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Author Archives: Sophie

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10 ways to get more Google Reviews for your business

With 5 billion Google searches every day, online reviews to discover new businesses, products and services are increasing daily. The reality is customers trust Google reviews; in fact, 92% of shoppers rely on reviews to help them decide whether or not they should make a purchase. Google reviews are…

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Affiliate

How to become a successful affiliate in a fast-growing market

The affiliate industry is one of the fastest-growing branches of marketing and is highly profitable for both the brand and the affiliate. With the market becoming saturated with influencers and product promotion, why is now the best time to become an affiliate? What is an affiliate? The term ‘affiliate’ itself…

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News

Genius marketing campaign by Burger King the ‘Stevenage Challenge’ makes Stevenage FC world-famous

Last week, the fast-food chain Burger King was praised for its ingenious marketing campaign. ‘The Stevenage Challenge’ saw League 2 side Stevenage become FIFA 20 Career Mode’s most used team. Burger King sponsors Stevenage FC, beginning their sponsorship of the fourth-tier team at the beginning of the…

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Affiliate

Why should your business use affiliate marketing to grow your brand?

Your business’s overall success can be dependent on having an effective affiliate marketing program. That being said, 63% of businesses still believe that their biggest challenge is generating leads and traffic to their website. To combat that alarming stat though, 70% of all companies are committed to increasing their lead…

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News

Why content marketing is vital during a crisis

The current Covid-19 pandemic is transforming the world. As society changes with the world, we have now turned our attention towards creating a ‘new normal’. Society’s perspective has been changed due to the pandemic, and now the way that we interact with our customers and audiences must change with it,…

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News

Why should you outsource your new business development?

Business outsourcing is the process of contracting out business functions and processes to third party providers. An expanding number of businesses are seeing the increasing benefits of using this approach. Businesses commonly outsource legal, HR, and accounting tasks to other providers and new business development are no different from this.

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News

Support For Business With Magento 1 Ends in 4 Months

Magento 1 support end-of-life In just 4 months, by June 2020, Magento 1 support will stop for businesses. This will include software updates and security patches for its popular and widely-used Commerce 1 and Open Source CMS platforms. Statistics sources show the number of impacted online stores is currently estimated…

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Featured

Five films every sales person should watch

Everyone loves watching a good film. There’s nothing better than sitting down on the couch tucked under blankets, surrounded by popcorn and sweets and putting on a good film. The only thing that can make this experience any better is if the movie offers value beyond entertainment. There are some…

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News

8 quick sales presentation tips

Follow these presentation tips to help you present like a pro salesperson, every time you’re trying to make a sale. Check them out now. Data shows that 75% of sales presentations leave prospects feeling like the salesperson just didn’t get it. How many times have you presented in a prospect…

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Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?

Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.

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Featured

Castle International help Swan to launch the world’s first Alexa kettle

Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The…

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Featured

ChatGPT is making your job obsolete – or is it?

By this point, you’ll probably have heard quite a lot about ChatGPT. Since its launch in November last year, OpenAI’s new AI chatbot has been the focus of breathless news coverage and wild social media speculation about how it’s going to change, well, everything. ChatGPT, you see, isn’t just…

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