your brand a sense of exclusivity. In this post, Castle’s Head of Social Media Elena Rosewell talks you through one of the biggest steps a brand can take when it comes to their social media activity – getting verified on Instagram.

News

Our rebrand story: How we became Castle

As you can no doubt already tell, things are looking a little different around here. We are no longer the same marketing agency you used to know – we are now Castle! This major rebrand is intended to reflect the enormous changes the business has seen since the start of…

News

The European Super League: could no one predict the backlash?

Dean Currall, CEO of Castle, explains from a marketing perspective why the European Super League was always doomed for failure and ponders how no one could predict the backlash.  Described as ‘the worst PR campaign ever’ and a ‘PR own goal’, when the European Super League hit the headlines last…

Social

Colin vs. Cuthbert: social media management at its finest

The food fight of the decade has started, and so far, ALDI is winning. Colin vs. Cuthbert: battle of the caterpillar cakes If you haven’t heard about the Colin vs. Cuthbert, battle of the caterpillars by now, then you might have been living under a rock, or you just might…

Social

Viral TikTok: Little Moons and TikTok Marketing

Our Social Media Manager, Elena, discusses the art of viral TikTok marketing and how clever TikTok advertising can skyrocket your brand to fame and success. Viral TikTok Marketing Let’s talk about TikTok. A lot of companies were sceptical of TikTok when it first appeared in the social media world. Many…

News

Georgina Currall: ‘I can be a mother and a businesswoman’

Castle’s Director, Georgina Currall, talks about being a mother, running multiple successful businesses and prospering as a woman in business. Her journey has led to creating an agency that champions women and creates equal opportunities for all. “I’m really proud that Castle is such a strong supporter of women of…