Liverpool account review
A clear look at what the account is paying for today.
- Search terms and wasted queries
- Location report by town and postcode
- Call and form data checked
- A written plan for month one
First win: the waste found in week one
PPC Liverpool · Google Partner
PPC Agency Liverpool: Google Ads Managed on Cost per Lead
As a PPC agency in Liverpool, Castle International manages paid search from its studio at 17 Mann Island, L3 1BP. We run Google Ads and Microsoft Advertising for Merseyside businesses and judge every campaign on cost per lead or sale. Contracts run month to month, and the ad account stays yours.
Last updated:
Google Partner
Meta Business Partner- Best Search Agency2023, 2024, 2025 and 2026
£360ka year in paid media HNK Solicitors could switch off once organic search beat it
600+leads at under £3 each in HNK’s first full month on Meta
80calls a day on average from Kays Medical’s occupational health campaigns
4.9Google rating, from 29 reviews of Castle
Each figure is taken from a published Castle case study. See our case studies for the full story behind it.
Where Liverpool budgets leak
Why Liverpool PPC campaigns waste money.
Local Google Ads accounts rarely fail because of the bids. They fail because of where, when and to whom the ads are shown.
01
Ads shown across the whole region
A default radius around Liverpool can cover Southport, Chester and North Wales. If you cannot serve those places, every click from them is wasted.
02
Calls that nobody answers
Ads that run late at night or on Sundays send calls to an empty office. Schedules and call tracking should match the hours you actually staff.
03
Existing customers counted as new
People searching your company name would probably have found you anyway. Mixing them in with new searches makes a weak account look healthy.
What’s included
PPC management in Liverpool: what you get.
One monthly fee covers the whole account: the targeting, the campaigns, the tracking and the pages the ads lead to.
Postcode and borough targeting
Ads shown only where you can actually serve.
- Targeting by postcode, radius or borough
- Bid changes for your best areas
- Exclusions for areas you do not cover
- Separate campaigns per branch
Measured on cost per lead by area
Local search and call campaigns
For businesses that win work on the phone.
- Call assets on every relevant ad
- Schedules matched to staffed hours
- Calls recorded as conversions
- “Near me” and place-name searches covered
Measured on qualified calls
Shopping for Liverpool retailers
For online shops selling across the UK from Merseyside.
- Product feed titles and attributes
- Campaigns split by margin
- Merchant Center kept error-free
- Local delivery or collection options
Measured on return on ad spend
Performance Max, with limits
Google’s automated campaign, kept on a short lead.
- Brand searches kept out
- Audience signals from your customer list
- Location rules applied
- Placement and channel reports reviewed
Measured on new customers won
Tracking that matches your CRM
So Google learns from real enquiries, not page views.
- GA4 and Tag Manager
- Enhanced conversions and Consent Mode v2
- Offline conversions from your CRM
- Call tracking numbers
Checked against leads in your CRM
Landing pages for each area
Pages that match the search, the service and the place.
- Designed and built by our own web team
- One page per service or location
- Fast on mobile
- Tested forms and call buttons
Measured on enquiry rate
Monthly review on Mann Island
A plain-English review of what the money produced.
- Live Looker Studio dashboard
- Monthly meeting, in person or online
- Next month’s plan agreed
- Brand and new searches reported apart
Reported on leads and sales, not clicks
Every Liverpool account includes
- Google Partner support
- Microsoft Advertising
- A named PPC manager
- Weekly optimisation
- Monthly review
- Your account, your data
- Month-to-month terms
Results
Liverpool PPC agency results, judged on leads.
HNK Solicitors is a Liverpool firm and Kays Medical is a UK provider. Each figure comes from the published case study.
HNK Solicitors
A Liverpool claims firm that arrived spending around £30,000 a month on Google Ads with no other source of enquiries. We kept paid campaigns producing leads while organic search grew, then advised cutting the ad spend.
600+ leads at under £3in the first full month on Meta, from £1,650 of spend
£360,000 a yearof paid media switched off once organic search beat it
Kays Medical
A UK medical supplier moving into occupational health. Paid search targeted employers looking for health services, training and supplies, backed by a rebuilt sales process.
80 calls a dayon average from its occupational health campaigns
hundreds of leads a weekfrom combined PPC and SEO campaigns
Client reviews
What our clients say: 4.9 stars on Google.
We have recently started using castle to market our heating and plumbing company. So far everything is perfect. Leads are coming in and the communication from the team is outstanding.
I cannot thank Castle International enough for their outstanding customer service… We look forward to building an ongoing relationship for many years to come.
Castle is a professional and knowledgeable company that has helped us so much- they’ve increased our overall outreach, assisted with the creation of polished, effective branding and documents, crafted quality content, and are very SM savvy.
Castle took Supreme CBD to the next level with the new branding and website. They’ve increased the sites revenue by 86% in the first 3 months. …they’re really responsive and helpful and go above and beyond to deliver.
Video reviews
Hear it from the business owners.
Trusted by
Brands that have worked with our Liverpool team.
Campaign types
Which Google Ads campaigns suit Liverpool businesses?
Different businesses need different campaign types. This is how we decide which ones a Liverpool account should run, and which it should skip.
Local search campaigns
The core of most Liverpool accounts. Ads appear when someone searches for a service with a place name, or “near me”, inside the areas you cover. Ad groups are split by service and location, so each ad matches the search and the landing page.
- Place names from Bootle to Birkenhead covered
- Separate ad groups for each core service
- Negative keywords for jobs you do not take
- Ad text that names the area
Call-focused campaigns
For trades, clinics and firms where the phone is the sale. Ads carry a call button, run only while someone can answer, and every call over a set length counts as a conversion.
- Call assets and click-to-call
- Ad schedules matched to opening hours
- Call recording and tracking numbers
- Missed-call reporting
Shopping campaigns
For Liverpool brands selling products online across the UK. Your products appear with a price and an image. Results depend mostly on the quality of your product feed.
- Feed titles written the way people search
- Campaigns split by margin and best-sellers
- Promotions and delivery details shown
- Return on ad spend targets per group
Performance Max
One campaign across Search, Shopping, YouTube, Maps and Gmail. Useful once tracking is solid. We keep brand searches out and apply your location rules, so it finds new customers rather than claiming existing ones.
- Brand exclusions in place
- Location targeting enforced
- Asset groups per service or product
- Weekly checks of where it spends
YouTube and Demand Gen
Video and image ads shown to people in your area before they need you. Used to build the name recognition that later turns into branded searches. Judged on reach and later searches, not on immediate clicks.
- Radius targeting around your premises
- Short videos from our in-house team
- Remarketing to past visitors
- Branded search growth tracked
The Liverpool market
PPC in Liverpool: the numbers behind the market.
Liverpool is a large, busy market, and most of the search behind it still runs through Google.
£43.3bn
a year: the size of the Liverpool City Region economy.
Liverpool City Region Combined Authority, 202514975
businesses (enterprises) based in Liverpool.
ONS, 2026£17.9bn
UK search ad spend in 2025, 6% more than the year before.
IAB UK, 202691.4%
share of UK search engine use that goes through Google.
Statcounter, September 2026How often Liverpool businesses search for PPC help
Monthly UK searches, Ahrefs Keywords Explorer, October 2026
Figures from: Liverpool City Region Growth Plan announcement, via Sefton Council, published 13 October 2025 · Liverpool City Council economy headline indicators, from ONS data, checked October 2026 · Digital Adspend 2025 by IAB UK with Oliver Wyman, March 2026 · Statcounter UK search share, September 2026 · Ahrefs UK keyword data, October 2026.
What that means for your account. Liverpool PPC is won on three things. Location: a plumber in Wallasey and a solicitor in the city centre want very different searchers. So we target by postcode, radius or borough. Sector: legal and claims searches are among the most expensive clicks in any market, and healthcare ads face stricter Google policies. Timing: match days, concerts and waterfront events change who is searching, so hospitality budgets move with the city’s calendar. We have written more on why Liverpool has become one of the UK’s smartest cities for digital marketing.
Liverpool lead calculator
How many more leads could your Liverpool budget bring?
Most local accounts pay for some clicks from areas they cannot serve. Set your numbers, choose how many clicks come from outside your area, and see what tighter targeting does.
Extra enquiries, same budget
+0
£0Cost per enquiry
0Clicks a month
Indicative only. Assumes out-of-area clicks produce no enquiries, and that the same budget is spent on in-area clicks at the same price and enquiry rate. Real accounts vary. A free account review replaces these assumptions with your own location report.
How we work
How a Liverpool Google Ads account gets started.
Typical timings from first call to a settled account.
- Week 0
Free discovery call
We talk through what a lead or a sale is worth to you. With read access, we also review the account before we meet.
- About a week
Set-up and tracking
Access, conversion tracking and location settings are checked first. New or rebuilt campaigns launch the following week.
- Week 1 onwards
First enquiries
Search ads reach people already looking, so enquiries often start in the first week of going live.
- 6 to 12 weeks
A steady cost per lead
Bidding settles while we cut wasted searches, areas and hours. From then on, the focus is growing volume at that cost.
Why Castle
Choosing a PPC agency in Liverpool: how Castle compares.
Most Liverpool businesses weigh up a national agency, a freelancer or hiring in-house. This is how our model differs.
| Feature | Castle | Remote national agency | Freelancer | In-house hire |
|---|---|---|---|---|
| Meet your PPC manager in Liverpool | Yes | No | Sometimes | Yes |
| Targeting planned by postcode and borough | Yes | Sometimes | Sometimes | Sometimes |
| Landing pages built by the same team | Yes | No | No | No |
| Calls and CRM leads tracked as conversions | Yes | Sometimes | No | Sometimes |
| Google Partner support | Yes | Sometimes | No | No |
| You own the ad account | Yes | Not always | Not always | Yes |
| Contract terms | Month to month | Often 6–12 months | Varies | Salary and training |
This table describes Castle’s own way of working and typical arrangements elsewhere. It does not refer to any specific agency or freelancer.
Liverpool industries
Google Ads for Liverpool’s busiest sectors.
A Southport hotel, a city-centre law firm and a Wirral trades business want different searchers, budgets and hours. We build each Liverpool account around how its customers actually buy.
- Legal and claims
- Healthcare and clinics
- Hospitality and events
- Home services and trades
- Professional services
- Ecommerce
- Property and lettings
- Education and training
- Automotive
- B2B and manufacturing
PPC pricing in Liverpool
A fixed management fee. Your budget, your call.
Management is one fixed monthly fee, set by the size and complexity of your account rather than a percentage of spend.
Your ad budget is separate and goes straight to Google. You decide it, and we tell you honestly if it is too low to work.
- Fixed fee, agreed up front
- Ad budget set by you
- Month-to-month terms
- Admin access to your account
Further reading
Liverpool and paid media insight from Castle.
Why Liverpool Has Become One of the UK’s Smartest Cities for Digital MarketingWhy Liverpool agencies are delivering smarter strategy, stronger ROI and UK-wide growth.Read article
Why paid ads and GEO now work as one system, not two strategiesHow paid ads and GEO now work together, and why integrated strategies improve visibility across search and AI platforms.Read article
Paid media in 2026, how Google, social, and ecommerce advertising actually work togetherHow Google Ads, social advertising and ecommerce campaigns should work together for UK businesses.Read articleRelated services
Pair Liverpool PPC with these services.
Most Liverpool clients combine search ads with at least one other channel, run by the same Mann Island team.
Organic visibility in LiverpoolSEO in LiverpoolMap pack, organic and AI-search visibility from our Liverpool SEO team.Explore the service→
Social adsMeta AdsReach Merseyside buyers on Facebook and Instagram before they search.Explore the service→
Enquiries, end to endLead GenerationAds, landing pages and follow-up joined into one enquiry engine.Explore the service→
Pages that convertWeb DesignFast pages that turn your PPC clicks into calls and forms.Explore the service→Questions
PPC Liverpool: frequently asked questions
How much does PPC cost in Liverpool?
PPC has two costs. Your ad budget goes to Google and you decide how much it is. Our management fee is a fixed monthly sum, scoped to how many campaigns, locations and products the account needs. Click prices in Liverpool vary a lot by sector. On a free discovery call, we work out a sensible starting budget from your own numbers.
How quickly can Google Ads bring in enquiries for a Liverpool business?
Usually within the first week of going live, because search ads reach people who are already looking. Setting up and checking tracking takes about a week before that. Reaching a steady, efficient cost per lead normally takes six to twelve weeks. In that time Google’s bidding learns and we cut wasted searches and areas.
Should a Liverpool business use PPC or SEO?
Often both, for different jobs. PPC puts you at the top of Google today, but stops the moment the budget does. SEO takes months but keeps working without paying per click. A common plan is PPC for enquiries now while our Liverpool SEO team builds organic visibility, using the same keyword data.
Who owns the Google Ads account?
You do. We work inside your own Google Ads account with your admin access in place from day one. Campaigns, history and conversion data all stay with you if you ever move on. It also means every figure in our monthly report can be checked against the account itself.
Is Castle a Google Partner?
Yes. Google Partner status recognises Google Ads expertise and gives our team direct access to Google’s support, training and beta features. For Liverpool advertisers, new campaign types and policy changes reach the account early. Your specialist already knows how to use them.
Can we meet our PPC manager face to face?
Yes. Your PPC manager works from our studio at 17 Mann Island, near the Pier Head. Monthly reviews can happen there, at your office if you are in or around Liverpool, or on a video call. Mention your preference when you book a discovery call.
How long is the PPC contract?
There is no fixed term. PPC management runs month to month, and you can stop at the end of any month. If an account is not paying its way, we will say so plainly. Then we suggest what to change, rather than keep managing spend that does not work.
Book a discovery call
Speak to a Liverpool PPC agency face to face.
Bring your numbers and your questions. We will show you where your Google Ads budget goes now, and what we would change first.
- Free discovery call
- Month-to-month terms
- Mann Island, Liverpool