Author Archives: Sophie
Social
How effective is social media marketing?
Every business is trying to connect with audiences in more ways than ever before. Across a range of social platforms, as competition increases and our attention spans decrease (down to 8 seconds according to some). Every day users scroll through a whopping 300 feet of content (yes, someone measured…
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Marketing Boring Stuff
There’s no point in pretending, some products are more boring than others. There; I’ve said it. (its marketing stuff). A HEPA filter is an essential item these days, it takes away all the nasty stuff out of the carpets and whatnot, stuff you didn’t even know was there in the…
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How to optimise your content for mobiles
Many of us won’t leave the house without our smartphones. What once was a luxury has now become a necessity – how did we ever cope without them? We use our phones to find information every day, which is why it’s important your website content is mobile optimised.
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How to generate organic traffic in a limited market
Lack of website traffic is an issue that most business owners will come across at some point, and it can be quite deflating. This is often a big issue within limited markets such as tobacco and finance industries. With all financial advertising content having to be excruciatingly reviewed by an…
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MiHub: Fishing for Whales – making larger clients your catch of the day
What happens if you've used up your existing contacts? How do you reach wealthy clients that are difficult to contact? This session will cover how you can use other peoples networks and contact to get the business you desire.
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Leveraging Other People’s Equity
What happens if you've used up your existing contacts? How do you reach wealthy clients that are difficult to contact? This session will cover how you can use other peoples networks and contact to get the business you desire.
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Uncover the secret to making your business safer, more productive and ready for growth…
9th September 2018 Pullman Liverpool, Kings Dock, Monarchs Quay, Liverpool, L3 4FP 9.30am Registration 10.00am Seminar 12.45pm Finish Join us for a free and informal gathering for local employers and directors to learn why your approach to employment law and health & safety is so important to your success. On the day, Peninsula will help you: Understand why simple staff contracts...
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What is Brand Salience?
I’ll tell you what it isn’t; rocket science! Brand Salience. It might sound complicated but in essence, it is simple. It is the level at which a customer thinks about or notices your brand, when they are in a buying situation. Brand salience VS ‘top of mind’ Brand Salience is…
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Google 2018 algorithm, what does it mean?
Did you know that Google’s search algorithm changes and I mean a lot! So what does the Google 2018 algorithm mean and how will it affect you? There have been hundreds of both large and small updates since 2000. Affecting how content climbs and falls across search engine…
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