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Author Archives: Sophie

Affiliate

Getting started with affiliate marketing

In an ever-growing and increasingly competitive digital environment, affiliate marketing is an extremely important tool to help you reach the widest possible audience – and with a minimum of risk. In this post, our Head of Affiliate Ash Bage explains how to get started with affiliate marketing, an important but often misunderstood digital marketing strategy.

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How to grow your Instagram account

Successfully utilising your social media accounts is one of the most important ways to grow your audience. It allows you to engage in a direct and immediate way with an enormous range of current and potential customers. But in order to make the most of your social media presence, you need to build a following, and this isn’t always easy to do – especially for newer businesses. In this post, Castle’s Head of Social Media Elena Rosewell gives you expert tips on growing your Instagram account, showing you how to increase your audience on this extremely important platform.

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Affiliate

How to find influencers for affiliate marketing

Affiliate marketing is a great way for brands to increase their reach and speak to an extremely broad audience. It enables you to use a diverse range of publishers to promote your brand, especially on social media. In this post, our Head of Affiliate Ash Bage discusses the difficult question of how to find influencers for your affiliate marketing campaigns.

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The mental health impact of remote working

As you may have seen from our recent blog post – as well as various reports in the media! – here at Castle we have recently moved into our stunning new office in the historic heart of Liverpool…

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Featured

How to get verified on Instagram

When it comes to making the most of your use of social media, getting verified can be hugely beneficial. It’s a great way of increasing consumer trust and giving your brand a sense of exclusivity. In this post, Castle’s Head of Social Media Elena Rosewell talks you through one of the biggest steps a brand can take when it comes to their social media activity – getting verified on Instagram.

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News

Our rebrand story: How we became Castle

As you can no doubt already tell, things are looking a little different around here. We are no longer the same marketing agency you used to know – we are now Castle! This major rebrand is intended to reflect the enormous changes the business has seen since the start of…

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News

The European Super League: could no one predict the backlash?

Dean Currall, CEO of Castle, explains from a marketing perspective why the European Super League was always doomed for failure and ponders how no one could predict the backlash.  Described as ‘the worst PR campaign ever’ and a ‘PR own goal’, when the European Super League hit the headlines last…

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Social

Colin vs. Cuthbert: social media management at its finest

The food fight of the decade has started, and so far, ALDI is winning. Colin vs. Cuthbert: battle of the caterpillar cakes If you haven’t heard about the Colin vs. Cuthbert, battle of the caterpillars by now, then you might have been living under a rock, or you just might…

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Social

Viral TikTok: Little Moons and TikTok Marketing

Our Social Media Manager, Elena, discusses the art of viral TikTok marketing and how clever TikTok advertising can skyrocket your brand to fame and success. Viral TikTok Marketing Let’s talk about TikTok. A lot of companies were sceptical of TikTok when it first appeared in the social media world. Many…

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11 red flags to look out for when hiring a marketing agency

Don’t get stung by bad agencies, here are some red flags to look out for to help you avoid making a decision you’ll seriously regret.

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Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?

Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.

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Castle International help Swan to launch the world’s first Alexa kettle

Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The…

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