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  • Google Ads Certified Partner
  • Meta Business Partner
  • Shopify Partners
  • Klaviyo Partner
  • The Drum Recommends
  • Forbes Business Council official member 2022
250%online revenue growth for homeware brand Swan in year one, against a 50% target
10.96:1Google Ads return on ad spend for Home and Garden Extras
7.02:1blended return on ad spend for homeware brand Geepas
16%higher average order value for Steven Brown Art from cross-selling
Figures from published Castle case studies in homeware, garden and interiors. See the case studies for context and periods.

Full-service furniture marketing

Omni-Channel Marketing Under One Retainer

Every channel that sells furniture, from Shopping feeds to swatch follow-ups, planned as one growth strategy and run by one team.

  • One retainer

    12 services

    Every channel that sells furniture, one monthly fee.

    Twelve services planned as one growth strategy, from the Shopping feed to the swatch follow-up email.

    • One monthly fee
    • Every channel included
    • Rolling monthly terms
    Book a free growth audit
  • 01

    SEO

    Category, collection and buying-guide pages for searches such as velvet corner sofa.

    Included in your retainer
  • 02

    GEO and AI search

    Product and range content that AI assistants can recommend to shoppers.

    Included in your retainer
  • 03

    Google Shopping and Ads

    Shopping, Performance Max and search for buyers comparing ranges.

    Included in your retainer
  • 04

    Feed management

    Every fabric, colour and size listed properly for Google and Meta catalogues.

    Included in your retainer
  • 05

    Meta Ads

    Room-scene, catalogue and video ads for people furnishing a home.

    Included in your retainer
  • 06

    TikTok Ads

    Short-form video and creator content for trend-led and new ranges.

    Included in your retainer
  • 07

    Email and SMS flows

    Browse, basket, swatch and post-purchase flows on Klaviyo or Mailchimp.

    Included in your retainer
  • 08

    Web development

    Shopify and WooCommerce stores, features and speed work by our developers.

    Included in your retainer
  • 09

    UX design

    Filters, navigation and product pages built for big, variant-heavy catalogues.

    Included in your retainer
  • 10

    Conversion rate optimisation

    Tests on swatch buttons, finance messages, delivery dates and checkout.

    Included in your retainer
  • 11

    Creative and video

    Room-scene statics, product videos and seasonal campaign assets.

    Included in your retainer
  • 12

    Analytics and reporting

    Revenue and return on ad spend by range and channel, in one dashboard.

    Included in your retainer

Product ranges we market

Marketing for every type of furniture business.

Each range sells differently. A £2,000 corner sofa, a mattress bought online and a rattan set bought in a heatwave each need their own plan.

16 business types we grow

  • Sofas and sofa beds

    High-value, long consideration. Swatches, finance messaging and remarketing do the heavy lifting.

  • Corner and modular sofas

    Configurators and size guides cut returns and lift order values.

  • Armchairs and accent chairs

    Visual products that sell through room-scene creative on Meta and Pinterest-style placements.

  • Beds and bed frames

    Strong search demand by size and style, ideal for Shopping and SEO category pages.

  • Mattresses

    Trial periods, reviews and comparison content win a heavily researched purchase.

  • Bedroom furniture

    Wardrobes, drawers and bedside sets sold as collections with bundle offers.

  • Dining tables and chairs

    Set-based selling, seasonal peaks and strong visual creative.

  • Living room storage and TV units

    Measurement-led buying, so dimensions and delivery clarity matter.

  • Home office furniture

    Desks and chairs with year-round demand and comparison-heavy search.

  • Garden furniture and rattan sets

    Sharp spring and summer peaks, where stock, feed and budget timing decide the season.

  • Outdoor dining, parasols and heating

    Weather-driven demand that rewards fast campaign changes.

  • Children’s and nursery furniture

    Safety, reviews and trust signals lead the decision.

  • Lighting and home accessories

    Lower-value add-ons that lift basket size through cross-selling.

  • Rugs and soft furnishings

    Visual, trend-led ranges suited to social and email.

  • Bespoke and made-to-order furniture

    Lead generation for consultations, samples and showroom visits.

  • Furniture showrooms

    Local SEO, map results and visit-booking campaigns that bring people in.

Selling to the trade or to interior designers as well? We run B2B lead generation alongside consumer ecommerce.

Full service, one fee

Everything a furniture business needs, in one retained fee.

No separate agencies for ads, SEO, email and the website. One team runs it all, and every line below is included in your retainer.

Platforms we run every day

  • Google Ads
  • Meta
  • TikTok
  • ChatGPT
  • Google Search
  • Mailchimp
  • Shopify
  • WordPress
  • WooCommerce
  • Google Analytics
  • Klaviyo PartnerKlaviyo
ServiceWhat we coverIn your retainer
Strategy and data
Growth strategyA 90-day plan by range and channel, built around margin, stock and seasonal peaks.Included
Tracking and reportingGA4, enhanced conversions and a live dashboard showing revenue by channel and range.Included
Website
Web developmentShopify and WooCommerce builds, new features and speed work by our own developers.Included
UX designNavigation, filters and product pages designed for large, variant-heavy catalogues.Included
Conversion rate optimisationTesting of swatch buttons, finance messages, delivery dates and checkout.Included
Search
SEOCategory, collection and buying-guide pages for searches such as velvet corner sofa.Included
GEO and AI searchContent structured so ChatGPT, Gemini and AI Overviews recommend your ranges.Included
Google AdsShopping, Performance Max, Search and YouTube, with the feed managed for you.Included
Social
Meta AdsCatalogue, room-scene and video ads on Facebook and Instagram.Included
TikTok AdsShort-form video and creator content for newer and trend-led ranges.Included
Retention
Email and SMS flowsKlaviyo or Mailchimp flows for browse, basket, swatch, post-purchase and win-back.Included
Reviews and social proofReview collection and display on product pages and in ads.Included
Creative
Ad creative and videoRoom-scene statics, product videos and seasonal campaign assets.Included
Product contentProduct descriptions, size guides and care information written to sell.Included

Ad budgets are paid to Google, Meta and TikTok separately. The retainer covers our management, creative and development time.

Two ways we grow furniture businesses

Ecommerce growth or showroom leads: we run both.

Some furniture businesses sell online, some sell in showrooms and many do both. We build the plan around how your customers actually buy.

Ecommerce marketing

Sell more online

For furniture brands and retailers selling through their own website.

  1. 01Feed and catalogueEvery variant listed correctly for Google and Meta.
  2. 02Demand captureShopping, Performance Max and search for buyers ready to compare.
  3. 03Demand creationRoom-scene video and catalogue ads on Meta and TikTok.
  4. 04Follow-upBrowse, basket and swatch follow-up flows by email and SMS.
  5. 05ConversionProduct pages, finance, delivery and checkout tested and improved.
119%sales increase in 90 days for garden retailer Home and Garden Extras
Best for
  • Online furniture stores
  • DTC brands
  • Garden furniture
  • Mattress brands

Lead generation

Fill the showroom diary

For showrooms, bespoke makers and retailers whose sales close in person.

  1. 01Local visibilityGoogle Business Profile, map results and local SEO for each showroom.
  2. 02Enquiry campaignsAds for visits, brochure, swatch and consultation requests.
  3. 03Landing pagesFast pages with booking forms and clear next steps.
  4. 04NurtureEmail and SMS sequences that keep enquiries warm.
  5. 05AttributionEnquiries tracked through to in-store sales.
£0.79cost per lead on a free-catalogue campaign for Home and Garden Extras, against a £1 target
Best for
  • Showrooms
  • Bespoke makers
  • Kitchens and cabinetry
  • Trade and contract

Our work

Homeware, garden and interiors brands we have grown.

Published results from Castle clients selling homeware, garden products and interiors online. Every figure is from the case study.

Swan website shown on a desktop computer

Homeware brand · Web, CRO, Google Ads, Meta Ads

Swan

A heritage kitchen appliance and homeware brand. A new UX-focused site and its first paid social and search campaigns transformed online sales.

250%online revenue growth in year one, against a 50% target
361%sales increase in 2020 compared with 2019
Read the case study
Home and Garden Extras website on a laptop

Garden supplies · Shopify CRO, Google Ads, Meta Ads

Home and Garden Extras

A garden-supplies store. Shopify fixes, seasonal Google and Meta campaigns and a catalogue lead campaign reversed declining sales.

10.96:1Google Ads return on ad spend
119%sales increase over 90 days
Read the case study
Geepas website on a laptop

Homeware and electricals · Shopify, Google Ads, Meta Ads

Geepas

A global homeware brand. A rebuilt Shopify store, Performance Max and Meta catalogue campaigns lifted conversions.

7.02:1blended return on ad spend across platforms
37%conversion-rate increase after the Shopify rebuild
Read the case study
See all case studies

Data-driven by design

See exactly what every channel sells.

Castle’s reporting CRM brings Google, Meta, TikTok and every other paid channel into one view, and matches spend to the orders and revenue each one made. You see it live, and we move budget on it every week.

  • Every paid channel side by sideGoogle Shopping, Meta, TikTok and Microsoft Ads in one view, with email and organic for context.
  • Spend matched to salesOrders and revenue attributed to each channel, range and campaign.
  • Budget follows the returnEach week, spend moves to the ranges and channels selling most profitably.
  • Monthly growth reviewsA plain-English review of revenue, return on ad spend and the plan ahead.
See the dashboard on a call

Channel by channel

How each channel sells furniture.

Every channel has a job in the furniture buying journey. These are the ones we run, and what each does for you.

Category searches

SEO and AI search

Most furniture searches are for a category, not a brand: grey corner sofa, ottoman storage bed, rattan dining set. We build category and collection pages, buying guides and structured product data so you rank and get recommended by AI assistants.

  • Category and collection page SEO
  • Buying guides and size guides
  • Product structured data
  • AI search visibility tracking

Built for furniture

Built for big catalogues and big baskets.

The details that decide whether furniture marketing pays: the ones generalist agencies often miss.

  • Feeds for every variantFabric, colour, size and finish listed so each sells properly in Shopping and Meta catalogues.
  • Swatch and sample journeysFree swatches treated as a lead, with follow-up that turns samples into orders.
  • Finance and delivery clarityMonthly payment options and real delivery dates shown on product pages and in ads.
  • Seasonal planningBudgets and stock aligned for garden season, sale events and new-collection launches.
  • Online and showroom attributionShowroom visits and in-store sales linked back to the campaigns that drove them.
A garden patio at dusk with a rattan sofa set and dining furniture under festoon lights
Garden furniture demand peaks in spring and summer, so feeds, stock and budgets must be ready early.

Why furniture is different

Why furniture marketing needs a specialist plan.

Furniture breaks the usual ecommerce rules. Baskets are bigger, decisions are slower and catalogues are far more complex.

01

Big baskets mean slow decisions

People rarely buy a sofa on the first visit. They compare, order swatches and come back weeks later. Without remarketing and email, most of that interest is lost.

02

Variants break feeds and SEO

One sofa can come in dozens of fabrics, colours and sizes. Poorly built feeds and category pages waste ad spend and leave rankings on the table.

03

Delivery and seasons shape demand

Lead times, delivery charges and seasonal peaks, from garden furniture in spring to sale events in winter, decide when and how hard to push.

The furniture market

A £20bn market that increasingly shops online.

UK households spend billions on furniture each year, and more of every retail pound is spent online. Seasonal ranges spike hard.

£20.15bn

UK consumer spending on furniture in 2025, up 3.2%.

FIRA, 2026
28.8%

of all retail sales in Great Britain were made online in August 2026.

ONS, 2026
£10.8bn

of furniture sold by UK manufacturers in 2024, across 6,705 businesses.

FIRA, 2026
27%

rise in garden furniture searches in the third week of April versus March.

eBay UK data, 2024
A navy upholstered bed and oak bedside tables in a lamp-lit bedroom
Beds and bedroom furniture are among the most searched furniture ranges online.

Sources: FIRA Statistics Digest (May 2026); ONS retail sales (August 2026); eBay UK search data reported by Decision Marketing (March 2025).

Free growth audit

Find out where your next furniture sale is coming from.

We review your store, feeds and campaigns and show you where revenue is leaking, before you commit to anything.

Your free audit covers

  • Product feed and catalogue health
  • Google Shopping and Performance Max waste
  • SEO and AI visibility for your key ranges
  • Email flow gaps on Klaviyo or Mailchimp
  • Product page and checkout conversion review
  • A 90-day growth plan with forecasts
Book a free growth auditor call 0151 440 3045

Why one retainer

One furniture marketing team versus several suppliers.

Most furniture businesses end up with an ads agency, an SEO agency, a web developer and a freelancer for email. Here is what changes when one team runs it all.

FeatureCastle retainerSeveral specialist agenciesIn-house teamFreelancers
One strategy across every channelYesNoSometimesNo
Web development, UX and CRO includedYesExtra costRarelySometimes
Feed management for large cataloguesYesSometimesSometimesNo
Email flows on Klaviyo or MailchimpYesSeparate supplierSometimesSometimes
Creative and video productionYesExtra costSometimesNo
Reporting on revenue and return on ad spendYesPer channel onlyYesRarely
Contract termsRolling monthlyOften 6–12 months eachSalariesVaries

A general comparison of working models. It does not describe any named agency or person.

How it works

From audit to a growing furniture business.

The usual rhythm of a furniture retainer.

  1. Week 0

    Free growth audit

    Store, feeds, campaigns and email reviewed, with a clear list of the biggest wins.

  2. Weeks 1 to 2

    Plan and tracking

    A 90-day plan by range and channel, and tracking checked before budgets move.

  3. Weeks 2 to 6

    Launch and fix

    Feed fixes, new campaigns, email flows and the first conversion tests go live.

  4. Month 3 onwards

    Scale what works

    Budget moves to the ranges and channels returning the most, reviewed monthly.

Client reviews

Rated 4.9 on Google by the brands we grow.

…the results have been outstanding. They’ve completely turned around our online performance — Google Ads are running more efficiently than ever, Meta campaigns are consistently profitable, and our Shopify sales have seen real, measurable growth month after month.
Grant GoddardNovember 2025Verified Google review
Castle took Supreme CBD to the next level with the new branding and website. They’ve increased the sites revenue by 86% in the first 3 months. …they’re really responsive and helpful and go above and beyond to deliver.
Anthony FowlerSupreme CBD · client testimonialClient testimonial
I honestly can't say how good everyone is at Castle, they can't do enough for you and the work and numbers they produce out of this world. If I could leave 10 stars I would
Chris DuffJuly 2025Verified Google review
The whole team at Castle International are an absolute asset to any business that needs a positive boost in their marketing strategy. Expertise, knowledge, patience and a friendly helpful attitude, aiming to give you a bespoke service throughout.
Amy PriceAugust 2022Verified Google review
Our business has benefited massively by Castle and their team of creative experts. It is a wonderful company that is always working to achieve the best for you. They have a wealth of knowledge and offer outstanding marketing solutions always ensuring they deliver on their promise
Victoria WrayAugust 2022Verified Google review
A really great team who fully engaged with our enterprise and brought us rapidly into a whole different level of positive and sustained engagement with our target audience. Very very pleased to be working with them. Brilliant communicators. They've made a huge difference.
Larry TrachtenbergAugust 2022Verified Google review

On camera

Clients, in their own words.

Mike ChamberlainMike ChamberlainOwner, CHUUGWatch on YouTubeLee MatthewsLee MatthewsOwner, KicksportWatch on YouTube

Trusted by

Brands that have trusted Castle with their growth.

  • Procter & Gamble
  • Porsche
  • Hilton
  • NHS
  • Pfizer
  • boohoo
  • Gillette
  • Oral-B
  • B&Q
  • Chemist4U
  • Flight Centre
  • Graham
  • Cudos
  • Liverpool Women’s Hospital Charity

Further reading

Ecommerce growth insight from the Castle team.

Web · 12 Feb 2026Ecommerce marketing in 2026, why traffic alone no longer convertsA realistic look at ecommerce marketing in 2026, why traffic alone no longer converts, and how UK ecommerce brands can grow sustainably.Read articleWeb · 23 Oct 2025The future of eCommerce marketing in 2025 and beyondECommerce has evolved faster in the past five years than in the two decades before. With online competition at an all-time high, success now depends on more…Read articlePPC · 31 Oct 2025The ROI of eCommerce SEO and paid advertising working togetherSEO builds long-term visibility, paid ads drive instant results – but together, they create unstoppable growth. At Castle, we combine SEO and paid…Read article
All articles

Questions

Furniture marketing: frequently asked questions

How much does furniture marketing cost?

Castle works on one retained monthly fee that covers every channel we run for you, from Google Shopping and Meta ads to SEO, email flows, creative and conversion work. The fee is set by the size of your catalogue and how many channels you need, and your ad budget is separate. We give you a fixed figure after a free growth audit.

Which marketing channels work best for furniture brands?

Most furniture retailers grow fastest with Google Shopping and Performance Max for buyers already searching, Meta and TikTok room-scene creative to build demand, and email flows that follow up the long consideration period. SEO and AI search then lower your reliance on paid clicks for category searches such as corner sofas or garden dining sets.

Can you market made-to-order furniture with long lead times?

Yes. Lead times change the message rather than the plan. We make delivery times clear on product pages and in ads, use swatch and sample requests as a first step, and keep buyers warm with email while they wait. Honest delivery messaging reduces cancellations and complaints as well as lifting conversion.

Do you work with furniture showrooms as well as online stores?

Yes. For showrooms the aim is visits and appointments, so we run local SEO, Google Business Profile, map results and lead campaigns for brochure, swatch and visit requests. We track which enquiries become sales, so you can see what online marketing does for the showroom floor.

How do you handle large catalogues with many colours and sizes?

We structure the product feed so each fabric, colour and size is sold properly in Google Shopping, Performance Max and Meta catalogues. Titles, attributes and images are written for how people search, and category pages are built for SEO. Feed problems are one of the most common reasons furniture ads underperform.

Do you run email on Klaviyo or Mailchimp?

Both. We build and manage welcome, browse-abandonment, basket-abandonment, post-purchase and win-back flows on Klaviyo or Mailchimp, plus campaigns around sale events and new collections. Every email is designed in-house to match your brand. For high-value furniture, email is often where the sale is finally made.

Am I tied into a long contract?

No. Furniture retainers roll monthly, so you can end yours at the close of any month. Before work starts we set targets for revenue, return on ad spend and conversion rate, and each monthly report shows exactly how we are tracking against them.

Free growth audit

Ready to sell more furniture online and in store?

Book a free growth audit. We will show you where your store, feeds and campaigns are losing sales, and what we would do first.

Book a discovery callCall 0151 440 3045
  • Free growth audit
  • One retained fee
  • Rolling monthly terms
Castle International, 17 Mann Island, Liverpool, L3 1BP · 0151 440 3045 · enquiries@castle.co.uk