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  • Google Ads Certified Partner
  • Meta Business Partner
  • Shopify Partners
  • Klaviyo Partner
  • The Drum Recommends
  • Forbes Business Council official member 2022
12AI answers now name Clatterbridge Private Clinic for North West private cancer care questions
80calls a day on average from Kays Medical’s occupational health campaigns
300%increase in Kays Medical’s sales conversion after our CRM and sales-process work
8+ yearsworking with Clatterbridge Private Clinic across 15 disciplines
Taken from Castle’s published healthcare case studies. Follow the links below for the detail.

Full-service healthcare marketing

Omni-Channel Marketing Under One Retainer

Every channel your clinic or practice needs to win patients, planned as one strategy and run by one team, with healthcare advertising rules built in.

  • One retainer

    12 services

    Every channel your clinic needs, one monthly fee.

    Twelve services run by one team and reported in one place, from the first search to the booked consultation.

    • One monthly fee
    • Healthcare rules built in
    • Rolling monthly terms
    Book a free growth audit
  • 01

    Local SEO and maps

    Google Business Profile and location pages so every site appears for nearby treatment searches.

    Included in your retainer
  • 02

    SEO and content

    Treatment and condition pages, reviewed by your clinicians, that rank and reassure.

    Included in your retainer
  • 03

    GEO and AI search

    Expert, consistent content so AI assistants recommend your clinic to patients.

    Included in your retainer
  • 04

    Google Ads

    High-intent campaigns by treatment and site, measured on booked consultations.

    Included in your retainer
  • 05

    Meta Ads

    Practitioner-led awareness campaigns with 18+ targeting where the rules require it.

    Included in your retainer
  • 06

    TikTok Ads

    Short educational videos that explain treatments and introduce your team.

    Included in your retainer
  • 07

    Email and SMS flows

    Enquiry follow-up, aftercare and recall journeys on Klaviyo or Mailchimp, with consent.

    Included in your retainer
  • 08

    Web development

    Clinic websites with CQC and GDC details, built and looked after in-house.

    Included in your retainer
  • 09

    UX and booking

    Treatment pages and booking flows designed to turn research into appointments.

    Included in your retainer
  • 10

    Conversion rate optimisation

    Testing of forms, pricing display, reviews and calls to action.

    Included in your retainer
  • 11

    Creative, video and PR

    Practitioner video, ad creative and press coverage produced by our team.

    Included in your retainer
  • 12

    Analytics and reporting

    Consent-led tracking of enquiries and booked consultations by treatment.

    Included in your retainer

Who we market for

Marketing for every type of private healthcare provider.

Each specialty has different patients, search terms, decision times and advertising rules. We plan for yours.

16 business types we grow

  • Cosmetic surgeons

    Considered, high-value procedures that need trust, detail and patient-first messaging.

  • Aesthetics clinics

    Consultation-led campaigns for injectables and skin treatments, within Botox advertising rules.

  • Dental practices

    Local SEO, map results and campaigns for private treatment and new patients.

  • Implant and cosmetic dentistry

    High-value treatments with long research journeys and finance options.

  • Clear aligner and orthodontic providers

    Consultation booking campaigns for adults and parents.

  • Private GPs

    Same-day appointment and health check campaigns for busy professionals.

  • Physiotherapy and sports injury

    Local, symptom-led search and repeat booking journeys.

  • Chiropractors and osteopaths

    Trust-led content and local visibility for back and joint pain.

  • Private hospitals and cancer care

    Specialist content, PR and AI search, as with Clatterbridge Private Clinic.

  • Fertility clinics

    Sensitive, long-term journeys with careful data handling.

  • Mental health and therapy

    Discreet campaigns and clear routes to a first appointment.

  • Optometry and laser eye surgery

    High-intent searches and consultation booking.

  • Dermatology and skin clinics

    Condition content and consultation campaigns.

  • Hair transplant clinics

    High-value procedures sold on proof, process and aftercare.

  • Hearing and audiology

    Local search and appointment campaigns for an older audience.

  • Medical supplies and occupational health

    B2B lead generation and ecommerce, as with Kays Medical.

Run a pharmacy or online prescription service? See our dedicated pharmacy marketing page.

Full service, one fee

Every channel your clinic needs, covered by one retained fee.

One team runs every channel, with healthcare advertising rules built into each. All of it is included in the retainer.

Platforms we run for clinics

  • Google Ads
  • Meta
  • TikTok
  • ChatGPT
  • Google Search
  • Mailchimp
  • Shopify
  • WordPress
  • WooCommerce
  • Google Analytics
  • Klaviyo PartnerKlaviyo
ServiceWhat we coverIn your retainer
Strategy and compliance
Growth strategyA 90-day plan by treatment and site, built around capacity and value per patient.Included
Advertising rules reviewAds and pages checked against the CAP Code, GDC guidance and platform health policies.Included
Website
Web developmentClinic websites built and maintained by our own developers, with CQC and GDC details displayed.Included
UX and booking journeysTreatment pages and booking flows designed to reassure and convert.Included
Conversion rate optimisationTesting of forms, calls to action, pricing display and trust signals.Included
Search
Local SEOGoogle Business Profile, map results and location pages for every site.Included
SEO and contentTreatment and condition content reviewed by your clinicians.Included
GEO and AI searchContent structured so AI assistants recommend your clinic, as with Clatterbridge.Included
Google AdsSearch and Performance Max for treatments and consultations.Included
Social
Meta and TikTok adsAwareness and consultation campaigns within health advertising rules.Included
Retention
Email and SMS flowsEnquiry, aftercare and recall flows on Klaviyo or Mailchimp, with consent.Included
Reviews and reputationPatient review collection and display across site and profiles.Included
Creative
Ad creative, video and PRPractitioner-led video, statics and press, produced in-house.Included
Data
Tracking and reportingConsent-led tracking of enquiries and booked consultations by treatment.Included

Ad budgets go to the platforms separately. Our rules check helps you meet your obligations; it is not a substitute for legal advice.

Two ways we grow healthcare providers

Patient bookings first, with ecommerce where it fits.

Most clinics grow through enquiries and consultations. Some also sell products, aftercare or supplies online. We run both.

Lead generation

More booked consultations

For clinics, practices and surgeons whose patients start with an enquiry.

  1. 01Local visibilitySEO, map results and Google Business Profile for every site.
  2. 02Treatment campaignsGoogle and Meta ads for high-intent treatment searches.
  3. 03Reassuring pagesTreatment pages with practitioners, process, pricing and reviews.
  4. 04Easy bookingForms, calls and online booking tested for conversion.
  5. 05Follow-upConsent-led email and SMS that answer questions before the consultation.
80calls a day on average from Kays Medical’s occupational health campaigns
Best for
  • Dental practices
  • Aesthetics clinics
  • Cosmetic surgeons
  • Private GPs

Ecommerce marketing

Sell products and supplies online

For clinics with skincare or aftercare ranges, and for medical supply businesses.

  1. 01Store and catalogueA fast, well-structured online store.
  2. 02Shopping and searchGoogle Shopping and search for products that can be advertised.
  3. 03SocialEducation and product content on Meta and TikTok.
  4. 04RetentionAftercare and re-order emails.
  5. 05ConversionProduct pages and checkout tested and improved.
11,900%growth in Kays Medical’s ecommerce sales in the first year
Best for
  • Skincare and aftercare
  • Medical supplies
  • Occupational health
  • Clinic retail

Our healthcare work

Healthcare providers we have grown.

Published results from Castle’s healthcare clients, quoted exactly as they appear in each case study.

Clatterbridge Private Clinic building

Private cancer care · SEO, GEO, content, PR

Clatterbridge Private Clinic

The private patient service of an NHS cancer centre. Consultant-led content, PR and SEO made it visible to patients and AI assistants.

12 citationsin AI answers about private cancer care in the North West
8+ yearsworking together, since 2018
Read the case study
Kays Medical website designed by Castle

Medical supplies and occupational health · Web, SEO, PPC, CRM

Kays Medical

A medical supplier moving into occupational health, grown through SEO, PPC, a new store and a rebuilt sales process.

80 calls a dayon average from occupational health campaigns
11,900%ecommerce sales growth in the first year
Read the case study
See all case studies

Data-driven by design

Know which channel fills your diary.

Castle’s reporting CRM brings every paid channel together and ties spend to booked consultations and treatment value. It is live for you, and it drives where we put budget each week.

  • All paid channels, one screenGoogle, Meta, TikTok and Microsoft Ads compared, with recall emails and organic search included.
  • Consultations, not clicksBooked consultations and treatment value tied back to the campaign behind them.
  • Weekly budget decisionsSpend moves towards the treatments and sites that bring in the most patients.
  • A clear monthly reviewWe talk you through results, changes and next month’s priorities.
See the dashboard on a call

Channel by channel

How each channel brings in patients.

Every channel is planned around how patients choose a provider and what healthcare ads are allowed to say.

Nearby patients

Local SEO and map results

Most patients search for a treatment near them. We optimise your Google Business Profile, reviews and location pages so each site appears in map results and local searches.

  • Google Business Profile for every site
  • Location and treatment pages
  • Review collection
  • Local citations

Compliance built in

Healthcare marketing that respects the rules.

These are the rules we plan every healthcare campaign around, so your marketing builds trust without risking rulings or complaints.

  • No prescription treatment promotionBotox and other prescription-only treatments are never advertised, including in hashtags and images. We promote consultations instead.
  • Cosmetic ads for adults onlyCosmetic intervention marketing is never directed at under-18s, in line with CAP Code rule 12.25.
  • No pressure, no exaggerationNo short-deadline offers or unrealistic before-and-after imagery, following ASA guidance and recent rulings.
  • Dental and CQC requirementsGDC registration numbers, accurate specialist titles and current CQC ratings displayed where required.
  • Privacy-first data useTracking only with consent, and no audiences built from health browsing or patient lists.
A calm private clinic reception desk with a tablet showing an online booking calendar
Rules checked October 2026: CAP Code section 12, ASA and MHRA guidance on botulinum toxin, GDC guidance on advertising, CQC regulation 20A and Google’s health ads policy. This is not legal advice.

Why healthcare is different

Why private healthcare marketing needs a specialist.

Patients take their time, regulators take an interest and the wrong ad can cost far more than it earns.

01

Strict advertising rules

Prescription treatments such as Botox cannot be advertised, cosmetic ads must not target under-18s, and dental ads must follow GDC guidance. Campaigns have to be built around those limits.

02

Long, careful decisions

Patients research treatments, read reviews and compare clinics for weeks. Without nurture and remarketing within the rules, that interest goes elsewhere.

03

Trust is the conversion

Practitioner credentials, registration numbers, CQC ratings, reviews and clear pricing do more for bookings than any discount.

The private healthcare market

Why patients are searching for private care.

NHS waiting lists and dental access pressures are pushing more people to look for private treatment, and most start that search online.

£1.6bn

estimated value of the UK self-pay private healthcare market.

LaingBuisson, 2025
22%

of people who tried to get an NHS dental appointment in early 2025 were unsuccessful.

NHS England, 2025
47916

dentists on the UK register, among 131,680 dental professionals.

General Dental Council, 2025
26840

cosmetic surgical procedures carried out by BAAPS members in 2025.

BAAPS audit, 2026
A dental consultation desk with a tablet showing a treatment plan and a dental model
Clear treatment plans and pricing help patients decide.

Sources: LaingBuisson News (November 2025); NHS England (GP Patient Survey dental analysis, January to March 2025); Dentistry.co.uk (GDC registration report, December 2025); BAAPS 2025 audit (BAAPS members only).

Free growth audit

See where your clinic is losing bookings.

We look at your website, local visibility and campaigns with healthcare advertising rules in mind, and pinpoint where patients drop away.

Your free audit covers

  • Local SEO and map visibility for every site
  • Google and Meta campaign review
  • Advertising rules check of live ads and pages
  • Treatment page and booking journey review
  • AI search visibility for your treatments
  • A 90-day patient growth plan
Book a free growth auditor call 0151 440 3045

Why one retainer

One healthcare marketing team versus several suppliers.

Clinics often use a web developer, an ads freelancer and an SEO agency who never speak. Here is what one joined-up team changes.

FeatureCastle retainerMultiple agenciesPractice-employed marketerFreelancers
Healthcare advertising rules built inYesSometimesSometimesRarely
One strategy across every channelYesNoSometimesNo
Web development, UX and CRO includedYesExtra costRarelySometimes
Local SEO for every siteYesSometimesSometimesSometimes
Video, creative and PRYesExtra costSometimesNo
Reporting on booked consultationsYesChannel by channelYesRarely
Minimum commitmentOne monthOften a year eachPermanent salaryVaries

An outline of typical ways clinics buy marketing. It is not a review of any named provider.

How it works

From audit to a fuller diary.

What the first months with Castle look like.

  1. Week 0

    Free growth audit

    Website, local visibility, campaigns and compliance reviewed, with clear priorities.

  2. Weeks 1 to 2

    Plan and tracking

    A 90-day plan by treatment and site, and consent-led tracking set up.

  3. Weeks 2 to 6

    Go live

    Treatment campaigns, local SEO, page improvements and email flows are switched on.

  4. Month 3 onwards

    Grow

    More budget goes to the treatments and sites that bring in the most patients.

Client reviews

A 4.9 Google rating from the organisations we work with.

The whole team at Castle International are an absolute asset to any business that needs a positive boost in their marketing strategy. Expertise, knowledge, patience and a friendly helpful attitude, aiming to give you a bespoke service throughout.
Amy PriceAugust 2022Verified Google review
Our business has benefited massively by Castle and their team of creative experts. It is a wonderful company that is always working to achieve the best for you. They have a wealth of knowledge and offer outstanding marketing solutions always ensuring they deliver on their promise
Victoria WrayAugust 2022Verified Google review
…the results have been outstanding. They’ve completely turned around our online performance — Google Ads are running more efficiently than ever, Meta campaigns are consistently profitable, and our Shopify sales have seen real, measurable growth month after month.
Grant GoddardNovember 2025Verified Google review
I honestly can't say how good everyone is at Castle, they can't do enough for you and the work and numbers they produce out of this world. If I could leave 10 stars I would
Chris DuffJuly 2025Verified Google review
Castle is a professional and knowledgeable company that has helped us so much- they’ve increased our overall outreach, assisted with the creation of polished, effective branding and documents, crafted quality content, and are very SM savvy.
Kaitlin ArgeauxAugust 2022Verified Google review
A really great team who fully engaged with our enterprise and brought us rapidly into a whole different level of positive and sustained engagement with our target audience. Very very pleased to be working with them. Brilliant communicators. They've made a huge difference.
Larry TrachtenbergAugust 2022Verified Google review

On camera

Clients, in their own words.

Mike ChamberlainMike ChamberlainOwner, CHUUGWatch on YouTubeLee MatthewsLee MatthewsOwner, KicksportWatch on YouTube

Trusted by

Healthcare and consumer brands that have trusted Castle.

  • Procter & Gamble
  • Porsche
  • Hilton
  • NHS
  • Pfizer
  • boohoo
  • Gillette
  • Oral-B
  • B&Q
  • Chemist4U
  • Flight Centre
  • Graham
  • Cudos
  • Liverpool Women’s Hospital Charity

Questions

Healthcare marketing: frequently asked questions

Are you a dental marketing agency?

Yes. Dental practices are one of the main groups we market for. We run local SEO and Google Business Profile for each practice, Google Ads for treatments such as implants and clear aligners, Meta campaigns, websites and booking journeys, all in line with GDC guidance on advertising, including registration numbers and careful use of the word specialist.

Can you advertise Botox and other anti-wrinkle injections?

Botulinum toxin is prescription-only, so UK rules stop it being advertised to the public, with hashtags and phrases like wrinkle-relaxing injections included. We promote consultations for lines and wrinkles, your clinic and its practitioners, and treatments that can be advertised, such as dermal fillers.

What rules apply to cosmetic surgery marketing?

Cosmetic intervention ads must not be aimed at under-18s, must avoid pressure such as short time-limited offers, and must not exaggerate results, including through before-and-after images. We plan targeting, offers and creative around the CAP Code and recent ASA rulings, so campaigns build trust rather than risk.

How do you get more patients for a private clinic?

We combine local SEO and map results, Google Ads for high-intent treatment searches, Meta ads to build awareness, and fast, reassuring landing pages with simple booking. Every enquiry is tracked through to booked appointments, so budget moves to the treatments that bring in patients.

Can you track patients through to booked appointments?

Yes, with care. We connect forms, calls and booking systems to your reporting using consent-led tracking. Under UK GDPR, health information is special category data, so we never build ad audiences from health browsing or upload patient lists to ad platforms.

How much does healthcare marketing cost?

Healthcare clients pay one retained monthly fee for every channel we run for the practice or clinic. The figure depends on how many sites, treatments and channels are involved. Ad spend is paid to the platforms directly, and we confirm a fixed fee after a free growth audit.

Am I tied into a long contract?

No. Clinics and practices work with us month to month and can end the arrangement at the close of any month. Before launch we agree targets for enquiries, booked consultations and cost per patient. Each monthly review then shows exactly how those targets are tracking.

Free growth audit

Ready to welcome more patients?

Book a free growth audit and we will map where patients are choosing competitors, and how to win them back within the rules.

Book a discovery callCall 0151 440 3045
  • Free growth audit
  • Healthcare rules built in
  • Rolling monthly terms
Castle International, 17 Mann Island, Liverpool, L3 1BP · 0151 440 3045 · enquiries@castle.co.uk