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Author Archives: Sophie

Events

International Women’s Day 2021: Female managers

Today is International Women’s Day 2021 (#IWD21), and we wanted to take this opportunity to introduce and celebrate some of the amazing women we have working here at Castle. We believe in equality and inclusivity and are committed to ensuring Castle provides equal opportunities to all. We won’t just be…

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Events

Happy Chinese New Year 2021- Year of the Ox

While the world’s celebrations might be more subdued this year. Chinese New Year (春节) is also known as Lunar New Year (农历新年) or Spring Festival (春节). It is known for the abundance of colour, traditional lion dances, food and live music. The public Chinese New Year holiday 2021 is February…

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News

Meet our social media, social ads and creative content apprentices!

This week is National Apprenticeship Week, which aims to highlight all the amazing work being done by employers and apprentices across the country. This week, we wanted to take the opportunity to shine a light on our apprentices and all the great work they do for us.

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News

Meet our content marketing apprentices!

This week is National Apprenticeship Week, which aims to highlight all the amazing work being done by employers and apprentices across the country. This week, we wanted to take the opportunity to shine a light on our apprentices and all the great work they do for us.

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News

Meet our affiliate marketing apprentices!

This week is National Apprenticeship Week, which aims to highlight all the amazing work being done by employers and apprentices across the country. This week, we wanted to take the opportunity to shine a light on our apprentices and all the excellent work they do for us.

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Events

National Apprenticeship Week: Meet Castle’s Apprentices!

  This week is National Apprenticeship Week, from 8-14th February 2021. The annual event aims to highlight all the amazing work being done by employers and apprentices across the country. Here at Castle, we have a great team of apprentices working in all different departments. We currently…

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Events

How To Beat The Blue Monday Blues

Today is Blue Monday (18th January 2021, the third Monday of the year) and it is said to be the most gloomy day of the year as the unfortunate mix of bad weather, not seeing families over Christmas, failing New Year’s resolutions, poor morale, and the week before payday all hits…

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News

Persuasion Marketing: How Do Marketers Persuade Customers?

Psychology is everywhere! More often than not, we don’t realise how prevalent it is. Psychology helps us to understand human behaviour, the world around us, relationships and other aspects of life. The link between psychology and marketing is evident. Psychology enables great marketers to persuade customers and…

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Social

Top 10 tips for a great christmas social media campaign

The festive period is commencing, something which we have all been patiently waiting for. It’s time to reach out to your consumers with the best social media marketing to date. Although this year may be slightly different, the festive season will still be one of the biggest periods for booming…

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Featured

Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?

Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.

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Featured

Castle International help Swan to launch the world’s first Alexa kettle

Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The…

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Featured

ChatGPT is making your job obsolete – or is it?

By this point, you’ll probably have heard quite a lot about ChatGPT. Since its launch in November last year, OpenAI’s new AI chatbot has been the focus of breathless news coverage and wild social media speculation about how it’s going to change, well, everything. ChatGPT, you see, isn’t just…

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