# Castle International Castle International is an ROI-focused digital marketing agency in Liverpool, UK: AI SEO, GEO and AEO, SEO, paid media (Google, Meta, TikTok, ChatGPT ads), ecommerce and Shopify development, web design and lead generation. This is the full-content companion to [https://castle.co.uk/llms.txt](https://castle.co.uk/llms.txt): the same pages, in the same order, each reproduced in Markdown with its canonical URL. - Site: https://castle.co.uk/ - Sitemap: https://castle.co.uk/sitemap_index.xml - Contact: enquiries@castle.co.uk · 0151 372 1234 · 17 Mann Island, Liverpool L3 1BP --- ## Posts ### The Top 10 GEO, AEO & AI SEO Agencies in the UK - URL: https://castle.co.uk/geo/the-top-10-geo-aeo-ai-seo-agencies/ - Summary: Our Top 10 list of AI SEO Agencies (or for other people GEO or AEO agencies) is a bit different. We have not ranked ourselves (or anyone) as the number one GEO agency. We have done it in alphabetical order as every agency on this list is solid, with good experience. Your perfect agency is often determined by the relationship, your requirements, and their specific experience in your industry. ### ChatGPT Business Ranking Requires These 10 Essential Tactics - URL: https://castle.co.uk/geo/how-to-rank-on-chatgpt/ - Summary: The process begins when users ask ChatGPT to identify the top accountant operating in Manchester. ### Answer Engine Optimisation Explained: How to Get Cited by AI Assistants - URL: https://castle.co.uk/featured/answer-engine-optimisation-explained/ - Summary: What process do AI assistants use to select their citation sources? ### AEO, GEO and AI SEO: The 2026 Glossary of AI Search Terminology - URL: https://castle.co.uk/geo/ai-search-terminology-glossary/ - Summary: Answer engine optimisation (AEO), generative engine optimisation (GEO) and AI SEO are overlapping terms for making a brand visible in AI-generated search results. AEO focuses on being the cited source for a direct answer, GEO on being named inside synthesised responses, and AI SEO is the umbrella covering both alongside traditional search. ### What Is AI Search Optimisation? A Practical Guide for UK Businesses - URL: https://castle.co.uk/geo/what-is-ai-search-optimisation/ - Summary: AI search optimisation enables businesses to achieve direct question responses from AI systems which include ChatGPT and Google's AI Overviews and Perplexity and Gemini. The system provides technical access to AI crawlers while it defines entities explicitly and organizes content for immediate answers and maintains uniform brand information across all external sources. ### Generative Engine Optimisation vs Traditional SEO: What Actually Changed in 2026 - URL: https://castle.co.uk/geo/generative-engine-optimisation-vs-traditional-seo/ - Summary: Generative engine optimisation (GEO) focuses on making a brand accessible and quotable by generative AI systems. Traditional search engine optimisation (SEO) focuses on making pages rank high in search engine results. While many of the underlying signals that search engines and AI use to rank pages are similar, the output and measurement of success for each type of optimisation are different. ### SEO vs GEO: Which One Does Your Business Actually Need? - URL: https://castle.co.uk/featured/seo-vs-geo/ - Summary: SEO optimizes websites to achieve higher positions in search engine result pages. GEO, or generative engine optimization, aims to help AI systems identify the best answers to user queries. These two fields exist independently of one another. SEO produces the signals that GEO relies on. Therefore, all companies should begin with SEO before moving into GEO. ### The complete guide to ChatGPT ads (2026) - URL: https://castle.co.uk/geo/the-complete-guide-to-chatgpt-ads/ - Summary: If you want to learn more about ChatGPT advertising, this guide covers everything you need to know about ChatGPT ads. We’ll explain how ChatGPT ads work, how they're structured, who can run ChatGPT ads, how targeting works, how much they cost, how they compare to Google Ads and Meta Ads, and how to launch your first campaign properly. ### Why Most SEO Strategies Are Quietly Failing in 2026 (And What to Do Instead) - URL: https://castle.co.uk/geo/why-most-seo-strategies-are-quietly-failing-in-2026-and-what-to-do-instead/ - Summary: Most businesses are investing in SEO tactics that no longer work. This guide explains what has actually changed in search in 2026, what drives real rankings today, and how to build a strategy that compounds over time. ### Why paid advertising is no longer optional in 2026, and what brands are getting wrong - URL: https://castle.co.uk/marketing/why-paid-advertising-is-no-longer-optional-in-2026-and-what-brands-are-getting-wrong/ - Summary: Paid advertising is now critical for growth in 2026. Learn how platforms, creative, and data-driven strategy are reshaping digital marketing results. ### GEO: why generative engine optimisation is the future of digital marketing, and how brands need to adapt now - URL: https://castle.co.uk/geo/geo-why-generative-engine-optimisation-is-the-future-of-digital-marketing-and-how-brands-need-to-adapt-now/ - Summary: GEO (Generative Engine Optimisation): What It Is and Why It Matters in 2026 ### Why Manchester has become one of the most important cities for UK business growth - URL: https://castle.co.uk/uncategorised/why-manchester-has-become-one-of-the-most-important-cities-for-uk-business-growth/ - Summary: Why Manchester has become a major UK business hub and how strategic digital marketing helps companies grow, scale and dominate search visibility across the North of England. ### 10 signs your digital strategy is outdated - URL: https://castle.co.uk/uncategorised/10-signs-your-digital-strategy-is-outdated/ - Summary: 10 signs your digital strategy is outdated. Learn how UK businesses can identify weaknesses in SEO, paid media and content strategy, and refocus on sustainable digital growth. ### Why digital marketing feels harder than it used to, and what still works - URL: https://castle.co.uk/marketing/why-digital-marketing-feels-harder-than-it-used-to-and-what-still-works/ - Summary: Why digital marketing feels harder than ever in 2026, what has genuinely changed, and what still works for UK businesses. ### Paid media in 2026, how Google, social, and ecommerce advertising actually work together - URL: https://castle.co.uk/social/paid-media-in-2026-how-google-social-and-ecommerce-advertising-actually-work-together/ - Summary: How paid media really works in 2026, including Google Ads, social advertising, ecommerce campaigns, and how UK businesses should use them together. ### Why your website is holding back your digital marketing, even if traffic looks fine - URL: https://castle.co.uk/web-design/why-your-website-is-holding-back-your-digital-marketing-even-if-traffic-looks-fine/ - Summary: Why many websites quietly hold back digital marketing performance in 2026, even with strong traffic, and what UK businesses can fix. ### Ecommerce marketing in 2026, why traffic alone no longer converts - URL: https://castle.co.uk/web-design/ecommerce-marketing-in-2026-why-traffic-alone-no-longer-converts/ - Summary: A realistic look at ecommerce marketing in 2026, why traffic alone no longer converts, and how UK ecommerce brands can grow sustainably. ### GEO explained, how brands actually show up in AI search results in 2026 - URL: https://castle.co.uk/geo/geo-explained-how-brands-actually-show-up-in-ai-search-results-in-2026/ - Summary: A clear explanation of GEO in 2026, how brands appear in AI search results, and how generative engine optimisation actually works alongside SEO. ### SEO in 2026, what still works, what no longer does, and how search has really changed - URL: https://castle.co.uk/geo/seo-in-2026-what-still-works-what-no-longer-does-and-how-search-has-really-changed/ - Summary: An in-depth look at SEO in 2026, what still works, what no longer does, and how search has really changed for UK businesses. ### Choosing a digital marketing agency in the UK, why location still matters more than people admit - URL: https://castle.co.uk/marketing/choosing-a-digital-marketing-agency-in-the-uk-why-location-still-matters-more-than-people-admit/ - Summary: How to choose a digital marketing agency in the UK, why location still matters in 2026, and how Liverpool, Manchester, London, and UK-wide agencies differ. ### How to choose a digital marketing agency in the UK, and what to avoid - URL: https://castle.co.uk/marketing/how-to-choose-a-digital-marketing-agency-in-the-uk-and-what-to-avoid/ - Summary: A practical guide to choosing a digital marketing agency in the UK, what to look for, what to avoid, and the right questions to ask in 2026. ### How digital marketing actually works in 2026, and why most businesses are still using outdated strategies - URL: https://castle.co.uk/marketing/how-digital-marketing-actually-works-in-2026-and-why-most-businesses-are-still-using-outdated-strategies/ - Summary: How digital marketing actually works in 2026, including SEO, paid media, ecommerce, AI search, and why many UK businesses are still using outdated strategies. ### How Google Ads actually work in 2026, and why most accounts are quietly wasting money - URL: https://castle.co.uk/ppc/how-google-ads-actually-work-in-2026-and-why-most-accounts-are-quietly-wasting-money/ - Summary: How Google Ads really work in 2026, including automation, Performance Max, rising costs, and why most businesses waste budget by using outdated strategies. Written by Castle, a UK digital marketing agency. ### Why your marketing stopped working in 2026 (and what actually fixes it) - URL: https://castle.co.uk/marketing/why-your-marketing-stopped-working-in-2026-and-what-actually-fixes-it/ - Summary: Why your marketing stopped working in 2026, from SEO and paid ads to social and search behaviour, and what actually fixes it for sustainable growth. ### Why Liverpool Has Become One of the UK’s Smartest Cities for Digital Marketing - URL: https://castle.co.uk/marketing/why-liverpool-has-become-one-of-the-uks-smartest-cities-for-digital-marketing/ - Summary: Liverpool has become one of the UK’s most effective cities for digital marketing. This article explores why Liverpool agencies are delivering smarter strategy, stronger ROI, and UK-wide growth. ### GEO and SEO in 2026: how search really works now, and why most brands are already behind - URL: https://castle.co.uk/geo/geo-and-seo-in-2026-how-search-really-works-now-and-why-most-brands-are-already-behind/ - Summary: An in-depth guide to GEO and SEO in 2026, explaining how AI search works, why rankings are changing, and how brands can stay visible in generative results. ### Why paid ads and GEO now work as one system, not two strategies - URL: https://castle.co.uk/geo/why-paid-ads-and-geo-now-work-as-one-system-not-two-strategies/ - Summary: How paid ads and GEO now work together in 2026, and why integrated marketing strategies help brands improve visibility across search, AI platforms, and performance channels. ### What businesses actually mean when they search for a marketing agency in 2026 - URL: https://castle.co.uk/uncategorised/what-businesses-actually-mean-when-they-search-for-a-marketing-agency-in-2026/ - Summary: Castle is a full-service marketing agency specialising in ecommerce growth, SEO, performance marketing and integrated digital strategy. Built for long-term results, not vanity metrics. ### How do I find a trustworthy full-service marketing agency? - URL: https://castle.co.uk/uncategorised/how-do-i-find-a-trustworthy-full-service-marketing-agency/ - Summary: How to find a trustworthy full-service marketing agency, what to look for, red flags to avoid, and how to choose a partner that delivers real, long-term results. ### Marketing agency UK, what businesses should actually look for in 2026 - URL: https://castle.co.uk/marketing/marketing-agency-uk-what-businesses-should-actually-look-for-in-2026/ - Summary: Marketing agency UK guide for 2026. Learn what UK businesses should actually look for in a modern marketing agency, from SEO and content to brand authority and visibility. ### How paid social media advertising works in 2026 - URL: https://castle.co.uk/social/how-paid-social-media-advertising-works-in-2026/ - Summary: A clear, intelligent breakdown of how paid social media advertising really works in 2026, from AI-led targeting and creative strategy to attribution, rising CPMs, and what brands must do to make paid social perform. ### Why the fragmented agency model is quietly breaking down in 2026 - URL: https://castle.co.uk/marketing/why-the-fragmented-agency-model-is-quietly-breaking-down-in-2026/ - Summary: A detailed analysis of why fragmented marketing agency models are breaking down in 2026, and how social media, paid advertising, SEO, and GEO increasingly require integrated, full-service strategy across the UK. ### January strategy: what brands should actually focus on when the noise dies down - URL: https://castle.co.uk/marketing/january-strategy-what-brands-should-actually-focus-on-when-the-noise-dies-down/ - Summary: What should brands focus on in January? A smart, strategic guide to January marketing, brand planning, audience behaviour, and reputation management without the usual new year clichés. ### Paid social media in 2026: what actually works now - URL: https://castle.co.uk/uncategorised/paid-social-media-in-2026-what-actually-works-now/ - Summary: Paid social media in 2026 has shifted away from aggressive targeting and constant optimisation, towards credibility, creative clarity, and trust. This piece explores what actually works now, and why paid social is no longer just about performance metrics. ### Why working with a full service agency actually gives you faster results in 2025 - URL: https://castle.co.uk/uncategorised/why-working-with-a-full-service-agency-actually-gives-you-faster-results-in-2025/ - Summary: A smart UK focused blog explaining why full service agencies outperform specialist teams in 2025. Covers cost efficiency, strategy, GEO, Castle’s integrated model and the benefits of having one team manage your entire brand. ### How to take advantage of GEO in 2026 - URL: https://castle.co.uk/seo/how-to-take-advantage-of-geo-in-2026/ - Summary: GEO is quickly replacing SEO as the real driver of online visibility. Instead of chasing search rankings, brands now need to train AI systems to recognise their expertise, quote their answers, and surface their content across Google SGE, ChatGPT, and Perplexity. The brands that understand this shift early will dominate AI search in 2026, because GEO rewards clarity, consistency, and authority. This guide explains how to build a footprint that AI trusts and how to position your business so that generative engines choose you every time a user asks a question. ### Ecommerce is Changing Fast, and 2024 Proved It - URL: https://castle.co.uk/marketing/ecommerce-is-changing-fast-and-2024-proved-it/ - Summary: A smart breakdown of the major ecommerce shifts seen in 2024, from changing customer behaviour and AI driven search to declining loyalty, faster checkouts, and the rise of values based shopping. This analysis explores what these trends mean for brands preparing for 2025 and how to stay competitive in an increasingly fragmented digital landscape. ### Why GEO Matters More Than SEO in 2026 - URL: https://castle.co.uk/seo/why-geo-matters-more-than-seo-in-2026/ - Summary: GEO is the shift from ranking on Google to appearing in AI generated answers. Instead of competing for a place on a results page, brands now compete to be included in the single response people receive when they ask ChatGPT, Meta AI or Perplexity a question. If AI cannot understand who you are, which market you serve or why you are credible, you will be excluded. GEO fixes that by clarifying your identity, removing digital noise and training AI models to recognise your expertise. It is the difference between being discoverable and being invisible in 2026. ### What to Expect in Early 2026: The Marketing Shifts Already Taking Shape - URL: https://castle.co.uk/marketing/what-to-expect-in-early-2026-the-marketing-shifts-already-taking-shape/ - Summary: The first part of 2026 is shaping up to be a strange mix of stability and disruption. Brands are operating in a world where audience attention is splintered, algorithms feel increasingly opaque, and AI search is quietly reshaping how people discover information. The companies that win in 2026 will be the ones that adapt early, not the ones who wait for a perfect playbook. ### The Future of AI in Digital Marketing: What It Means for Brands in 2026 - URL: https://castle.co.uk/marketing/the-future-of-ai-in-digital-marketing-what-it-means-for-brands-in-2026/ - Summary: AI is transforming digital marketing, from content creation and audience targeting to generative search optimisation. Here’s how brands can prepare for 2026 with a smarter, human-led approach. ### How data-led decision making transforms your marketing ROI - URL: https://castle.co.uk/marketing/how-data-led-decision-making-transforms-your-marketing-roi/ - Summary: Creativity may win attention, but data delivers results. At Castle, we combine creative strategy with performance data to maximise ROI, refine campaigns in real time, and build systems of sustainable growth. By turning insights into action, we help businesses grow faster, spend smarter, and stay ahead of the competition. ### The ROI of eCommerce SEO and paid advertising working together - URL: https://castle.co.uk/ppc/the-roi-of-ecommerce-seo-and-paid-advertising-working-together/ - Summary: SEO builds long-term visibility, paid ads drive instant results - but together, they create unstoppable growth. At Castle, we combine SEO and paid advertising into one data-led strategy that balances quick wins with sustainable ROI. This integrated approach turns visibility into conversions and traffic into measurable revenue. ### Why your brand needs a full digital marketing partner in 2025 - URL: https://castle.co.uk/marketing/why-your-brand-needs-a-full-digital-marketing-partner-in-2025/ - Summary: Managing multiple agencies often leads to wasted spend, slower results, and mixed messaging. A full-service digital marketing partner solves that. At Castle, we unite paid media, branding, web design, and data-led strategy under one roof - delivering faster decisions, stronger ROI, and scalable growth built on coordination, not chaos. ### Paid social vs organic: why the smart money is on performance marketing - URL: https://castle.co.uk/social/paid-social-vs-organic-why-the-smart-money-is-on-performance-marketing/ - Summary: Organic social media reach has fallen to record lows, making it harder than ever for brands to grow without paid support. Performance marketing changes that -giving businesses full control over targeting, spend, and measurable ROI. At Castle, we specialise in data-led paid campaigns that deliver real, trackable results where organic posts fall short. ### The future of eCommerce marketing in 2025 and beyond - URL: https://castle.co.uk/web-design/the-future-of-ecommerce-marketing-in-2025-and-beyond/ - Summary: ECommerce has evolved faster in the past five years than in the two decades before. With online competition at an all-time high, success now depends on more than just good products or ads — it requires data-led strategy, seamless website design, and measurable performance marketing. At Castle, we help eCommerce brands scale sustainably through results-driven campaigns, conversion-focused design, and real-time data optimisation. ### The 10 biggest digital marketing mistakes businesses make in 2025 (and how to avoid them) - URL: https://castle.co.uk/marketing/the-10-biggest-digital-marketing-mistakes-businesses-make-in-2025-and-how-to-avoid-them/ - Summary: Many businesses still waste marketing budgets on outdated tactics, vanity metrics, and fragmented strategies. At Castle, we help brands avoid these mistakes through data-led, full-service digital marketing. From paid ads and SEO to web design and conversion optimisation, we build integrated systems that deliver real ROI and sustained growth in 2025. ### Why a full-service digital marketing agency delivers better results than single-channel solutions - URL: https://castle.co.uk/marketing/why-a-full-service-digital-marketing-agency-delivers-better-results-than-single-channel-solutions/ - Summary: Many businesses hit a ceiling when relying on a single marketing channel. At Castle, our full-service approach combines paid ads, eCommerce, branding, and web design to deliver scalable growth and stronger ROI. ### PPC for ecommerce: the ultimate guide - URL: https://castle.co.uk/featured/ppc-for-ecommerce-guide/ - Summary: If you own an eCommerce store and have considered running PPC for eCommerce ads but have no idea where to start, we’re here to help. In this article, we are going to discuss what eCommerce PPC is, how PPC for eCommerce works, and why PPC advertising is a great option for eCommerce stores. ### Are Facebook ads worth it for my business? - URL: https://castle.co.uk/marketing/are-facebook-ads-worth-it/ - Summary: In this article, we answer the question 'Are Facebook Ads worth it for my business?'. ### 5 reasons you need a Google Ads agency to run Google Ads for your business - URL: https://castle.co.uk/marketing/5-reasons-you-need-a-google-ads-agency/ - Summary: Hiring a Google Ads Agency to manage the Google Ads for your business can be a game-changer. Read just 5 reasons why you need a Google Ads Agency to run your PPC ads. --- ## Pages ### The Library - URL: https://castle.co.uk/library/ The library #### Every case study and article Castle has published. The complete catalogue — **33** pieces of client work and **209** articles across **13** categories. Copy is taken from the live site; every figure quoted is one the case study publishes. **33**Case studies **209**Articles **13**Categories Everything here opens on this site. This index is the one place all of it is gathered — the listings show a page at a time, this shows the lot. Case studies ##### 33 pieces of work, each with the number it published. **** [82% Sales, month-on-month Fizzy Whiz Fizzy Whiz is an online retailer selling a vast range of wholesale supplies to small businesses to make their own bath, body and cleaning products. They came to Castle…](https://castle.co.uk/case-studies/fizzy-whiz/) **** [126% Sales, last 7 days Geepas Geepas is a global brand selling a wide range of electrical, homewares, kitchenware and beauty/personal care appliances. They came to Castle looking for help to maximise…](https://castle.co.uk/case-studies/geepas/) **** [239% Conversion rate, year on year Nicholas Charles Fragrances Nicholas Charles Fragrances is an online brand offering fragrances inspired by designer scents for an affordable price. They came to Castle looking for help to grow…](https://castle.co.uk/case-studies/nicholas-charles-fragrances/) **** [305% Sales, last 90 days Oprimaze Oprimaze is a natural weight loss product in the form of a nasal spray developed to curb your appetite using a chemical compound that releases GPL1. They were a…](https://castle.co.uk/case-studies/oprimaze/) **** [44% Conversion rate, 90 days Home and Garden Extras Home and Garden Extras is an online store selling gardening supplies and related products. They came to Castle looking for help increasing their overall revenue and…](https://castle.co.uk/case-studies/home-and-garden-extras/) **** [650% More leads BiFold Local BiFold Local are a bifold door manufacturing and installation company based in Liverpool. They supply and install high-quality bifold doors to people throughout the UK.](https://castle.co.uk/case-studies/bifold-local/) **** [53.85% Revenue, 2021 Supreme CBD Supreme CBD are one of the UK’s leading suppliers of high-quality CBD products. Endorsed by athletes, Supreme CBD products are third-party lab tested and CBD content…](https://castle.co.uk/case-studies/supreme-cbd/) **** [43% Sales vs previous year Steven Brown Art Steven Brown Art is an online eCommerce art and lifestyle brand, selling a wide range of products depicting paintings from iconic Scottish artist Steven Brown. Steven…](https://castle.co.uk/case-studies/steven-brown-art/) **** [250% Sales, year one Swan Swan is a UK-based homeware and appliance brand with a strong British heritage dating back to the 1920s. Castle was required to generate more traffic and increase sales…](https://castle.co.uk/case-studies/swan/) **** [600+ Leads in one month HNK Solicitors HNK Solicitors are a specialist civil litigation firm, based in Liverpool. HNK required a complete rebrand, alongside a brand-new website to facilitate lead generation.](https://castle.co.uk/case-studies/hnk-solicitors/) **** [Rebrand Identity and guidelines DSG Accountants DSG is one of the North West’s leading independent accountancy and advisory firms for small, medium and larger businesses, private clients who serve the not-for-profit…](https://castle.co.uk/case-studies/dsg/) **** [Campaigns Bespoke advertising design Hilton The prestigious Hilton Hotel, based in Liverpool ONE, asked Castle to develop and design several bespoke advertising campaigns, designed to modernise their existing…](https://castle.co.uk/case-studies/hilton/) **** [21% Conversion, from 8% Chemist4U Chemist4U is an online pharmacy who came to Castle needing a safe, secure, and customer-friendly eCommerce site with an advanced filtering system to enable users to…](https://castle.co.uk/case-studies/chemist4u/) **** [11,900% Ecommerce sales, year one Kays Medical Kays Medical is a UK-based occupational health provider, national and international trainer, and distributor of bespoke medical services and supplies. They came to…](https://castle.co.uk/case-studies/kays-medical/) **** [Collateral Full corporate redesign Graham Construction Graham Construction is a long-established UK construction company who work with a range of clients across the public and private sectors. Castle provided Graham…](https://castle.co.uk/case-studies/graham-construction/) **** [Farnborough Air Show 2016 launch Bradfor Bradfor Ltd are a Northern Ireland based company who specialise in manufacturing bespoke aircraft seat covers as well as several other components. They came to Castle…](https://castle.co.uk/case-studies/bradfor/) **** [120% Sales, 2016 to 2017 Liverpool Business News Liverpool Business News, formerly YB News, is an online news platform to promote business news to a local and wider audience. They came to Castle for a complete rebrand…](https://castle.co.uk/case-studies/liverpool-business-news/) **** [One voice Group-wide rebrand Hops & Barley Hops & Barley are a wholesale alcohol and soft drinks supplier who provide a wide range of beverages to trade outlets throughout the North West. Castle were asked to…](https://castle.co.uk/case-studies/hops-and-barley/) **** [80% Of clinical admin automated Millennium Pharmacy Millennium Pharmacy is a pharmacy company who came to Castle as they needed an industry-specific web portal designing and building, separate from their high-street…](https://castle.co.uk/case-studies/millennium-pharmacy/) **** [Monthly Email campaigns MSB Solicitors MSB Solicitors is a Liverpool-based full service law firm. They required an email marketing service that included the design, creation and management of their monthly…](https://castle.co.uk/case-studies/msb/) **** [120% Sales, 2015 to 2016 Sterling Services Sterling Services is a northwest based construction company who came to Castle looking for a complete rebrand. They needed to present a unique and bespoke image to stand…](https://castle.co.uk/case-studies/sterling-services/) **** [12,000 Subscribers Shave & Subscribe Shave & Subscribe is an online subscription service that regularly sends shaving products directly to their customers homes.](https://castle.co.uk/case-studies/shave-subscribe/) **** [150% Sales Private Label Supplements Private Label Supplements is an online supplement store that provides a bespoke service for their clients. They came to Castle looking for a complete revamp of their…](https://castle.co.uk/case-studies/private-label-supplements/) **** [35% Above forecast sales Doctor4U Doctor4U is an online pharmacy that distributes prescribed medicines to thousands of customers throughout the UK. They required an online eCommerce platform to…](https://castle.co.uk/case-studies/doctor4u/) **** [45,000 Instagram, from 3,000 365 Gainz 365 Gainz is an online fitness app offering tailored fitness programmes for a monthly subscription fee. Castle was able to rebrand the business, create a…](https://castle.co.uk/case-studies/365-gainz/) **** [200% Donations Invisible Wounds Invisible Wounds is a specialist support charity who work with survivors of trauma. They required a highly accessible website and a new online brand identity to increase…](https://castle.co.uk/case-studies/invisible-wounds/) **** [25% New revenue DMF Wakefield DMF Wakefield is an online platform that provides and sells over 5000 consumables for a range of workshop services. Castle designed and built DMF Wakefield a new…](https://castle.co.uk/case-studies/dmf-wakefield/) **** [37% More leads in one month Step Forward Homes Step Forward Homes is a not-for-profit housing company who came to Castle as they needed a marketing agency who could design and build a new easy-to-use website as well…](https://castle.co.uk/case-studies/step-forward-homes/) **** [30+ Liverpool restaurants stocking Catalan Wines Catalan Wines are a company who specialise in the distribution of rare and exclusive wines from the Cataluña region of Spain to customers across the UK. Catalan Wines…](https://castle.co.uk/case-studies/catalan-wines/) **** [Rebrand Full identity PharmaPac PharmaPac is a significant turnkey solution provider supporting the unique requirements of some of the worlds largest pharmaceutical, consumer healthcare and veterinary…](https://castle.co.uk/case-studies/pharmapac/) **** [150% Sales, 2015 to 2016 Trade Garage Equipment Trade Garage Equipment is a long-established business that supplies and installs top quality garage equipment to the automotive industry. Castle provided Trade Garage…](https://castle.co.uk/case-studies/trade-garage-equipment/) **** [20 years Of high-profile projects ACS Construction ACS Construction is one of the North West’s leading civil engineering and building contractors. Castle provided them with a complete rebrand which reflected their…](https://castle.co.uk/case-studies/acs-construction/) **** [Bespoke Recruitment platform Kingsley Recruitment Kingsley Recruitment are property recruitment specialists based in the North West. They came to Castle requiring a completely bespoke recruitment website for their…](https://castle.co.uk/case-studies/kingsley-recruitment/) Articles ##### 209 articles, by category. GEO, AEO and AI SEO first — the work that decides whether an assistant names you — then the rest of the archive. ###### Featured 29 - [PPC for ecommerce: the ultimate guide 17 Sep 2024 · 14 min](https://castle.co.uk/featured/ppc-for-ecommerce-guide/) - [Castle International help Swan to launch the world’s first Alexa kettle 21 Mar 2023 · 2 min](https://castle.co.uk/featured/castle-help-launch-alexa-kettle/) - [ChatGPT is making your job obsolete – or is it? 10 Feb 2023 · 17 min](https://castle.co.uk/featured/chatgpt-is-making-your-job-obsolete/) - [Everything you need to know about NFTs 20 Jan 2023 · 25 min](https://castle.co.uk/featured/everything-you-need-to-know-about-nfts/) - [Marketing in the metaverse: A comprehensive guide 15 Nov 2022 · 48 min](https://castle.co.uk/featured/marketing-in-the-metaverse-a-comprehensive-guide/) - [The next generation of globalisation: can we protect profit and the planet? 31 Oct 2022 · 20 min](https://castle.co.uk/featured/the-next-generation-of-globalisation/) - [Automating creativity: Will AI replace artists? 20 Oct 2022 · 30 min](https://castle.co.uk/featured/automating-creativity-will-ai-replace-artists/) - [Protecting young people’s mental health in the pandemic and beyond 10 Oct 2022 · 5 min](https://castle.co.uk/featured/protecting-young-peoples-mental-health-in-the-pandemic-and-beyond/) - [Closing the digital divide: How marketers can drive inclusion 5 Sep 2022 · 17 min](https://castle.co.uk/featured/closing-the-digital-divide-how-marketers-can-drive-inclusion/) - [Socially Responsible Marketing: Catalyst for Change or Capitalist Con? 12 Aug 2022 · 18 min](https://castle.co.uk/featured/socially-responsible-marketing-catalyst-for-change-or-capitalist-con/) - [TikTok 101 – How marketers can harness the power of TikTok 8 Jun 2022 · 9 min](https://castle.co.uk/featured/tiktok-101-how-marketers-can-harness-the-power-of-tiktok/) - [Influencers are spearheading the mental health revolution 13 May 2022 · 20 min](https://castle.co.uk/featured/influencers-mental-health-revolution/) - [Can digital marketing confront its carbon footprint? 22 Apr 2022 · 12 min](https://castle.co.uk/featured/digital-marketing-carbon-footprint/) - [International Women’s Day 2022: #BreakTheBias 8 Mar 2022 · 12 min](https://castle.co.uk/featured/international-womens-day-2022-breakthebias/) - [Beware the expensive false promises of bad marketing agencies. 9 Mar 2020 · 14 min](https://castle.co.uk/featured/beware-the-expensive-false-promises-of-bad-marketing-agencies/) - [Five films every sales person should watch 4 Oct 2019 · 4 min](https://castle.co.uk/featured/five-films-every-sales-person-should-watch/) - [SPOTLIGHT: Factory Supplements 4 Jun 2017 · 2 min](https://castle.co.uk/featured/spotlight-factory-supplements/) - [Spotlight: Trade Garage Equipment 2 Feb 2017 · 3 min](https://castle.co.uk/featured/spotlight-trade-garage-equipment/) - [Spotlight: Catalan Wines 2 Feb 2017 · 2 min](https://castle.co.uk/featured/spotlight-catalan-wines/) - [Spotlight: Sterling Services 2 Feb 2017 · 2 min](https://castle.co.uk/featured/spotlight-sterling-services/) - [Spotlight: Bradfor 2 Feb 2017 · 2 min](https://castle.co.uk/featured/spotlight-web-design-service-for-bradfor/) - [Spotlight: Essential Ormskirk 2 Feb 2017 · 2 min](https://castle.co.uk/featured/spotlight-essential-ormskirk/) - [Spotlight: Shave & Subscribe Magento Web Design 2 Feb 2017 · 2 min](https://castle.co.uk/featured/shave-subscribe-magento-web-design/) - [Spotlight: Chemist4U 2 Feb 2017 · 2 min](https://castle.co.uk/featured/chemist-4u/) - [Spotlight: Private Label Supplements 2 Feb 2017 · 2 min](https://castle.co.uk/featured/private-label-supplements/) - [Spotlight: DMF Wakefield 2 Feb 2017 · 2 min](https://castle.co.uk/featured/spotlight-dmf-wakefield/) - [Spotlight: Kingsley Recruitment 2 Feb 2017 · 2 min](https://castle.co.uk/featured/spotlight-kingsley-recruitment/) - [Spotlight: Millennium 1 Feb 2017 · 2 min](https://castle.co.uk/featured/spotlight-millennium/) - [Spotlight: Doctor 4 U 1 Feb 2017 · 2 min](https://castle.co.uk/featured/doctor-4-u/) ###### News 58 - [Elon Musk is buying Twitter – so what happens next? 28 Apr 2022 · 3 min](https://castle.co.uk/news/elon-musk-buying-twitter/) - [The mental health impact of remote working 12 Jul 2021 · 10 min](https://castle.co.uk/news/the-mental-health-impact-of-remote-working/) - [Our rebrand story: How we became Castle 21 Jun 2021 · 6 min](https://castle.co.uk/news/our-rebrand-story-how-we-became-castle/) - [The European Super League: could no one predict the backlash? 30 Apr 2021 · 10 min](https://castle.co.uk/news/european-super-league-could-no-one-predict-the-backlash/) - [Georgina Currall: ‘I can be a mother and a businesswoman’ 10 Mar 2021 · 11 min](https://castle.co.uk/news/georgina-currall-mother-and-businesswoman/) - [Meet our digital marketing apprentices! 12 Feb 2021 · 5 min](https://castle.co.uk/news/meet-our-digital-marketing-apprentices/) - [Meet our social media, social ads and creative content apprentices! 11 Feb 2021 · 6 min](https://castle.co.uk/news/meet-our-social-media-social-ads-and-creative-content-apprentices/) - [Meet our content marketing apprentices! 10 Feb 2021 · 2 min](https://castle.co.uk/news/meet-our-content-marketing-apprentices/) - [Meet our email, web admin and SEO Castle apprentices! 9 Feb 2021 · 4 min](https://castle.co.uk/news/meet-our-email-and-web-admin-and-seo-apprentices/) - [Meet our affiliate marketing apprentices! 8 Feb 2021 · 4 min](https://castle.co.uk/news/meet-our-affiliate-marketing-apprentices/) - [Persuasion Marketing: How Do Marketers Persuade Customers? 14 Dec 2020 · 5 min](https://castle.co.uk/news/persuasion-marketing/) - [10 ways to get more Google Reviews for your business 16 Nov 2020 · 7 min](https://castle.co.uk/news/get-more-google-reviews-for-your-business/) - [Genius marketing campaign by Burger King the ‘Stevenage Challenge’ makes Stevenage FC world-famous 2 Oct 2020 · 6 min](https://castle.co.uk/news/burger-kings-genius-marketing-campaign-makes-stevenage-famous/) - [Top 10 signs you need to overhaul your digital marketing strategy 14 Aug 2020 · 11 min](https://castle.co.uk/news/top-10-signs-you-need-to-overhaul-your-digital-marketing-strategy/) - [Advantages and disadvantages of Facebook marketing 14 Jul 2020 · 7 min](https://castle.co.uk/news/advantages-and-disadvantages-of-facebook-marketing/) - [Why content marketing is vital during a crisis 9 Jun 2020 · 4 min](https://castle.co.uk/news/why-content-marketing-is-vital-during-a-crisis/) - [Branding in Marketing 1 Jun 2020 · 6 min](https://castle.co.uk/news/branding-in-marketing/) - [Why should you outsource your new business development? 24 Apr 2020 · 4 min](https://castle.co.uk/news/why-should-you-outsource-your-new-business-development/) - [How will 2020 reshape and influence the B2B market? 23 Apr 2020 · 3 min](https://castle.co.uk/news/how-will-2020-reshape-and-influence-b2b-marketing/) - [How B2B businesses can successfully grow their sales with effective lead generation 3 Apr 2020 · 9 min](https://castle.co.uk/news/how-b2b-businesses-can-successfully-grow-their-sales-with-effective-lead-generation/) - [Support For Business With Magento 1 Ends in 4 Months 24 Jan 2020 · 3 min](https://castle.co.uk/news/the-countdown-begins-business-have-just-4-months-left-until-their-magento-1-website-support-ends-forever/) - [8 quick sales presentation tips 9 Sep 2019 · 7 min](https://castle.co.uk/news/8-quick-sales-presentation-tips/) - [Voicemails: can they help make sales? 2 Sep 2019 · 4 min](https://castle.co.uk/news/voicemails-can-they-help-make-sales/) - [3 ways to start sales meetings the right way 27 Aug 2019 · 4 min](https://castle.co.uk/news/3-ways-to-start-sales-meetings-the-right-way/) - [How to re-engage old leads 20 Aug 2019 · 2 min](https://castle.co.uk/news/how-to-re-engage-old-leads/) - [A simple guide to writing a LinkedIn article 19 Aug 2019 · 2 min](https://castle.co.uk/news/a-simple-guide-to-writing-a-linkedin-article/) - [Bad Agencies and False Promises are pandemic. How do businesses avoid them? 6 Aug 2019 · 14 min](https://castle.co.uk/news/bad-agencies-and-false-promises-are-pandemic-businesses-need-to-be-equipped-to-deal-with-them/) - [SALES: THE GOOD, THE BAD AND THE UGLY 20 Jun 2019 · 1 min](https://castle.co.uk/news/sales-the-good-the-bad-and-the-ugly/) - [SALES TRAINING: WINNING MAJOR BUSINESS 25 Mar 2019 · 4 min](https://castle.co.uk/news/sales-training-winning-major-business/) - [How You Can Improve Customer Experience 4 Mar 2019 · 2 min](https://castle.co.uk/news/how-you-can-improve-customer-experience/) - [Top Marketing Trends for 2019 18 Feb 2019 · 3 min](https://castle.co.uk/news/top-marketing-trends-for-2019/) - [7 WordPress Plugins you need to try 4 Feb 2019 · 2 min](https://castle.co.uk/news/7-wordpress-plugins-to-try/) - [How Your Website Can Make You More Money 1 Feb 2019 · 1 min](https://castle.co.uk/news/sales-and-marketing-how-your-website-can-make-you-money/) - [How To Use Facebook Advertising To Get Conversions 28 Jan 2019 · 2 min](https://castle.co.uk/news/how-to-use-facebook-advertising-to-get-conversions/) - [Marketing Boring Stuff 20 Dec 2018 · 4 min](https://castle.co.uk/news/marketing-boring-stuff/) - [How to optimise your content for mobiles 12 Dec 2018 · 2 min](https://castle.co.uk/news/how-to-optimise-your-content-for-mobiles/) - [MiHub: Fishing for Whales – making larger clients your catch of the day 4 Oct 2018 · 1 min](https://castle.co.uk/news/mihub-fishing-for-whales-sales-marketing/) - [Leveraging Other People’s Equity 15 Aug 2018 · 1 min](https://castle.co.uk/news/leveraging-other-peoples-equity/) - [Uncover the secret to making your business safer, more productive and ready for growth… 15 Aug 2018 · 1 min](https://castle.co.uk/news/business-growth/) - [What is Brand Salience? 3 Aug 2018 · 5 min](https://castle.co.uk/news/what-is-brand-salience/) - [Google 2018 algorithm, what does it mean? 3 Aug 2018 · 4 min](https://castle.co.uk/news/google-2018-algorithm-what-does-it-mean/) - [9 Red Flags to Consider when Choosing a Marketing Agency 24 Apr 2018 · 3 min](https://castle.co.uk/news/red-flags/) - [How Digital Marketing has evolved 21 Mar 2018 · 6 min](https://castle.co.uk/news/digital-marketing-evolved/) - [Is your Marketing GDPR Ready? 28 Feb 2018 · 3 min](https://castle.co.uk/news/marketing-gdpr-ready/) - [The Top 10 Trends you Need to Look Out For in 2018 16 Feb 2018 · 3 min](https://castle.co.uk/news/top-10-trends-need-look-2018/) - [How to incorporate digital media and technology to multiply the influence of digital marketing 16 Feb 2018 · 5 min](https://castle.co.uk/news/incorporate-digital-media/) - [General Data Protection Regulation: What Europe’s New Privacy Law Means for Email Marketers 14 Feb 2018 · 3 min](https://castle.co.uk/news/general-data-protection-regulation-europes-new-privacy-law-means-email-marketers/) - [Data Protection – what does the GDPR mean for SME’s? 12 Feb 2018 · 4 min](https://castle.co.uk/news/gdpr-mean-smes/) - [What Does the General Data Protection Regulation (GDPR) Mean for E-Commerce Businesses? 9 Feb 2018 · 4 min](https://castle.co.uk/news/general-data-protection-regulation-gdpr/) - [4 web design tips to increase your sales 19 Jan 2017 · 4 min](https://castle.co.uk/news/4-web-design-tips-to-increase-your-sales/) - [10 best ways to get the most out of LinkedIn 20 Jul 2016 · 3 min](https://castle.co.uk/news/10-best-ways-to-get-the-most-out-of-linkedin/) - [10 Things You Need To Have On A Business Card 13 Jul 2016 · 3 min](https://castle.co.uk/news/business-card/) - [10 Amazing Tactics For Your Online Store 20 Jun 2016 · 3 min](https://castle.co.uk/news/amazing-tactics-online-store/) - [10 Things a Website Must Have 16 May 2016 · 3 min](https://castle.co.uk/news/website-must/) - [The benefits of getting help from Outsourced marketing companies 13 Oct 2015 · 4 min](https://castle.co.uk/news/the-benefits-of-getting-help-from-outsourced-marketing-companies/) - [Six Musts with Pinterest 22 Mar 2015 · 4 min](https://castle.co.uk/news/six-musts-with-pinterest/) - [Market your business on a shoestring budget 22 Mar 2015 · 6 min](https://castle.co.uk/news/market-your-business-on-a-shoestring-budget/) - [Get Started with Goal Setting in Five Step 22 Mar 2015 · 4 min](https://castle.co.uk/news/goal-setting/) ###### Marketing 24 - [Why paid advertising is no longer optional in 2026, and what brands are getting wrong 24 Mar 2026 · 5 min](https://castle.co.uk/marketing/why-paid-advertising-is-no-longer-optional-in-2026-and-what-brands-are-getting-wrong/) - [Why digital marketing feels harder than it used to, and what still works 23 Feb 2026 · 4 min](https://castle.co.uk/marketing/why-digital-marketing-feels-harder-than-it-used-to-and-what-still-works/) - [Why your website is holding back your digital marketing, even if traffic looks fine 16 Feb 2026 · 5 min](https://castle.co.uk/web-design/why-your-website-is-holding-back-your-digital-marketing-even-if-traffic-looks-fine/) - [Choosing a digital marketing agency in the UK, why location still matters more than people admit 3 Feb 2026 · 4 min](https://castle.co.uk/marketing/choosing-a-digital-marketing-agency-in-the-uk-why-location-still-matters-more-than-people-admit/) - [How to choose a digital marketing agency in the UK, and what to avoid 2 Feb 2026 · 4 min](https://castle.co.uk/marketing/how-to-choose-a-digital-marketing-agency-in-the-uk-and-what-to-avoid/) - [How digital marketing actually works in 2026, and why most businesses are still using outdated strategies 2 Feb 2026 · 6 min](https://castle.co.uk/marketing/how-digital-marketing-actually-works-in-2026-and-why-most-businesses-are-still-using-outdated-strategies/) - [Why your marketing stopped working in 2026 (and what actually fixes it) 28 Jan 2026 · 6 min](https://castle.co.uk/marketing/why-your-marketing-stopped-working-in-2026-and-what-actually-fixes-it/) - [Why Liverpool Has Become One of the UK’s Smartest Cities for Digital Marketing 26 Jan 2026 · 5 min](https://castle.co.uk/marketing/why-liverpool-has-become-one-of-the-uks-smartest-cities-for-digital-marketing/) - [Marketing agency UK, what businesses should actually look for in 2026 9 Jan 2026 · 4 min](https://castle.co.uk/marketing/marketing-agency-uk-what-businesses-should-actually-look-for-in-2026/) - [Why the fragmented agency model is quietly breaking down in 2026 2 Jan 2026 · 8 min](https://castle.co.uk/marketing/why-the-fragmented-agency-model-is-quietly-breaking-down-in-2026/) - [January strategy: what brands should actually focus on when the noise dies down 28 Dec 2025 · 3 min](https://castle.co.uk/marketing/january-strategy-what-brands-should-actually-focus-on-when-the-noise-dies-down/) - [Ecommerce is Changing Fast, and 2024 Proved It 8 Dec 2025 · 4 min](https://castle.co.uk/marketing/ecommerce-is-changing-fast-and-2024-proved-it/) - [What to Expect in Early 2026: The Marketing Shifts Already Taking Shape 21 Nov 2025 · 4 min](https://castle.co.uk/marketing/what-to-expect-in-early-2026-the-marketing-shifts-already-taking-shape/) - [The Future of AI in Digital Marketing: What It Means for Brands in 2026 18 Nov 2025 · 4 min](https://castle.co.uk/marketing/the-future-of-ai-in-digital-marketing-what-it-means-for-brands-in-2026/) - [How data-led decision making transforms your marketing ROI 6 Nov 2025 · 6 min](https://castle.co.uk/marketing/how-data-led-decision-making-transforms-your-marketing-roi/) - [Why your brand needs a full digital marketing partner in 2025 28 Oct 2025 · 5 min](https://castle.co.uk/marketing/why-your-brand-needs-a-full-digital-marketing-partner-in-2025/) - [The 10 biggest digital marketing mistakes businesses make in 2025 (and how to avoid them) 21 Oct 2025 · 4 min](https://castle.co.uk/marketing/the-10-biggest-digital-marketing-mistakes-businesses-make-in-2025-and-how-to-avoid-them/) - [Why a full-service digital marketing agency delivers better results than single-channel solutions 1 Oct 2025 · 6 min](https://castle.co.uk/marketing/why-a-full-service-digital-marketing-agency-delivers-better-results-than-single-channel-solutions/) - [Are Facebook ads worth it for my business? 20 Aug 2024 · 14 min](https://castle.co.uk/marketing/are-facebook-ads-worth-it/) - [5 reasons you need a Google Ads agency to run Google Ads for your business 30 Jul 2024 · 12 min](https://castle.co.uk/marketing/5-reasons-you-need-a-google-ads-agency/) - [11 red flags to look out for when hiring a marketing agency 29 May 2024 · 18 min](https://castle.co.uk/marketing/11-red-flags-to-look-out-for-when-hiring-a-marketing-agency/) - [Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers? 24 May 2023 · 26 min](https://castle.co.uk/marketing/battle-of-the-bots-which-ai-powered-chatbot-is-the-most-effective-tool-for-digital-marketers/) - [A Marketer’s Guide to April Fool’s Day Campaigns 31 Mar 2022 · 6 min](https://castle.co.uk/marketing/a-marketers-guide-to-april-fools-day/) - [Environmental marketing: The possibilities and pitfalls of turning your brand green 8 Sep 2021 · 23 min](https://castle.co.uk/marketing/environmental-marketing-campaigns/) ###### SEO 16 - [How to take advantage of GEO in 2026 11 Dec 2025 · 6 min](https://castle.co.uk/seo/how-to-take-advantage-of-geo-in-2026/) - [Why GEO Matters More Than SEO in 2026 2 Dec 2025 · 5 min](https://castle.co.uk/seo/why-geo-matters-more-than-seo-in-2026/) - [Duplicate Meta Descriptions: How harmful are they? 19 Oct 2021 · 5 min](https://castle.co.uk/seo/duplicate-meta-descriptions/) - [How long does SEO take to work? 15 Oct 2021 · 8 min](https://castle.co.uk/seo/how-long-does-seo-take-to-work/) - [How to track SEO 1 Aug 2021 · 10 min](https://castle.co.uk/seo/how-to-track-seo/) - [What are the different SERP features? 18 Jul 2021 · 9 min](https://castle.co.uk/seo/what-are-the-different-serp-features/) - [What is bounce rate and what does it mean for SEO? 5 Jul 2021 · 9 min](https://castle.co.uk/seo/what-is-bounce-rate/) - [SEO Keywords – which keywords should you target and why? 22 Jul 2020 · 6 min](https://castle.co.uk/seo/seo-keywords/) - [5 ways to audit SEO on your eCommerce website 30 Jun 2020 · 5 min](https://castle.co.uk/seo/5-ways-to-improve-seo-on-your-ecommerce-website/) - [The importance of SEO 28 May 2020 · 4 min](https://castle.co.uk/seo/the-importance-of-seo/) - [How to get your website to the top of Google 1 May 2020 · 5 min](https://castle.co.uk/seo/how-to-get-your-website-to-the-top-of-google/) - [The ultimate guide to proofreading 14 Apr 2020 · 7 min](https://castle.co.uk/seo/the-ultimate-guide-to-proofreading/) - [How to Optimise your Landing Pages 21 Jan 2019 · 2 min](https://castle.co.uk/seo/how-to-optimise-your-landing-pages/) - [Tricks to Help Lower your Bounce Rate 26 Apr 2018 · 4 min](https://castle.co.uk/seo/bounce-rate/) - [8 Reasons Why SEO is Important 30 Sep 2016 · 4 min](https://castle.co.uk/seo/seo-is-important/) - [5 ways to use Google Analytics to maximize SEO 29 Jun 2016 · 3 min](https://castle.co.uk/seo/google-analytics/) ###### Social 16 - [Paid media in 2026, how Google, social, and ecommerce advertising actually work together 19 Feb 2026 · 4 min](https://castle.co.uk/social/paid-media-in-2026-how-google-social-and-ecommerce-advertising-actually-work-together/) - [How paid social media advertising works in 2026 6 Jan 2026 · 8 min](https://castle.co.uk/social/how-paid-social-media-advertising-works-in-2026/) - [Paid social vs organic: why the smart money is on performance marketing 23 Oct 2025 · 5 min](https://castle.co.uk/social/paid-social-vs-organic-why-the-smart-money-is-on-performance-marketing/) - [How to schedule a Facebook post 12 Oct 2021 · 6 min](https://castle.co.uk/social/how-to-schedule-a-facebook-post/) - [How to take good Instagram photos? 30 Sep 2021 · 6 min](https://castle.co.uk/social/how-to-take-good-instagram-photos/) - [How to change the page name on Facebook 12 Aug 2021 · 3 min](https://castle.co.uk/social/how-to-change-the-page-name-on-facebook/) - [How to Add Multiple Photos to an Instagram Story 5 Aug 2021 · 3 min](https://castle.co.uk/social/how-to-add-multiple-photos-to-an-instagram-story/) - [Who to follow on Instagram: An insight into the best Instagram accounts 30 Jul 2021 · 4 min](https://castle.co.uk/social/the-best-instagram-accounts/) - [How to grow your Instagram account 21 Jul 2021 · 5 min](https://castle.co.uk/social/how-to-grow-your-instagram-account/) - [How to get verified on Instagram 9 Jul 2021 · 4 min](https://castle.co.uk/social/how-to-get-verified-on-instagram/) - [Colin vs. Cuthbert: social media management at its finest 20 Apr 2021 · 3 min](https://castle.co.uk/social/colin-vs-cuthbert/) - [Viral TikTok: Little Moons and TikTok Marketing 26 Mar 2021 · 3 min](https://castle.co.uk/social/viral-tiktok-marketing/) - [Top 10 tips for a great christmas social media campaign 25 Nov 2020 · 8 min](https://castle.co.uk/social/top-10-tips-for-festive-social-media-marketing/) - [Using Social Listening To Your Advantage 25 Feb 2019 · 2 min](https://castle.co.uk/social/using-social-listening-to-your-advantage/) - [How effective is social media marketing? 21 Dec 2018 · 5 min](https://castle.co.uk/social/how-effective-is-social-media-marketing/) - [How to generate organic traffic in a limited market 11 Dec 2018 · 3 min](https://castle.co.uk/social/generate-organic-traffic-in-a-limited-market/) ###### Web 10 - [The future of eCommerce marketing in 2025 and beyond 23 Oct 2025 · 6 min](https://castle.co.uk/web-design/the-future-of-ecommerce-marketing-in-2025-and-beyond/) - [How to create a website design brief 30 Apr 2020 · 8 min](https://castle.co.uk/web-design/how-to-create-a-website-design-brief/) - [Website quality assurance – How to QA a website 23 Apr 2020 · 7 min](https://castle.co.uk/web-design/how-to-qa-a-website/) - [Some Really Good Reasons Why You Shouldn’t Build Your Own Website 3 Aug 2018 · 6 min](https://castle.co.uk/web-design/some-really-good-reasons-why-you-shouldnt-build-your-own-website/) - [10 Tips for Web Design That Drives Sales 18 Apr 2018 · 4 min](https://castle.co.uk/web-design/10-tips-web-design/) - [Essential Elements Every Homepage Should Have 12 Apr 2018 · 6 min](https://castle.co.uk/web-design/homepage-elements/) - [The Anatomy of the Perfect Sales Page 9 Apr 2018 · 4 min](https://castle.co.uk/web-design/sales-page/) - [Web Design Trends – 10 to Watch for in 2018 15 Feb 2018 · 4 min](https://castle.co.uk/web-design/web-design-trends-watch/) - [Fall in love with your website again – time for a website refurb! 7 Feb 2018 · 6 min](https://castle.co.uk/web-design/website-refurb/) - [10 Things You Must Do Before Launching a Website 29 Jun 2016 · 3 min](https://castle.co.uk/web-design/10-things-you-must-do-before-launching-a-website/) ###### GEO 11 - [The Top 10 GEO, AEO & AI SEO Agencies in the UK 1 Sep 2026 · 7 min](https://castle.co.uk/geo/the-top-10-geo-aeo-ai-seo-agencies/) - [ChatGPT Business Ranking Requires These 10 Essential Tactics 26 Aug 2026 · 8 min](https://castle.co.uk/geo/how-to-rank-on-chatgpt/) - [AEO, GEO and AI SEO: The 2026 Glossary of AI Search Terminology 18 Aug 2026 · 6 min](https://castle.co.uk/geo/ai-search-terminology-glossary/) - [What Is AI Search Optimisation? A Practical Guide for UK Businesses 13 Aug 2026 · 6 min](https://castle.co.uk/geo/what-is-ai-search-optimisation/) - [Generative Engine Optimisation vs Traditional SEO: What Actually Changed in 2026 10 Aug 2026 · 5 min](https://castle.co.uk/geo/generative-engine-optimisation-vs-traditional-seo/) - [The complete guide to ChatGPT ads (2026) 21 Jul 2026 · 25 min](https://castle.co.uk/geo/the-complete-guide-to-chatgpt-ads/) - [Why Most SEO Strategies Are Quietly Failing in 2026 (And What to Do Instead) 3 Apr 2026 · 11 min](https://castle.co.uk/geo/why-most-seo-strategies-are-quietly-failing-in-2026-and-what-to-do-instead/) - [GEO: why generative engine optimisation is the future of digital marketing, and how brands need to adapt now 18 Mar 2026 · 6 min](https://castle.co.uk/geo/geo-why-generative-engine-optimisation-is-the-future-of-digital-marketing-and-how-brands-need-to-adapt-now/) - [SEO in 2026, what still works, what no longer does, and how search has really changed 5 Feb 2026 · 5 min](https://castle.co.uk/geo/seo-in-2026-what-still-works-what-no-longer-does-and-how-search-has-really-changed/) - [GEO and SEO in 2026: how search really works now, and why most brands are already behind 24 Jan 2026 · 8 min](https://castle.co.uk/geo/geo-and-seo-in-2026-how-search-really-works-now-and-why-most-brands-are-already-behind/) - [Why paid ads and GEO now work as one system, not two strategies 18 Jan 2026 · 4 min](https://castle.co.uk/geo/why-paid-ads-and-geo-now-work-as-one-system-not-two-strategies/) ###### Design 15 - [How to make a good design portfolio? 26 Oct 2021 · 5 min](https://castle.co.uk/design/how-to-make-a-good-design-portfolio/) - [How is animation used in advertising? 13 Oct 2021 · 4 min](https://castle.co.uk/design/how-is-animation-used-in-advertising/) - [What is corporate branding? 6 Oct 2021 · 4 min](https://castle.co.uk/design/what-is-corporate-branding/) - [What is product branding? 28 Sep 2021 · 8 min](https://castle.co.uk/design/what-is-product-branding/) - [How to increase the resolution of an image 20 Aug 2021 · 3 min](https://castle.co.uk/design/how-to-increase-the-resolution-of-an-image/) - [How to increase the resolution of an image without Photoshop 10 Aug 2021 · 3 min](https://castle.co.uk/design/how-to-increase-the-resolution-of-an-image-without-photoshop/) - [How to make an animation in Photoshop 28 Jul 2021 · 3 min](https://castle.co.uk/design/how-to-make-an-animation-in-photoshop/) - [How to trademark a logo in the UK 14 Jul 2021 · 3 min](https://castle.co.uk/design/how-to-trademark-a-logo-in-the-uk/) - [Top 5 Innovative Design Trends For 2021 7 Jan 2021 · 5 min](https://castle.co.uk/design/top-5-innovative-design-trends-for-2021/) - [Great Rebranding Examples 22 Jul 2020 · 7 min](https://castle.co.uk/design/great-rebranding-examples/) - [Graphic Design Trends 2020: how have they changed throughout the year? 1 Jul 2020 · 6 min](https://castle.co.uk/design/design-trends-2020-how-have-they-changed-throughout-the-year/) - [Why investing in a professionally designed logo is important 24 Jun 2020 · 6 min](https://castle.co.uk/design/why-should-you-invest-in-a-professionally-designed-logo/) - [Secrets to Designing the Perfect Brand 9 Apr 2018 · 5 min](https://castle.co.uk/design/secrets/) - [Print and Graphic Design are Shaping Up for a Stimulating 2018 18 Feb 2018 · 3 min](https://castle.co.uk/design/graphic-print-design-2018/) - [How to provide the best graphic design service: Kays Medical 2 Feb 2017 · 2 min](https://castle.co.uk/design/spotlight-kays-medical/) ###### PPC 5 - [How Google Ads actually work in 2026, and why most accounts are quietly wasting money 29 Jan 2026 · 6 min](https://castle.co.uk/ppc/how-google-ads-actually-work-in-2026-and-why-most-accounts-are-quietly-wasting-money/) - [The ROI of eCommerce SEO and paid advertising working together 31 Oct 2025 · 5 min](https://castle.co.uk/ppc/the-roi-of-ecommerce-seo-and-paid-advertising-working-together/) - [What are the key success metrics for PPC? 22 Aug 2021 · 3 min](https://castle.co.uk/ppc/what-are-the-key-success-metrics-for-ppc/) - [What is Quality Score in Google Ads? 23 Jul 2021 · 4 min](https://castle.co.uk/ppc/what-is-quality-score-in-google-ads/) - [How to set up AdWords remarketing 11 Jul 2021 · 3 min](https://castle.co.uk/ppc/how-to-set-up-adwords-remarketing/) ###### Affiliate 8 - [Castle partners with Flight Centre to maximise revenue through affiliate marketing 27 Jun 2022 · 5 min](https://castle.co.uk/affiliate/flight-centre-case-study/) - [How many followers do you need to be an influencer? 28 Oct 2021 · 8 min](https://castle.co.uk/affiliate/how-many-followers-do-you-need-to-be-an-influencer/) - [How to monetise Instagram 19 Aug 2021 · 4 min](https://castle.co.uk/affiliate/how-to-monetise-instagram/) - [Getting started with affiliate marketing 25 Jul 2021 · 6 min](https://castle.co.uk/affiliate/getting-started-with-affiliate-marketing/) - [How to find influencers for affiliate marketing 15 Jul 2021 · 6 min](https://castle.co.uk/affiliate/how-to-find-influencers-for-affiliate-marketing/) - [How to become a successful affiliate in a fast-growing market 13 Nov 2020 · 2 min](https://castle.co.uk/affiliate/how-to-become-a-successful-affiliate-in-a-fast-growing-market/) - [Why should your business use affiliate marketing to grow your brand? 10 Aug 2020 · 7 min](https://castle.co.uk/affiliate/why-should-your-business-use-affiliate-marketing-to-grow-your-brand/) - [What is Affiliate Marketing and how does it work? 15 Jan 2019 · 2 min](https://castle.co.uk/affiliate/what-is-affiliate-marketing-and-how-does-it-work/) ###### Events 4 - [International Women’s Day 2021: Female managers 8 Mar 2021 · 11 min](https://castle.co.uk/events/international-womens-day-2021/) - [Happy Chinese New Year 2021- Year of the Ox 12 Feb 2021 · 5 min](https://castle.co.uk/events/happy-chinese-new-year-2021-year-of-the-ox/) - [National Apprenticeship Week: Meet Castle’s Apprentices! 8 Feb 2021 · 2 min](https://castle.co.uk/events/national-apprenticeship-week-meet-Castles-apprentices/) - [How To Beat The Blue Monday Blues 18 Jan 2021 · 6 min](https://castle.co.uk/events/how-to-beat-the-blue-monday-blues/) ###### Uncategorised 11 - [Answer Engine Optimisation Explained: How to Get Cited by AI Assistants 25 Aug 2026 · 6 min](https://castle.co.uk/featured/answer-engine-optimisation-explained/) - [SEO vs GEO: Which One Does Your Business Actually Need? 5 Aug 2026 · 6 min](https://castle.co.uk/featured/seo-vs-geo/) - [Why Manchester has become one of the most important cities for UK business growth 6 Mar 2026 · 7 min](https://castle.co.uk/uncategorised/why-manchester-has-become-one-of-the-most-important-cities-for-uk-business-growth/) - [10 signs your digital strategy is outdated 26 Feb 2026 · 4 min](https://castle.co.uk/uncategorised/10-signs-your-digital-strategy-is-outdated/) - [Ecommerce marketing in 2026, why traffic alone no longer converts 12 Feb 2026 · 5 min](https://castle.co.uk/web-design/ecommerce-marketing-in-2026-why-traffic-alone-no-longer-converts/) - [GEO explained, how brands actually show up in AI search results in 2026 9 Feb 2026 · 6 min](https://castle.co.uk/geo/geo-explained-how-brands-actually-show-up-in-ai-search-results-in-2026/) - [What businesses actually mean when they search for a marketing agency in 2026 15 Jan 2026 · 6 min](https://castle.co.uk/uncategorised/what-businesses-actually-mean-when-they-search-for-a-marketing-agency-in-2026/) - [How do I find a trustworthy full-service marketing agency? 12 Jan 2026 · 5 min](https://castle.co.uk/uncategorised/how-do-i-find-a-trustworthy-full-service-marketing-agency/) - [Paid social media in 2026: what actually works now 24 Dec 2025 · 5 min](https://castle.co.uk/uncategorised/paid-social-media-in-2026-what-actually-works-now/) - [Why working with a full service agency actually gives you faster results in 2025 16 Dec 2025 · 3 min](https://castle.co.uk/uncategorised/why-working-with-a-full-service-agency-actually-gives-you-faster-results-in-2025/) - [Leading with purpose: How brands can navigate the cost of living crisis 4 Apr 2022 · 13 min](https://castle.co.uk/featured/navigate-the-cost-of-living-crisis/) ###### Video 2 - [The Best Christmas Adverts of 2020 20 Nov 2020 · 7 min](https://castle.co.uk/video/best-christmas-adverts-2020/) - [How to get the most from your video marketing 12 Dec 2018 · 2 min](https://castle.co.uk/video/how-to-get-the-most-from-your-video-marketing/) The library ##### Want any of these carried further? Tell us which case studies and articles matter most and we will take them the rest of the way. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### TikTok Ads - URL: https://castle.co.uk/tiktok-ads/ [image: Shafts of light breaking through deep blue cloud] TikTok Ads · Short-form #### TikTok Ads Agency: Make Advertising That Does Not Look Like It Castle produces and runs TikTok advertising built for the platform — native short-form creative, Spark Ads through real accounts, and Shop campaigns that turn attention into orders. - TikTok Ads agency - Short-form video - Spark Ads - TikTok Shop - Creator partnerships - UGC production - Creative testing [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) - [image: Trustpilot — rated 5 stars] - [image: Google — rated 5 stars] A specialist TikTok Ads agency ##### The platform punishes anything that feels like an advert. TikTok is the one channel where production value can actively hurt you. A polished brand film gets scrolled; a slightly rough demo with a strong first second sells. That inverts how most brands and most agencies are set up to make work. Castle produces TikTok creative natively — vertical, sound-on, hook-first — and runs it through Spark Ads from real accounts so it carries the credibility of a post rather than the tone of a campaign. Then we test relentlessly, because on TikTok creative fatigue arrives in weeks, not quarters. What’s included ##### What’s included in our TikTok Ads management A managed TikTok programme: creative production and creator sourcing, campaign management, Shop integration and the testing cadence the platform demands. - ### Meta Ads - URL: https://castle.co.uk/meta-ads/ [image: Shafts of light breaking through deep blue cloud] Meta Ads · Facebook & Instagram #### Meta Ads Agency: Creative That Earns Its Own Audience Castle plans, produces and scales Facebook and Instagram advertising where the creative does the targeting — built for brands that need demand created, not just captured. - Meta Ads agency - Facebook advertising - Instagram ads - Advantage+ - Creative production - Retargeting [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) - [image: Trustpilot — rated 5 stars] - [image: Google — rated 5 stars] A specialist Meta Ads agency ##### Nobody is on Instagram looking for you. That is the whole difference between Meta and search. On Google you answer a question someone already asked; on Facebook and Instagram you have to be interesting enough to interrupt. Which means the creative is not the decoration around the campaign — it is the campaign. Castle runs Meta as a creative operation with a media buyer attached. We produce statics and video, test copy and hooks systematically, and let the platform’s machine learning do the delivery work it is genuinely good at, while we control the inputs it is fed and the audiences it is allowed to reuse. What’s included ##### What’s included in our Meta Ads management A managed paid social programme: creative production, structured testing, catalogue and retargeting, with reporting that separates prospecting from harvesting. - ### Google Ads - URL: https://castle.co.uk/google-ads/ [image: Sunlight breaking through heavy cloud] Google Ads · Paid search #### Google Ads Agency: Buy the Intent, Not the Impressions Castle builds and manages Google Ads accounts that pay for the searches worth winning — Search, Shopping, Performance Max and YouTube, measured on cost per acquisition rather than clicks. - Google Ads agency - Paid search - Google Shopping - Performance Max - YouTube ads - Google Partner [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) - [image: Trustpilot — rated 5 stars] - [image: Google — rated 5 stars] A Google Partner agency ##### The only channel where people tell you what they want. Google Ads is the one place a customer types their intent in plain words before they buy. That makes it the most accountable line in most marketing budgets and the easiest to waste: the same account can be profitable or ruinous depending on which of those words you agree to pay for. Castle has been running paid search for over 15 years and we are a Google Partner agency, which means expert-level Google Ads accreditation and direct access to Google’s training and betas. We plan the strategy, build the campaigns, manage them daily and report on them against cost per acquisition — not impressions, and not a rank position. What’s included ##### What’s included in our Google Ads management A fully managed paid search account: the structure, the feeds, the creative and the reporting, reviewed weekly and rebuilt when the data says so. - ### AEO - URL: https://castle.co.uk/aeo/ AEO · Answer engine optimisation #### AEO Agency: Become the Source AI Assistants Cite Castle’s answer engine optimisation service gets your pages found, quoted and credited when an AI assistant answers a question in your market. - AEO agency - Answer engine optimisation - Citation building - Retrieval optimisation - Schema and structured data - Question-led content - AI citation tracking [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) - [image: Trustpilot — rated 5 stars] - [image: Google — rated 5 stars] Scroll** A specialist AEO agency ##### AI answers are the new results page. Most AI assistants now search before they answer. They run their own query, pull together a handful of pages, and write their reply from what they find. Answer engine optimisation is the work of making sure your page is one of the ones they pull, and that the part they lift is credited to you. Some people call this retrieval optimisation, because that's the exact step it's aimed at. That's a different job to ranking well. A page can sit near the top of Google and rank well in terms of traditional SEO and still never get mentioned by ChatGPT, because the answer the assistant needed was buried halfway down a paragraph instead of sitting somewhere it could be lifted easily. Our AEO service rewrites and restructures your content so it can be pulled out whole, and builds the supporting evidence that gives a platform the confidence to name you as the source. Answer engine optimisation services ##### What's included in our AEO services A managed answer engine optimisation programme, built around the real questions your customers are asking AI and the pages that should be answering them. - ### Services - URL: https://castle.co.uk/services/ Services #### Everything Castle does, in one place. Thirteen services across three groups — paid channels, organic and AI search, and the development work underneath both. Each one below links through to its own page where we have written one up in full. PaidOrganicDevelopment **13**Services in-house **3**Groups **50+**Ecommerce specialists **£278m**Client sales in 2023 Paid ##### Paid channels. Channels you pay to appear in — search, social and now AI assistants. ###### [Google Ads](https://castle.co.uk/google-ads/) As a Google Partner agency we run search, shopping, Performance Max and YouTube campaigns across Google AdWords, Google Smart Shopping and Bing. Our PPC managers plan the strategy, build and manage the campaigns and report on them — generating high quality leads at the lowest possible cost per acquisition, with constant monitoring and refining to hold ROI. [Google Ads in detail →](https://castle.co.uk/google-ads/) ###### [Meta Ads](https://castle.co.uk/meta-ads/) ROI-focused paid social across Facebook and Instagram, from creative and video production through to ad copy and audience testing. We run manual and Advantage+ campaigns, test five copy and hook variations per ad, build lookalike audiences from your own community and retarget everyone who has interacted with the brand. [Meta Ads in detail →](https://castle.co.uk/meta-ads/) ###### [TikTok Ads](https://castle.co.uk/tiktok-ads/) Short-form paid social built for the platform rather than repurposed from elsewhere. We use TikTok alongside Facebook, Instagram, Twitter and Snapchat in lead generation and ecommerce campaigns where the audience is younger and video-first. [TikTok Ads in detail →](https://castle.co.uk/tiktok-ads/) ###### [ChatGPT Ads](https://castle.co.uk/chatgpt/) OpenAI has introduced ads inside ChatGPT, matched to the context and intent of a conversation rather than to keywords. With around 900 million weekly users and the UK market opening in 2026, it reaches people while they are still researching. We launch, manage and optimise the campaigns end to end. [ChatGPT Ads in detail →](https://castle.co.uk/chatgpt/) ###### [Ecommerce Marketing](https://castle.co.uk/ecommerce-marketing/) An omnichannel programme for online stores — PPC, SEO, web UX, Amazon advertising, social ads and email working together to drive traffic, lift conversion and generate revenue. Over 50 ecommerce specialists in-house, on 30 day rolling contracts. [Ecommerce Marketing in detail →](https://castle.co.uk/ecommerce-marketing/) ###### [Lead Generation](https://castle.co.uk/lead-generation/) Paid social and PPC pointed at data-informed landing pages, integrated with your CRM so leads are followed up rather than collected. We have helped businesses increase their leads by over 312%, across energy, car finance, tax rebate, healthcare, legal, construction and more. [Lead Generation in detail →](https://castle.co.uk/lead-generation/) Organic ##### Organic search and AI search. Being found, and being cited, without paying for the placement. ###### [AI SEO](https://castle.co.uk/ai-seo/) Castle’s AI SEO service helps brands get discovered, cited and recommended inside AI-generated answers — in ChatGPT, Google AI Overviews, Perplexity, Copilot, Gemini and Claude. It brings generative engine optimisation, answer engine optimisation and proven SEO fundamentals into one managed programme. [AI SEO in detail →](https://castle.co.uk/ai-seo/) ###### [GEO](https://castle.co.uk/geo/) Generative engine optimisation is the practice of structuring and optimising your content so generative AI models can read it, trust it and reproduce it in their answers. It runs alongside AEO and traditional SEO as part of our AI SEO programme, with citation and authority building to get you recommended directly. [GEO in detail →](https://castle.co.uk/geo/) ###### [AEO](https://castle.co.uk/aeo/) Answer engine optimisation targets the retrieval step: most AI systems search before they answer, so the work is making your pages the source they retrieve and cite. We audit and restructure content so it can be lifted cleanly into an answer, and build the authority signals that make a platform choose you. [AEO in detail →](https://castle.co.uk/aeo/) ###### [SEO](https://castle.co.uk/seo/) A fusion of strategic SEO content creation, clever link building campaigns and best-practice on-site optimisation to help you outrank competitors on search engines. Our in-house Liverpool team cover strategy, on-page and off-page optimisation and technical SEO, with clear reporting on progress. [SEO in detail →](https://castle.co.uk/seo/) Development ##### Build and advisory. The site the marketing points at, and the advice around it. ###### [Shopify Development](https://castle.co.uk/shopify-development/) An award-winning Shopify and Shopify Plus partner agency designing, developing, optimising and supporting ecommerce stores. We increased Swan’s revenue by 361% in a single year, lifting sales 337% and conversion 40%. [Shopify Development in detail →](https://castle.co.uk/shopify-development/) ###### [Web Design](https://castle.co.uk/web-design/) Bespoke website design focused on sales and leads, built on Shopify, WooCommerce, BigCommerce or WordPress to suit the requirement. Over 120 sites in 10+ years, attributed to £23m in extra client revenue since 2017, with unlimited post-build revisions. [Web Design in detail →](https://castle.co.uk/web-design/) ###### AI Consulting Advisory work for teams deciding where AI belongs in their marketing — what to adopt, what to ignore, and what it changes about search, content and paid media. Practical guidance grounded in the campaigns we run, rather than a technology pitch. Part of a wider programme — ask us At a glance ##### All thirteen services. The same list in one table, if you would rather scan than read. | Service | Group | What it covers | [Google Ads](https://castle.co.uk/google-ads/) | Paid | Search, Shopping, Performance Max, YouTube | [Meta Ads](https://castle.co.uk/meta-ads/) | Paid | Facebook and Instagram paid social | [TikTok Ads](https://castle.co.uk/tiktok-ads/) | Paid | Short-form paid social for reach and sales | [ChatGPT Ads](https://castle.co.uk/chatgpt/) | Paid | Advertising inside AI-powered search | [Ecommerce Marketing](https://castle.co.uk/ecommerce-marketing/) | Paid | Omnichannel growth for online stores | [Lead Generation](https://castle.co.uk/lead-generation/) | Paid | Qualified enquiries, not vanity metrics | [AI SEO](https://castle.co.uk/ai-seo/) | Organic | Get cited by ChatGPT, Google AI and Perplexity | [GEO](https://castle.co.uk/geo/) | Organic | Generative engine optimisation | [AEO](https://castle.co.uk/aeo/) | Organic | Answer engine optimisation | [SEO](https://castle.co.uk/seo/) | Organic | Organic search that outranks competitors | [Shopify Development](https://castle.co.uk/shopify-development/) | Development | Shopify and Shopify Plus builds | [Web Design](https://castle.co.uk/web-design/) | Development | Bespoke sites built to convert | AI Consulting | Development | Where AI actually fits your marketing Not sure which of these you need ##### Most clients start with two, not one. Tell us what you are trying to move — revenue, leads, or visibility in AI search — and we will tell you which of the above actually applies and in what order. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### AI SEO - URL: https://castle.co.uk/ai-seo/ AI SEO · GEO · AEO #### AI SEO Agency: Get Recommended by ChatGPT, Google AI and Perplexity Castle’s AI SEO services helps brands get discovered, cited and recommended inside AI-generated answers. - GEO specialists - AEO agency - AI SEO services - AI search optimisation - LLM optimisation - AI visibility tracking - Traditional SEO + GEO + AEO [Book a free consultation](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) - [image: Trustpilot — rated 5 stars] - [image: Google — rated 5 stars] Scroll** A specialist AI SEO agency ##### One managed programme. Castle is a specialist AI SEO agency working with brands who want to be visible inside ChatGPT, Google AI Overviews, Perplexity, Copilot, Gemini, Claude and other AI powered search models. Our AI SEO services bring together **generative engine optimisation (GEO)**, **answer engine optimisation (AEO)** and proven SEO fundamentals into one managed programme. Our AI SEO specialists audit, restructure, and optimise your content so AI platforms can read and trust it, and build citations and authority signals that get you recommended directly in their answers. What’s included ##### What’s included in our AI SEO services Working with Castle as your AI SEO agency gets you a complete, managed AI search engine optimisation service, with ongoing content creation and optimisation to ensure your site stays visible and relevant. Our AI SEO service breaks down into several areas: - ### ChatGPT Ads - URL: https://castle.co.uk/chatgpt/ ChatGPT advertising #### Advertise on ChatGPT with Castle. Castle helps ambitious brands launch, optimise and scale high-performing ChatGPT advertising campaigns that put your business in front of customers at the exact moment they are researching products, comparing services and deciding what to buy. Paid mediaAI searchContextual targetingFull management [Book a strategy call](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) **900m**Weekly ChatGPT users**28.6%**User growth since Aug 2025**49%**Of messages seek advice**2026**UK market launch ChatGPT advertising ##### Reach your customers where they are searching. AI-powered search is changing the way people discover products, research services and make purchasing decisions. Millions of users now turn to ChatGPT every day to ask questions, search for services, compare providers and seek personalised recommendations. This creates a whole new opportunity for businesses to connect with potential customers on a revolutionary new platform. As the UK’s leading ChatGPT advertising agency, Castle helps businesses of all sizes launch, manage and optimise ChatGPT advertising campaigns that put your brand in front of highly engaged audiences exactly when they are looking for your product or service. Explainer ##### What are ChatGPT ads? OpenAI has recently introduced ChatGPT ads — a new form of digital advertising that allows businesses to reach users where they are actively searching, through AI-powered conversations. Ads are currently eligible to users on the Free and Go ChatGPT plans, and are selected to be shown based primarily on the context and intent of the conversation rather than the traditional keyword matching you find with Google Ads. Ads in ChatGPT appear separately from responses and are clearly labelled as sponsored. ChatGPT ads engage users from their initial research right through to the final decision, reaching them at every stage of the funnel. [image: Two ChatGPT conversations showing sponsored product and law firm results] How it works ##### How ChatGPT advertising works. Ads appear alongside conversations, only where relevant, rather than interrupting the natural flow of answers. A user types a question or research prompt into ChatGPT The AI analyses query context and intent to generate a helpful response A clearly labelled Sponsored ad appears, matched by conversational context High-intent users click through to your landing page Targeting ##### Context and intent, not keyword lists. ###### Who sees ChatGPT ads Ads are shown to users on the Free and Go tiers. Paid users on Plus, Pro, Business, Enterprise and Edu remain ad free — so your ads reach explorers, researchers and decision-makers evaluating tools before committing. ###### Context-driven targeting Rather than targeting exact keywords, ChatGPT uses conversational context and intent signals. Advertisers provide context hints describing the conversations where their ads should appear. ###### AI understands intent If someone asks “I’m looking for accounting software for a growing business”, your product can appear naturally within that conversation. Same for “I want to compare CRM systems”. [image: Examples of ChatGPT ad formats] Ad formats currently available in ChatGPT. The case for ChatGPT ads ##### Why advertise on ChatGPT? As more people turn to AI to research products, compare services and make purchasing decisions, ChatGPT has become a powerful new marketing channel for brands. ###### Weekly active users ChatGPT has around 900 million weekly active users who rely on it for advice, research and recommendations — one of the fastest-growing digital audiences in the world. ###### Connect with high-intent customers Users are often asking detailed questions because they are actively researching a product, comparing providers or preparing to make a decision. ###### Visibility earlier in the journey A growing number of people use ChatGPT as their first choice for research before they ever visit a search engine, letting your brand influence decisions early. ###### Contextual targeting ChatGPT advertising uses the context and intent behind a conversation, helping your adverts appear alongside discussions that closely align with your products. ###### Get ahead of the competition AI search advertising is still an emerging channel, giving forward-thinking businesses the chance to build a presence before the market becomes saturated. ###### Future-proof your strategy AI-powered search continues to grow alongside traditional search engines, so you stay visible wherever your customers are looking for answers. Our expertise ##### How can Castle help? At Castle we help businesses unlock the potential of ChatGPT advertising by developing tailored campaigns that put your brand in front of highly engaged users at the moments that matter most. Whether you are looking to launch your first ChatGPT advertising campaign or want to integrate AI search into your wider digital marketing strategy, our team can guide you every step of the way. We take the time to understand your business, your audience and your commercial objectives before building campaigns. From campaign strategy and setup to audience targeting, optimisation and performance reporting, we manage every aspect of your ChatGPT advertising — combining our expertise in paid media, SEO and AI search. Dedicated account managerTransparent monthly reportingFull campaign managementNo lock-in contracts Process ##### Our ChatGPT advertising process. Discovery Audience research Campaign strategy Creative production Launch Testing Weekly optimisation Reporting Industry fit ##### Who should advertise on ChatGPT? ChatGPT ads are ideal for brands whose customers research, ask for recommendations and compare before deciding. B2B SaaSProfessional servicesLegal firmsHealthcareEducationTravelFinanceRetail and ecommerceLuxury brandsTechnologyRecruitmentProperty FAQ ##### Frequently asked questions. Can you advertise on ChatGPT? Yes. OpenAI has introduced ChatGPT ads, which are currently served to users on the Free and Go plans. Castle can launch, manage and optimise campaigns on your behalf. How do ChatGPT ads work? Ads are matched to the context and intent of a conversation rather than exact keywords. They appear separately from the AI’s answer and are clearly labelled as sponsored, so users can always tell them apart from ChatGPT’s own response. Who sees ChatGPT ads? Users on the Free and Go tiers. Paid users on Plus, Pro, Business, Enterprise and Edu plans remain ad free. Are ChatGPT ads available in the UK? Yes — 2026 marks the UK market launch. Castle is a UK-based agency running ChatGPT campaigns for UK brands. How are ChatGPT ads targeted? Through conversational context and intent signals. Advertisers provide context hints describing the types of conversations where their ads should appear, and OpenAI matches campaigns to users exploring those topics. What industries benefit most from ChatGPT advertising? Any brand whose customers research before they buy. In practice that means B2B SaaS, professional services, legal firms, healthcare, education, travel, finance, retail and ecommerce, luxury brands, technology, recruitment and property. Are ChatGPT ads better than Google Ads? They are different rather than strictly better. ChatGPT reaches people earlier in their research using contextual matching instead of keyword bidding, which makes it a strong complement to paid search rather than a straight replacement. Do ChatGPT ads influence AI answers? No. Advertising is separate from ChatGPT’s core responses. Ads appear alongside the conversation and are clearly labelled as sponsored. Can I target specific keywords? Not in the traditional sense. Targeting is built on conversational context and intent rather than exact-match keyword lists, so campaigns are set up around the topics and questions your customers bring to ChatGPT. Get started today ##### Ready to advertise on ChatGPT? Join forward-thinking UK brands already reaching high-intent customers through AI-powered search advertising. [Book a strategy call](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Book Your Free Consultation - URL: https://castle.co.uk/book-your-free-consultation/ [image: Castle International] Only 7 Spots Left This Month #### Find out how we helped 20+ brands achieve a 6x increase in ROAS - No Setup Fees - Cancel Anytime - Results In 90 Days [image: Meta Business Partner] [image: Google 4.9 star rating] [image: Shopify Partner] ### Book Free Consultation - URL: https://castle.co.uk/book-free-consultation/ [image: Castle International] Only 7 Spots Left This Month #### Find out how we helped 20+ brands achieve a 6x increase in ROAS - No Setup Fees - Cancel Anytime - Results In 90 Days [image: Meta Business Partner] [image: Google 4.9 star rating] [image: Shopify Partner] ### GEO - URL: https://castle.co.uk/geo/ - Summary: As AI search engines like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE) change how people find information, traditional SEO alone isn’t enough anymore. GEO · Generative engine optimisation #### GEO Agency: Ensure your brand is visible in AI search Castle International’s generative engine optimisation service ensures your brand appears in AI search responses. As a specialist GEO agency, we help AI search engines like ChatGPT, Perplexity and Google’s AI overviews cite and recommend your brand correctly, building the authority signal AI platforms rely on to ensure your cited favourably against competitors. - GEO agency - Generative engine optimisation - LLM optimisation - Brand representation in AI - Entity and knowledge signals - Share of voice in AI answers - AI visibility tracking [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) - [image: Trustpilot — rated 5 stars] - [image: Google — rated 5 stars] Scroll** A specialist GEO agency ##### Being visible in AI search is only half the battle. Getting your brand cited in AI search is not enough, what AI platforms say about your brand matters just as much. Generative engine optimisation (GEO) helps to shape how your brand is understood by large language models (LLMs) and what AI search says about you. This means helping AI platforms recognise what you do, which products or services you should be known for, which competitors you’re grouped with and why your business deserves to be recommended ahead of them. This is built from more than just what your website says. AI search draws on information across the wider web, including what third-party sources say about you, how your brand is described, and how easily it can tell your brand apart from similarly named things. Castle’s GEO service works on strengthening these signals. We build a clearer, more consistent and authoritative presence across your website and the wider web to increase your chances of being found, cited and recommended in AI search. What’s included ##### What’s included in our GEO services Castle provides a managed generate engine optimisation programme aimed at providing presence, accuracy and share of voice inside AI-generated answers. - ### Ecommerce Marketing - URL: https://castle.co.uk/ecommerce-marketing/ - Summary: Home and Garden Extras came to Castle looking for help increasing revenue and stopping declining sales. We implemented several site fixes to improve the conversion rate and set up campaigns across Google and Meta to drive more traffic. This has led to a 44% increase in conversion rate and a 119% increase in sales over 90 days. [image: Sunlight breaking through heavy cloud] Ecommerce marketing #### Need an ecommerce agency to help grow your store? Our ecommerce marketing specialists can take your business to the next level by utilising our proven expertise in ecommerce marketing. ShopifyPPCSEOSocial adsEmailAmazon [Book a free consultation](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) **100s**Of stores grown**50+**Ecommerce experts**30 day**Rolling contracts**£278m**Client sales in 2023 How we work ##### Data-driven decisions, month on month. Data-driven decisionsMonth-on-month growthNo-risk 30 day rolling contracts50+ ecommerce expertsConsistent resultsROI focused Our results ##### We’ve helped hundreds of ecommerce stores increase their sales. Average yearly statistics for our ecommerce clients across the home appliance, furniture, personalised gifts and fashion industries. [image: Home and Garden Extras] ###### Home and Garden Extras Home and Garden Extras came to Castle looking for help increasing revenue and stopping declining sales. We implemented several site fixes to improve the conversion rate and set up campaigns across Google and Meta to drive more traffic. **119%**Increase in sales**36%**Store sessions**44%**Conversion rate**126%**Total orders [image: Home and Garden Extras campaign imagery] [image: Nicholas Charles Fragrances] ###### Nicholas Charles Fragrances Designer-inspired fragrance brand Nicholas Charles came to Castle to grow their ecommerce business. Through highly targeted campaigns across Google and Meta we decreased ad spend while increasing sales. **72%**Sales in 30 days**71%**Increase in orders**239%**Conversion rate**6.13:1**Google Ads ROAS [image: Nicholas Charles Fragrances campaign imagery] [image: Geepas] ###### Geepas Electrical, appliance and homeware brand Geepas came to Castle to maximise conversions through their store and drive more traffic. We rebuilt the site with UX improvements, then set up targeted campaigns on Google and Meta. **126%**Increase in sales**57%**Conversion rate**7.02:1**Combined ROAS**62%**Returning customers [image: Geepas campaign imagery] [image: Fizzy Whiz] ###### Fizzy Whiz Online wholesaler Fizzy Whiz came to Castle to maximise sales and achieve consistent growth through ads and email. After rebuilding the site on Shopify for better UX, we ran targeted campaigns on Meta and Google. **82%**Overall sales**270%**Sales through email**10.41:1**Meta ROAS**9.65:1**Google ROAS [image: Fizzy Whiz campaign imagery] Supercharge your sales ##### We optimise these key areas. We have a team of ecommerce marketing experts who can help your business grow. With experts across ecommerce web design and development, ecommerce SEO and ecommerce advertising, we implement omnichannel strategies that drive traffic, increase conversions and generate revenue. ###### PPC Our PPC managers have a proven track record of helping businesses grow through optimised pay per click campaigns. ###### SEO Our SEO experts use strategic content creation, link building campaigns and best practice on-site optimisation to help you outrank your competitors. ###### Web UX Our team utilise a suite of tools and benchmarking facilities to recommend and implement UX improvements that maximise your conversions. ###### Amazon advertising We are experts at marketing products through Amazon, working effectively across both Amazon Seller Central and Amazon Vendor Central. ###### Social ads Our ecommerce experts get to know your business and your audience inside out, so we know the best ways to market your product and reach people effectively. ###### Email marketing Our email marketing experts review your existing flows and campaigns and suggest ways to increase CTR, revenue, LTV and conversion. What our clients say ##### Three owners, in their own words. Castle International is rated 4.7 from 26 reviews. [image: Craig Newton] ### Design Subscription - URL: https://castle.co.uk/design-subscription/ #### Unlimited Premium Design & Video Solutions. One Flat Monthly Fee. Experience Unlimited Premium Graphic and Video Design Requests, Complete with Infinite Revisions. Save Time and Money Whilst Streamlining Your Workflow with a Dedicated Creative Team Exclusively Tailored for Elite Brands. Book a Demo Get started [image: iPhone Frame] ##### Over 250,000 Bespoke Designs Crafted for an Exclusive Roster of 1,500+ High-End Clients. [image: GRAHAM logo] [image: Supure logo] [image: boohoo logo] [image: WOW HYDRATE logo] [image: DSG Chartered Accountants logo] [image: Client logo with a hand-drawn letter F in a black circle] [image: Oral-B logo] [image: Cudos logo] [image: Flight Centre logo] [image: NHS logo] [image: B&Q logo] [image: Hilton logo] [image: Gillette logo] [image: P&G logo] [image: Porsche logo] [image: Swan logo] [image: Pfizer logo] ##### Instantly Cut Thousands Off Your Annual Design and Labor Costs. Access an elite team of designers, committed to elevating your prestigious brand, at a fraction of the cost of a single in-house expert. Experience truly unlimited graphic design and video editing solutions today. [image: Green tick icon] Save $62,706 on average [image: Green tick icon] Access your dedicated team [image: Green tick icon] Top-tier Graphic Designers [image: Green tick icon] Easy to use design platform [image: What is whatsapp marketing?] [image: What is whatsapp marketing?] ##### Experience Limitless Design Leverage a decade of design expertise from our team, trusted by iconic global brands. Get unlimited access to top-tier design talent for a fraction of the traditional cost. [image: Green tick icon] Unlimited Requests [image: Green tick icon] 7 Day Risk Free Trial [image: Green tick icon] Unlimited Revisions [image: Green tick icon] The Worlds Best Designers Get started ##### We specialize in almost all digital and print designs, tailored specifically for high-end brands and large-scale enterprises. [image: Adobe InDesign logo] [image: Adobe Photoshop logo] [image: Canva logo] [image: Adobe Illustrator logo] [image: Figma logo] [image: Adobe After Effects logo] ###### Illustrations [image: Hand-drawn style illustration of a modern glass office building] ###### Logos [image: Logo design for Robbie Davies Jr shown in red and white colourways] ###### Packaging [image: Floral packaging design on a Magnolia Midleton gift bag] ###### Photo Edits [image: Edited close-up photo of a peacock's head against a dark background] ###### Podcast [image: The Creative Punch podcast cover art hosted by Chris Porter] ###### Print Design [image: Printed recruitment pack brochure designed for The Clatterbridge Cancer Centre NHS Foundation Trust] ###### Social Media [image: Social media post designs shown on a smartphone alongside Instagram post mockups] ###### T-Shirt Design [image: White t-shirt with a green and black 'Let's do this now' Mixvoip graphic print] ###### Web Design [image: V-LIVE events website homepage design with a concert crowd hero image] ##### Advantages of Elite Design Services ** ###### Fixed Monthly Rate Experience a predictable monthly fee with no surprises. The flexibility to pause or cancel anytime! ** ###### Seamless Brand Management Effortlessly organize your high-end brands and client projects with dedicated folders and smart tagging. ** ###### Quick Execution Receive high quality designs in as little as 24-hours. Should they not meet your standards, we offer unlimited refinements. ** ###### White-Label Services Utilizing our services for your clients? Receive unbranded links for each project, primed to impress your discerning clientele and teams. ** ###### Asana Integration Collaborate seamlessly with our elite team of writers and designers through a customized Asana portal, during regular business hours. ** ###### Fully scalable service It's easy to scale as you grow, increasing your package and adding more designers to your team during busy periods or scaling down when things are calmer. You can pause or cancel anytime! ** ###### Adaptable Teamwork Collaborate effortlessly with Castle. Fine-tune and evolve your projects through easy iterations. Your vision, enhanced by our expertise. ** ###### Unlimited Design Requests Send us all your ideas and watch as we transform each one into a high-end masterpiece. No limitations, we're at your service. ** ###### Rigorous Quality Checks Our designers employ a 5-stage review process from initial sketch to final delivery, ensuring your project meets high-end quality standards. ** ###### Full Ownership Every design we produce is yours to keep, complete with full copyrights and commercial rights. You're in total control! ** ###### Comprehensive Design Solutions Access a wide range of over 100 design services, from logos and social media visuals to sophisticated website designs. ** ###### The World's Best Designers Benefit from exceptional graphic design, delivered by our handpicked, world-class designers. ** ###### Fixed Monthly Rate Experience a predictable monthly fee with no surprises. The flexibility to pause or cancel anytime! ** ###### Seamless Brand Management Effortlessly organize your high-end brands and client projects with dedicated folders and smart tagging. ** ###### Quick Execution Receive high quality designs in as little as 24-hours. Should they not meet your standards, we offer unlimited refinements. ** ###### White-Label Services Utilizing our services for your clients? Receive unbranded links for each project, primed to impress your discerning clientele and teams. ** ###### Asana Integration Collaborate seamlessly with our elite team of writers and designers through a customized Asana portal, during regular business hours. ** ###### 7-Day Risk-Free Trial We offer a complimentary 7-day trial with any of our plans. If it's not the right fit, no stress! ** ###### Adaptable Teamwork Collaborate effortlessly with Castle. Fine-tune and evolve your projects through easy iterations. Your vision, enhanced by our expertise. ** ###### Unlimited Design Requests Send us all your ideas and watch as we transform each one into a high-end masterpiece. No limitations, we're at your service. ** ###### Rigorous Quality Checks Our designers employ a 5-stage review process from initial sketch to final delivery, ensuring your project meets high-end quality standards. ** ###### Full Ownership Every design we produce is yours to keep, complete with full copyrights and commercial rights. You're in total control! ** ###### Comprehensive Design Solutions Access a wide range of over 100 design services, from logos and social media visuals to sophisticated website designs. ** ###### The World's Best Designers Benefit from exceptional graphic design, delivered by our handpicked, world-class designers. Get started ###### How it works ##### Truly Unlimited, On-Demand Design Consolidate all your design needs under one roof with our flexible subscription models. Shift away from the usual, say hello to significant $$, and enjoy an endless supply of high-quality designs. Get started ###### 1. Submit your request Simply join our task management platform Asana, via invitation, and answer all relevant questions to streamline your design submission process. ###### 2. We Get To Work Whether it's stylish tees or compelling presentations, our extensive network of over 100 seasoned designers has experience in virtually every design niche. ###### 3. You Receive Your Design Not quite what you envisioned? No worries. Every plan we offer includes unlimited revisions at no extra cost. Your perfect design is just a tweak away. ###### Boost your results with CAAS ##### Satisfied CMOs and Reduced CAC Through High-Performing Creative Solutions Boost Creative Speed Experience lightning-speed delivery and boundless scalability, with the potential for a 600% output surge. Lower hourly rates $33k estimated saving on brand refresh vs. traditional agency. Impactful 65% Boost your social media ad CTR by an impressive 65%. Zoom ahead 70% Achieve 70% Faster Delivery of Digital Ads. Half the Price, Twice the Value 50% Slash Costs per asset by 50% Across 10,000+ Assets! Elevate Your Creative Game Supercharge Your Digital Ads and Brand Assets: Data-Backed 47% Boost in Trial Returns. ##### Inside Our Packages Dive into a treasure trove of creativity! Our packages unlock access to a network of over 100 elite designers, intuitive request tools, and endless tweaks. All this while serving up unlimited graphics/video designs with zero surprise fees! ##### Case studies [image: Black and white headshot of Craig Newton] Craig Newton Owner, HNK Solicitors "We get great quality leads in a volume that has meant we have doubled our workforce." [image: HNK Logo] ##### Frequently asked questions Unlimited graphic design isn't sorcery, but it's pretty close. While submitting thirty tasks today won't necessarily yield overnight results, our 'unlimited' guarantee means you can queue up all your design needs and our talented team will chip away at them every single day. And if something's off? Don't sweat it. We offer endless revisions to get it just right. Selecting the ideal monthly plan is all about knowing what your business craves: - Just Graphics: Choose this if you're all about the visuals—think banners, illustrations, and social media eye-candy. - Video-Centric: Go for this if you aim to grab attention with must-watch videos, from promos to animations and beyond. - Graphics + Video: Can't decide? Get both! This plan is a jackpot for businesses wanting a diverse and lively content mix. Want the full rundown? Cruise over to our pricing page for all the deets. Wondering what Castle can whip up for you? Brace yourself for an unlimited buffet of creative offerings! Elevate your brand with services that span: ###### Graphic Design - Logos - Social media graphics - Flyer design - Merchandise & packaging design - Landing page design - Infographics - Podcast graphics ###### Custom Illustrations - Illustrated Logos - Custom Infographics - Portraits - Mascots - Lettering & Typography - Coloring Books - Comics ###### Presentation That Pop - Custom decks ###### Ready-to-use templates featuring: - Custom embedded graphics - Editable formats and source files - Choose from PowerPoint or Google Slides - Animations and transitions included ###### Motion Graphics - Animated Logos - Animated Typography (Text and Titles) - Animated Ads - UI/UX Animation - Graphic Loops - Product Animations & Explainers - Template Editing Wondering what's off the Castle menu? While our creative scope is vast, there are some specific tasks that are better suited for specialized or in-house experts. For the sake of quality and efficiency, we steer clear of the following: - Extremely complex or fine art illustrations - Fillable or interactive PDF documents - Complex photo manipulation - Digital painting and game assets - 3D/CAD projects - HTML, CSS, UI/UX design - Programming, coding, or development - File formats outside of our supported file types - Trademarked names, brands, or quotes - Content writing or manual typing (typing text from images, coming up with titles for ads, doing research for copy, etc.) Inappropriate demands of a sexually explicit, defamatory, ethnically or racially offensive nature, or anything that contradicts Castle's fundamental principles. Curious about the must-haves for your upscale design request? Let us guide you through a tailored experience: - Articulate Your Design Vision: Share what you're envisioning—the more vivid, the better. - Define Your Brand's Essence: Help us get acquainted with your brand's unique identity. - Essential Assets: Include any must-have images, text, or other elements. - Quick Queries: Answer a few select questions to fine-tune the brief. No worries about fumbling with formats—our elegant, AI-driven form is woven seamlessly into the Castle interface. Specify your dimensions, choose your file types, and even explore curated stock images right there. For those striving for consistent brand resonance, consider setting up a Brand Profile featuring key brand elements like logos, colors, and fonts. The luxury of unlimited Brand Profiles makes it a breeze to manage multiple high-end brands with distinct identities. All plans include unlimited requests, unlimited revisions, and Adobe source files. Check out the following services included under each plan: ###### Graphics - Unlimited Requests - Unlimited Revisions - Unlimited Brands - No Contract - 1-2 Days Turnaround - 2 Active Requests - Website, App and UI Designs* - Dedicated - Design Team - Free Stock Images - Source Files - Also includes NFT Designs - Add Unlimited Team Members - Includes Print & Digital Designs - Includes Custom Illustrations* - 7-Day Free Trial ###### Video - Video Design - 1 Active Request* - Project Manager - Dedicated Team ###### Graphic & Video - Graphic Design Plan - Video Design Plan - 3 Active Requests* - Project Manager - Dedicated Team - Priority Support - Slack Channel ##### Trusted by brands worldwide [image: B&Q logo] [image: Cudos logo] [image: Doctor 4U logo] [image: Flight Centre logo] [image: Gillette logo] [image: GRAHAM logo] [image: Hilton logo] [image: Joe & Seph's logo] [image: Kays Medical logo] [image: NHS logo] [image: Supure+ logo] [image: Swan logo] [image: WOW Hydrate logo] Get started ### British Regeneration Project - URL: https://castle.co.uk/british-regeneration-project/ #### The British Regeneration Project Unlock the true value of your land We empower landowners to maximise the value of their land and help them to earn sustainable, passive income. As one of the leading land development companies in the UK, we have extensive experience working with landowners and developers to transform unused land throughout the UK. [Get in touch](https://calendly.com/castle-international/discovery-call) Speak to us today [image: The British Regeneration Project] - Land regeneration experts: helping landowners to maximise the value of their land - Developing mutually beneficial partnerships with landowners throughout the UK - Nationwide expertise in land planning and development with proven success in our sector ##### How we work We take great pride in our exceptional service and attention to detail, ensuring that every aspect of our projects is meticulously planned and executed to perfection. From the initial concept to the final delivery, we leave no stone unturned in ensuring that our projects are of the highest quality and exceed the expectations of our partners. [image: Partnerships] ###### Partnerships Through a collaborative partnership, we take proactive measures on your behalf to unlock the full potential of your land. Our tailored approach ensures that the development and promotion of your land fit your needs and requirements to achieve the most successful outcome. [image: Strategy] ###### Strategy Our team of experts meticulously assess your land and the local area to devise the most suitable strategy. At the core of our work lies the ability to create sustainable and innovative planning solutions that ensure maximum revenue whilst preserving the natural environment and complementing the landscape. [image: Results] ###### Results We have helped so many landowners already. We empower landowners by providing them with the necessary tools, resources, and support to unlock the true potential of their land and create sustainable revenue streams. With an unmatched track record, we are dedicated to delivering the maximum return on your land investment. ##### About us The British Regeneration Project, an innovative business division of the Castle Group, has a remarkable track record across the property sector. As a privately owned entity, we have achieved significant success over the past 25 years by acquiring planning permissions, architectural design, construction, and project management. Our expertise has already helped many landowners throughout the UK, enabling them to generate substantial passive income and lasting generational wealth. [image: Castle & British Regeneration Project logo] ##### Our team We have a dedicated in-house team who are all experts in their respective fields. With years of experience across a range of sectors, including architecture, project management, construction, development, and marketing and a wide network of industry contacts, our dedicated team is the key to our success. [Get in touch](https://calendly.com/castle-international/discovery-call) Speak to us today ##### Vision We envision a future where landowners with run-down and unused land can transform their lands into vibrant and profitable assets. Our vision extends beyond immediate income generation. We aim to contribute to the community's long-term economic growth and prosperity. Reviving unused land will create job opportunities, attract businesses and investments, and stimulate economic activity, leading to a more vibrant and resilient local economy. ##### Mission We aim to develop lasting mutually beneficial partnerships with landowners throughout the UK, helping them to unlock the true potential of their land to generate long-term passive income for all parties involved. By working together, we can create new opportunities for farmers and landowners to earn a sustainable income. ##### Values At the core of our values is the belief in creating genuinely sustainable developments that contribute to the ongoing regeneration of villages, towns, and cities throughout the UK. Throughout the entire process, we prioritise engagement with local communities to ensure their voices are heard, and their needs are met. Our architects design buildings that complement the natural environment and ensure the beauty and natural landscape are undisturbed. We also, wherever possible, employ local people to work on our projects and drive tourism to help stimulate local economies, helping the communities to thrive. [image: Testimonial] “Through the power of creativity and innovation, we have the ability to turn property and land into a magnificent canvas of endless potential. By working together with landowners, we can cultivate win-win partnerships that not only enable them to commercialise their assets but also allow the public to experience the wonders of these amazing places, inspiring all who visit”. Daniel Walker ##### Do you have land? [Get in touch](https://calendly.com/castle-international/discovery-call) Speak to us today ###### Get in touch Tell us where the land is and roughly how much of it there is. We will come back to you with whether it is something we can take forward, and what it could be worth. [Book a call](https://calendly.com/castle-international/discovery-call) 0151 372 1234 enquiries@castle.co.uk ### Amazon Marketing - URL: https://castle.co.uk/amazon-marketing/ #### The Top 1% Amazon Ad Agency We're a full-service Amazon marketing agency handling the whole process from set up to advertising. [Speak with us](https://calendly.com/castle-international/discovery-call) [image: Slide One] [Speak with us](https://calendly.com/castle-international/discovery-call) ##### What is Amazon Marketing Services? Reach more customers and boost sales with our Amazon set up, listing and advertising services. We’re experts at marketing products through Amazon, working effectively across both Amazon Seller Central and Amazon Vendor Central. Whether you’re new to the platform or a long-term user, we can help you maximise profits through Amazon. Get in touch with our Amazon specialists today [Speak with us](https://calendly.com/castle-international/discovery-call) [Schedule a call](https://calendly.com/castle-international/discovery-call) ##### Full-service Amazon advertising agency With a team of Amazon experts with over 10 years’ experience working with a range of clients to promote and sell their products on Amazon, we can provide full-service Amazon marketing assistance. Handling the whole process from setting up your store front and listing products to creating and optimising advertisements, we take the hassle out of selling on Amazon. We’re experienced Amazon consultants who understand how Amazon works and can implement tactics to get your products to rank on the first page of Amazon search results. With our dedicated Amazon services, we provide a fast track for sellers on Amazon to maximise revenue. [Speak with us](https://calendly.com/castle-international/discovery-call) [image: Amazon Phones] ##### Our Results ###### 11:1 11:1 Average ROAS on Seller ###### 37% Increased sales by 37% within the first 3 months on Seller and Vendor ###### 8:1 8:1 average ROAS on Vendor ##### What our Amazon service includes: Initial set up Product listings and enhancements Keyword optimisation Unique product copy including titles, bullet points, product description and A+ High-quality imagery Amazon advertising Building your store front Management of listings and catalogue We make sure you remain in complete control of your brand and pricing, working alongside you to ensure we truly understand your brand persona and target audience. ##### Clients we've worked with [image: Doctor4U logo] [image: Flight Centre logo] [image: Gillette logo] [image: GRAHAM logo] [image: Hilton logo] [image: Kays Medical logo] [image: Joe & Seph's logo] [image: Chemist4U logo] [image: NHS logo] [image: Salesforce logo] [image: Swan logo] [image: WOW HYDRATE logo] [image: Kays Medical logo] [Speak with us](https://calendly.com/castle-international/discovery-call) [Schedule a call](https://calendly.com/castle-international/discovery-call) ##### Amazon Services We create optimised Amazon listings that sell. With completely unique and detailed descriptions, optimised titles, effective imagery and videos, and user-friendly layouts. We create content that converts. From the product title right down to the Amazon A+ content, we produce highly convertible listings that fit your brand voice. Our Amazon experts write unique content that effectively highlights your products unique selling points and builds confidence with consumers. We conduct in-depth keyword research to determine relevant keywords that can help your products rank highly and increase their visibility. We then bid on the most profitable keywords for your products to maximise sales. We make sure you have a product catalogue that is easy to view and ensure everything is quick and easy for your customers to find. Your product listings will be complete with all the details needed to convince customers to buy. We enhance your product listings with a strong focus on ROI. This includes proactively driving buyers to review products and leveraging this part of the Amazon algorithm to help increase product rankings. Once your account is set up and your content and campaigns have been optimised, we continually maintain your account. Managing an Amazon account can be hard work and incredibly time consuming but at Castle we’re experts at Amazon’s backend mechanics and processes and can handle all your selling activities on your behalf, cutting out the hassle. We run Amazon advertisements to boost your products up the rankings, helping you to stand out from the competition and generate increased sales. Using in-depth keyword research, we determine the most profitable keywords to bid on to ensure first page listings, putting your products in front of millions of potential buyers to maximise profits. We can help both Amazon sellers and Amazon vendors. Regardless of your relationship with Amazon, whether you’re a wholesale retailer or direct to customer retailer, our experts ensure success for your business. We have vast experience working with clients across Seller and Vendor and maximising profits across the two. No matter your Amazon requirements, we can help. We enhance your product listings with a strong focus on ROI. This includes proactively driving buyers to review products and leveraging this part of the Amazon algorithm to help increase product rankings. Once your account is set up and your content and campaigns have been optimised, we continually maintain your account. Managing an Amazon account can be hard work and incredibly time consuming but at Castle we’re experts at Amazon’s backend mechanics and processes and can handle all your selling activities on your behalf, cutting out the hassle. We run Amazon advertisements to boost your products up the rankings, helping you to stand out from the competition and generate increased sales. Using in-depth keyword research, we determine the most profitable keywords to bid on to ensure first page listings, putting your products in front of millions of potential buyers to maximise profits. We can help both Amazon sellers and Amazon vendors. Regardless of your relationship with Amazon, whether you’re a wholesale retailer or direct to customer retailer, our experts ensure success for your business. We have vast experience working with clients across Seller and Vendor and maximising profits across the two. No matter your Amazon requirements, we can help. [Speak to an expert](https://calendly.com/castle-international/discovery-call) ### WhatsApp Marketing - URL: https://castle.co.uk/whatsapp/ #### Convert leads at scale and accelerate your growth Transform your business and revolutionise the way you engage with customers with our latest innovation. A smarter, leaner sales process that reaches your customers where they're 5.5X more likely to respond. Enjoy next-level growth like never before with our industry-leading technology. [Speak to an expert](https://calendly.com/castle-international/discovery-call) [Book in a demo](https://calendly.com/castle-international/discovery-call) [image: WhatsApp logo] [image: Meta logo] [image: Salesforce logo] [image: iPhone Frame] ##### Why use WhatsApp? 98% open rate 2.2bn active monthly users 45-65% click-through rate [image: Whatsapp icon] ##### Send WhatsApp messages in bulk WhatsApp is the future of marketing. With over 2.2 billion active monthly users worldwide, WhatsApp is one of the best ways to reach your customers, and with a 98% open rate, there's little chance of your messages being missed. This innovative technology has been developed to take personalised marketing to the next level. Our WhatsApp marketing service uses customer data to deliver targeted, hyper-personalised message campaigns that drive action, reducing CPA while increasing revenue. Be there for your customers when they need you on a platform they already use. [image: What is whatsapp marketing?] ##### Our clients make millions each year through WhatsApp ###### Streamline your sales [image: Rising line and bar graph icon] We've helped our customers streamline their sales process, decrease acquisition costs, increase conversion and reinvigorate old leads, saving them millions each year while generating growth in excess of 200%. Our clients have reported a 4x increase in conversions and an average reduction in business costs of up to 73% thanks to our WhatsApp marketing service. ###### Bespoke messaging [image: Chat message bubbles icon] Through our bespoke message flows, we target customers where they want to be reached, utilising the UK's number one messaging app used by 94% of users weekly. This creates a better customer experience and converts more leads at scale while reducing the burden on your sales team. ###### Convert more leads [image: WhatsApp chat bubble notification icon] 46% of customers expect a response within 4 hours. Thanks to our ability to integrate into many platforms, including Facebook ad forms, we can provide your customers with immediate responses 24 hours a day, 7 days a week, converting more leads faster and helping to reduce CPA across the board. ###### Recapture stale leads [image: Circular refresh arrows icon] Our customer journey automations can even help reinvigorate old leads. Our personalised message flows reengage with your old leads automatically, so if you didn't capture them the first time, you still have a chance of conversion further down the line. ###### Streamline your sales [image: Rising line and bar graph icon] We've helped our customers streamline their sales process, decrease acquisition costs, increase conversion and reinvigorate old leads, saving them millions each year while generating growth in excess of 200%. Our clients have reported a 4x increase in conversions and an average reduction in business costs of up to 73% thanks to our WhatsApp marketing service. ###### Bespoke messaging [image: Chat message bubbles icon] Through our bespoke message flows, we target customers where they want to be reached, utilising the UK's number one messaging app used by 94% of users weekly. This creates a better customer experience and converts more leads at scale while reducing the burden on your sales team. ###### Convert more leads [image: WhatsApp chat bubble notification icon] 46% of customers expect a response within 4 hours. Thanks to our ability to integrate into many platforms, including Facebook ad forms, we can provide your customers with immediate responses 24 hours a day, 7 days a week, converting more leads faster and helping to reduce CPA across the board. ###### Recapture stale leads [image: Circular refresh arrows icon] Our customer journey automations can even help reinvigorate old leads. Our personalised message flows reengage with your old leads automatically, so if you didn't capture them the first time, you still have a chance of conversion further down the line. [Speak to an expert](https://calendly.com/castle-international/discovery-call) [Book in a demo](https://calendly.com/castle-international/discovery-call) ##### Send personalised automated messages to your audiences You can segment your audiences and send personalised messages, order notifications, progress and shipping updates, or request payment and identification via WhatsApp. We integrate your CRM, webshop or any other platform with WhatsApp to automatically trigger personalised messages at the right time, with chaser messages set up if they don't respond the first time around. [image: WhatsApp lead generation flow showing three automated messages from form completion to follow-up] [image: Three-step WhatsApp lead generation message flow from initial enquiry to next steps] [image: WhatsApp ecommerce flow showing three automated messages from sign-up to post-purchase follow-up] [image: Three-step WhatsApp ecommerce message flow from sign-up to post-purchase follow-up] [image: WhatsApp lead nurturing flow showing nine automated messages guiding a claim to completion] [image: Nine-step WhatsApp lead nurturing message flow from initial enquiry to review request] [Speak to an expert](https://calendly.com/castle-international/discovery-call) [Book in a demo](https://calendly.com/castle-international/discovery-call) ##### Case studies [image: Black and white headshot of Craig Newton] Craig Newton Owner, HNK Solicitors "We get great quality leads in a volume that has meant we have doubled our workforce." [image: HNK Logo] ##### Frequently asked questions Automation in WhatsApp, or WhatsApp automations, refers to the use of an API or AI-driven technology that can automate whole conversations with customers. This automated system sends and receives messages, responds to customers, broadcasts messages to set audiences and delivers personalised message flows. WhatsApp automation is important for businesses as it allows you to communicate with your customers more effectively, 24 hours a day, 7 days a week. Contact your customers at the right time for them when they're most likely to engage to increase conversions and reduce CPA. You can reduce admin time and business costs with WhatsApp automation too, as it can take on the most time-consuming tasks of manual communication and inputting data. All of this is done automatically through WhatsApp, helping you streamline your business and accelerate your growth. Yes, WhatsApp chatbots are very safe as the messages are end-to-end encrypted. This means that only you and the person you’re messaging can see the messages you send. WhatsApp can be used for marketing to your customers in a more direct way. WhatsApp is the most popular messaging platform in the world, with 2.2 billion active monthly users. It's a great way to stay in touch with and market to your customers using a preferred method of communication. WhatsApp messages have a 98% open rate and a 45-60% click-through rate, and more than half its users check the app every single day, so your messages and promotions are more likely to be read, and there is a higher chance of conversion. Use WhatsApp to send your customers offers, discount codes, new product releases, order and progress updates, event invitations, and a whole range of other personalised messages to promote your business and encourage conversion. The WhatsApp Business app is free to download and use, but you cannot send bulk messages or set up the bespoke automations detailed on this page yourself through WhatsApp Business. You would need our bespoke CRM system and WhatsApp API integration to be able to send automated WhatsApp messages in bulk and enjoy the benefits that come from this service. WhatsApp marketing automations require APIs in order to integrate WhatsApp into a system that allows you to distribute messages and manage your automations. We build bespoke CRMs and integrate our WhatsApp API into your existing platforms that allow you to set up WhatsApp marketing automations. Our team of experts have proven experience building, implementing, and managing WhatsApp automations for a range of businesses, so we can save you hundreds of hours in setup time and millions of pounds in spend. ##### What else can it do? The true power of our system ###### Reduce Admin Our automated, AI-powered WhatsApp message flows significantly reduce manual communications and admin time, helping to streamline your business, save time and slash your wage bill. Gather data, chase for information, and convert customers 24 hours a day, 7 days a week, with little to no need for manual labour. [Speak to an expert](https://calendly.com/castle-international/discovery-call) [image: Mobile contact form beside a digital signature panel reading Please sign below] [image: Automated personalised WhatsApp messages sent to a prospective customer] ###### Automated personalised messaging We set up automated message flows that send personalised messages to your customers at key points in the customer journey to encourage conversion. Give your customers a hyper-personalised experience with minimal effort. [Book in a demo](https://calendly.com/castle-international/discovery-call) ###### Reduce CPA Our lead nurturing capabilities increase your conversion rate, driving down your cost-per-acquisition (CPA) across the board. Automated messaging and data collection help to move your leads through the sales funnel while minimising workload. [Speak to an expert](https://calendly.com/castle-international/discovery-call) [image: Bright green downward arrow among rows of dark arrows, illustrating falling cost per acquisition] [image: Audience segmentation graphic listing location, age, previous purchases, income and technology usage] ###### Advanced segmentation Target people like never before with our advanced segmentation, with all the functionality of a premium email marketing system but with 4x the conversion. We segment audiences to a granular level based on anything from location and personal information to previous purchase history and online behaviour. [Book in a demo](https://calendly.com/castle-international/discovery-call) ###### Encrypted and efficient data gathering Our WhatsApp integrations can streamline the collection of customer information, such as IDs and signatures. All data is encrypted and automatically populates into the customer's unique portal thanks to our custom APIs, so you have everything you need all in one place. [Speak to an expert](https://calendly.com/castle-international/discovery-call) [image: Specimen UK passport and driving licence used for identity checks] [image: Five-star customer review praising a quick and easy tax refund service] ###### Create better customer experiences Transform the way you engage with customers and prospective leads. Reach customers on their own terms using their preferred form of communication at times most convenient for them. [Book in a demo](https://calendly.com/castle-international/discovery-call) ###### Reporting and analytics The quality of your data is the biggest factor in how quickly your business can grow. Our Salesforce integrations provide analytical reports tailored to your specific requirements, helping you to understand how your business is performing and where you need to go next. With daily, weekly, and monthly reports giving you a full breakdown of key metrics, you'll be able to make decisions that are truly informed by the data. [Speak to an expert](https://calendly.com/castle-international/discovery-call) [image: Salesforce sales dashboard showing pipeline, margin and year-over-year growth charts] ##### Trusted by brands worldwide [image: B&Q logo] [image: Cudos logo] [image: Doctor 4U logo] [image: Flight Centre logo] [image: Gillette logo] [image: GRAHAM logo] [image: Hilton logo] [image: Joe & Seph's logo] [image: Kays Medical logo] [image: NHS logo] [image: Supure+ logo] [image: Swan logo] [image: WOW Hydrate logo] [Speak to an expert](https://calendly.com/castle-international/discovery-call) [Book in a demo](https://calendly.com/castle-international/discovery-call) [Speak to an expert](https://calendly.com/castle-international/discovery-call) ### Social Media - URL: https://castle.co.uk/social-media/ [image: Smartphone showing a Pig and Bear Natural Instagram post promoting a dog treat box subscription] [image: Smartphone showing a Supure Instagram post promoting a multivitamin energy drink] [image: Smartphone showing a Castle Int. Instagram post titled Boost Your Social Media] [image: Smartphone showing a Steven Brown Art Instagram post promoting a rainbow umbrella offer] [image: Smartphone showing a Cudos social media post about decentralised cloud computing] [image: Five smartphones displaying social media posts created for Castle Int. clients] #### We are social media specialists At Castle we understand just how important social media is to your business. We personally design all our social media campaigns to fit our client’s needs and budget. Our social media team are dedicated to creating you strong, social networks to help you engage with your audience, increase brand awareness, and most importantly get you sales. At Castle we understand just how important social media is to your business. [Contact Us](https://castle.co.uk/get-in-touch/) [image: Facebook] [image: Twitter] [image: Facebook] [image: Smartphone showing the Steven Brown Art Facebook page with a colourful Highland cow painting] ##### How We Deliver Castle provide social media marketing, delivering campaigns that focus on generating new revenue streams or raising awareness for your business. We have generated over £1.5 million last year via social ads and organic social content from selling products, working with influencers or via connected affiliates. [Contact Us](https://castle.co.uk/get-in-touch/) ##### What We Deliver ###### Social Media Strategy Before most of our campaigns, we create a strategy that works to your objectives and makes things clear on what we’ll deliver. We create client profiles, customer acquisition programmes, ad strategies and more. ###### Increased Followers Our outsourced marketing package starts from 3 posts a week, depending on your requirements this can grow into a fully inclusive social media strategy. Social media helps to build brand awareness and keeps your current customers updated. ###### Increased Engagement Our specialist software helps us to grow your followers, not with robots, but with genuine people who have an interest in your industry and could therefore be potential buyers of your product or service. ###### Social Media Strategy Before most of our campaigns, we create a strategy that works to your objectives and makes things clear on what we’ll deliver. We create client profiles, customer acquisition programmes, ad strategies and more. ###### Affiliate Marketing Castle offers a completely bespoke opportunity to access millions of clients and only pay commission on sales rather than spending in the hope of sales. We work with businesses and affiliate marketers with a combined reach over 150 million searches annually. ###### Daily Posting and Management Dependent on your package, which is based on your requirements, Castle can manage all of your social media channels, including Facebook, Twitter, Instagram, and Pinterest. We post daily and spread the word every working day or more social ads management [image: Smartphone showing the Swan Brand Facebook page with over 78,000 likes] ##### Making The Difference We deliver a report of the progress we’ve made each month. We don’t bamboozle you with statistics and data you can’t understand. We work on delivering a tangible return on investment and the benefits our social media program has had on your business. After each monthly review, we continue to refine each campaign to make each month better than the last. [Contact Us](https://castle.co.uk/get-in-touch/) ##### Recent Work ###### Steven Brown Art Branding & Design | Web Design E-Commerce Steven Brown Art is an online eCommerce art and lifestyle brand, selling a wide range of products depicting paintings from iconic Scottish artist Steven Brown. Steven Brown’s award-winning colourful contemporary art has made him a household name in the UK, and he is best known for his colourful McCoo highland cow paintings. [Read More](https://castle.co.uk/our-work/steven-brown-art/) ##### Get In Touch ##### Articles ###### Marketing insights Read our latest digital marketing insights here. Covering everything from maximising revenue through eCommerce marketing to discussing the latest developments in crypto our experts deliver valuable insights and thoughtful commentary on a range of topics. [Read Articles](https://castle.co.uk/our-blogs/) ###### News and updates Want to learn more about all the goings on at Castle? Read our latest news and updates. From new client acquisitions to learning more about our team and the events we’re taking part in, get all our updates here. [Read Articles](https://castle.co.uk/our-blogs/news/) ###### Marketing tips and advice With a team of over 40 digital marketing experts across eCommerce marketing, lead generation, web design and development, PPC, SEO, social advertisements, branding and design and affiliate marketing we provide tips and advice on all areas of marketing. [Read Articles](https://castle.co.uk/our-blogs/marketing/) ##### Our Team [image: Castle Int. consultant smiling at her desk with her phone in hand] [image: Castle Int. team experts in a meeting around the boardroom table] [image: Castle Int. consultant presenting in the boardroom with a campaign dashboard on screen] [image: Castle Int. consultant taking notes during a meeting at the office table] [image: Castle Int. colleagues sharing a light moment at their desks in the office] [image: Castle Int. consultant smiling between monitors in the Liverpool office] [image: Castle Int. consultants working side by side at their desks] [image: Castle Int. consultants smiling at their desks while working in the Liverpool office] [image: Castle Int. consultant smiling at her desk beneath the gold Castle Int. sign in the Liverpool office] [image: Castle Int. team digital expert smiling while working on a laptop at his desk] [image: Castle Int. consultant concentrating on her laptop in the office] [image: Castle Int. consultant helping a colleague] [image: Castle Int. consultant at his desk seen through the agency's branded glass partition] [image: Two Castle Int. marketing consultants meeting behind a branded glass door] [image: Castle Int. team at work in the open-plan office in Liverpool] [image: Two Castle Int. consultants smiling over a laptop in the agency's Liverpool office] [image: Castle Int. consultant standing with a laptop and mug of coffee in the office] [image: Castle Int. colleagues reviewing a project on a laptop at a desk in the Liverpool office] [image: Two Castle Int. colleagues reviewing work together on a monitor in the office] [image: Castle Int. consultant deep in thought during a discussion at his desk] [image: Castle Int. consultant smiling while chatting with colleagues at their desks] [image: Smiling Castle Int. consultants at their desks in the Liverpool office] [image: Castle Int. consultants reviewing work together at desks by the office window] [image: Castle Int. consultant focusing on his work] [image: Two Castle Int. colleagues sharing a laugh over coffee at a desk in the Liverpool office] [image: Castle Int. consultants chatting around a laptop in the busy open-plan Liverpool office] [image: Castle Int. consultant smiling at her monitor in the agency's bright Liverpool office] [image: Castle Int. consultant working at her desk in the bright Liverpool office] [image: Two Castle Int. colleagues chatting behind their monitors in the Liverpool office] [image: Castle Int. marketing expert smiling at his desk in the Liverpool agency office] [image: Two consultants of Castle Int.'s Liverpool team working at their workstations] [image: Two Castle Int. consultants in discussion at their desks in the Liverpool office] [image: One of Castle Int.'s experts smiling at her desk in the office] ##### Speak to one of our team Call Us Contact Us ### Affiliate - URL: https://castle.co.uk/affiliate/ #### Fully Managed Affiliate Marketing We generate revenue for our customers – completely risk free! [Contact Us](https://castle.co.uk/get-in-touch/) [image: WOW Hydrate logo] [image: Swan logo] [image: Hilton Hotels & Resorts logo] [image: Ciaté London logo] [image: Supreme CBD logo] ##### Affiliate Intro Our fully-managed affiliate marketing service delivers risk-free revenue, increased brand awareness and improves website traffic. We connect you with affiliates that match your brand and have proven success in your sector to guarantee growth and maximise your revenue. What’s more, you only pay us based on the revenue that we deliver. No contracts, no brainer! - Risk-free revenue, commission-only fees - Access to a network of over 13 million affiliates - Affiliates with established success in your sector - A tailored approach for maximum growth - No contracts – we’re that good! [Contact Us](https://castle.co.uk/contact/) [image: Desktop monitor displaying the Awin affiliate network website homepage] 150m Revenue Generated 13 million Affiliates 260% Increase in traffic [image: Adtraction affiliate network logo] [image: The Affiliate Gateway logo] [image: Amazon Associates logo] [image: Awin affiliate network logo] [image: Skimlinks logo] [image: Smartphone showing the Adtraction affiliate network website homepage] ##### **What We Offer** - Cashback websites such as TopCashBack or Quidco - Social media influencers or bloggers - Editorial content affiliates - Discount code affiliates We are proud of our tailored approach, taking time to develop a thorough understanding of the market and your objectives before putting together a bespoke, comprehensive strategy to ensure the highest return on investment. We have extensive knowledge working in a wide range of industries including retail, leisure, health and fitness, sports, betting, art and travel. Our extensive base of advertisers within your industry gives us unrivalled insight into what makes your customers tick. We tap into our existing network and reach out to new affiliates specifically for your business to secure relationships that work for your brand. We choose affiliates who fit in with your brand image and perform well in that industry. We manage the entire process including each and every campaign we send out to our network. ##### How we deliver ###### Increased Traffic We focus on increasing the traffic to your website by partnering with affiliates. On average, we see a traffic increase of 260% when working with affiliates and influencers. ###### Generating Increased Revenue Our affiliate marketing programme will generate new revenue for your business. We have seen an average revenue increase of 25% when we working alongside affiliates, influencers and other online advertisers. ###### Increased Brand Awareness Our affiliate marketing model can get your brand out to thousands of people for free. As a result of affiliate marketing, we’ve seen direct traffic increase by 196%. ###### Build Sustainable Growth We work with you to produce a sales-focused campaign by engaging your key audiences and influencing others by building on your brand perception. Our affiliate marketing managers continue to outreach and add new affiliates to the platform each week. This allows you to continually promote your brand to a wider audience to increase brand awareness and maximise revenue, providing sustainable growth over time. ###### Fast Movement of Stock Got an end of line product you want to shift fast? Affiliate marketing is a great, cost-effective way to sell remaining stock quickly with little effort needed on your part! We communicate with affiliates on your behalf and send them updates on what products or stock you’d like them to push at what time. If you’re introducing a new product or line, we can ensure the affiliates have content prepared to promote when you launch. If you’re looking to sell a high quantity of stock fast with little work needed on your part, affiliate marketing is the ideal choice. ###### Creating Partnerships That Work We work with many different influencers and affiliates on brand campaigns, targeting individuals with large audiences or audiences made up of your target market to promote your brand. Castle’s affiliate program is wholly transparent, so you will always know who is promoting your brand and where; and you’ll be safe in the knowledge that all of the publishers have passed strict compliance checks. We manage all communications with affiliates, including providing training on how to promote your products and brand effectively, saving you the hassle. Free up your time whilst our affiliate team manage millions of affiliates for you and report to you weekly on performance. ###### Our Affiliate Program We use Awin, one of the world-leading affiliate platforms. We integrate your website with our platform which hosts over 13 million affiliates. This can be done by our own team of experienced developers, or your own. We then manage the entire process, which includes the following steps: - We open a network for your brand and invite affiliates on mass to join the program. - Each affiliate is carefully vetted by our team before they are accepted on the program and given the tools, designs and banners they need to promote your brands – all provided by us. - Our affiliate marketing team give affiliates training and guidance on how to successfully promote your products. From this, we create a list of high performers that we can continually use to promote your brand and your products. We create a relationship with these people to make them ambassadors of your brand. ##### Articles ###### Marketing insights Read our latest digital marketing insights here. Covering everything from maximising revenue through eCommerce marketing to discussing the latest developments in crypto our experts deliver valuable insights and thoughtful commentary on a range of topics. [Read Articles](https://castle.co.uk/our-blogs/) ###### News and updates Want to learn more about all the goings on at Castle? Read our latest news and updates. From new client acquisitions to learning more about our team and the events we’re taking part in, get all our updates here. [Read Articles](https://castle.co.uk/our-blogs/news/) ###### Marketing tips and advice With a team of over 40 digital marketing experts across eCommerce marketing, lead generation, web design and development, PPC, SEO, social advertisements, branding and design and affiliate marketing we provide tips and advice on all areas of marketing. [Read Articles](https://castle.co.uk/our-blogs/marketing/) ##### Our Team [image: Castle Int. consultant taking notes during a meeting at the office table] [image: Castle Int. consultant presenting in the boardroom with a campaign dashboard on screen] [image: Castle Int. team experts in a meeting around the boardroom table] [image: Castle Int. consultant smiling at her desk with her phone in hand] [image: Castle Int. colleagues sharing a light moment at their desks in the office] [image: Castle Int. consultant smiling between monitors in the Liverpool office] [image: Castle Int. consultants working side by side at their desks] [image: Castle Int. consultants smiling at their desks while working in the Liverpool office] [image: Castle Int. consultant smiling at her desk beneath the gold Castle Int. sign in the Liverpool office] [image: Castle Int. team digital expert smiling while working on a laptop at his desk] [image: Castle Int. consultant concentrating on her laptop in the office] [image: Castle Int. consultant helping a colleague] [image: Castle Int. consultant at his desk seen through the agency's branded glass partition] [image: Two Castle Int. marketing consultants meeting behind a branded glass door] [image: Castle Int. team at work in the open-plan office in Liverpool] [image: Two Castle Int. consultants smiling over a laptop in the agency's Liverpool office] [image: Castle Int. consultant standing with a laptop and mug of coffee in the office] [image: Castle Int. colleagues reviewing a project on a laptop at a desk in the Liverpool office] [image: Two Castle Int. colleagues reviewing work together on a monitor in the office] ##### Speak to one of our team Call us [Contact Us](https://castle.co.uk/get-in-touch/) ### Web Design - URL: https://castle.co.uk/web-design/ [image: A Castle-built website on a desktop screen in the studio] Web design #### Bespoke website design, focused on sales and leads. Bespoke website platforms from revenue experts — built to convert, not just to look good. ShopifyWooCommerceBigCommerceWordPressUXCRO [Book an Appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) **120+**Websites built**10+ yrs**Web design experience**£23m**Extra client revenue since 2017**40+**Marketing experts Built to last ##### Bespoke website platforms from revenue experts. With over 10 years’ experience in web design, our expert team have created over 120 websites for clients from different countries and industries, all with their own unique requirements. We build on a range of platforms including Shopify, WooCommerce, BigCommerce and WordPress, which means we can be flexible and create a website that suits your exact needs. We are proud to say our newly designed websites attributed to £23m in extra revenue for our clients since 2017. Our websites are future proof and built with a vision to adapt to the ever-changing digital landscape. We design websites that expand with your brand, so you will not need a rebuild every time you need to make changes. From assigning you a dedicated front-end UX designer to offering unlimited post-build revisions, our team are committed to developing your dream site. [image: Meet the team — Matt] ### Careers - URL: https://castle.co.uk/careers/ Careers #### Careers at Castle International. Twenty-five in-house specialists in Liverpool, working across AI SEO, paid media, ecommerce and design. No outsourcing, no account handlers reading from a script. Open roles ##### No open roles right now. Send a CV anyway enquiries@castle.co.uk We keep good CVs on file and come back to them when something opens up. Attach it as a PDF or a Word document and tell us which side of the work interests you. [Before you write Read about the team Who works here, how the studio is set up, and what the agency actually does day to day.](https://castle.co.uk/about-us/) Questions first ##### Not sure whether to apply? Ask before you spend an evening on a covering letter. We would rather answer a short email than have you guess at what the role involves. [Contact us](https://castle.co.uk/contact/) ### About Castle Agency - URL: https://castle.co.uk/about-us/ About #### The UK’s leading AI SEO Agency We have seen the future of how people will search for products, brands and businesses. AI is here to stay and Castle has used its 13 years of SEO experience as an agency to fuse Generative Search Optimisation with paid advertising, paving the way for our clients to capture their markets under the new world order. **150+**Years combined experience **25**UK based staff **£450 mil**Generated customer sales **L3 1BP**Mann Island, Liverpool [image: Two members of the Castle team reviewing work together in front of the Castle sign.] Our values ##### Six words we actually named the company after. Castle is an acronym before it is a brand. Each letter is one of the things we hire and measure against. C ###### Community Community is at the core of Castle. Our team is made up of skilled digital marketers who fuse to create a unique marketing experience through bold innovation and data-driven techniques. With a commitment to excellence and creativity, collaboration is key to our success. A ###### Ambitious We never settle for second best. Our highly-skilled team are ambitious in everything we do, working hard to not only reach our targets but going above and beyond to deliver and outperform ourselves each time we hit a new milestone. S ###### Solution-driven At Castle, we’re forward thinking and solution-driven. If you have a problem we won’t stop until we’ve found the solution, balancing our tried and tested strategies with the development of innovative and out the box ideas to tackle the problem at hand. T ###### Talented Castle benefits from the experience of our extremely talented marketeers with a combined total of over 150 years of marketing experience. We collaborate and share knowledge between us, always working to improve and educate ourselves and each other every single day. L ###### Leaders We are leaders in our respective fields. Always at the forefront of the marketing world, our experts implement industry-leading campaigns to deliver a strong ROI. We strive to be the best, always keeping up to date with the latest trends and innovations. E ###### Empowered We strive to encourage, enlighten, and empower each other. Each individual is hired for their specific skillset and how this complements the wider team and company ambition. The team are empowered to make a difference through their unique talent. Our Liverpool office ##### Mann Island. Castle is based at Mann Island, Liverpool, in one of the most recognisable parts of the city. Step outside the office and the River Mersey, the Three Graces, the Museum of Liverpool, Royal Albert Dock and Liverpool ONE are all within sight or walking distance. For an agency working with businesses across the UK and internationally, Mann Island feels like a fitting place to call home. Liverpool has always been a city that looks outward. Castle works with clients across the UK, US & Europe, specialising in AI SEO, GEO, AEO and paid advertising with Meta, TikTok and Google. Our team of UK based employees have a combined 150 years experience growing ecommerce businesses and companies looking for lead generation. [image: The Castle office on Mann Island, looking out over the waterfront.] [image: A Castle consultant at her desk in the Mann Island studio.] Our people ##### Platforms don’t build businesses. People do. Castle brings together specialists across strategy, paid media, development, SEO, ecommerce, design, creative, video and account management — each person contributing a different skill set and perspective. [image: A Castle strategist at work in the Mann Island office.] [image: Two Castle colleagues reviewing a campaign together.] [image: The Castle team in the open-plan office in Liverpool.] [image: A Castle consultant at her desk in the Mann Island studio.] Heritage ##### Why a thirteenth-century castle, and why this stretch of water. ###### From Liverpool to the world There aren’t many office locations that can tell the story of an entire city, but Mann Island comes close. Long before the modern buildings that stand here today, this part of the waterfront formed an important piece of Liverpool’s historic dock system. It sat between the River Mersey and the docks that helped turn Liverpool into one of the world’s most significant trading cities. ###### Mann Island: where old Liverpool meets new Liverpool Mann Island sits at a natural meeting point between Liverpool’s past and its future. In one direction are the Three Graces, the historic docks and the architecture that made the waterfront famous. In the other is a modern city shaped by technology, creativity, culture and new industries. ###### Liverpool Castle Liverpool Castle helped inspire the Castle name. Built in the thirteenth century, it once stood at the heart of the city and played an important role in Liverpool’s early development. ###### The people behind the performance Platforms, tools and technology matter, but they don’t build businesses on their own. People do. Castle brings together specialists across strategy, paid media, development, SEO, ecommerce, design, creative, video and account management, with each person contributing a different skill set and perspective. [image: Castle colleagues in discussion beside the boardroom windows.] [image: A Castle specialist working through an account review.] Diversity & inclusion at Castle ##### Culture is everything to us. Castle is dedicated to ensuring we are a diverse and inclusive workspace. However, we understand that there is always more we can be doing to enable a diverse and wholly inclusive culture here at Castle. We are always striving to improve and evolve, which is why we are undertaking a range of diversity and inclusion projects — including regular staff surveys and a social committee that promotes team building. We’re currently in the process of improving and updating our policies and procedures to provide the best opportunities and benefits for our team. Culture is everything to us. So we are committed to cultivating a diverse and inclusive culture that ensures our employees feel a sense of pride, community and belonging — no matter their age, gender, sex, race, religion, sexual orientation or disability. [image: The Castle team together in the Liverpool office.] Trusted by ##### Some of the brands we’ve worked with. [image: Swan] [image: Porsche] [image: Procter & Gamble] [image: Gillette] [image: Hilton] [image: B&Q] [image: NHS] [image: Pfizer] [image: Oral-B] [image: Boohoo] [image: Chemist4U] [image: Doctor4U] [image: Joe & Seph’s] [image: Supreme CBD] [image: Ciaté] [image: Flight Centre] [image: Kays Medical] [image: DSG] [image: Wow Hydrate] [image: HNK Solicitors] [image: Goldshield] [image: Liverpool Tennis] [image: Equipmart] [image: FOMO] Come and see the place ##### We’re on Mann Island. The kettle works. If you’d rather talk than read, book a slot and we’ll go through your account properly — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Lead Generation - URL: https://castle.co.uk/lead-generation/ [image: Shafts of light breaking through deep blue cloud] Lead generation #### Take your lead generation to the next level. We are a specialist lead generation marketing agency with experience helping businesses like yours increase their leads by over 312%. Paid socialPPCLanding pagesEmailCRM integration [Book a free consultation](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) **312%**More leads**766%**Best YoY growth**£1.68**Lowest cost per lead**17.5:1**Best ROAS Our track record ##### Three sectors, three live campaigns. Campaign figures from social ads accounts Castle runs. | Social ads campaign | YoY growth | Cost per lead | Reach | Impressions | ROAS | Tax rebate sector | 428% | £1.68 | 822,917 | 19,506,745 | 14:1 | Energy sector | 322% | £1.87 | 1,322,917 | 12,686,125 | 17.5:1 | Legal sector | 766% | £2.12 | 729,941 | 31,207,741 | 15.2:1 Any sector ##### We produce results in any sector. These are some of the sectors we work with regularly. Energy companiesCar financeTax rebateHealthcareLife insuranceDebtSolicitorsConstructionCosmetic surgeryHome improvementData breachesPensions Talk to us today ##### Considering how you could generate more leads in the week ahead? With a complete focus on generating revenue for our clients, we use cutting-edge technology and clever lead generation strategies to ensure we generate significant leads. With proven success generating hundreds of thousands of leads for a wide range of clients, whatever your business, Castle can help. Whether you are a B2B company looking for fast lead generation or a B2C brand aiming to generate more enquiries to make more sales, we have the expertise to take your business to the next level. What is included ##### Our lead generation service includes. ###### A team of experts A large team of lead generation experts with experience across a variety of sectors — web design and development, design, PPC, SEO, social advertising, content creation and email. ###### Data-informed landing pages Our lead generation web design experts build landing pages with the specific purpose of generating leads, reviewing the data first to create a page fully optimised for conversion. ###### Dedicated social ads team ROI-focused social campaigns across Facebook, Instagram, TikTok, Twitter and Snapchat — from imagery and video production through to ad copy. ###### Expert PPC team Bespoke paid strategies for instant lead generation, driving relevant traffic at the lowest possible cost and working with the web team to reduce cost per acquisition. Our lead gen success stories ##### Lead generation work. [image: HNK Solicitors] ****[HNK SolicitorsLegal](https://castle.co.uk/case-studies/hnk-solicitors/) [image: Liverpool Business News] ****[Liverpool Business NewsPublishing](https://castle.co.uk/case-studies/liverpool-business-news/) [image: Bradfor] ****[BradforManufacturing](https://castle.co.uk/case-studies/bradfor/) [image: BiFold Local] ****[BiFold LocalHome improvement](https://castle.co.uk/case-studies/bifold-local/) Let us increase your leads ##### Bring us a cost per lead you are unhappy with. We will tell you whether it is the targeting, the landing page or the offer — and what we would change first. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Crypto Marketing - URL: https://castle.co.uk/crypto-marketing/ #### Full-service marketing for crypto, NFT and Fintech companies Are you looking to get the word out about your latest crypto project? Castle can help. We are a full-service crypto marketing agency utilising our expertise in social and display advertising, influencer and content marketing, PPC, social media management and SEO to help drive growth and maximise exposure for crypto projects. 45 Team Members 60 Happy Clients 350 Crypto Influencers 38 Successful Drops [Work with us](https://castle.co.uk/get-in-touch/) ##### People we've worked with [image: Cudos logo] [image: FOMO Lab logo] [image: MetaLantis logo] [image: HistoryMakrs logo] [image: NEM cryptocurrency logo] Whether you’re preparing for your next NFT collection, launching a DeFi marketplace, or spreading the word about your innovative blockchain protocol, we can provide the support you need. [image: Tick in a circle icon] Full-service crypto marketing agency [image: Tick in a circle icon] 2 years’ experience in crypto marketing [image: Tick in a circle icon] A team of 40+ crypto marketing experts [image: Tick in a circle icon] 5000 hours spent designing and promoting NFTs [image: Tick in a circle icon] Dedicated account manager with extensive crypto knowledge [image: Tick in a circle icon] We develop bespoke marketing strategies to help you achieve your evolving goals ##### Services ###### Advertising Our team design, build and run targeted ads across a range of platforms, helping our clients significantly extend their reach and generate awareness for their crypto projects. We have expertise running successful crypto ad campaigns on Google, YouTube, TikTok, Twitter, Facebook, Instagram, Reddit, Discord, LinkedIn, 4Chan and Snapchat. ###### Pay Per Click Castle has a team of PPC experts with extensive experience of implementing effective PPC advertising strategies to generate awareness and provide instant results. Our crypto PPC experts can help you reach a massive and ever-growing audience of crypto and NFT enthusiasts on a range of platforms including Google, YouTube, and Bing. ###### Social media management A well-developed social media presence is vital to ensuring your brand is front and center in the crypto space. From DeFi enthusiasts to serious investors, we’ll help you reach the widest possible audience with a carefully crafted social media marketing strategy. We have experience managing crypto profiles on a range of social channels. [image: Reddit logo] [image: LinkedIn logo] [image: Facebook logo] [image: Telegram logo] [image: YouTube logo] [image: Instagram logo] [image: Snapchat logo] [image: TikTok logo] [image: Twitter logo] ###### Forum management and moderation Forums and group messaging services are a key part of the crypto ecosystem, providing important spaces for discussion and community building. These services are often overlooked in more traditional marketing approaches, which fail to perceive their importance to the ongoing developments in the crypto world. At Castle, we have experience helping grow communities through this powerful form of crypto marketing. Our team can manage and grow your community through a range of forums, discussion boards, aggregators, and messaging services. [image: Reddit logo] [image: Discord logo] [image: Telegram logo] ###### Content Creation Content is a vital part of any crypto marketing strategy. Creative, captivating content helps you communicate your message effectively, engage with and excite your audience, and establish yourselves as thought-leaders in your field. But in an area as complex and fast-moving as crypto, this is easier said than done. It’s not enough to capture the attention of your audience – you need to speak their language. Our team of crypto experts can provide you with far more than just generic, entry-level crypto content. We can provide an array of content marketing strategies informed by a thorough and continually refreshed understanding of the latest developments in crypto. Whether your project is metaverse-ready, pursuing maximum scalability, or looking to establish you as one of the building blocks for web 3.0, we can get your message out there. [image: Medium logo] Medium [image: PDF document icon] Interactive [image: Substack logo] Substack newsletters [image: Speech bubble icon] Blogs [image: Graduation cap icon] Learning materials [image: Stacked whitepaper documents icon] White Papers ###### Search engine optimisation Our crypto SEO experts will boost your organic traffic through proven and effective optimisation techniques. We develop and execute creative SEO strategies to ensure you rank for key search terms in your industry through in-depth keyword research and extensive, targeted link building campaigns. ###### Digital PR and outreach We help secure coverage with leading crypto press publications and influencers to get the word out about your crypto project. We outreach to hundreds of publications on your behalf, including Coin Telegraph, Bitcoinist, News BTC, CryptoSlate, NonFungible, CoinGape, Bloomberg, The Financial Times and Forbes. ###### Design services We have a team of graphic designers who can assist in designing and creating a range of graphics to support your needs, from refreshing your brand and website to creating bespoke NFT collections. ###### Influencer marketing Influencers are the lifeblood of crypto marketing, helping you to reach the widest possible audience and establish yourself as a trusted name in a complex and highly competitive industry. With a huge network of crypto affiliates and influencers to draw from, working across a range of platforms, we’ll drive authentic conversation and engagement around your crypto project. ###### Hype Building We can help you build hype around your latest drop or project. We manage the whole process, creating a buzz around your next big project. Keeping your community engaged and invested in a project is so important in the world of crypto. Hyping your community up about your latest project or next drop is vital to maximise success. Our community engagement officers are experienced in building hype throughout your community and beyond, ensuring successful launches of your latest projects. Some of the ways we help build hype include: ###### Holding regular AMAs Events like AMAs help to foster a community that wants to collaborate and interact with the team and project. AMAs are a great opportunity to get the leadership team or other collaborators on your project involved to create trust and transparency with your community. We can help you conduct live audio AMAs in the form of stage channels, so you can share a focused conversation with select individuals to an audience of listeners. ###### Cross collaborations We can arrange for cross collaborations between your brand and other crypto projects you partner with. This allows your project to leverage off their audience by promoting your brand and the collaboration on their platforms, encouraging their community to visit your channel, learn more and invest in your project. ###### Engage the community With Discord or Telegram, it is critical to give people plenty of reasons to stick around. We help bring excitement to the community and make each of your members feel like they are part of the project. We regularly communicate with the community, posting updates and developments as well as running feedback sessions where community members can share their own thoughts and opinions regarding projects. We work to ensure your community feels valued so they remain invested in your project. ###### Listings We can secure listings for your crypto project on sites such as DefiPulse, CoinGecko, Pancakeswap, Uniswap, CMC and a range of crypto exchanges. [image: DeFi Pulse logo] [image: CoinGecko logo] [image: CS monogram logo formed from green circular arrows] [image: Uniswap logo] [image: CMC Markets logo] [image: Instagram logo] ###### We have the expertise to guide your project through every stage of its lifecycle The crypto space is a continually evolving blend of cutting-edge tech and innovative ideas. Already acting as a disruptive force across a range of industries, it’s always just one step away from the next big breakthrough – and successful crypto marketing requires an agency that understands this. With our extensive, up-to-date knowledge of this highly volatile market, Castle is perfectly placed to support your goals through a bespoke crypto marketing strategy. With a full awareness of the unique challenges that crypto marketing presents, and of the radical prospects that the future holds, we can ensure your brand isn’t just jumping on the bandwagon – you’ll be leading the conversation. ##### Payment Plans ###### Retainer For those looking for a long-term partner to help provide continued growth. We become an extension of your company, working as your own outsourced marketing department. - [image: Tick in a circle icon] 30-day rolling contract - [image: Tick in a circle icon] Fixed monthly fee - [image: Tick in a circle icon] Develop a bespoke package to suit your needs - [image: Tick in a circle icon] Dedicated crypto account manager - [image: Tick in a circle icon] Resource of 40+ marketing experts - [image: Tick in a circle icon] Full-service marketing ###### Drop/campaign package Ideal for anyone looking for that extra push to promote an upcoming drop or release. No tie-ins or contracts, just a one-off payment dependent on the services you need. - [image: Tick in a circle icon] Pay per drop or release - [image: Tick in a circle icon] Single one-off payment - [image: Tick in a circle icon] Create a hype around your latest release - [image: Tick in a circle icon] Dedicated crypto account manager - [image: Tick in a circle icon] Help from a team of crypto marketing experts Want to grow your Crypto business? Our team of Crypto marketing experts can help, get in touch today. Call Us | 0151 327 1234 ### Free Consultation - URL: https://castle.co.uk/free-consultation/ Free consultation #### Free one-hour consultation. If you’re looking to transform your business with a tailored package of digital marketing services, you’ve come to the right place. [Book a slot Pick a time An hour with the people who would actually run the work. You get a full overview of the ways we can help — from paid search and SEO through to a full rebrand.](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) Phone 0151 372 1234 Straight through to the Liverpool office if you would rather not wait for a diary slot. Email enquiries@castle.co.uk Best if you have a brief or figures to send over. We answer the same working day. Before you book ##### See the kind of results we’ve delivered. Our case studies show what the work looks like in practice, and for whom. Worth ten minutes before you spend an hour with us. [View case studies](https://castle.co.uk/case-studies/) ### Terms and Conditions - URL: https://castle.co.uk/terms-and-conditions/ Legal #### Terms and Conditions The agreement between you and Castle Int. Ltd for use of this website. **PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY BEFORE USING THIS SITE** **What’s in these terms?** These terms tell you the rules for using our website www.castle.co.uk (our site). **Who we are and how to contact us?** www.castle.co.uk is a site operated by Castle Int Ltd (“We”). We are registered in England and Wales under company number 16022346 and have our registered office at 17 Mann Island, Liverpool L3 1BP. Our VAT number is GB 220 5667 28. We are a limited company. To contact us, please email info@castle.co.uk **By using our site, you accept these terms** By using our site, you confirm that you accept these terms of use and that you agree to comply with them. If you do not agree to these terms, you must not use our site. We recommend that you print a copy of these terms for future reference. **There are other terms that may apply to you** These terms of use refer to the following additional terms, which also apply to your use of our site: - Our [Privacy Policy](https://castle.co.uk/privacy-policy/). See further under ‘How we may use your personal information.’ - Our [Acceptable Use Policy](https://castle.co.uk/acceptable-use-policy/), which sets out the permitted uses and prohibited uses of our site. When using our site, you must comply with this Acceptable Use Policy. - Our [Cookie Policy](https://castle.co.uk/cookie-policy/), which sets out information about the cookies on our site. **We may make changes to these terms** We amend these terms from time to time. Every time you wish to use our site, please check these terms to ensure you understand the terms that apply at that time. **We may make changes to our site** We may update and change our site from time to time to reflect changes to our services, our users’ needs and our business priorities. **We may suspend or withdraw our site** Our site is made available free of charge. We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our site for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal. You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms of use and other applicable terms and conditions and that they comply with them. **We may transfer this agreement to someone else** We may transfer our rights and obligations under these terms to another organisation. We will always tell you in writing if this happens and we will ensure that the transfer will not affect your rights under the contract. **You must keep your account details safe** If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of use. If you know or suspect that anyone other than you know your user identification code or password, you must promptly notify us at info@castle.co.uk **How you may use material on our site** We are the owner or the licensee of all intellectual property rights on our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved. You may print off one copy and may download extracts, of any page(s) from our site for your personal use and you may draw the attention of others within your organisation to content posted on our site. You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text. Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged. You must not use any part of the content on our site for commercial purposes without obtaining a licence to do so from us or our licensors. If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made. **Do not rely on the information on this site** The content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up to date. **We are not responsible for websites we link to** Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them. We have no control over the contents of those sites or resources. **User-generated content is not approved by us** This website may include information and materials uploaded by other users of the site, including to bulletin boards and chat rooms. This information and these materials have not been verified or approved by us. The views expressed by other users on our site do not represent our views or values. **How to complain about content uploaded by other users** If you wish to complain about content uploaded by other users, [please contact us at](https://castle.co.uk/contact/) info@castle.co.uk **Our responsibility for loss or damage suffered by you** **Whether you are a consumer or a business user**: We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation. **If you are a business user**: - We exclude all implied conditions, warranties, representations or other terms that may apply to our site or any content on it. - We will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with: - use of, or inability to use, our site; or - use of or reliance on any content displayed on our site. - In particular, we will not be liable for: - loss of profits, sales, business, or revenue; - business interruption; - loss of anticipated savings; - loss of business opportunity, goodwill or reputation; or - any indirect or consequential loss or damage. **If you are a consumer user**: - Please note that we only provide our site for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity. - If defective digital content that we have supplied, damages a device or digital content belonging to you and this is caused by our failure to use reasonable care and skill, we will either repair the damage or pay you compensation. However, we will not be liable for damage that you could have avoided by following our advice to apply an update offered to you free of charge or for damage that was caused by you failing to correctly follow installation instructions or to have in place the minimum system requirements advised by us. **How we may use your personal information** We will only use your personal information as set out in our [privacy policy](https://castle.co.uk/privacy-policy/). **Uploading content to our site** Whenever you make use of a feature that allows you to upload content to our site, or to make contact with other users of our site, you must comply with the content standards set out in our [Acceptable Use Policy](https://castle.co.uk/acceptable-use-policy/). You warrant that any such contribution does comply with those standards, and you will be liable to us and indemnify us for any breach of that warranty. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty. Any content you upload to our site will be considered non-confidential and non-proprietary. You retain all of your ownership rights in your content, but you are required to grant us [and other users of our site] a limited licence to use, store and copy that content and to distribute and make it available to third parties. The rights you license to us are described in the *Rights you are giving us to use material you upload *section*.* We also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our site constitutes a violation of their intellectual property rights, or of their right to privacy. We have the right to remove any posting you make on our site if, in our opinion, your post does not comply with the content standards set out in our [Acceptable Use Policy](https://castle.co.uk/acceptable-use-policy/). You are solely responsible for securing and backing up your content. We do not store terrorist content. **Rights you are giving us to use material you upload** When you upload or post content to our site, you grant us the following rights to use that content: - a worldwide, non-exclusive, royalty-free, transferable licence to use, reproduce, distribute, prepare derivative works of, display, and perform that user-generated content in connection with the service provided by the website and across different media including to promote the site or the service forever; - a worldwide, non-exclusive, royalty-free, transferable licence for other users, partners or advertisers to use the content [in accordance with the functionality of the site forever. **We are not responsible for viruses and you must not introduce them** We do not guarantee that our site will be secure or free from bugs or viruses. You are responsible for configuring your information technology, computer programmes and platform to access our site. You should use your own virus protection software. You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of-service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately. **Rules about linking to our site** You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. You must not establish a link to our site on any website that is not owned by you. Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page. We reserve the right to withdraw linking permission without notice. The website in which you are linking must comply in all respects with the content standards set out in our [Acceptable Use Policy](https://castle.co.uk/acceptable-use-policy/). If you wish to link to or make any use of the content on our site other than that set out above, please contact info@castle.co.uk **Which country’s laws apply to any disputes?** If you are a consumer, please note that these terms of use, their subject matter and their formation, are governed by English law. You and we both agree that the courts of England and Wales will have exclusive jurisdiction except that if you are a resident of Northern Ireland, you may also bring proceedings in Northern Ireland, and if you are a resident of Scotland, you may also bring proceedings in Scotland. If you are a business, these terms of use, their subject matter and their formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales. **Our trademarks are registered** Castle and Castle Int are UK registered trademarks of Castle Int Ltd. You are not permitted to use them without our approval unless they are part of the material you are using as permitted under the ‘*How you may use material on our site’* section. [Privacy Policy](https://castle.co.uk/privacy-policy/) [Cookie Policy](https://castle.co.uk/cookie-policy/) [Acceptable Use Policy](https://castle.co.uk/acceptable-use-policy/) Questions about any of this ##### Talk to a human instead. If something here affects how you’d work with us, ask. We’ll give you a straight answer rather than pointing you at a clause. [Get in touch](https://castle.co.uk/contact/) ### Privacy Policy - URL: https://castle.co.uk/privacy-policy/ Legal #### Privacy Policy How Castle Int. Ltd collects, uses and protects your information. This privacy policy applies between you, the User of this Website and Castle Int. Ltd, the owner and provider of this Website. Castle Int. takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website. This privacy policy should be read alongside, and in addition to, our Terms and Conditions, which can be found [here](https://castle.co.uk/terms-and-conditions/). **Please read this privacy policy carefully** ##### **Definitions and Interpretation** In this privacy policy, the following definitions are used: | Data | Collectively all information that you submit to Castle Int. via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws; | Cookies | A small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below ( Cookies); | Data Protection Laws | Any applicable law relating to the processing of personal Data, including but not limited to the GDPR, and any national implementing and supplementary laws, regulations and secondary legislation; | GDPR | The UK General Data Protection Regulation; | Castle Int Ltd, we or us | Castle Int. Ltd, a company incorporated in England and Wales with registered number 16022346 whose registered office is at 17 Mann Island, Liverpool L3 1BP | UK and EU Cookie Law | The Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 & the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2018; | User or you | Any third party that accesses the Website and is not either (i) employed by Castle Int. Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Castle Int. Ltd and accessing the Website in connection with the provision of such services; and; | Website | The website that you are currently using, https://castle.co.uk/, and any sub-domains of this site unless expressly excluded by their own terms and conditions. 2. In this privacy policy, unless the context requires a different interpretation: - a. the singular includes the plural and vice versa; - b. references to sub-clauses, clauses, schedules or appendices are to sub clauses, clauses, schedules or appendices of this privacy policy; - c. a reference to a person includes firms, companies, government entities, trusts and partnerships; - d. “including” is understood to mean “including without limitation” - e. reference to any statutory provision includes any modification or amendment of it; - f. the headings and sub-headings do not form part of this privacy policy. ##### **Scope of this privacy policy** This privacy policy applies only to the actions of Castle Int. Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites. For purposes of the applicable Data Protection Laws, Castle Int. Ltd is the “data controller”. This means that Castle Int Ltd determines the purposes for which and the manner in which, your Data is processed. ##### **Data collected** We may collect the following Data, which includes personal Data, from you: - a. name; - b. contact Information such as email addresses and telephone numbers; - c. IP address (automatically collected); - d. web browser type and version (automatically collected); - e. operating system (automatically collected); - in each case, in accordance with this privacy policy. ##### **How we collect Data** We collect Data in the following ways: - a. data is given to us by you; and - b. data is collected automatically. ##### **Data that is given to us by you** Castle Int. Ltd will collect your Data in a number of ways, for example: - a. when you contact us through the Website, by telephone, post, e-mail or through any other means; - b. when you elect to receive marketing communications from us; - c. when you use our services; - in each case, in accordance with this privacy policy. ##### **Data that is collected automatically** To the extent that you access the Website, we will collect your Data automatically, for example: - a. we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content. - b. we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed “Cookies”. ##### **Our use of Data** Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons: - a. internal record keeping; - b. improvement of our products/services; - c. transmission by email of marketing materials that may be of interest to you; - in each case, in accordance with this privacy policy. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below). For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in: - a. soft opt-in consent is a specific type of consent that applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out. - b. for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide. - c. if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below. ##### **Who we share Data with** We may share your Data with the following groups of people for the following reasons: - a. our employees, agents and/or professional advisors – to obtain advice from professional advisers; in each case, in accordance with this privacy policy. ##### **Keeping Data secure** We will use technical and organisational measures to safeguard your Data, for example: - access to your account is controlled by a password and a user name that is unique to you. - we store your Data on secure servers. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: info@castle.co.uk. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses. ##### **Data retention** Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes. ##### **Your rights** You have the following rights in relation to your Data: - a. **Right to access**– the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why. - b. **Right to correct**– the right to have your Data rectified if it is inaccurate or incomplete. - c. **Right to erase**– the right to request that we delete or remove your Data from our systems. - d. **Right to restrict our use of your Data**– the right to “block” us from using your Data or limit the way in which we can use it. - e. **Right to data portability**– the right to request that we move, copy or transfer your Data. - f. **Right to object**– the right to object to our use of your Data including where we use it for our legitimate interests. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: info@castle.co.uk. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at https://ico.org.uk/. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it. ##### **Links to other websites** This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them. ##### **Changes of business ownership and control** Castle Int. Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Castle Int. Ltd. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us. We may also disclose Data to a prospective purchaser of our business or any part of it. In the above instances, we will take steps with the aim of ensuring your privacy is protected. ##### **Cookies** This Website may place and access certain Cookies on your computer. Castle Int. Ltd uses Cookies to improve your experience of using the Website and to improve our range of services. Castle Int. Ltd has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Castle Int. Ltd to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended. This Website may place the following Cookies: | Type of Cookie | Purpose | Strictly necessary Cookies | These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. | Analytical/performance | They allow us to recognise and count the number of visitors and to gather information about how visitors use the site. | Cookies | See how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. You can find a list of Cookies that we use in the Cookies Schedule. You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser. You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings. For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer. ##### **Changes to this privacy policy** Castle Int. Ltd reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations. You may contact Castle Int. Ltd by email at info@castle.co.uk ##### **Attribution** This privacy policy was created using a document from [Rocket Lawyer](https://www.rocketlawyer.com/gb/en/)(https://www.rocketlawyer.com/gb/en). **17 February 2021 ** ##### **Cookies** Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know. **Strictly necessary** We use the following strictly necessary cookies: | Description of Cookie | Purpose | Google Analytics | to improve our website **Analytical/performance** We use the following analytical/performance cookies: | Description of Cookie | Purpose | Google Analytics | We use this cookie to help us analyse how users use the website | Ruler Analytics | We use this cookie to help us analyse how users use the website and sources from our advertising [Cookie Policy](https://castle.co.uk/cookie-policy/) [Acceptable Use Policy](https://castle.co.uk/acceptable-use-policy/) [Terms and Conditions](https://castle.co.uk/terms-and-conditions/) Questions about any of this ##### Talk to a human instead. If something here affects how you’d work with us, ask. We’ll give you a straight answer rather than pointing you at a clause. [Get in touch](https://castle.co.uk/contact/) ### Video - URL: https://castle.co.uk/video/ #### Video Marketing [image: The NHS logo for Clatterbridge.] [image: The Swan logo in a white text.] [image: The Hilton logo with white text.] [image: The Graham logo with white text.] Not only do we design stunning corporate videos for our clients, but we take care of the entire process. From consultation to scripting, all the way to the handover. Whether you require animations, presentations or a live-action video, our team can create it. [image: Corporate animated video example created by castle of three blue plane seats] ##### Animated Explainers Castle has delivered dozens of explainer videos to clients across the UK and our delivery does not begin and end with the animation. We provide the complete project, from selecting the perfect voice over, to developing the storyboard and script. We are your consultants, delivering the best advice so that you receive the best animated video. [Read More…](https://castle.co.uk/branding-and-design/) ##### Features ##### Consultation We will guide and assist you so that we can create the perfect video for your business. We help with all aspects of branding, instilling a creative vision and clear message into each video. [image: The Head of Creative, Pete Richardson from Castle during a meeting with a client from Castle.] ##### Voice Over We have access to a database of over 2,000 voice over experts, utilising a range of languages and dialects. We manage the V.O expert and provide HD quality sound on all outputs. [image: Professional condenser and voice over equipment] ##### Storyboards Many clients require the entire production service, from visual conception right up to delivering a final video. Our storyboard consultant illustrates the journey we take the viewer on that enables them to fully absorb your message and get taken in by your story. [image: Photograph of man storyboarding video concept by hand] ##### Scripting Our team deliver scripts that inspire customers and deliver results. From initial conception to final drafts, we work with you to capture your brand’s tone of voice and character through inventive, creative scripting, producing truly effective and memorable videography. [image: The Junior Content Editor, James Lavender and the Head of Comms, Sophie Sorrell from Castle both writing copy.] ##### 3D Rendering Certain clients require technical videos of engineering equipment, animated products, buildings and entire environments. We have the technical team and expertise to deliver 3D renders. [image: 3D rendering of an office workspace on a desk competer with pens and colourful paper next to the computer] [image: Image of i-Phone on its side, playing a video] ##### Videography If you require a real-time/live-action video to be filmed, edited and produced, we are that company. Each video we produce includes a ‘high-level’ DOP and once filming has taken place, we have a team of post-production editors at your disposal. ##### Recent Work ###### What We Did Bradfor came to us wanting a complete rebrand to increase their brand awareness. We completely rebranded their company as well as creating and implementing innovative marketing strategies, pushing them to win contracts with international airlines estimating returns of at least £3 million over five years. [Read Full Case Study](https://castle.co.uk/case-studies/bradfor/) ###### Bradfor [Read Full Case Study](https://castle.co.uk/case-studies/bradfor/) ##### Meet the Team – Joe Play [image: Play button for video] ###### Video transcript + – Hi, I’m Joe, I’m head of video production. Video production is important because it’s a fantastic way of engaging with your audience. It’s also a fantastic opportunity to reach out to new audiences and territories that you might not have been able to reach through other forms of marketing. Video content is being consumed like never before. People are constantly on the go, on their phones, constantly consuming video at all times. Whether your business is e-comms or lead generation, we can help you find new, exciting ways to deliver video content to your audience, whether that be product videos, podcasts, interviews, infographics, or just animations. These assets can then be repurposed across all platforms, whether that be Facebook, Instagram, TikTok, or even Snapchat. Whatever platform your brand’s on, we can make that work for you. We have a range of different clients, from homeware to sports industry, all the way up to professional industries like legal and accountancy. So what we would do is we would sit down with all the other departments and come up with a cross-departmental strategy that works for you and your brand. That way we can push your video assets on different platforms at the same time, whether that be on email, PPC, or even social ads, or just through organic. We’re always looking to make exciting video content for our clients. That way they can stand out from their sector and their industry. Overall, adding video content into your marketing plan is a fantastic way of reaching a new audience but also having a great conversation with the current audience. Our approach is to work with clients to make sure that we have a great relationship and make sure that you’re a part of every step in the process. This way, our approach is fully transparent and that means you get to still have full control over how your brand is communicating with the public. ### Pay Per Click - URL: https://castle.co.uk/ppc/ #### Pay Per Click [image: The NHS logo for Clatterbridge.] [image: The Swan logo in a white text.] [image: The Hilton logo with white text.] [image: The Graham logo with white text.] Pay Per Click Advertising (PPC) can help increase your brand awareness and drive sales. Google ad campaigns can ensure instant top ranking in Google search results. Our PPC managers have a proven track record of helping businesses grow through optimised pay per click campaigns. Castle’s PPC team provide comprehensive PPC management services. From strategy planning and set-up through to campaign management and reporting. Our experienced team of PPC Liverpool experts can help deliver a high ROI, ensuring you get the most for your money. ##### How We Deliver PPC is a quick way to drive relevant traffic to your site to drive sales and increase conversions. Castle can build and manage PPC or paid search campaigns for your business. We generate high quality leads at the lowest possible cost per acquisition (CPA), ensuring a high ROI. Our in-house Liverpool PPC experts are experienced in building and managing a range of successful campaigns for a variety of businesses, industries, budgets and goals. [image: Three iPhones with 3 of the phones featuring a screenshot from the Steven Brown Art website, and the other features a Swan screenshot.] ##### What We Offer ###### PPC Campaign Management Our PPC Liverpool experts use a variety of platforms and campaign management tools, including Google AdWords, Google Smart Shopping, Bing ads, Amazon Advertising and YouTube ads. We create and manage bespoke campaigns tailored to your specific business needs and budget. We conduct extensive research to find out where your ads are best placed, so you benefit from the highest traffic and conversions for your money. This includes constant monitoring and refining of your campaigns to ensure maximum ROI. + – ###### Expand Our PPC Liverpool experts use a variety of platforms and campaign management tools, including Google AdWords, Google Smart Shopping, Bing ads, Amazon Advertising and YouTube ads. We create and manage bespoke campaigns tailored to your specific business needs and budget. We conduct extensive research to find out where your ads are best placed, so you benefit from the highest traffic and conversions for your money. This includes constant monitoring and refining of your campaigns to ensure maximum ROI. ###### Google Partner PPC Agency Want to get your website to the top of Google search results instantly? Our PPC Liverpool experts know how to deliver a Google ad campaign that will achieve your goals. Using our years of experience working on campaigns for clients in a wide range of sectors, we can help drive sales to generate significant revenue. As a Google Partner Agency, we have expert-level Google Ads knowledge. We work in partnership with Google to obtain the latest knowledge and training, which keeps us ahead of the game. + – ###### Expand Want to get your website to the top of Google search results instantly? Our PPC Liverpool experts know how to deliver a Google ad campaign that will achieve your goals. Using our years of experience working on campaigns for clients in a wide range of sectors, we can help drive sales to generate significant revenue. As a Google Partner Agency, we have expert-level Google Ads knowledge. We work in partnership with Google to obtain the latest knowledge and training, which keeps us ahead of the game. ###### Paid Search Campaigns Our paid search PPC campaigns will put your website front and centre when people search for your products or services. This allows your ads to rank at the top in those moments when your target audience is actively searching for what you offer. Our PPC experts work with you to understand your business to create a bespoke paid search strategy across Google and Bing. + – ###### Expand Our paid search PPC campaigns will put your website front and centre when people search for your products or services. This allows your ads to rank at the top in those moments when your target audience is actively searching for what you offer. Our PPC experts work with you to understand your business to create a bespoke paid search strategy across Google and Bing. ###### Paid Shopping Campaigns Google Shopping is an effective way for eCommerce brands to showcase their products on Google to those who want to buy them. We can set up, manage and optimise your Google shopping account to ensure the campaigns we deliver provide a great return on investment and keep the cost per acquisition (CPA) low. For those with Amazon stores, we can help boost sales with paid Amazon advertising campaigns. + – ###### Expand Google Shopping is an effective way for eCommerce brands to showcase their products on Google to those who want to buy them. We can set up, manage and optimise your Google shopping account to ensure the campaigns we deliver provide a great return on investment and keep the cost per acquisition (CPA) low. For those with Amazon stores, we can help boost sales with paid Amazon advertising campaigns. ###### Remarketing Remarketing campaigns are a great way to re-engage existing users who have already visited your site. We design tailored advertisements that will target people who left your website by showing them image ads whilst they browse the web. These display ads will have a variety of call to actions and a mixture of messages to encourage customers to come back to your site and convert that old traffic into more sales. + – ###### Expand Remarketing campaigns are a great way to re-engage existing users who have already visited your site. We design tailored advertisements that will target people who left your website by showing them image ads whilst they browse the web. These display ads will have a variety of call to actions and a mixture of messages to encourage customers to come back to your site and convert that old traffic into more sales. ###### Detailed Reporting We provide regular reports on your pay-per-click campaigns, which gives you valuable insight into how your campaigns are performing. With a wealth of data to analyse, we are constantly refining our PPC campaigns to ensure maximum results. This data also provides valuable insights to help with planning an effective SEO campaign for your website. + – ###### Expand We provide regular reports on your pay-per-click campaigns, which gives you valuable insight into how your campaigns are performing. With a wealth of data to analyse, we are constantly refining our PPC campaigns to ensure maximum results. This data also provides valuable insights to help with planning an effective SEO campaign for your website. ### SEO - URL: https://castle.co.uk/seo/ SEO · Organic search #### SEO Agency Liverpool: Outrank Your Competitors Our SEO services include strategic content creation, genuine link building and best-practice on-site optimisations, delivered by Castle's in-house Liverpool SEO specialists. - SEO agency Liverpool - Search engine optimisation agency - SEO services - SEO specialists - Technical SEO - On-page optimisation - Link building - Content strategy - Local SEO - Ecommerce SEO [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) - [image: Trustpilot — rated 5 stars] - [image: Google — rated 5 stars] Scroll** A specialist SEO agency ##### Rankings that earn revenue, not just views. Castle SEO agency combines the creation of strategic SEO content, clever link-building campaignsm, solid SEO foundations and best practice on-site optimisation to help you outrank competitors on search engine results pages (SERPs) for keywords that matter to your business. Our in-house Liverpool SEO team reports on progress in plain English rather than technical jargon to help you understand how you’re progressing with organic search. We've been optimising for search for more than 15 years, which is long enough to know the difference between a keyword that looks good in a rankings screenshot and one that actually drives revenue. We go after the second kind and build the technical and authority groundwork underneath, so those positions actually hold once you've won them. SEO agency services ##### What our SEO services include A complete, managed SEO programme: strategy, technical foundations, content and authority, reported against the outcomes that matter to your business rather than a keyword count. - ### Generating Revenue - URL: https://castle.co.uk/generating-revenue/ #### Generating revenue 142% Average revenue growth for our clients [Get In Touch](https://castle.co.uk/get-in-touch/) [image: The NHS logo for Clatterbridge.] [image: The Swan logo in a white text.] [image: The Steven Brown Art logo with white text.] [image: The Hilton logo with white text.] [image: The Graham logo with white text.] ##### With complete focus on generating revenue for our clients, we use new technology and the latest marketing techniques to ensure we deliver. 300+ Leads 142%+ Revenue 50.2K+ Followers [View Our Work](https://castle.co.uk/our-work/) [Get In Touch](https://castle.co.uk/get-in-touch/) ##### Case Study ###### What We Did Swan set Castle an objective of increasing revenue through their website by 50% in 12 months. Castle far exceeded this goal, as in our first year working with Swan, we provided them with a 250% increase in revenue through online sales, compared to the previous year. This growth was achieved by increasing traffic by 115%, increasing the conversion rate from 1.7% to 2.1%, as well as increasing the average order value (AOV) by 48%. Compared to 2020, however, this is nothing. In 2020, Castle increased Swan’s sales by 361%, with a 337% increase in sales, compared to the year before. This is in part down to the increased conversion rate of 2.7%, which is up by 40%. This resulted in Swan making more revenue through their website in a single month than they had throughout the whole of 2018. 361% Swan saw a 361% increase in revenue through their website in 2020. [Read Full Case Study](https://castle.co.uk/our-work/swan/) ###### Swan I cannot believe just how much growth we have experienced using Castle’s services over the past few months. David Foulstone Marketing Director, Swan Brand [Read Full Case Study](https://castle.co.uk/our-work/swan/) ##### Why Choose Castle? ###### 30 Day Rolling Contracts We don’t tie our clients in with long-term contracts, we let our hard work and results keep them coming back. We offer all our clients 30-day rolling contracts. So, if after 30 days you aren’t satisfied with the work we provide for whatever reason, you can leave. Our short-term contracts allow us to develop honest, long-term relationships with our clients without the pressure or the commitment of a long-term contract. We don’t see our contracts as just 30-day retainers. We see them as lifetime contracts in rolling terms. This is because we consistently deliver results to keep our clients coming back. 30 Days 30 Days [Contact Us](https://castle.co.uk/get-in-touch/) [image: Photograph of businesswoman in a white shirt discussing business contract with man in black suit, gesturing to document on table] [image: Photograph of various analysis and graphs on a table resting against a work tablet] ###### Proven Results 300+ Leads We generate millions in revenue for our clients every year. Whether you’re a B2B brand looking for fast lead generation or an eCommerce store wanting to increase traffic and maximise revenue, Castle can help. We have proven results in a wide range of sectors and a strong focus on ROI. [Contact Us](https://castle.co.uk/get-in-touch/) 300+ Leads ###### Innovative Marketing We use innovative marketing techniques to deliver a significant return on investment for our clients. We create bespoke marketing strategies tailored to your specific business needs to help your business generate revenue. We’ve generated millions for our clients by listening to them and undertaking in-depth research into their sector to understand their target audience. This ensures we can implement innovative marketing campaigns that work. 142%+ Average Increase in Revenue 142%+ Average Increase in Revenue [Contact Us](https://castle.co.uk/get-in-touch/) [image: Closeup photograph of two marketers leaning over a tablet with various papers on the table] [image: Birdseye photograph of full marketing team working at a wooden table with tablets, laptops and analysis documents] ###### Full-Service Team 50+ Staff Members & Contractors With Castle, you will have a whole team of marketing experts at your disposal. We have dedicated specialists in SEO, PPC, social media, web development, graphic design, email marketing, content creation, events and PR, and affiliate marketing. This allows us to offer our clients a full range of marketing services whilst maintaining a high standard of work. Hiring our full-service team is better value for money and provides a higher ROI than hiring an internal marketing team. Our team of experts can provide a wide range of marketing services. So, whether you need help with just a certain area of marketing, or want a comprehensive marketing service, we can help. [Contact Us](https://castle.co.uk/get-in-touch/) 50+ Staff Members & Contractors ##### Our Services ###### Social Media Marketing Social media is a powerful vehicle for businesses to market themselves, engage and communicate with their audience, increase brand awareness, and generate sales. At Castle, we understand the importance of social media marketing and our team of social media specialist are dedicated to creating a strong social presence for brands to increase their following, engagement, raise awareness, and generate revenue. We personally design all our social media campaigns to fit our clients’ needs and budget, and we have generated millions of pounds for our clients through effective social media marketing. + – ###### Expand Social media is a powerful vehicle for businesses to market themselves, engage and communicate with their audience, increase brand awareness, and generate sales. At Castle, we understand the importance of social media marketing and our team of social media specialist are dedicated to creating a strong social presence for brands to increase their following, engagement, raise awareness, and generate revenue. We personally design all our social media campaigns to fit our clients’ needs and budget, and we have generated millions of pounds for our clients through effective social media marketing. [Read More](https://castle.co.uk/social-media/) ###### SEO Marketing Search engine optimisation (SEO) is vital for businesses looking to increase brand awareness and generate revenue. The higher up you rank in search engine results pages the more brand awareness you will generate and the more traffic you will drive to your website. We are a leading Liverpool SEO agency, with a track record of delivering strong organic SEO campaigns that drive your business to the top of Google. Our SEO specialists can help create and implement an effective SEO campaign through in-depth keyword research and market research, content creation, link building, and website optimisation to help you rank highly for your desired search queries. + – ###### Expand Search engine optimisation (SEO) is vital for businesses looking to increase brand awareness and generate revenue. The higher up you rank in search engine results pages the more brand awareness you will generate and the more traffic you will drive to your website. We are a leading Liverpool SEO agency, with a track record of delivering strong organic SEO campaigns that drive your business to the top of Google. Our SEO specialists can help create and implement an effective SEO campaign through in-depth keyword research and market research, content creation, link building, and website optimisation to help you rank highly for your desired search queries. [Read More](https://castle.co.uk/seo/) ###### Web Development Castle is a leading Liverpool web design and web development agency. We build and maintain bespoke websites to suit your exact needs. From small business websites to large corporate platforms, and eCommerce stores. We’ll work closely with you to create your ideal site, no matter what you need. With over eight years of experience, our expert web developers have created hundreds of websites for a range of clients in a variety of industries. Our UX designers create bespoke web designs suited to your requirements. And our web developers use the latest website development technologies to ensure a smooth and seamless user experience for all customers visiting your site. + – ###### Expand Castle is a leading Liverpool web design and web development agency. We build and maintain bespoke websites to suit your exact needs. From small business websites to large corporate platforms, and eCommerce stores. We’ll work closely with you to create your ideal site, no matter what you need. With over eight years of experience, our expert web developers have created hundreds of websites for a range of clients in a variety of industries. Our UX designers create bespoke web designs suited to your requirements. And our web developers use the latest website development technologies to ensure a smooth and seamless user experience for all customers visiting your site. [Read More](https://castle.co.uk/web-design/) ###### Content Creation Content marketing is an incredibly powerful way to communicate with your target audience and convey your brand narrative. Content can help push your prospective leads through the marketing funnel, increasing conversions. At Castle, our specialists create valuable, relevant, and engaging content, aimed at your target market. Our content will effectively promote your products and services and increase brand awareness. We create a wide range of content including videos, imagery, blogs, articles, guides, white papers, press releases, podcasts and so much more. + – ###### Expand Content marketing is an incredibly powerful way to communicate with your target audience and convey your brand narrative. Content can help push your prospective leads through the marketing funnel, increasing conversions. At Castle, our specialists create valuable, relevant, and engaging content, aimed at your target market. Our content will effectively promote your products and services and increase brand awareness. We create a wide range of content including videos, imagery, blogs, articles, guides, white papers, press releases, podcasts and so much more. ###### Conversion Optimisation Conversion rate optimisation (CRO) is the process of increasing the percentage of website visitors who take the desired action. We focus on optimising your conversion rate to increase the revenue generated through traffic already coming to your site. Using the data we have collected, we implement a CRO strategy to optimise your site to increase conversions. This can include improving the UX of the site, increasing the speed, implementing effective cross-selling techniques, making products and services easier to find, including more CTAs, and making it easier for users to complete a purchase. + – ###### Expand Conversion rate optimisation (CRO) is the process of increasing the percentage of website visitors who take the desired action. We focus on optimising your conversion rate to increase the revenue generated through traffic already coming to your site. Using the data we have collected, we implement a CRO strategy to optimise your site to increase conversions. This can include improving the UX of the site, increasing the speed, implementing effective cross-selling techniques, making products and services easier to find, including more CTAs, and making it easier for users to complete a purchase. ###### Email Marketing A successful email marketing campaign can be an incredibly effective way to market to your target audience directly on a large scale. It remains one of the most effective marketing techniques for ROI. We can help you not only create and send out effective email marketing campaigns but also build up a large database of people to whom you can market via email. Our specialist software allows us to build powerful email marketing campaigns, so you can directly reach out to your target market, and stand out in a crowded inbox. + – ###### Expand A successful email marketing campaign can be an incredibly effective way to market to your target audience directly on a large scale. It remains one of the most effective marketing techniques for ROI. We can help you not only create and send out effective email marketing campaigns but also build up a large database of people to whom you can market via email. Our specialist software allows us to build powerful email marketing campaigns, so you can directly reach out to your target market, and stand out in a crowded inbox. ###### Amazon Advertising Castle can improve the visibility of your products, increase brand awareness, and generate more sales on Amazon through Amazon advertisements. Our Amazon specialists will implement an effective Amazon ad strategy to showcase your brand and products on websites, apps and devices both on and off Amazon. Our experts help vendors recognise their target audience, identify the best areas to place their products, optimise their product content and set up to get it ranking on the first page of Amazon search results. We also create the right advert content to increase visibility and sales. We know exactly what is needed to get your Amazon advertising working harder and performing better to make the most of your budget. + – ###### Expand Castle can improve the visibility of your products, increase brand awareness, and generate more sales on Amazon through Amazon advertisements. Our Amazon specialists will implement an effective Amazon ad strategy to showcase your brand and products on websites, apps and devices both on and off Amazon. Our experts help vendors recognise their target audience, identify the best areas to place their products, optimise their product content and set up to get it ranking on the first page of Amazon search results. We also create the right advert content to increase visibility and sales. We know exactly what is needed to get your Amazon advertising working harder and performing better to make the most of your budget. ###### PR Crisis Management The chances are, every business will suffer a public relations crisis at some point. This can be anything from a negative review or badly planned post to a failed event, data breach or executive scandal. Crises always come as a surprise and when it happens, you’ll need to react fast and incredibly carefully to protect your brand reputation. In times of PR crisis, Castle can help. We do the hard work for you, developing an effective PR crisis management plan before you need it. So, when the worst does happen, you’ll have a carefully crafted response ready and waiting. + – ###### Expand The chances are, every business will suffer a public relations crisis at some point. This can be anything from a negative review or badly planned post to a failed event, data breach or executive scandal. Crises always come as a surprise and when it happens, you’ll need to react fast and incredibly carefully to protect your brand reputation. In times of PR crisis, Castle can help. We do the hard work for you, developing an effective PR crisis management plan before you need it. So, when the worst does happen, you’ll have a carefully crafted response ready and waiting. ###### Marketing Consultancy We provide each client with a marketing consultancy service that’s tailored to meet your specific goals. Our marketing consultants get to know you and your brand, so they can create and deliver a cohesive strategy to help market your business effectively. Your dedicated account manager will put your marketing consultancy plan into action and manage the team to ensure all marketing objectives are met. + – ###### Expand We provide each client with a marketing consultancy service that’s tailored to meet your specific goals. Our marketing consultants get to know you and your brand, so they can create and deliver a cohesive strategy to help market your business effectively. Your dedicated account manager will put your marketing consultancy plan into action and manage the team to ensure all marketing objectives are met. ##### Customer Testimonial *“Castle took Supreme CBD to the next level with the new branding and website. They’ve increased the sites revenue by 86% in the first 3 months. The service I have received from Castle has been incredible, they’re really responsive and helpful and go above and beyond to deliver. I couldn’t be happier.”* Anthony Fowler – Supreme CBD ##### How & What How We Deliver - [image: blue check icon] Through efficient marketing strategies - [image: blue check icon] A dedicated account manager will manage your requests - [image: blue check icon] By listening to your requirements and feedback - [image: blue check icon] Conducting in-depth market research - [image: blue check icon] By maximising conversions Email Us What We Deliver - [image: blue check icon] Generate sales and increase revenue - [image: blue check icon] Significant return on investment - [image: blue check icon] Tailored marketing strategies - [image: blue check icon] Increased conversion rate - [image: blue check icon] Marketing consultancy - [image: blue check icon] A fully outsourced marketing service - [image: blue check icon] Bespoke website development - [image: blue check icon] Search engine optimisation Email Us ### Branding & Design - URL: https://castle.co.uk/branding-and-design/ #### Branding & Design [image: The NHS logo for Clatterbridge.] [image: The Swan logo in a white text.] [image: The Hilton logo with white text.] [image: The Graham logo with white text.] [image: A selection of Apple computer products from iPhone, Mac and Macbook laptops. All with various famous brand website homepages such as Coca-Cola, Nike, McDonalds and the Apple website itself.] ##### Your New Brand Many people don’t understand what a new brand is. They see it as a logo and nothing more. We see it as an opportunity to take the business to the next level, modernise a company or simply take a brand in a new direction. Our designers work closely with you to ensure the brand voice and narrative matches the visual impact and ethos of your company. We work tirelessly until you get the result that is 100% correct for the direction and development of your business. [View Our Work](https://castle.co.uk/our-work/) [Get In Touch](https://castle.co.uk/get-in-touch/) ##### Truly Rebranding With our rebranding service, we offer consultation and advice throughout the whole process. We will listen and be honest about the direction of your business. - Initial consultation to discuss your requirements and vision for your business - Research period to allow us to fully understand your business, industry sector and competitors - Initial designs are produced and presented with reasoning and advice - We listen – we always listen to the feedback of our clients and develop the brand until it is 100% correct for the direction of your business - Branding guidelines are then issued to keep the brand consistent throughout all future collateral and visuals of the brand [View Our Work](https://castle.co.uk/our-work/) [image: A Unicourse brochure.] ##### What We Deliver We deliver well-thought-out brands with the capacity to develop and adapt to your companies vision, not only in the future, but in the present too. We supply a full set of brand guidelines so your brand will look consistent across all digital platforms, publications and collateral. ###### Guidelines We build a comprehensive set of guidelines to ensure your brand is represented the way it is intended to. [image: A selection of four white squares all ranging in size.] [image: An example of various fonts when it comes to deciding the branding and design of a company.] [image: The Verb favicon that has now rebranded into Castle.] [image: A selecction of various circles, showing the requirements of their pixel count.] ###### Brand Voice Setting a brand tone of voice plays a crucial part in people trusting and engaging with a brand, therefore we work really hard to make sure the brand voice suits your business. [image: The NHS logo in white text.] [image: The Gillette logo in white text] [image: The Hilton logo in white text.] [image: The Graham logo in white text.] ###### Development Whether it is an existing or new brand, we see development as an important role in staying relevant in today’s fast-moving landscape. [image: The process of designing the Castle logo] [image: Three variations of the Swan logo] [image: A white button with] ##### Our Work Take a look at some of our current work, from creating new and exciting brands to development of existing brands, we have vast knowledge & experience to make sure your project is completed to the highest standards. [image: A Sterling Services brochure on a white background.] ##### Sterling Services Sterling Services required a complete rebrand. We understood that for the company to stand out effectively from other construction organisations, they would need a completely unique brand with a corporate image that reflected their specific qualities… [View More](https://castle.co.uk/our-work/sterling-services/) [image: Two iPhones displaying the Swan social media pages for Instagram and Facebook.] ##### Swan Swan came to us with an established brand, and asked us to keep their brand consistency, alongside their marketing requirements… [View More](https://castle.co.uk/our-work/swan/) [image: A flyer of the Hilton showcasing a 20% off incentive.] ##### Hilton Situated in the centre of the Liverpool ONE retail and leisure complex, the prestigious Hilton Hotel asked us to create a number of bespoke advertising campaigns for them, designed to modernise their existing corporate image… [View More](https://castle.co.uk/our-work/hilton/) [image: A front and back of the Bradfor business cards.] ##### Bradfor As they manufacture a very specific product, Bradfor faced difficulties in targeting their direct market and so they required a complete and major rebrand to achieve a more unique and memorable logo… [View More](https://castle.co.uk/our-work/bradfor/) [image: Tablet showing the HNK Instagram social media page.] ##### HNK Solicitors HNK Solicitors wanted to refresh their brand to make it more corporate, we were tasked with completely overhauling their brand… [View More](https://castle.co.uk/our-work/hnk-solicitors/) [image: A Mac with a screenshot of the Liverpool Business News website.] ##### Liverpool Business News Local news agency YB news came to Castle with an old site and an outmoded brand that was no longer fit for purpose. Castle suggested, that to improve YB’s market share they needed to create a corporate image that reflected… [View More](https://castle.co.uk/our-work/liverpool-business-news/) ##### How & What How We Deliver - [image: blue check icon] Consultation process - [image: blue check icon] Research in to business sector - [image: blue check icon] Competitor analysis - [image: blue check icon] Extensive knowledge & experience - [image: blue check icon] Great team of creatives - [image: blue check icon] Listen & liaise with clients Email Us What We Deliver - [image: blue check icon] Initial brand concepts - [image: blue check icon] Unlimited development of your brand - [image: blue check icon] Brand strategy - [image: blue check icon] Brand positioning - [image: blue check icon] Brand guidelines - [image: blue check icon] Excellent service from beginning to end Email Us ### Articles - URL: https://castle.co.uk/articles/ Articles #### What we’re working out in public. Search, paid media and ecommerce are moving faster than the playbooks. These are the notes we write for clients first — what actually shifted, what quietly stopped working, and what we’d do about it on Monday. **209** articles **13** categories Latest **1 Sep 2026** ### Contact - URL: https://castle.co.uk/contact/ Contact #### Get in touch. Three ways to reach the Liverpool office. Whichever you pick, you get a marketer rather than an account handler reading from a script. Email enquiries@castle.co.uk The best route for a brief, a question, or anything with files attached. We answer the same working day. Phone 0151 372 1234 Straight through to the Liverpool office. Ask for whoever handles the channel you’re calling about. [Book a slot Pick a time Thirty minutes with the person who’d actually run your account — not a salesperson.](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) What happens next ##### What a first conversation with Castle looks like. **01** ###### You tell us what’s stuck Revenue that’s flat, leads that don’t close, a site that converts worse than it should. Whatever prompted you to look for an agency. **02** ###### We look at the account properly Before any proposal we go into the ad accounts, the analytics and the site. You get what we found whether or not you work with us. **03** ###### You get an order of work What we’d change, in what sequence, and what each change should be worth. No deck, and no retainer talk until it’s worth having. Liverpool HQ ##### Mann Island. Castle is based at Mann Island, between the River Mersey and the city — the Three Graces, the Museum of Liverpool and Liverpool ONE are all a short walk away. 17 Mann Island Liverpool L3 1BP 0151 372 1234 enquiries@castle.co.uk Monday to Friday · 9am – 5.30pm [image: The Castle team at work in the Mann Island office.] Prefer a diary invite ##### Book thirty minutes and bring your numbers. We’ll go through the account live rather than presenting at you. If it isn’t a fit we’ll say so on the call. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Shopify Development - URL: https://castle.co.uk/shopify-development/ [image: Sunrise over the earth, from the Castle Shopify practice] Shopify development #### Trusted Shopify agency and ecommerce specialists. We are a leading Shopify agency with the expertise to design, develop, optimise and support ecommerce Shopify sites. ShopifyShopify PlusCROEcommerceSupport [Book an Appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) **361%**Revenue in 12 months**337%**Sales increase**40%**Conversion uplift**17%**Conversion, last quarter Award-winning partner ##### A Shopify agency focused on long-term success. Castle is an award-winning Shopify agency that partners with leading brands across the world to design, develop and optimise Shopify sites to increase conversion and generate revenue. As a results-driven Shopify agency, we design bespoke Shopify sites focused on user experience and functionality, develop using cutting-edge ecommerce technology and best-practice programming, and continually optimise your site to ensure the best experience for your customers. Revenue-focused ecommerce agencyShopify and Shopify Plus partnersEcommerce optimisation expertsCutting-edge Shopify technologyHighly responsive, experienced team [image: Meet the team — Matt] ### Castle - URL: https://castle.co.uk/ [image: A lone figure standing in a single shaft of light in a dark room.] #### The Future of Marketing is Here AI SEO is the future of how customers will search. [Book an Appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) Scroll** [image: A phone showing an AI assistant recommending a Castle client.] 11:30 ****** ****** --- ## Our Work ### Fizzy Whiz - URL: https://castle.co.uk/case-studies/fizzy-whiz/ - Summary: Fizzy Whiz is an online retailer selling a vast range of wholesale supplies to small businesses to make their own bath, body and cleaning products. They came to Castle looking for help maximising their sales and achieving consistent growth through ads. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Fizzy Whiz A wholesale supplier for people making their own bath, body and cleaning products at home — moved off WooCommerce onto a new Shopify store, then grown through paid social, Google Ads and email. Ecommerce Generating Revenue Pay Per Click Shopify Social ads **82%** Sales, month-on-month **10.41:1** Average ROAS, social **9.65:1** ROAS, Google Ads YTD **34%** Returning customers [image: Banner mockup of a PC screen on a desk with the Fizzy Whiz website on it.] Contents Objective ##### Consistent growth, on a site that could carry it. Fizzy Whiz is an online retailer selling a vast range of wholesale supplies — fragrance oils, mica pigment powders, dyes, essential oils, wax and much more — for people to make their own beauty, bath and body products at home. They mainly supply small business owners who create their own candles, wax melts, bath bombs, soaps, shampoos, conditioners and cleaning products. The client came to Castle looking for help maximising their sales and achieving consistent growth through ads. To do this, they first needed a new and improved website with better functionality and usability for a better user experience, to increase conversions. They then wanted help with their email marketing campaigns, and running social and Google ads to target new audiences and maximise sales. Solution ##### A new Shopify store first, then the traffic to fill it. To improve the site functionality for users and maximise conversions, we designed and developed a brand-new Shopify store for Fizzy Whiz. Previously they were on WooCommerce, but we built the new site on Shopify as it had much better functionality for them as an ecommerce brand. We focused on improving the UX, so the new site had a much cleaner design and was far easier to navigate. An improved navigation bar and product filtering system made it much easier for customers to find what they were looking for, and quicker for them to check out. The site also had a much faster loading time and better usability, with cross-selling functionality installed to encourage further sales. After we made the necessary site improvements and launched the new website, we focused on generating more sales by increasing awareness through targeted Facebook and Google ads. We also manage their email marketing, which encourages customers to repurchase — increasing the returning customer rate on the site and maximising sales without extra spending. Outcome ##### Sales rose twice as fast as sessions. Last month, sales increased by 82% month-on-month, while sessions increased by 41%. Our site improvements have led to a 24% increase in conversion rate in the past month — which is why sales increased twice as much as the sessions did. **82%** Sales month-on-month, on a 41% rise in sessions and a 24% rise in conversion rate. [image: Shopify dashboard: the May performance behind the 82% month-on-month rise.] Shopify dashboard: the May performance behind the 82% month-on-month rise. Social ads ##### Targeted social ad campaigns. We set up several social ad campaigns on Meta to promote Fizzy Whiz and its products to a larger audience. For these campaigns we run several different strategies. One targets those who are tired of the 9-5 grind and want to start their own small business or side hustle to make extra money. These ads promote products like the starter kits, which let people make their own products from scratch at home, and the assessments, which allow people to legally sell their products in the UK and EU. That then follows with access to supplies, where people continue to order what they need for their business. We use a variety of creatives, including static ads showcasing specific best-selling fragrance oils and different products, as well as videos showing what is in the kits and how to make your own products with them — demonstrating how easy the kits are to use at home. The ads across the account perform extremely well, with an average 10.41:1 ROAS on the account. [image: Meta ads dashboard: ROAS across the Fizzy Whiz campaigns.] Meta ads dashboard: ROAS across the Fizzy Whiz campaigns. ###### Testing the audience, not guessing it We test the ads across different audiences to see which performs best, and continually refine them to ensure the best possible results. Fizzy Whiz has a large and extremely engaged community on Facebook. We use that group to help inform our targeting, creating lookalike audiences so we can reach more people with similar interests who are likely to purchase. We have also set up an engagement ad to drive people to join the Fizzy Whiz community on Facebook, as it is a high-intent audience, and growing it gives us a wider pool of people to market to consistently. People in the group get exclusive offers and are first to know about new products and discounts. This ad helped increase the community from 18,000 to 21,000 people in just 8 weeks, driving more new users to the site. In the last 60 days, Google Analytics reports the site has had 37,000 new users. **18,000 → 21,000** Facebook community members in 8 weeks, contributing to 37,000 new users on the site in 60 days. ###### Five copy variations, five hooks, then let the AI pick On each ad we test the copy, inputting five different variations, and test the hooks, again with up to five variations, then let Facebook’s AI push the most effective copy and hook alongside the creative. We set up manual ads as well as Advantage+, and conduct thorough A/B testing to ensure the best possible ROAS and CPA. Consistent testing has shown us that video ads work better for selling the kits, and static ads work better for fragrance oils. [image: Meta ads dashboard: the best-performing ads on the account.] Meta ads dashboard: the best-performing ads on the account. The how-to style videos perform well, because they show how easy it is for people to make products at home that they can then sell — which is exactly what the audience we target wants. Below are four of the top performers across different campaigns, where we tested different audiences and ad copy. [image: Fizzy Whiz 6-in-1 cleaning kit, video ad, shown beside its Meta ads readout.] **11.40:1** ROAS · 6-in-1 cleaning kit, video ad [image: Fizzy Whiz bath bomb kit, video ad, shown beside its Meta ads readout.] **16.86:1** ROAS · Bath bomb kit, video ad [image: Fizzy Whiz ice pixie fragrance oil, static, shown beside its Meta ads readout.] **14.96:1** ROAS · Ice Pixie fragrance oil, static [image: Fizzy Whiz vacay vibes fragrance oil, static, shown beside its Meta ads readout.] **15.01:1** ROAS · Vacay Vibes fragrance oil, static Our social ads have led to a 65% increase in sales through social over the past 7 days, and a 135% increase in sales through social last month. Google Ads ##### High-performing Google Ads campaigns. To drive more people to the Fizzy Whiz site and generate increased sales, we set up pay-per-click campaigns on Google. These have been very successful in generating increased revenue — year to date, they have run at a 9.65:1 ROAS. The campaigns include Performance Max shopping campaigns, which display Fizzy Whiz products in the Google Shopping bar when people search for relevant products, and display campaigns that retarget customers across different sites with static and video ads once someone has interacted with the brand. We have also set up search campaigns that ensure the Fizzy Whiz site appears at the top of results when people search for the brand, other relevant terms, or specific products. [image: Google Ads dashboard: 9.65:1 ROAS across the campaigns, year to date.] Google Ads dashboard: 9.65:1 ROAS across the campaigns, year to date. Email ##### Email marketing. Email marketing is another area we manage for Fizzy Whiz, and it performs well. In May we saw a 269.55% increase in sales through email compared to the previous month. That included a 145.67% increase in click-through rate and a 6.07% increase in open rate. The following month’s open rate increased by a further 56.98%, and the click-through rate by 309.89%. [image: Email performance for May, the month sales through email rose 269.55%.] Email performance for May, the month sales through email rose 269.55%. We have spent months building up the database for this client and implemented automatic flows that customers enter based on their interactions with the brand. Abandoned basket emails go out automatically at set points when people reach checkout but do not purchase, reminding customers what is in their basket and encouraging them to check out before it sells out. There are also welcome flows for new mailing list sign-ups, with a discount to encourage a first purchase. We have designed all the email campaigns and A/B tested designs, copy, subject lines and preview text to find the best performers. The strategy builds excitement for new product releases, pushes discounts and offers, and incentivises customers with free gifts and competitions. Returning customers ##### Enhancing the returning customer rate. Our email marketing has helped increase the returning customer rate across the site. We use email to upsell to customers who have already purchased: for those who bought a kit, we can follow up with the assessment they need to sell their products legally, and the supplies needed to keep making them. It is a reliable way to generate more revenue from existing customers. We also regularly run competitions and giveaways through email, encouraging customers to purchase to receive a free gift or to enter a prize draw. Knowing they are getting something for free, or could win something, is a real driver of sales. As a result of our email marketing, combined with effective retargeting ads, the returning customer rate on the site has increased by 34% in the past 90 days. [image: Returning customer rate, up 34% over the past 90 days.] Returning customer rate, up 34% over the past 90 days. The numbers ##### Everything Fizzy Whiz published. **82%** Sales, month-on-month **10.41:1** Average ROAS, social **9.65:1** ROAS, Google Ads YTD **269.55%** Email sales in May **41%** Sessions, month-on-month **24%** Conversion rate, one month **135%** Social sales, last month **34%** Returning customers, 90 days No deck, no retainer talk ##### The version of this page with your account in it. Fizzy Whiz started as a first call about sales that had stopped growing. If that sounds like your store, we’ll walk through yours the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Geepas - URL: https://castle.co.uk/case-studies/geepas/ - Summary: Read about how Castle have achieved significant revenue increases for Geepas, achieving a 126% increase over 7 days with a 6:1 ROAS. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Geepas A global brand selling electrical, homeware, kitchenware and personal care appliances. They wanted to maximise conversions on their store and run ads to drive more traffic and sales. Ecommerce Generating Revenue Shopify Social ads **126%** Sales, last 7 days **57%** Conversion rate, 7 days **7.02:1** Blended ROAS, Triple Whale **375%** Social sales, year to date [image: Laptop mockup of the Geepas site on a laptop screen against a grey background.] Contents Part 1 of 5 ##### Objective Geepas is a global brand selling a wide range of electrical, homewares, kitchenware and beauty/personal care appliances. They came to Castle looking for help to maximise conversions through their eCommerce store, as well as wanting help to run ads to drive more traffic to their site and increase sales. Part 2 of 5 ##### Solution To help improve the website, we made necessary amendments to improve the user experience and maximise conversions. Geepas wanted to rebrand the website to make it more up-to-date, so our expert Shopify developers made these necessary changes and rebuilt the site in line with the new brand guidelines. When the new site launched, this led to a 37% increase in conversion rate across the site compared to the previous month. To generate more sales, we set up several targeted paid advertisement campaigns across Google ads and Meta to promote the Geepas brand to a wider audience. We set up PPC campaigns targeting high-intent keywords, competitors and audiences with relevant interests. Our team also designed a wide range of eye-catching ad creatives for Facebook ads promoting specific products, collections, promotions and offers and set up targeted campaigns on Meta to drive sales. Part 3 of 5 ##### Outcome The work we have done has led to a 126% increase in sales in the last 7 days and a 57% increase in conversion rate. We also installed Triple Whale, advanced analytics and attribution software, which combines all the data from all platforms to create a blended ROAS for the whole account. Triple Whale reports that the combined ROAS across the account is 7.02:1 over the last 7 days, 68.75% up on the previous period. [image: Screenshot of the Shopify dashboard for Geepas showing performance over the last 7 days.] Screenshot of the Shopify dashboard for Geepas showing performance over the last 7 days. [image: A screenshot of the Triple Whale dashboard showing Geepas stats for a 7 day period which shows combined ROAS.] A screenshot of the Triple Whale dashboard showing Geepas stats for a 7 day period which shows combined ROAS. Part 4 of 5 ##### Social ads To increase brand awareness and drive sales, we have set up several social ad campaigns on Meta for Geepas, which have led to a 97% increase in sales through social media over the last 90 days compared to the previous period and a 714% increase compared to last year. Year to date, sales through social have increased by 375% compared to the previous year. [image: A screenshot of the Facebook ads dashboard showing the ROAS on Geepas social ads campaigns] A screenshot of the Facebook ads dashboard showing the ROAS on Geepas social ads campaigns Our social ads team have set up several different campaigns for different purposes. One campaign is focused on cookware, as this is one of their main product collections and upon reviewing the data, we found this is the best-selling collection. This campaign features both static and video ads, our in-house graphic design team has created, and over the last seven days, it has been operating at an 8.87:1 ROAS. [image: Screenshots of Geepas social ads] Screenshots of Geepas social ads We also set up seasonal ad campaigns based on products we know will be popular during certain periods. Due to the recent hot weather and spike in sales and searches for fans in the UK this summer, we decided to set up a campaign promoting their fans and air conditioning units. This campaign included product videos showing off the features of the fans and static ads that highlighted discounts on these products to drive sales further. Over the past seven days, the ads have been running at a 4.14:1 ROAS. Another campaign type we have running for Geepas is catalogue ads featuring a vast range of Geepas products. This campaign automatically delivers ads featuring relevant product recommendations to people based on their interests, intent and actions, and it works to drive sales in the store. Once a person clicks on one of the products on a website, this campaign can retarget them, repeatedly showing them ads encouraging them to go back and purchase that or other products. These ads have been running at a 6:1 ROAS and have generated significant sales through the website, achieving the most sales out of all the campaigns. [image: Screenshots of Geepas social ads advertising their fans] Screenshots of Geepas social ads advertising their fans Part 5 of 5 ##### Google ads Retargeting campaigns are another important ad set we have set up, which targets anyone who has previously interacted with the brand in any way before, whether they’ve clicked on an ad or visited the website. These ads repeatedly show to people when they’re using social media, promoting the brand and encouraging users to go back and shop with Geepas. These ads are currently running at a 5.47:1 ROAS. As a result of these effective retargeting ads, the returning customer rate has increased by 62% year to date, 67% over the last 90 days, and 70% in the last 30 days compared to the previous year. Sales by social traffic year-to-date (YTD) have increased by 379% compared to the previous period, with sessions up by 146%, showing we have implemented effective targeting on the ads, and they are generating increased sales for Geepas. [image: Screenshot of Geepas returning customer rate on Shopify.] Screenshot of Geepas returning customer rate on Shopify. To further increase brand awareness and generate sales from those searching Google for related products and brands, we set up several Google ads pay-per-click campaigns. Last month, the account was running at a 6.87:1 ROAS overall. These campaigns utilise a combination of static and video ads, display ads, Google Shopping and text ads. We use performance max campaigns, which use Google’s AI to optimise bids and placements to drive conversions. The campaigns we are currently running include a sales performance max campaign, which is a generic product sale campaign, including statics and video ads of their best-selling lines as well as a catalogue of their entire product range, which Google Shopping can pull from and show when someone searches for a relevant product or keyword. This campaign is currently running at a 6.33:1 ROAS. [image: Google Ads dashboard for Geepas campaigns showing conversion value per cost of up to 11.22] Google Ads dashboard for Geepas campaigns showing conversion value per cost of up to 11.22 As Geepas has a huge catalogue of products, we set up one campaign that aims to promote the slow-selling lines specifically to push sales in these areas. This campaign has worked well for the client, generating a significant amount of revenue, pushing previously low-selling products, and operating at a 7:1 ROAS. Similarly to the Meta ads, we’ve also set up a PPC campaign to promote their fans and air cooling systems to leverage off the increased searches for these during the hot weather in the UK at the time. This campaign has been running at a 5.12:1 ROAS. To protect their brand, we also set up a brand search campaign which ensures the Geepas site and Geepas products are at the top of the search results when someone searches for the Geepas brand name or a related keyword. This campaign targets high-intent customers, as they are already searching for Geepas, so we want to ensure we’re capturing these people when they’re most likely to buy and make sure that other brands aren’t leveraging off the client’s brand searches. Due to the nature of the audience, the ads are targeting, this brand search campaign operates at a very high ROAS of 11.22:1. The numbers ##### Everything Geepas published. **126%** Sales, last 7 days **57%** Conversion rate, 7 days **7.02:1** Blended ROAS, Triple Whale **375%** Social sales, year to date **37%** Conversion rate at relaunch **6.87:1** Google Ads ROAS, last month **62%** Returning customers, YTD **714%** Social sales, year on year No deck, no retainer talk ##### The version of this page with your business in it. Geepas came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Nicholas Charles Fragrances - URL: https://castle.co.uk/case-studies/nicholas-charles-fragrances/ - Summary: Nicholas Charles Fragrances is an online brand offering fragrances inspired by designer scents for an affordable price. They came to Castle looking for help to grow their business. They wanted to maximise sales through their eCommerce website through ads, which would increase their brand awareness, maximise conversions on the site and achieve a good return on investment. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Nicholas Charles Fragrances An online brand offering fragrances inspired by designer scents at an affordable price. They wanted brand awareness, more conversions and a good return on ad spend. Ecommerce Generating Revenue Pay Per Click Shopify **239%** Conversion rate, year on year **72%** Sales, last 30 days YoY **6.13:1** Average ROAS, Google Ads **77%** Social sales, 90 days [image: An image of a laptop on a desk next to a glass jug of water with a glass. On the laptop screen is the Nicholas Charles Fragrances website.] Contents Part 1 of 5 ##### Objective Nicholas Charles Fragrances is an online brand offering fragrances inspired by designer scents for an affordable price. Affordability is their main focus and key selling point, as the fragrances they sell smell identical to the much more expensive inspired by scents but are sold for a fraction of the price. Nicholas Charles Fragrances came to Castle looking for help to grow their business. They wanted to maximise sales through their eCommerce website through ads, which would increase their brand awareness, maximise conversions on the site and achieve a good return on investment. Part 2 of 5 ##### Solution To help grow their business and generate an increase in sales and conversions, we first reviewed existing performance across the site and previous ad campaigns. We noticed there was a high returning customer rate on the site, so one strategy was to set up retargeting ad campaigns on both Google and Facebook to aggressively target site visitors to encourage them to come back and make a purchase. We also decided to set up several Google ads campaigns targeting relevant, high-intent keywords and competitor search terms to ensure the Nicholas Charles Fragrances site and products were at the top of Google when people searched for these terms to increase brand awareness and drive more new customers to the site. Our in-house graphic design team created a range of social ad creatives promoting the fragrances, and our content creation team made videos with the products for ads, blind testing the public to see if they could tell the difference between high-end scents and the Nicholas Charles Fragrances version, and highlighting the huge savings. Another strategy we’re currently implementing is setting up subscription service functionality on the site to allow customers to subscribe and save so they can regularly receive their favourite, or their choice of different, fragrances for a discounted monthly or quarterly fee. This encourages customers to purchase the subscription as they get the fragrances for cheaper but also allows the client to generate regular, recurring income. Part 3 of 5 ##### Outcome In the few months we have been working with Nicholas Charles Fragrances, we have already achieved significant year-on-year (YOY) growth for this client. Over the last 30 days, sales have increased by 72%, orders have increased by 71%, and the conversion rate has increased by a massive 239% compared to the same period last year. Due to our highly effective targeting, we have also managed to reduce ad spend while increasing revenue generated, saving money for the client alongside getting them more sales. [image: Screenshot of the Shopify dashboard for the last 30 days for Nicholas Charles Fragrances.] Screenshot of the Shopify dashboard for the last 30 days for Nicholas Charles Fragrances. As the majority of the sales for this client come through ads, we looked at ways we could reduce spending while maximising sales. Therefore, as you can see, overall sessions have gone down, but we have achieved significant growth in sales and conversions as we have implemented highly effective targeting across all our ad campaigns. This reduction in traffic means there has been a reduction in spending alongside an increase in revenue. The ads we have produced and set up are high converting, so we have to spend less to generate more revenue as we’re targeting the right people who are far more likely to purchase, leading to an increase in sales. Month to date, sales are up 82% compared to the previous year, with a 63% decrease in traffic and spending YOY. This proves that we are effectively targeting the right audiences, who are converting into sales, as the conversion is up 235%, and orders are up 84%. [image: Screenshot of Nicolas Charles Fragrances dashboard showing performance Month To Date (June 2024)] Screenshot of Nicolas Charles Fragrances dashboard showing performance Month To Date (June 2024) If we look at the last seven days, sales have increased by 81% YOY, total orders are up 74%, and conversions have increased by 244% YOY. This shows we are providing continued growth for this company thanks to well-targeted and high-converting ad campaigns. [image: Screenshot of the Shopify dashboard for Nicholas Charles Fragrances showing the performance of the last 7 days.] Screenshot of the Shopify dashboard for Nicholas Charles Fragrances showing the performance of the last 7 days. Part 4 of 5 ##### High-performing pay-per-click campaigns To achieve this huge growth in sales, we set up several Google ad campaigns to increase brand awareness and target high-converting audiences. We set up several different campaigns, including performance max campaigns, display ads, text ads and Google shopping campaigns. Our pay-per-click campaigns target people searching for high-intent keywords such as designer fragrances, luxury perfumes at affordable prices, men’s and women’s fragrances, competitor search terms, designer fragrance brands search terms, and other relevant keywords. This helps increase brand awareness as Nicholas Charles Fragrances products appear in the Google Shopping bar when searching for specific fragrances or brands, and text ads linking to the Nicholas Charles Fragrances website appear at the top of Google search results when searching for relevant terms and phrases. [image: A screenshot of the search results for Nicholas Charles Fragrances, showcasing the Google ads Castle have set up.] A screenshot of the search results for Nicholas Charles Fragrances, showcasing the Google ads Castle have set up. We also set up specific ad campaigns for occasions, such as Mother’s Day and Father’s Day, targeting those searching for gifts. These search campaigns ran for a short period around these events to try to drive increased sales and target new audiences. Overall, since we started working with Nicholas Charles Fragrances, our Google ads campaigns have run at a **6.13:1 average ROAS, **and have reached millions of people and had thousands of interactions, showing we have successfully reached a huge audience of potential customers. [image: Screenshot of the Google ads dashboard showing the performance of Nicholas Charles Fragrances Google ads campaigns March - July 2024.] Screenshot of the Google ads dashboard showing the performance of Nicholas Charles Fragrances Google ads campaigns March – July 2024. Part 5 of 5 ##### Engaging social ad campaigns We have run a range of different ad campaigns for Nicholas Charles Fragrances on Facebook, utilising both static ads and video ads. With these ads, our aim was to not just generate sales but increase brand awareness. For the videos, our content creation team went out into the public with Nicholas Charles Fragrances and blind-tested the general public to see if they could tell the difference between this and a high-end fragrance and asked them how much they thought the fragrance was worth. These videos highlight how good the product smells and how much of a huge saving it is compared to the original designer fragrance, and are highly engaging. [image: A screenshot of two Nicholas Charles Fragrances social ads.] A screenshot of two Nicholas Charles Fragrances social ads. The static ads focus on the USPs of the product, highlighting that it smells exactly like a designer fragrance at a fraction of the price and showing off the number of 5-star reviews they have to build trust with consumers. Our Facebook ad campaigns have led to a 77% increase in sales through social media over the last 90 days compared to the previous period. [image: A screenshot of a static Facebook ad Castle have designed and are running for their client Nicholas Charles Fragrances.] A screenshot of a static Facebook ad Castle have designed and are running for their client Nicholas Charles Fragrances. The numbers ##### Everything Nicholas Charles Fragrances published. **239%** Conversion rate, year on year **72%** Sales, last 30 days YoY **6.13:1** Average ROAS, Google Ads **77%** Social sales, 90 days **82%** Sales, month to date YoY **63%** Less traffic and spend, YoY **81%** Sales, last 7 days YoY **244%** Conversions, last 7 days YoY No deck, no retainer talk ##### The version of this page with your business in it. Nicholas Charles Fragrances came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Oprimaze - URL: https://castle.co.uk/case-studies/oprimaze/ - Summary: Read how we have achieved a 277% increase in sales for Oprimaze over the last 90 days. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Oprimaze A natural weight loss nasal spray developed to curb appetite. A relatively new brand, they came to Castle to kickstart ecommerce sales and brand awareness. Ecommerce Generating Revenue Pay Per Click Shopify **305%** Sales, last 90 days **165%** Record sales, month-on-month **5.81:1** Average ROAS, Meta **4.6/5** Trustpilot, Excellent [image: A laptop on a desk with the Oprimaze site on it.] Contents Part 1 of 6 ##### Objective Oprimaze is a natural weight loss product in the form of a nasal spray developed to curb your appetite using a chemical compound that releases GPL1. They were a relatively new brand and came to Castle looking for help kickstarting their eCommerce sales and brand awareness to maximise revenue generation. Part 2 of 6 ##### Solution To achieve their goals, we focused on improving website functionality in order to optimise the site for conversions. We also worked on building up the number of Trustpilot reviews for market credibility and to build trust by incentivising customers to leave reviews, as when they joined, they only had three reviews below four stars. We then focused on running branding ads to raise brand awareness and implemented targeted ads on Facebook. Part 3 of 6 ##### Outcome Thanks to our improvements and ad campaigns, Oprimaze had record sales last month with a 165% increase month-on-month. Over the last 90 days, they have seen a 277% increase in sales, a 66% increase in store sessions, and a 53% increase in conversion rate. [image: Screenshot of the Oprimaze Shopify dashboard for the last 90 days.] Screenshot of the Oprimaze Shopify dashboard for the last 90 days. Part 4 of 6 ##### Website optimisations and Trustpilot building When Oprimaze first joined Castle, they had just a few Trustpilot reviews with an overall rating below four stars. We felt a focus was needed on improving the Trustpilot score and the number of reviews as this is a relatively new product and brand, so they needed some credibility behind it. In the first month, in particular, we spent a good amount of time trying to collect more reviews by incentivising customers to leave one. This helped to build the Trustpilot score up to 4.6/5 stars, which is an ‘Excellent’ rating. This added legitimacy to the brand and a level of trust with potential customers who were searching for the brand and the product. [image: A screenshot of Oprimaze's Trustpilot page.] A screenshot of Oprimaze’s Trustpilot page. We also implemented several fixes to the website to improve the UX. This included adding more obvious call-to-action buttons, improving the layout of the pages and the graphics, and adding reviews to the site to maximise conversion rate. Thanks to these changes, the conversion rate has improved month-on-month, increasing by 24% in the first month and a further 64% month to date. This has led to a 305% increase in sales, with just an 81% increase in traffic, as more of the people hitting the site are converting thanks to these optimisations. [image: Screenshot of Oprimaze's conversion rate improvements.] Screenshot of Oprimaze’s conversion rate improvements. Part 5 of 6 ##### Social ad campaigns To increase brand awareness and generate more traffic to the site, we set up several different ad campaigns on Meta. For these ads, we utilised a combination of both static and video ads, all of which were created in-house by our graphic designers and content creators. The ads we created focused on selling the benefits of the product, such as the fact it’s all-natural, easy and painless to administer, travel-friendly, and helps aid weight loss. It is a tricky product to advertise, as advertising policies on Meta do not allow you to promote weight loss products, and you’re not allowed to mention terms like ‘weight loss’ or ‘lose weight’. This means we had to be very careful about what we put on the ads and wrote in the ad copy to ensure the ads would not get banned but still successfully promote and explain the product to a broad audience. [image: A screenshot of the performance of Oprimaze's Facebook Ads.] A screenshot of the performance of Oprimaze’s Facebook Ads. Thanks to our experience in this area working with brands previously that had similar issues, we knew how to effectively navigate this market and have successfully run ads over the past few months for Oprimaze with an average ROAS of 5.81:1. Some of our best-performing campaigns were videos we created with someone showing you how to use the products, answering common questions, and explaining the benefits they have seen since using it. One of these videos has been running with a 7.13:1 ROAS and has generated a significant amount of traffic to the site. Thanks to our Facebook ads, sessions have increased across the site by 81% in the past 90 days compared to the previous period, total orders have increased by 184%, and total sales have increased by 305%. These ads have also helped to increase brand awareness, which has led to sessions and sales from all traffic sources increasing significantly over the past 90 days. [image: A screenshot of Oprimaze's Facebook ads.] A screenshot of Oprimaze’s Facebook ads. Sessions through social have increased by 91%, with sales increasing by 356% over the last 90 days. On top of this, direct traffic has increased by 73%, and search traffic has gone up by 77%, likely because people have seen our ads and then typed in the URL or searched the brand name to find out more information. The effective retargeting we have set up on some campaigns retargets anyone who has previously visited the site or interacted with the ads and has also led to an 88% increase in the returning customer rate. [image: A screenshot of Oprimaze's returning customer rate on the Shopify dashboard.] A screenshot of Oprimaze’s returning customer rate on the Shopify dashboard. [image: Screenshot of the Shopify dashboard showing the sessions by traffic source and sales by traffic source for Oprimaze.] Screenshot of the Shopify dashboard showing the sessions by traffic source and sales by traffic source for Oprimaze. Part 6 of 6 ##### Google ads campaigns Another strategy we utilised to drive traffic to the Oprimaze site was to run Google ads campaigns that targeted pharmacy sites that sold other weight loss products like Ozempic and Wegovy. This was a performance max display campaign which showed adverts for Oprimaze products once people had visited these sites across different websites while they were searching the web. The ads promoted Oprimaze as an easier and healthier way to lose weight, promoting the benefits that it is non-invasive, unlike weight loss injections, and fast acting. [image: A screenshot of the Oprimaze Shopify dashboard for May-June.] A screenshot of the Oprimaze Shopify dashboard for May-June. We used a combination of static display ads and videos for this campaign, and it worked to drive a significant amount of traffic to the site and massively increase brand awareness. Traffic through Google ads increased by 1600% during the few months we ran the campaign, and sales through this traffic source increased by 460%. Sales through all traffic sources increased during this period due to the increased brand awareness when someone had seen an ad. Therefore, more people were searching for the brand or typing the URL directly into their browsers. During this period, sales overall increased by 119% compared to the previous period and total orders increased by 71%. The conversion rate also increased by 43%, as we were driving high-intent customers to the site. The numbers ##### Everything Oprimaze published. **305%** Sales, last 90 days **165%** Record sales, month-on-month **5.81:1** Average ROAS, Meta **4.6/5** Trustpilot, Excellent **81%** Traffic, last 90 days **88%** Returning customer rate **1600%** Traffic via Google Ads **460%** Sales via Google Ads No deck, no retainer talk ##### The version of this page with your business in it. Oprimaze came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Home and Garden Extras - URL: https://castle.co.uk/case-studies/home-and-garden-extras/ - Summary: Read about how Castle have helped grow Home and Garden Extras revenue, achieving a 119% in sales in the last 90 days. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Home and Garden Extras An online store selling gardening supplies. They came to Castle to increase revenue and stop a decline in sales, while putting strategies in place for long-term success. Ecommerce Generating Revenue Pay Per Click Shopify Social ads **44%** Conversion rate, 90 days **119%** Sales, last 90 days **11.97:1** ROAS, catalogue ads **u00a30.79** Cost per lead, target u00a31 [image: Banner mockup of the Home and Garden Extras website on a laptop screen on a table, next to it is a glass with yellow and purple flowers in and in the background is a persons handing hovering over the laptop.] Contents Part 1 of 6 ##### Objective Home and Garden Extras is an online store selling gardening supplies and related products. They came to Castle looking for help increasing their overall revenue and stopping the declining sales they had been experiencing while implementing strategies for long-term success. Part 2 of 6 ##### Solution To help improve revenue generation through the site, we first implemented several quick fixes to improve the conversion rate. These fixes enhanced the user experience and made the site easier to navigate and purchase from. We also highlighted several other website improvements which needed to be made, which would take more time and offered more long-term solutions, which we worked on over time once the quick fixes were completed. After the initial site improvements were made, we implemented several advertisement campaigns across Google and Meta to drive more traffic to the site and increase brand awareness. The campaigns we are running are seasonal, promoting products people are most likely to purchase at that time of the year. In the first month after the site improvements were made and new targeted ad campaigns were set up, sales increased by 79%, while store sessions increased by 49%. The sales increased significantly more, in part, down to the 16% increase in conversion rate thanks to our web fixes. [image: Screenshot of the Home and Garden Extras Shopify dashboard for March.] Screenshot of the Home and Garden Extras Shopify dashboard for March. Part 3 of 6 ##### Outcome Since we have implemented continual improvements across the site for conversion rate optimisation purposes, we have seen a 44% increase in conversion rate over the last 90 days. Our targeted ad campaigns across Google and Meta have helped to increase store sessions in the last 90 days by 36%, while sales have increased by a massive 119% and total orders have increased by 126%, which proves the conversion optimisations we’ve made on the site have worked as it is converting more of the traffic already going to the site, as they have a relatively high returning customer rate, which has increased by 13% in the last 90 days. [image: Screenshot of the Home and Garden Extras Shopify dashboard for the last 90 days.] Screenshot of the Home and Garden Extras Shopify dashboard for the last 90 days. Part 4 of 6 ##### Website conversion rate optimisations To improve conversion across the site, we identified several areas we could improve. Firstly, we added a Trustpilot widget onto the site to show off legitimate customer reviews on both the homepage and product page and a mini-widget which showed the Trustpilot rating on collection listings. Home and Garden Extras have an ‘Excellent’ 4.9-star rating on Trustpilot, which is worth showing off as it adds legitimacy and trust for customers considering purchasing. Customers can then easily see and read all the verified 5-star reviews the company have received from happy customers. On the product pages, we added a reviews panel, which boosts the product SEO and allows customers to see product-specific reviews to enhance product credibility. We also made several UX improvements, including adding the USPs of Home and Garden Extras to the site header, which shows off the benefits of shopping with them and adds another level of trust. We also added the ‘Made in Britain’ logos onto relevant products to show customers they are reliably made right here in the UK, which is another USP for the brand. Our Shopify developers replaced apps with native functionality to improve load speed and reduce overall operating costs and updated the site colours and style to make the site look more on-brand, visually appealing and cohesive. To create a sense of urgency, we added a countdown timer to the product pages, which counts down how long the customer has left to order for next-day delivery, which changes depending on the different shipping policies for each product. This encourages customers to add to their basket and checkout to receive it ASAP. Metafields were added to each product, too, so product dimensions and shipping information could be set and easily viewed. Thanks to these fixes, the conversion rate across the site has increased month-on-month every month since they were implemented. After the initial changes in February, the conversion rate increased by 24%, followed by a further 16% in March, an additional 15% in April, and another 3% in May. As a result of the increased conversion rate, sales have also increased month-on-month since February, with a 34% increase overall compared to the previous period. Part 5 of 6 ##### Meta ad campaigns To increase brand awareness and drive more sales, we set up several different social ad campaigns. We created shopping carousel ads to drive sales, as these ads allow customers to view a range of products while scrolling through social media, and they can click the product to purchase quickly and easily. In these carousels, we promoted top-selling products for the season and targeted those most likely to purchase. These ads worked to drive more sales and are running at an **11.97:1 ROAS**. We also set up a campaign to promote their new Spring/Summer catalogue with seasonal products, as when they send this out, it gets a good ROI, and many of their customers prefer to get physical catalogues. We came up with the idea of running a lead generation campaign targeting people who would want a free copy of the catalogue. To get one for free, they just had to fill in a form with their details, and they would be sent one out. [image: A screenshot of a home and garden extras ad advertising a free copy of the spring and summer catalogue for 2024.] A screenshot of a home and garden extras ad advertising a free copy of the spring and summer catalogue for 2024. This was launched to create a funnel of 50+ year-olds (the client’s largest target audience), where we collect their details to send out the catalogue and then send further promotions and marketing communications down the line via email and post. This helps to create a large database of the client’s target audience, which we can continue to market to. Our team designed eye-catching ad creatives promoting the catalogue, and A/B tested the ads with one that had a form to fill in directly on Facebook and one which directed the person to a landing page on the website where they could fill in their details so we could determine which worked better. This campaign was very successful, generating thousands of leads. The client’s target was for each lead to cost £1, and we managed to run these ads at a £0.79p CPL. Over the last 90 days, these ads have led to a 698% increase in sessions through Facebook and a 1000% increase in sessions through Instagram compared to the previous period. Sales through social media have also increased over the last 90 days by 452% compared to the previous period. [image: Screenshot of Shopify dashboard results for Sessions by social source on Home and Garden Extras] Screenshot of Shopify dashboard results for Sessions by social source on Home and Garden Extras Part 6 of 6 ##### Google ads We also set up pay-per-click (PPC) campaigns, which allowed Home and Garden Extras to gain a placement at the top of Google when people searched for relevant keywords and phrases. These included text ads which appear at the top of search results as sponsored links and Google shopping campaigns where we promoted top-selling seasonal products that would display in the Google shopping banner at the top of Google when someone searched for a relevant product. We have also set up successful display retargeting ads that retarget customers who have shopped with Home and Garden Extras before or who have previously visited the site or interacted with an ad, encouraging them back to make a purchase. This has led to a 31% increase in returning customer rate since we set up the ads. The Google campaigns we have set up for Home and Garden Extras have run at a **10.96:1 ROAS** overall, and sales through Google ads have increased by 158% over the past 90 days. [image: Screenshot of the Google ads dashboard showing the ROAS achieved so far this year for Home and Garden Extras.] Screenshot of the Google ads dashboard showing the ROAS achieved so far this year for Home and Garden Extras. The numbers ##### Everything Home and Garden Extras published. **44%** Conversion rate, 90 days **119%** Sales, last 90 days **11.97:1** ROAS, catalogue ads **£0.79** Cost per lead, target £1 **79%** Sales, first month **126%** Orders, last 90 days **452%** Social sales, 90 days **31%** Returning customer rate No deck, no retainer talk ##### The version of this page with your business in it. Home and Garden Extras came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### BiFold Local - URL: https://castle.co.uk/case-studies/bifold-local/ - Summary: Read about the lead generation strategies Castle implemented for our client BiFold Local. [← All case studies](https://castle.co.uk/case-studies/) Case study #### BiFold Local BiFold Local are a bifold door manufacturing and installation company based in Liverpool. They supply and install high-quality bifold doors to people throughout the UK. Lead Generation **650%** More leads **91%** Lower cost per lead **388:1** Potential ROAS, social **200** Leads a month, on track [image: Image of a desk with a desktop computer showing the BiFold Local website and a laptop in front showing an image of BiFold locals bifold doors] Contents Part 1 of 6 ##### Objective BiFold Local came to Castle for help with lead generation. They had previously run ads through another agency but were unhappy with the results and high CPL. They also wanted help developing a new website with advanced lead forms that would help minimise the number of low-quality leads. Part 2 of 6 ##### Solution To help generate leads for Bifold Local, we first designed and developed a new lead generation site to send the leads to as their previous website had very low conversion rate and was not very user-friendly or informative. After the new website went live, we started to run targeted social ads through Facebook and Instagram to generate leads to their site. We then set up PPC campaigns targeting high-intent keywords, competitors, and audiences with relevant interests. To tackle the low-quality lead issue, our team improved the lead form on their existing site by adding more fields so customers had to provide more detailed information. This led to a higher number of quality leads. [image: Image of a computer mockup showing the BiFold Local website design] Image of a computer mockup showing the BiFold Local website design Part 3 of 6 ##### Outcome In the few months we have been working with BiFold Local we have already generated hundreds of leads for them. In just a few weeks we managed to decrease the cost per lead (CPL) by 91% whilst increasing leads by 650%. We’re now on track to produce 200 leads a month on average for BiFold Local. [image: Mockup of an iphone screen showing a BiFold Local social ad on Facebook] Mockup of an iphone screen showing a BiFold Local social ad on Facebook Part 4 of 6 ##### Targeted social ads strategy BiFold Local has seen a huge lead increase through our paid social campaigns. We’ve ran several social campaigns for BiFold Local, targeting both national and local locations. In the time we’ve been running the ads we’ve managed to **increase their leads by 650%**. We’ve also worked to optimise the ads which has seen the **CPL drop by 91%**. As you need to be a homeowner to make a home improvement like installing bifold doors, we didn’t target any specific interests. Instead, we decided as a team to conduct in-depth research into postcodes all across England and Wales that would be most suited to have bifold doors fitted into their home and target these locations instead. This method has been extremely successful and our ads are averaging at a **potential ROAS of 388:1**. With these ads we knew we needed to capture the eye of our consumer and make them stop scrolling and pay attention. We needed to attract them, keep them engaged, and then convince them to choose BiFold Local to conduct their home improvement. We did that through creative, eye-catching imagery and simple, short ad copy that draws the customer in and keeps them engaged. To make the ads stand out, our design team designed bold, beautiful creatives that captured the quality of the bifold doors and showed viewers how they could transform their home. We used bright, eye-catching lifestyle imagery of beautiful homes with bifold doors fitted, with short, simple ad copy that highlights the benefits and draws customers in. We also used bold text to highlight USPs such as ‘FREE fitting’ and ‘25% OFF SALE’ which would help to catch the customer’s eye. [image: Mockup of an iphone screen with a BiFold Local social ads showing on the Facebook app] Mockup of an iphone screen with a BiFold Local social ads showing on the Facebook app Part 5 of 6 ##### Fast lead generation landing page development Our lead generation experts conducted a full marketing audit into BiFold Local and discovered that the website had a very low conversion rate as it wasn’t fit for purpose. The old site was not very informative, hard to navigate and didn’t make it easy to enquire. So, we decided that to increase the number of leads and reduce CPL, we needed to design and build a new site optimised for lead generation. Our UX designers reviewed the data from the old site and designed a new UX-focused site that not only looked great but was easy to navigate, informative and filled with CTAs, making it easy for people to convert. We made sure to use plenty of attractive visuals of their bifold doors as well as include testimonials from customers to add a level of trust. Our content team also created optimised content that encouraged conversion. As we needed to generate leads fast and wanted to ensure we were maximising spend and not wasting money on a page that wouldn’t convert, we created this lead generation site quickly as a priority. We developed a single one-page site optimised for conversion so we could get ads up and running as quick as possible, and are working on adding to and developing the site further over time. We are now also in the process of developing an eCommerce store for BiFold Local so they can expand their business to the selling, manufacturing and distribution of bifold doors nationwide. [image: Mockup of a desktop computer screen with the BiFold Local design showing on XD] Mockup of a desktop computer screen with the BiFold Local design showing on XD Part 6 of 6 ##### High performing pay-per-click campaigns At the beginning of 2022, we also ran a series of pay-per-click campaigns to increase brand awareness and generate high quality leads. We set up a variety of campaigns including display ads and text ads. We used display ads to target people with relevant interests such as home improvement, home décor, interior design and DIY for example to show our ads with eye-catching visuals. This helps to increase awareness, and if anyone clicks onto the BiFold Local site or ads, we then continued to retarget them so they can see the ads across other websites, YouTube, Gmail and other apps, ensuring we are always front of mind when people are ready to enquire. Our text ads target high intent keywords such as ‘bifold doors’, ‘bifold doors uk’ and ‘aluminium bifold doors’ as well as competitor sites and names as these ads tend to generate a higher quality of lead. Throughout January, our targeted pay-per-click campaigns managed to generate over 1000 clicks, over 24,000 impressions and ran at a potential **97:1 ROAS**. [image: Mockup of a desktop computer screen showing the BiFold Local website] Mockup of a desktop computer screen showing the BiFold Local website The numbers ##### Everything BiFold Local published. **650%** More leads **91%** Lower cost per lead **388:1** Potential ROAS, social **200** Leads a month, on track **97:1** Potential ROAS, PPC **1,000+** PPC clicks, January **24,000** PPC impressions, January No deck, no retainer talk ##### The version of this page with your business in it. BiFold Local came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Supreme CBD - URL: https://castle.co.uk/case-studies/supreme-cbd/ - Summary: Read how Castle's eCommerce specialists increased Supreme CBD's revenue by 53.85% last year. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Supreme CBD One of the UK's leading suppliers of high-quality CBD products, endorsed by athletes and third-party lab tested, selling oils, capsules, gummies, balms and e-liquids. Branding & Design Ecommerce Shopify Web Development **53.85%** Revenue, 2021 **4.5%** Conversion rate, YTD **6%** Average order value **103%** Returning customers, Q2 [image: Mockup image of a laptop screen showing the Supreme CBD logo on a white background next to a green phone sized screen with the Supreme CBD logo] Contents Part 1 of 9 ##### The client [Supreme CBD](https://supremecbd.uk/) are one of the UK’s leading suppliers of high-quality CBD products. Endorsed by athletes, Supreme CBD products are third-party lab tested and CBD content verified to ensure quality and consistency. They sell a range of CBD products from traditional full-spectrum oils to capsules, CBD gummys, balms and E-liquids. Part 2 of 9 ##### The brief Supreme CBD required a brand refresh including new branding and eCommerce website redesign to align them more within the health and fitness market. Supreme CBD wanted a new website with a clean design and built with UX functionality to help increase conversion and maximise sales. We worked alongside Supreme CBD to make their vision a reality, delivering a new and improved brand identity and eCommerce site fit for purpose. Part 3 of 9 ##### Solution We executed a brand refresh for Supreme CBD to align them more within the health and fitness market, moving them away from the typical ‘CBD’ style branding they had previously. This helped them to stand out more from other brands and made them look more reputable within that market. Alongside this, we designed and developed a brand-new fully-optimised eCommerce store on Shopify Plus, to fit with the rebrand. We then worked to optimise the site for conversions, making adjustments that would maximise revenue from the traffic we were already getting. We then implemented an email marketing campaign to help increase customer retention and encourage customers to return and repurchase. The work we did led to a 53.85% increase in revenue in 2021. Part 4 of 9 ##### Brand development Supreme CBD wanted a rebrand to provide a fresh new look that aligned more with their goals. They wanted to position the brand more within the health, wellness, medical and fitness market, so required cleaner and more premium looking branding. Our experienced graphic designers spent time conducting extensive market research and competitor analysis to develop branding with a cleaner more minimalist look and feel. They incorporated the hemp plant leaf from the existing branding and created a rounded geometric line symbol to give it a more premium, natural look. By changing the background to white and the lines to a more muted green we helped to move them away from the typical cannabis/CBD branding making them look more medical and modern. By still incorporating the hemp leaf within the branding it allowed Supreme CBD to still be recognised and positioned as a CBD brand just by the symbol, but the cleaner more modern look gave it a medical, premium feel whilst highlighting the fact it’s an all-natural product. [image: mockup of a laptop screen showing the Supreme CBD logo next to a green mobile size screen also showing the Supreme CBD logo] mockup of a laptop screen showing the Supreme CBD logo next to a green mobile size screen also showing the Supreme CBD logo Part 5 of 9 ##### Bespoke Shopify web design Castle completely redesigned and developed a new Shopify store for Supreme CBD with a cleaner look and feel, in keeping with their new brand image. We firstly conducted an in-depth review of their current website to gain a deeper understanding of how their business worked and what improvements needed making. We designed a bespoke Shopify web design for Supreme CBD, which allowed for unlimited potential in terms of design, layout and functionality. Conversion and revenue generation was at the heart of the new website design process. We made the site easy to navigate with a simple customer journey allowing customers to make a purchase quickly and easily, helping to increase conversion to 4.5% year to date. We did this by implementing a number of UX focused design choices including an easy-to-use menu that would take you directly to a specific collection of products, minimising the time it takes for customers to find the product they want. Adding direct links and add to cart buttons for the best-selling products on the home page, and implementing a dynamic slide out shopping cart that can take you straight to checkout once you’ve added a product to your basket for easier and faster conversions. The whole website design was created with UX in mind. We designed a strong image-led, rotating banner at the top of the page highlighting key products and USPs. Testimonials were added to the homepage to add a level of trust and we highlighted the fast UK delivery options. [image: Mockup of a laptop with the Supreme CBD and Shopify logos] Mockup of a laptop with the Supreme CBD and Shopify logos Part 6 of 9 ##### Shopify web development We built the Supreme CBD site on the Shopify platform as this allowed them to benefit from leading eCommerce management tools, advanced content management systems and allowed for simple scalability when needed. As the primary goal was to increase sales, we developed a bespoke feature-rich eCommerce site with industry-leading technology, putting UX first. There are a number of regulations in place that make the sale of CBD products online tricky. This limits the amount of advertising we could do to promote Supreme CBD. Because of these limitations, we focused on increasing the conversion rate and average order value on the site to make the most out of the traffic we do get. Our Shopify web development experts developed the new eCommerce store from the ground up, developing a bespoke website with advanced functionality. Making the site flow so that purchase is easy and uncomplicated, using overlay pop ups to try to discourage people from leaving the site, and using a combination of abandoned basket emails and cart pop-ups to rescue any potential revenue that could have been lost, helped us to maximise the traffic on the site and increase conversions. [image: Image of a desktop screen showing the Supreme CBD desktop site, next to a phone screen showing the Supreme CBD mobile website] Image of a desktop screen showing the Supreme CBD desktop site, next to a phone screen showing the Supreme CBD mobile website Part 7 of 9 ##### Intelligent upselling We also implemented a number of upselling opportunities across the site including adding a ‘you may also like’ section to each product page showing relevant products customers may also like to buy with quick add to cart buttons. As well as a ‘bundle offer’ section which auto-generates a bundle based on the products the customer has viewed, previously ordered and overall popularity, which shows a discounted price for adding all to the cart. We also took advantage of in-cart upselling opportunities by adding a ‘frequently bought together’ section on the cart with quick add buttons so those who are already buying can quickly add more, increasing the average order value. By providing a personalised shopping experience based on the individuals historical viewing data, we were able to show users products they were most likely to be interested in. We also added a pop-up that advertises you can get a ‘free gift if you spend £150’, encouraging people to spend more to receive the free gift, and even allowed customers to choose their own free gift. As a result of these intelligent upselling opportunities, we managed to increase average order value by 6%. [image: Mockup of a desktop screen with the Supreme CBD website showing bundles next to a phone screen of the Supreme CBD bundles] Mockup of a desktop screen with the Supreme CBD website showing bundles next to a phone screen of the Supreme CBD bundles Part 8 of 9 ##### Clever ecommerce optimisation tactics We ensured the Supreme CBD site was fully optimised before launch, applying SEO best practices into every element of the Shopify store. When developing the website, we ensured it was built with an SEO-friendly site architecture and navigation to allow for ranking in search engine results pages. Firstly, we wrote SEO-friendly product descriptions for each product on the site, ensuring they’d rank for branded terms and product names. Our SEO focus was initially on strengthening the site ranking and domain authority, through ranking for product centric keywords. The product centric and long-tailed keywords (such as ‘CBD 1000mg’, ‘CBD oil 30%’) have a higher conversion potential and are less competitive to rank for, making them more cost effective. We worked to strengthen the domain authority, as this would help the Supreme CBD website rank higher organically. To do this, we created a series of optimised blogs related to the most profitable category pages. We did extensive keyword research to identify keywords with low difficulty scores that we could easily rank for to capture traffic searching for these relevant terms. We implemented a silo linking strategy, linking the blogs back to relevant categories. This ensures we created a path for crawlers that indicates the importance of the category pages, encouraging site links that convert well, improved product rankings and ultimately, increased conversions. [image: Mockup of a desktop screen showing the Google search results for Supreme CBD] Mockup of a desktop screen showing the Google search results for Supreme CBD Part 9 of 9 ##### Customer retention through email marketing Once the new Shopify site was live, we worked to increase the email database. We did this through offering discounts on site for inputting your email. We then used email marketing to reach an already engaged audience, as those who had signed up to our email marketing list were either interested in the product or had already purchased from Supreme CBD before. We regularly sent out emails promoting new products, discounts and sales as well as providing tips and tricks and information surrounding CBD. By adding value to the products we know these customers are already interested in, we were able to bring people back into the purchase cycle, creating returning custom and increase returning customer rate by 103% in the second quarter and a further 35% in the 3rd quarter. [image: Mockup of a phone screen with a Supreme CBD email on the screen] Mockup of a phone screen with a Supreme CBD email on the screen The numbers ##### Everything Supreme CBD published. **53.85%** Revenue, 2021 **4.5%** Conversion rate, YTD **6%** Average order value **103%** Returning customers, Q2 **35%** Returning customers, next quarter No deck, no retainer talk ##### The version of this page with your business in it. Supreme CBD came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Steven Brown Art - URL: https://castle.co.uk/case-studies/steven-brown-art/ - Summary: Read about how Castle's eCommerce specialists increased conversion and maximised revenue for art and lifestyle brand Steven Brown Art. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Steven Brown Art An ecommerce art and lifestyle brand selling products depicting the work of Scottish artist Steven Brown, best known for his colourful McCoo highland cow paintings. Branding & Design Ecommerce Web Development **43%** Sales vs previous year **56%** Traffic **3.48%** Conversion rate, up 4% **16%** Average order value, H1 2021 [image: Colour image of Instagram mockups for Steven Brown Art posts. In the foreground there is an Iphone screen showing the Steven Brown Art Instagram page and in the background are pictures of social posts.] Contents Part 1 of 9 ##### Objective Castle was required to generate revenue and increase conversion for Steven Brown Art through their eCommerce site. To do this, we implemented a number of different strategies including designing and developing a new Shopify website, optimised for conversion, setting up an affiliate marketing programme to generate significant revenue on a risk-free basis, and through running targeted social ad campaigns through Facebook advertising. Part 2 of 9 ##### Solution Through redesigning and developing a new Shopify eCommerce store for Steven Brown Art, with a focus on UX and conversion optimisation, and then through the implementation of a range of effective marketing strategies, Castle managed to increase sales through their eCommerce site by 43% in 2020 compared to 2019. This was achieved by increasing traffic by 56% and increasing the conversion rate by 4% up to 3.48%. We first focused on making vital improvements to the website to improve user experience and increase the conversion rate. Alongside this, we implemented a cross-selling strategy on the website to try increase the average order value. This involved a complete redesign of the existing Steven Brown Art Shopify site. We did this to maximise the marketing budget as there was no point sending an increased amount of traffic to the website if it wasn’t fully optimised for conversions. After we had optimised the Shopify website by implementing a number of proven Shopify SEO strategies, we started implementing a range of strategies to increase brand awareness and generate traffic. [image: Mockup of an iPad screen with the Steven Brown Art homepage on display] Mockup of an iPad screen with the Steven Brown Art homepage on display Part 3 of 9 ##### Website Firstly, Castle designed and developed a new Shopify website for Steven Brown Art. As Steven Brown Art was already quite a well-known and popular brand, we focused on conversion rate optimisation to convert more of the leads the website was already getting. Part 4 of 9 ##### User-friendly Shopify web design and development The new designs focused on making the site more user friendly and efficient to increase conversions. To achieve this, we developed a fully customisable and responsive theme with user-friendly UI/UX aimed features to help increase conversions. The design was completely bespoke, which allowed us to have full control over features, functionality and how it looked. The new website was developed with an SEO friendly site architecture and navigation to ensure it ranked highly in search engine results pages. To make the website easier to navigate and increase conversions, we implemented an advanced search facility which was much more prominent on the page and allowed users to search fast with instant suggestions and a spellcheck feature. The new Shopify website also featured a more prominent and easier to use megamenu facility with the ability to showcase sales and new releases, allowing people to go directly to these highly searched for products. This included adding a dynamic collection filter with product options, variants and tag filters, so people can look through all the products available in a particular design and find what they are looking for much quicker. This is because we knew if people liked a particular print, they were more likely to buy multiple products with the same design to match. We also split the lifestyle section into ‘homeware’ and ‘accessories’ to make it quicker for people to find the product they wanted to purchase, improving user experience. [image: Colour image of an iPhone screen showing the Steven Brown Art ecommerce store homepage with a blue banner advertising their 50% off selected 40] Colour image of an iPhone screen showing the Steven Brown Art ecommerce store homepage with a blue banner advertising their 50% off selected 40 Part 5 of 9 ##### UX-focused homepage redesign On the homepage we added a promotional video banner to the top of the page, so as soon as anyone landed on the site it was eye-catching and made the promotions clear, encouraging people to click through and buy. We also integrated Dot Digitals ‘trending items’ element onto the homepage. This used real data from the best-selling and most viewed products and applied an appropriate weighting balance to the strength of a purchase vs. a product browse, pulling through popular products into the ‘trending’ section on the homepage, so people could find and buy them quicker. On the newly designed homepage, we also added a section that showed off different designs so new customers landing on the site, who didn’t know much about Steven Brown Art or his range of designs, could filter through product designs easier and all in one place. Part 6 of 9 ##### Cross-selling strategies We also implemented a cross-selling strategy across the website to encourage the purchase of products with similar and related designs. This consisted of putting a ‘frequently bought together’ section on each product page, showing people custom product recommendations displayed as bundles on product pages with an automatic discount, encouraging people to buy more to increase average order value. There was also a quick add to basket button, allowing people to quickly and easily add these extra products to their basket, again working to increase average order value. This led to a 16% increase in average order value in the first six months of 2021. [image: Colour image of Instagram mockups for Steven Brown Art posts. In the foreground there is an Iphone screen showing the Steven Brown Art Instagram page and in the background are pictures of social posts.] Colour image of Instagram mockups for Steven Brown Art posts. In the foreground there is an Iphone screen showing the Steven Brown Art Instagram page and in the background are pictures of social posts. Part 7 of 9 ##### Easier checkout process Our Shopify web development team replaced the default cart page with a on-page dynamic cart with in-cart upselling based on the products already added to the basket. This allowed customers to check out much faster with less steps involved, allowing for a quicker more streamlined purchasing process and faster conversions. The in-cart upselling also helped to increase average order value, as it showcased products that a particular customer may be interested in based on what was already in their cart and made it easier for customers to add these products to their basket whilst checking out. Part 8 of 9 ##### Product page optimisation When redesigning the Steven Brown Art site, we developed optimised product pages. These pages were image-led to better show off the art work, and featured a range of payment options, optimised product descriptions, customer reviews and a ‘frequently bought together’ section allowing customers to add similar products to their basket for a reduced price and a ‘you may also like’ section featuring a range of other products in that collection. We also added an ‘About’ section talking about the particular piece or character and what inspired Steven to paint it to add more of a background and story to each piece. Once the site was live, we continually worked on optimising the product pages using keyword optimisation and technical SEO strategies to ensure the website and specific products ranked for both branded terms and relevant keywords. [image: Mock up of a search engine results page displaying the Steven Brown Art website at the top.] Mock up of a search engine results page displaying the Steven Brown Art website at the top. Part 9 of 9 ##### 43% increase in sales The Shopify website redesign and development contributed to the increased conversion rate of 3.48%, up by 4% from the previous year. This helped contribute to a 43% increase in sales compared to the year before. To improve the website, Castle: - Created a fully customisable responsive and user-friendly theme with SEO friendly site architecture and navigation and image led pages - Developed megamenu facility with the ability to showcase sales and new releases - Implemented an advanced and prominent search facility which allows users to search fast with instant suggestions and spellchecks to improve accessibility - Recategorized the menu to make it easier to navigate, improving user experience - Implemented cross-selling across all product pages - Added quick add to basket buttons on all products and pages to allow for faster transactions - Redesigned the layout to make the website more attractive and to better utilise the space - Added an innovative and responsive live chat, to improve customer experience and interactivity - Added ‘frequently bought together’ custom product recommendations to be displayed as bundles on product pages with an automatic discount - Implemented a dynamic slide cart with in-cart upselling The numbers ##### Everything Steven Brown Art published. **43%** Sales vs previous year **56%** Traffic **3.48%** Conversion rate, up 4% **16%** Average order value, H1 2021 No deck, no retainer talk ##### The version of this page with your business in it. Steven Brown Art came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Swan - URL: https://castle.co.uk/case-studies/swan/ - Summary: Swan is a UK-based homeware and appliance brand with a strong British heritage dating back to the 1920s. Castle was required to generate more traffic and increase sales through their website. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Swan A British homeware and appliance brand with heritage back to the 1920s. Swan set Castle one objective — increase revenue through the website by 50% in 12 months. Year one closed 250% up. Branding & Design Ecommerce Web Development **250%** Sales, year one **361%** Sales, year two **102k** Instagram, from 8k **76%** Returning customers [image: An Apple computer with a screenshot of the Swan website homepage.] Contents Objective ##### Fifty per cent in twelve months. Swan Brand wanted Castle to generate more traffic and increase sales through the Swan website. Swan set us the objective of increasing revenue through the website by 50% in 12 months. That objective was far exceeded — achieving 250% growth in sales in just the first year, followed by a further 361% increase the following year, and a further 30% the year after. This was achieved by improving conversions on the site and increasing traffic using paid advertising, which had previously never been done. We also needed to develop their brand identity and increase brand awareness, particularly through social media. **250%** Increase in revenue through online sales in year one, against an objective of 50%. Solution ##### Convert the traffic first, then buy more of it. In our first year working with Swan we provided a 250% increase in revenue through online sales compared to the previous year. That growth came from increasing traffic by 115%, increasing the conversion rate from 1.7% to 2.1%, and increasing average order value by 48%. Compared to 2020, however, this is nothing. In 2020 Castle increased Swan’s sales by 361%, with a 337% increase in traffic on the year before. That is in part due to a conversion rate of 2.7%, up 40% year on year. It resulted in Swan making more revenue through their website in a single month than they had in the whole of 2018. The order matters. By first making vital improvements to the website to increase the conversion rate, and implementing a cross-selling strategy to increase AOV, we made Swan’s budget stretch further: 250% more sales in 2019 on just 115% more traffic, 361% in 2020 on 337% more traffic, and 30% in 2021 on just 10% more traffic. We had to spend less on promotion because we converted more of the traffic Swan was already getting, while increasing what each converted customer spent. Website ##### The traffic was already there. The site was losing it. Swan was already generating a good amount of traffic, but customers were not converting — which is why we focused on conversion rate optimisation first. We increased the site speed and made the checkout much faster, so it was simpler to complete a purchase, and made the search bar more prominent so users could find the products they wanted. This significantly reduced the bounce rate and led to fewer people abandoning purchases halfway through, resulting in a 10% increase in conversions in the first year. [image: The Swan website as it was, before Castle’s conversion rate work.] The Swan website as it was, before Castle’s conversion rate work. In 2020 we designed and built Swan a brand-new UX-friendly website, which lifted the conversion rate on the site by a further 40% in 2020 and 16% in 2021. [image: The 2020 rebuild: a new UX-friendly site across desktop and mobile.] The 2020 rebuild: a new UX-friendly site across desktop and mobile. ###### Spend £150, get a free steam cleaner We also implemented a cross-selling strategy across the website to encourage those already making purchases to spend more. Promotions such as “if you spend £150, you get a free steam cleaner” increased the average order value by 48% in 2019 and again by 16% in 2021. Only after improving the site’s conversion rate did we start to focus on further promotion. ###### Website improvements we made - An innovative search facility that strips back the high visibility, colour-coded headings sections - The ability to share all news items, spreading influence - Relatable articles, meaning site visitors stay longer, increasing conversion rates - In-frame video capability - A secure comments section - A mega menu facility through hover - Individualised social link connectivity - A blog and newsletter signup to capture more people who could be marketed to via email Social media ##### Eight thousand followers to a hundred and two. Castle worked on developing thriving social channels for Swan with content followers could interact with, focusing on Instagram, Facebook and X (then Twitter). We grew Swan’s Instagram following from 8,000 in 2018 to over 102,000 in 2020. That led to a 1,933% increase in traffic from social media from 2018–19, a 684% increase in sales from social in 2020, and an 84% increase in social traffic in 2021. [image: Swan’s social channels, grown from 8,000 to over 102,000 Instagram followers.] Swan’s social channels, grown from 8,000 to over 102,000 Instagram followers. Viral content is incredibly difficult to manufacture, so we focused on user-generated and influencer content instead — it reads as real and drives higher engagement. By asking customers to tag Swan in their product images and reposting influencer content, we built a large bank of user-generated content to post across all of Swan’s platforms. That saves Swan time creating their own and has increased engagement and brand awareness. ###### Competitions, giveaways and a Messenger bot To grow followers we ran competitions where followers could win free Swan products. To enter, users tagged multiple friends in Swan posts and followed the page — building a large database of people Swan could then promote to regularly. Castle also created a Messenger bot through ManyChat, where users gained access to exclusive Swan discounts by signing up for alerts through Facebook Messenger. This built a promotable database much like an email list, but far more effective: messages arrive as a phone notification from Messenger, leading to a 98% open rate. **98%** Open rate on Messenger alerts — against anything email marketing could reach. Due to these tactics, in 2020 we generated a 575% increase in traffic through Instagram and a 643% increase in sales; a 1,900% increase in traffic through Facebook and a 2,700% increase in sales; and a 194% increase in traffic through X and a 2,900% increase in sales. Paid advertisements ##### Paid media, for the first time in the brand’s history. Castle set up paid advertising for Swan through social media and pay-per-click campaigns on Google AdWords — something that had previously never been done. Our PPC campaigns won the Swan website placement at the top of Google for keywords and phrases relevant to the brand. [image: Swan products in Google search and shopping results.] Swan products in Google search and shopping results. We also implemented shopping campaigns so Swan products displayed in the Google shopping banner when someone searched for a relevant product — a kettle, say. Every click cost a small fee, but that fee was trivial next to the value of the visit: one click could cost £1 and result in a £150 sale. ###### Circumstantial targeting, not just demographics On Facebook we used a circumstantial targeting model — running campaigns that target customers based on their circumstances rather than basic demographics. When advertising cookware and kitchen appliances, for example, we targeted women aged 28–40 with interests such as baking, cooking and home décor, as the people more likely to be cooking family meals or baking at home. The ads were therefore more likely to reach the right audience, lifting both traffic and conversion. We designed eye-catching graphics and wrote convincing copy to catch attention mid-scroll, promoted high-performing products and added discounts to encourage purchase. We also set up retargeting across both social and PPC, so people who had already interacted with the ads or visited the site kept seeing Swan and the products they were interested in. That helped achieve a 76% returning customer rate in 2020, up a further 21% in 2021. Together, Google AdWords and Facebook advertising led to a 908% increase in traffic from 2018 to 2019, and a 523% increase in 2020 against the same period in 2019. In 2020 there was a 442% increase in sales through paid advertising alone. Affiliate marketing ##### A network that only gets paid when it sells. Another strategy that led to instrumental change was an affiliate and ambassador programme, run through social media and the affiliate platform AWIN. We created a network of influencers on Instagram and Facebook and invited them to become Swan affiliates, promoting Swan products to their own large followings. Each affiliate received a unique UTM tracking code to use when directing their audience to the Swan site. Affiliates are paid on commission on a cost-per-acquisition basis — 10% of the profit on each final sale. The more people who purchase using their code, the more they receive. It has generated a huge amount of traffic on a no-risk basis, letting Swan reach hundreds of thousands of new people while only paying out when a transaction is made. **5,695%** Increase in sales from social media in the first year, compared with 2018. Sales from social media increased by 5,695% in the first year compared to 2018, then a further 684% through 2020. In 2020 there was a reported 734% increase in sales through AWIN, and in 2021 that increased again by a further 8%. As a result of developing strong social channels and implementing social advertising campaigns, Castle has helped create a strong, recognisable brand identity and increased brand awareness for Swan — and Swan has benefited from a huge increase in traffic and sales through the website, year after year. The numbers ##### Everything Swan published. **250%** Sales, year one **361%** Sales, year two **2.7%** Conversion, from 1.7% **48%** Average order value, 2019 **102,000** Instagram, from 8,000 **5,695%** Social sales, year one **908%** Paid traffic, 2018–19 **76%** Returning customers, 2020 No deck, no retainer talk ##### The version of this page with your account in it. Swan started as a conversion problem, not a traffic problem. If your site is getting visits that do not convert, we will tell you which of the two you have. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### HNK Solicitors - URL: https://castle.co.uk/case-studies/hnk-solicitors/ - Summary: HNK Solicitors are a specialist civil litigation firm based in Liverpool. Read this case study to find out how we helped them to maximise their conversion rate. [← All case studies](https://castle.co.uk/case-studies/) Case study #### HNK Solicitors A specialist civil litigation firm based in Liverpool. HNK required a complete rebrand alongside a brand-new website to facilitate lead generation. Branding & Design Lead Generation Pay Per Click Web Development **600+** Leads in one month **62%** More leads **79%** Lower cost **u00a333** Cost per lead [image: HNK Solicitors] Contents Part 1 of 4 ##### Client HNK Solicitors are a specialist civil litigation firm, based in Liverpool. They have a team of multi-disciplined lawyers who help clients make compensation claims for a wide range of matters including data breaches, actions against the police, and criminal injuries. Part 2 of 4 ##### Problem HNK Solicitors came to Castle looking for a rebrand and a new website to facilitate lead generation. They also wanted Castle to generate leads for their range of services through paid advertisements through Facebook and PPC. [image: A Mac with the HNK contact us page featured on display.] A Mac with the HNK contact us page featured on display. Part 3 of 4 ##### Solution Castle designed and developed a brand-new user-friendly website optimised for maximum conversions. We then ran a social advertisement campaign for HNK Solicitors as a way to increase leads and conversions. This campaign was incredibly successful and obtained over 600 new leads for the client in just one month. These leads had an 8% conversion rate, around 48 people. The average case value for each case they took on was £1,000-£5,000. The social ads we created, therefore, led to an income of £60,000 a week in converted sales for the client. [image: A Macbook laptop with the HNK website displayed on the laptop screen. In the background, a screenshot of a Google search for HNK.] A Macbook laptop with the HNK website displayed on the laptop screen. In the background, a screenshot of a Google search for HNK. Part 4 of 4 ##### Outcome To achieve these results, we created four different social posts which massively varied in design. We did this so we could see which appealed most to people looking for these kinds of services. After running all four ads for a while, we discovered that the best performing ads were the ones that looked like news articles. Once we knew which was the most successful, we stopped running the other ads and put more of the budget into the best performing one. This led to a 62% increase in leads and a 79% decrease in cost. After just a month of running these advertisements, they generated over 600 leads and cost just £1650. With an 8% conversion rate, this means that each lead, which made them between £1000-£5000, cost them just £33. [image: The HNK Instagram page displayed on an iPad.] The HNK Instagram page displayed on an iPad. The numbers ##### Everything HNK Solicitors published. **600+** Leads in one month **62%** More leads **79%** Lower cost **£33** Cost per lead **8%** Lead conversion rate **£60k** Weekly converted sales **£1,650** Spend, first month No deck, no retainer talk ##### The version of this page with your business in it. HNK Solicitors came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### DSG Accountants - URL: https://castle.co.uk/case-studies/dsg/ - Summary: DSG is one of the North West’s leading independent accountancy and advisory firms for small, medium and larger businesses, private clients who serve the not-for-profit sector, and professional practices. They required a rebrand as well as a full range of marketing services, including web design, PPC advertisements, SEO and social media marketing. [← All case studies](https://castle.co.uk/case-studies/) Case study #### DSG Accountants One of the North West's leading independent accountancy and advisory firms. They required a rebrand plus web design, PPC, SEO and social media marketing. Branding & Design Lead Generation Web Development **Rebrand** Identity and guidelines **Website** Design and build **PPC & SEO** Search marketing **Social** Social media marketing [image: An array of branding material for DSG] Contents Part 1 of 2 ##### The proposal DSG is one of the North West’s leading independent accountancy and advisory firms. They work primarily with small and medium businesses, private clients who serve the not-for-profit sector, and professional practices. Headquartered in Liverpool, DSG have almost 100 staff working across two offices in Liverpool City Centre and North Wales. DSG’s focus is neither national nor international, which presented new challenges for Castle’s team, who are more familiar with organisations who have a larger scope. “Rebrand first” was the message we got from DSG. The company, by its own admission, had not given much thought to branding, and the website they were using was outdated and blocky, a fairly typical example of ‘home-build’ construction. To this end, Castle was asked to design and create a bespoke website that would highlight DSG’s services and generate leads, as well as increase conversion rates for existing clients and promote the notion of the company as the market leader in the North West of England and North Wales. On the marketing side, Castle was asked to take control of the organisation’s LinkedIn management and proposed both SEO and PPC strategies as well as a targeted e-mail marketing campaign. Part 2 of 2 ##### The process The rebrand itself consisted of a range of drafts created in agreement with the client and Castle’s design team, which refined colour schemes and logos and created new corporate materials, business cards and brochures for the partners and the sales and administration teams. As a guide, Castle offers 8-10 concept designs with unlimited revisions. We then produced a Brand Guidelines document, presenting real-world examples and visual concepts of all the artwork, font sizes and designs necessary to begin the next phase of Castle and DSG’s strategy. One of the main strategies for increasing leads and conversion rates was to trade resources for data. This was achieved by creating a “News and Guides” section on the website, where prospective clients would be encouraged to leave an email address in exchange for a helpful guide on tax management or ISAs, etc. Castle also focused on crafting localised landing pages using terms such as ‘Liverpool tax planning consultants’ with the specific aim of driving traffic on local search terms to these pages. On the marketing side, Castle utilised SEO strategies to optimise the website for the highest Google rankings, in tandem with a PPC campaign that brought immediate revenue increases. We also took control of the management of DSG’s LinkedIn account, strategizing posts around thought leadership content with the specific aim of boosting networks and connections. This was a PR exercise not aimed at lead generation but rather used as a marketing tool. The intention was to garner relevant audience profiles in order to target existing customers, rather than sending direct messages to potential clients. [image: A screenshot of the DGS website displayed on an iPhone.] A screenshot of the DGS website displayed on an iPhone. No deck, no retainer talk ##### The version of this page with your business in it. DSG Accountants came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Hilton - URL: https://castle.co.uk/case-studies/hilton/ - Summary: The prestigious Hilton Hotel, based in Liverpool ONE, asked Castle to develop and design several bespoke advertising campaigns, designed to modernise their existing corporate image. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Hilton The prestigious Hilton Hotel at Liverpool ONE asked Castle to develop and design several bespoke advertising campaigns, designed to modernise their corporate image. Branding & Design Graphic Design **Campaigns** Bespoke advertising design **6ft** Vinyl outdoor banners **PIMA** Restaurant promotion **Image** Modernised corporate look [image: A billboard display encouraging people to attend the Hilton Hotel] Contents Part 1 of 3 ##### The proposal Situated in the centre of the [Liverpool ONE](https://www.liverpool-one.com/) retail and leisure complex, the prestigious Hilton Hotel asked Castle to create a number of bespoke advertising campaigns for them, designed to modernise their existing corporate image. This included producing advertising banners promoting upcoming events, key card offers and advertisements, in-house restaurant offers, business cards, and promotional material. Part 2 of 3 ##### The process Castle was fully aware that Hilton’s global brand guidelines had to be adhered to and any promotion must be commensurate with Hilton’s image. The work consisted of a range of advertising materials, from posters and leaflets to promotional cards and many others. We began by conducting market research regarding the demographic of the Hilton’s clientele, allowing us to provide a much more detailed understanding of the client and what they would require to achieve the best results. The team was firstly asked to create large-format (6ft) vinyl outdoor banners to promote tribute acts, the PIMA restaurant, and other promotions at the hotel. The banner design text and graphics had to flow through to the additional material Castle was asked to create. Business cards, key cards and flyers were produced in accordance with Hilton Hotel’s strict guidelines to support a number of the campaigns that Castle delivered. To promote the hotel, the outdoor banners and digital street billboards were placed in prominent positions around Liverpool City Centre. [image: A red billboard poster promoting an event at the Hilton for a Christmas Big Band Night featuring Alan Cross.] A red billboard poster promoting an event at the Hilton for a Christmas Big Band Night featuring Alan Cross. Part 3 of 3 ##### The results The result was a modernisation of both existing and new artwork, bringing a fresh approach to Hilton’s advertising whilst making sure the style and content was appropriate for the hotel’s clientele and the hotel’s needs. [image: A banner for an event hosted by Hilton, the event is an Alex Crow mind reading event] A banner for an event hosted by Hilton, the event is an Alex Crow mind reading event No deck, no retainer talk ##### The version of this page with your business in it. Hilton came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Chemist4U - URL: https://castle.co.uk/case-studies/chemist4u/ - Summary: Chemist4U is an online pharmacy who came to Castle needing a safe, secure, and customer-friendly eCommerce site with an advanced filtering system to enable users to easily find the products they needed. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Chemist4U An online pharmacy needing a safe, secure and customer-friendly ecommerce site with an advanced filtering system so users could easily find the products they needed. Branding & Design Ecommerce Web Development **21%** Conversion, from 8% **u00a3115k** Extra sales in 20 weeks **12%** Sales, month one **17%** New sales via exit intent [image: The Chemist 4 U website featured on an IPad] Contents Part 1 of 3 ##### The proposal Chemist4U is an online pharmaceutical provider that sells thousands of products to their clients across the country. With such a high volume of products, along with their requirement for a safe and secure site to prevent drug abuse, the company also needed an eCommerce solution that included an advanced filtering system to increase the efficiency of the search tool, alongside many additional features designed to improve their customer experience. Part 2 of 3 ##### The process The original Chemist4U site was a basic template with no advanced search facilities. We needed to create more effective ways for the customer to search the products and purchase items quickly. Thus, the first challenge was to re-categorise all the products into a format that could communicate with the filter. The second challenge involved increasing conversion throughout the site. Chemist4U had a conversion rate of approximately 8%. They wanted to increase this to 15%, with a further increase to 20% after 12 months. We were given free reign with how we reached this objective. Another major challenge was cloning the site as a way of using the current product range and decreasing development time. The site did not possess even half of the facilities needed for easy migration. Many new challenges arose from the solutions we created. As we needed to increase conversion, speed and ease of use were critical. Our first solution was to make the checkout process quicker. We generated an Amazon payment facility for one-click purchasing and integrated Google API for an auto-fill option for credit/debit card payments. We built the filter using a plugin to decrease development time by 14 days while still redesigning the front skin and activating relevant filters. We installed a mega menu facility so that customers could click into sub-categories and products with greater ease. A large part of the conversion increase was within the front end design. This involved moving buttons and boxes, creating related product algorithms on product pages, and installing third-party applications, to name a few. As part of the conversion criteria, we installed VE Interactive, a conversion tool that analyses website behaviour and creates offers for customers that are about to leave the site. Lastly, we created a module that categorised the clients according to their purchase history, gender, time of purchase and 12 other factors to segment their contact information into multiple after-sales software outlets. [image: A screenshot of the Chemist4U interface on a Mac.] A screenshot of the Chemist4U interface on a Mac. Part 3 of 3 ##### The results Within month one, Chemist4U sales figures had increased by 12%, most of that coming from returning users. By month three, VE Interactive generated 17% of new sales from customers about to leave the site. By month six, conversion had risen from 8% to 21%. These modifications from Castle generated over £115,000 worth of additional sales in only 20 weeks. [image: A screenshot of an iPhone with the Chemist4U search results on Google.] A screenshot of an iPhone with the Chemist4U search results on Google. The numbers ##### Everything Chemist4U published. **21%** Conversion, from 8% **£115k** Extra sales in 20 weeks **12%** Sales, month one **17%** New sales via exit intent **14 days** Saved on development No deck, no retainer talk ##### The version of this page with your business in it. Chemist4U came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Kays Medical - URL: https://castle.co.uk/case-studies/kays-medical/ - Summary: Kays Medical is a UK-based occupational health provider, national and international trainer, and distributor of bespoke medical services and supplies. They came to Castle after a bad experience with a previous agency, requiring a new, fully-functional website which connected to their existing Sage stock management system. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Kays Medical Kays Medical is a UK-based occupational health provider, national and international trainer, and distributor of bespoke medical services and supplies. They came to Castle after a bad experience with a previous agency, requiring a new, fully-functional website which connected to their existing Sage stock management system. Branding & Design Ecommerce Lead Generation Web Development **11,900%** Ecommerce sales, year one **300%** Sales conversion **80** Calls a day, occupational health **30,000** Customers in email data [image: Kays Medical website displayed on an IPad] Contents Part 1 of 4 ##### The client Kays Medical is a UK-based occupational health provider, national and international trainer, and distributor of bespoke medical services and supplies. Part 2 of 4 ##### Objective Kays Medical came to Castle looking for help with their marketing after having a poor experience with their previous agency. They required a fresh impetus to take an already successful organisation to a new audience. Kays Medical were already one of the existing leaders in medical equipment sales but the profit margins on this were decreasing year on year because of the competition in the market. The main thing they wanted to do was enter into the occupational health market, further developing their occupational health arm and their role as a training provider. To enable this, they asked Castle to help with building out their occupational health provisions and marketing their occupational health services. They also needed help developing a more direct B2B funnel for their core business, and improving their sales function as they relied on sales people with black books of contacts. This left all the power in the hands of their sales people, so if they leave, they take these contacts with them and they lose a huge chunk of their business. Kays Medical tasked Castle with helping to improve their sales process, as well as increasing revenue and conversions. Castle was also asked to refine Kays’ corporate image for consistency, allowing the sales team to perform better through the use of higher-quality sales materials. They wanted Castle to provide resource for all their design and branding work, including designing physical and online catalogues showcasing their offering, labels, brochures and other collateral. Part 3 of 4 ##### Solution Castle employed a range of marketing tactics to take the company to the next level. Firstly, we designed and developed a brand new website to better highlight their range of services with a particular focus on occupational health services, training and products. Castle then produced a thoughtfully designed catalogue that had stunning visual features and was easy to read. The catalogue provided detailed and informative descriptions of Kays’ products and services. We then ran several PPC and SEO campaigns to market Kays Medical and generate leads for their occupational health services. This led to an influx of leads for their occupational health services, with Kays receiving on average 80 calls a day. We took over their existing eCommerce store ‘K2’ where they were selling their products and improved the UX, increasing sales by 11,900% in the first year. We also worked on improving their sales process, introducing a better sales structure, CRM and post-sale process. This led to an increase in sales conversion by 300%. [image: Mockup of an iMac featuringthe Kays Medical website] Mockup of an iMac featuringthe Kays Medical website ###### UX-focused website development and promotion Castle began Kays Medical’s transformation through the creation of a new website. This website was to be based on WordPress rather than the previous system, which had used Magento, in order to make the site more compatible with external plugins. The design of the site itself had to place equal emphasis on the range of services Kays wanted to spotlight: Occupational Health Services, Training, and Products. Our UX designers created an eye-catching site that was easy to navigate, highly informative, and fully optimised for user experience. Our SEO team then optimised the site to ensure it ranked highly on search engine results pages for target keywords like ‘occupational health provider’. [image: A screenshot of a Mac with the Kays Medical website displayed on the screen.] A screenshot of a Mac with the Kays Medical website displayed on the screen. ###### Campaigns and promotion We were tasked with providing Kays with a range of marketing tactics to take the company to another level. Castle developed an SEO strategy that created targeted lists of over 50 key search terms, both national and local, based around the three core strands of the business – training, occupational health and medical supplies – with a monthly report ranking high on Google. Castle doubled down on this strategy through the use of organic search terms with a PPC campaign designed to quickly generate revenue for the business. We did this initially through the implementation of a targeted email strategy based on data from 30,000 customers, which we separated into sectors, behavioural patterns, and purchase history. We also took over management of Kays’ LinkedIn account, strategizing posts around thought leadership content with the specific aim of boosting networks and connections. This was a PR exercise intended not for lead generation but rather as a marketing tool. The goal was to garner relevant audience profiles as a way to target existing customers instead of sending direct messages to potential clients. Finally, Castle was asked to manage an ongoing series of corporate events – namely, quarterly private dining experiences with 16-20 high profile leads and a keynote speaker accompanied by 4 points of contact from Kays Medical. [image: A selection of Kays Medical brochure mockups] A selection of Kays Medical brochure mockups ###### Ecommerce store improvements Kays Medical also had an eCommerce site, K2, where people could purchase their medical products online. Castle took over this site, redesigning it to improve user experience, recategorizing products so they were easier to find and creating optimised product descriptions for each product. Kays also needed to create connections to their existing Sage stock management system, sales order processing, batch tracking, invoicing and bar code scanning etc. across multiple sites. Castle achieved this through the use of WordPress as a basis for the site construction, due to its flexibility, ease of use and compatibility with external plugins. This allowed them to effectively track and manage orders through their site. Once we’d redesigned and developed their existing store, we started running targeted PPC and social ads campaigns promoting their products to those who were most likely to buy. Thanks to our improvements and ad campaigns, we managed to increase sales through their eCommerce store by 11,900% in the first year. [image: Mockup of an iMac with the Kays Medical eCommerce store] Mockup of an iMac with the Kays Medical eCommerce store ###### Improved sales process Kays Medical recognised they had existing issues with their sales process. Originally the way they worked relied heavily on hiring sales people with a book of contacts. The issue with this was that the sales people had all the power, and if they decided to leave the company, they’d take their contacts with them, meaning Kays could potentially lose out on millions of pounds worth of revenue overnight if someone decided to leave. As a result, Kays tasked us with creating a new stream of lead generation that didn’t rely so heavily on a single individual. We implemented numerous SEO and PPC campaigns targeting those looking for occupational health, training and medical supply services that started to generate hundreds of leads a week for Kays Medical. This introduced a whole new stream of income for Kays, which did not rely on the contacts of singular individuals. We also got involved in improving their sales function. At the time, they had no CRM system, so we implemented sales force within the company which made the process much more streamlined and efficient. We also developed and implemented a post sales structure. This helped to increase conversions as they were able to pick up calls better and be more proficient with the sales operations. Castle’s CEO built out the sales model for Kays Medical. The new process was when someone rang up to make a small order, Kays requested all their company details, which were all inputted into the CRM. A customer support administrator would then conduct research into the company and if it turned out they were a significant sized organisation, the sales person would ring them back on an outbound call. On this call, they’d enquire about the company, mention they’d been looking into what they do and ask about their current providers, opening up more opportunity from what was originally just a small order. We also coincided the website orders with customer sales opportunities. Once someone had made an order online, Kays’ customer service advisors would ring them up to speak to them about their order. Then when they were on the phone, they’d ask about other opportunities. Castle’s team wrote a number of different scripts for their customer service advisors to use on both inbound and outbound calls, including for example, asking killer questions and how to cross sell on the first call. We also helped to implement sales KPIs as Kays Medical didn’t previously have any. We helped build out a tiered KPI structure with prizes and rewards to help motivate the sales team to hit their set targets and drive sales further. [image: Mockup of an iPad with the Kays MEdical Facebook page showing] Mockup of an iPad with the Kays MEdical Facebook page showing ###### Online and physical catalogue The next phase was the production of both an online and physical catalogue. With over 3,000 products in their health range, Kays Medical required the design and production of a directory that effectively arranged the multitude of products and services they offer into relevant and organised categories, with the purpose of creating the most efficient user experience possible. Kays had produced several catalogues in the past but had never kept any of the original EPS files (Encapsulated Postscript Vector graphics used in vector-based image creation). This meant design began from scratch and required the production of Excel spreadsheets and storyboards, as well as EPS and PDF version of each of the catalogue’s 160 pages. Castle held a thorough consultation over the specifications of the job with the client so we could determine what style they preferred and what objectives they wanted to achieve with the catalogue. Castle then produced a thoughtfully designed catalogue that had stunning visual features and was easy to read. The catalogue provided detailed and informative descriptions of Kays’ products and services. [image: Image of the Kays Medical brochure flat lay] Image of the Kays Medical brochure flat lay Part 4 of 4 ##### Outcome As a result of our UX improvements and strong SEO and PPC campaigns, alongside the newly strengthened national digital presence, Kays Medical saw a revenue increase of 50% per month. They also saw a 20% increase in traffic. Thanks to our improvements, sales through their eCommerce store increased by 11,900% in the first year alone. The newly implemented sales structure provided a more organised and better structure for their sales team. And the refined, consistent brand image and better-quality sales materials, catalogue and website allowed the sales team to perform better leading to a 300% increase in conversions. Our occupational health campaigns performed well, leading to, on average, around 80 calls a day on occupational health provisions. This allowed Kays Medical to further develop their occupational health division and bring in a new stream of revenue outside of their core business. [image: Mockup of an iMac PC with the Google search results for Kays Medical] Mockup of an iMac PC with the Google search results for Kays Medical The numbers ##### Everything Kays Medical published. **11,900%** Ecommerce sales, year one **300%** Sales conversion **80** Calls a day, occupational health **30,000** Customers in email data **50+** Target search terms **160** Catalogue pages **3,000+** Products in range No deck, no retainer talk ##### The version of this page with your business in it. Kays Medical came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Graham Construction - URL: https://castle.co.uk/case-studies/graham-construction/ - Summary: Graham Construction is a long-established UK construction company who work with a range of clients across the public and private sectors. Castle provided Graham Construction with a branding and design package, redesigning all their corporate collateral to reflect their corporate image. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Graham Construction A long-established UK construction company working across the public and private sectors. Castle redesigned all their corporate collateral to reflect their corporate image. Graphic Design Lead Generation **Collateral** Full corporate redesign **1080p** HD company video **Events** Display and client presentation **Public** And private sector [image: A presentation for Graham Construction] Contents Part 1 of 3 ##### The proposal Graham Construction have been operating in England since 1985, with an extensive history in Scotland stretching back to the 18th century. During this time, the company has been involved in projects across all of the UK, working for clients in both the public and private sectors. As they were looking to grow and develop the business further and pitch for more projects, they wanted to redesign their corporate collateral, including tender documents and corporate presentations, so that they would be reflective of the profile of the company. Part 2 of 3 ##### The process First of all, Castle looked at the corporate documents that Graham Construction had previously been using to communicate with clients, and suggested that we should design templates for tender documents as well as slide decks and document templates for use in corporate presentations. We then worked closely with the teams at Graham Construction that were involved in the bidding process for new projects. Our goal was to ensure that the designs for the tender documents contained all the aspects that would be required when submitting a tender for a new project. We created a template with clear sections that could be edited quickly, so that it could be tailored to each new project while still containing all relevant information. We also created a video marketing package designed to showcase the latest construction project, which was the development of the Cheshire Horseshoe Bus Station. The video is designed to show the scale of the project, as well as the progress achieved over the timeline of the development. This was delivered in 1080p, so that it was HD ready and could be used across different media including the website, as well as for display at events and to be shown to clients. Part 3 of 3 ##### The results By creating the corporate documents for Graham Construction, we were able to provide their teams with materials that were reflective of the history and expertise the company had gained over many years working on high-level projects across the UK and Ireland. By creating templated solutions for their tender and corporate presentations, we allowed the employees at Graham Construction to save time when bidding for a project or putting together a client presentation without losing any relevant content and still maintaining the high standards expected. The video marketing package showcased their newest project in a brief but comprehensive and engaging way, delivered in a format that allows use across multiple channels, increasing the reach and longevity of the materials. [image: A screnshot of a mac with the Graham homepage featured on the Mac screen.] A screnshot of a mac with the Graham homepage featured on the Mac screen. No deck, no retainer talk ##### The version of this page with your business in it. Graham Construction came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Bradfor - URL: https://castle.co.uk/case-studies/bradfor/ - Summary: Bradfor Ltd are a Northern Ireland based company who specialise in manufacturing bespoke aircraft seat covers as well as several other components. They came to Castle for help with increasing their brand awareness to generate increased sales. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Bradfor A Northern Ireland company specialising in bespoke aircraft seat covers and other components. They came to Castle to increase brand awareness and generate more sales. Branding & Design Lead Generation Web Development **Farnborough** Air Show 2016 launch **Website** New site **Stationery** Print collateral **Brand** Awareness campaign [image: A selection of Bradfor stationary equipment with a grey background.] Contents Part 1 of 3 ##### The Proposal Bradfor Ltd are a company based in Northern Ireland that specialises in manufacturing bespoke aircraft seat covers, as well as several other components. As they manufacture a very specific product, Bradfor faced difficulties in targeting their direct market. They required a complete and major rebrand to achieve a more unique and memorable logo. Their products not only needed to be professionally designed to represent the specialised service and standard of the company, but also to successfully stand out amongst their competitors and engage their target audience to gain the attention of the international aerospace community. Part 2 of 3 ##### The Process Bradfor wanted to increase its brand awareness. The aerospace sector is a very difficult and challenging market and as we were working within a niche part of that, the difficulties to successfully penetrate this market increased substantially. We realised that the only major route to market was through direct sales. We needed to arm the business with a new range of sales material that made the process slick and professional. We focused on creating a logo that matched the quality and elegance of the products and service. We needed something modern and corporate. We developed eight versions of logo designs, which quickly became two. We refined the designs and within the second draft, we arrived at the full draft. After completing the brand guidelines, stationery and social media design packs, we focused on sales materials. We worked with Bradfor to develop a corporate brochure that highlighted the high level of service and a range of professional presentations to assist the overall pitch. The next element of the ‘pitch pack’ was to create a corporate video that highlighted the vital aspects of each service. We developed a live-action corporate video, with animated seat displays and infographics and placed it on their site and embedded it within their presentations. [image: An image of an iPhone, displaying the Bradfor Twitter Page.] An image of an iPhone, displaying the Bradfor Twitter Page. Part 3 of 3 ##### The Results Bradfor arrived at Farnborough Air Show 2016 with several pre-arranged sales meetings. They were asked to pitch for four contracts, all with international airlines. They won two for undisclosed amounts but estimated to be at least three million each over a five year period. [image: A Mac computer with the Bradfor website displayed on the screen.] A Mac computer with the Bradfor website displayed on the screen. No deck, no retainer talk ##### The version of this page with your business in it. Bradfor came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Liverpool Business News - URL: https://castle.co.uk/case-studies/liverpool-business-news/ - Summary: Liverpool Business News, formerly YB News, is an online news platform to promote business news to a local and wider audience. They came to Castle for a complete rebrand, as well as a brand-new website which performed well in Google's algorithms and engaged successfully with their target audience. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Liverpool Business News An online news platform promoting business news to a local and wider audience. They needed a complete rebrand and a new website that performed well in search. Branding & Design Lead Generation Web Development **120%** Sales, 2016 to 2017 **Rebrand** New logo and identity **Platform** Bespoke news CMS **Search** Built to rank [image: The logo displayed for Liverpool Business News] Contents Part 1 of 3 ##### The proposal Local news agency YB News came to Castle with an old site and an outmoded brand that was no longer fit for purpose. They wanted a site that performed well in Google rankings and engaged their audience in a way that befitted their vision of what a news agency should look like. Castle suggested that, in order to improve YB’s market share, they needed to create a corporate image that reflected the size and type of business they had created. To do this, they would need to rebrand with a new logo and a new website to complement this vision. They also decided to rename to Liverpool Business News. Castle would design and create this new brand to build the news organisation’s corporate image and sales leads through a bespoke design, which would be purpose-built for an interactive news platform such as theirs. This would be done with the aims of increasing user experience, increasing viewing figures and, most importantly, providing a greater Return On Investment through increased sales engagement. Part 2 of 3 ##### The process The first thing we needed to do was outline and produce a range of conceptual designs for LBN’s logo, before agreeing on a brand style that effectively reflected their needs, one built around the ideas of authority and trust. Castle then built a user-friendly site that boasted a high level of configurability and integration capabilities (including Facebook, Google, and Instagram logins) with an advanced, powerful search engine, including the ability to search with category tags. Because up-to-date news is a highly reactive process, part of Castle’s remit was to include a high degree of self-sufficiency into the design of this WordPress site. This was not simply a cost-effective solution but also a way to allow LBN’s staff to quickly edit and upload rapidly changing content without the need for code. Our web development team also incorporated into the content management system a range of enhanced features, such as: - An innovative search facility that strips back the high visibility, colour-coded headings - The ability to share all news items, thereby spreading influence - Relatable articles, meaning site visitors stay longer, thereby increasing conversion rates - In-frame video capability - A secure comments section - A mega menu facility through hover - Individualised social link connectivity - A blog and newsletter signup [image: A screenshot of the Liverpool Business News interface displayed on an iPhone.] A screenshot of the Liverpool Business News interface displayed on an iPhone. Part 3 of 3 ##### The results [LBN, or Liverpool Business News](https://lbndaily.co.uk/), now has a suitable platform with which to report business news to a local and wider online audience, with the aim of promoting global events. This includes events such as Getting British Businesses Online (a Google pilot project), The Global Entrepreneurs Congress, and The International Festival for Business. LBN do this by adding subscribers to their weekly newsletter and regular visitors to their website. The results for LBN have been astonishing. A complete rebrand with the design and creation of a new logo, alongside the completion of a bespoke, fully-functional web platform utilising a range of information and features for customers to access, has led to a 120% sales increase from 2016-2017 (with site figures and traffic increases evaluated through Google Analytics). More importantly, it has led to both new and increased revenue streams. [image: An iPad with the Liverpool Business News Instagram page.] An iPad with the Liverpool Business News Instagram page. No deck, no retainer talk ##### The version of this page with your business in it. Liverpool Business News came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Hops & Barley - URL: https://castle.co.uk/case-studies/hops-and-barley/ - Summary: Hops & Barley are a wholesale alcohol and soft drinks supplier who provide a wide range of beverages to trade outlets throughout the North West. Castle were asked to completely rebrand the company, promoting a one-voice message across all company trading arms. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Hops & Barley A wholesale alcohol and soft drinks supplier serving trade outlets across the North West. Castle rebranded the company, promoting one voice across all trading arms. Branding & Design Lead Generation Web Development **One voice** Group-wide rebrand **Ecommerce** Trade ordering site **12 months** Campaign plan **Brochures** Online and print [image: The Hops and Barley Brochure.] Contents Part 1 of 3 ##### The Proposal The Hops and Barley group: Halls Drinks and Beerscellars, are wholesale alcohol and soft-drink suppliers providing a beverage portfolio of beers, wines and spirits to trade outlets across Liverpool, Merseyside, North West England & Wales. Hops and Barley were trading under a number of different trading names in the digital marketplace, although they have a limited digital footprint and their social media output was not consistent or regular. There was no provision for eCommerce on any of the subsidiary websites and customers were not aware that the subsidiary brands were all part of the parent company. To rectify this, Castle was asked to completely rebrand the organisation, promoting a one-voice message across all the company’s trading arms. Part 2 of 3 ##### The Process The first challenge was to establish Hops and Barley as a customer-facing brand in their own right. We created a full rebrand package, including logos, stationery, and sales brochures in both online and printed formats, as sales collateral to support the sales team. We then instigated a targeted email campaign, reintroducing the clients of the subsidiary brands to Hops and Barley and creating a dialogue where they were now fully engaged with the rebranded company. Castle worked closely with Hops and Barley to gain a full understanding of their business, aims and targeted markets for growth. From this, we were able to create a marketing strategy, with targeted campaigns planned for the 12 months following the brand relaunch. Using targeted e-mail and postal marketing campaigns, we reached out to all current clients, as well as targeting key decision-makers and potential customers within the industry. We also planned and managed a number of PR events and social media campaigns to enhance the profile of the brand and create new networking opportunities. Castle then created a fully functional but user-friendly eCommerce website, reflecting the new brand identity, to allow trade orders to be placed quickly, with full product descriptions and quantity information, providing a new, distinct revenue stream alongside the traditional phone order system. To enhance the sales process we delivered bespoke brochures, in both online and hard copy formats, to support the sales team, allowing them to upsell and increase their rates of conversion. Part 3 of 3 ##### The Results After implementing the new branding, and following a number of successful campaigns, Hops and Barley is now a recognised brand in its own right, with a distinct corporate identity. The client bases of the subsidiary companies have been consolidated and the customer base expanded, driving increased sales revenue, with the eCommerce website showing a large uptake and providing a new, fully-optimised revenue stream. No deck, no retainer talk ##### The version of this page with your business in it. Hops & Barley came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Millennium Pharmacy - URL: https://castle.co.uk/case-studies/millennium-pharmacy/ - Summary: Millennium Pharmacy is a pharmacy company who came to Castle as they needed an industry-specific web portal designing and building, separate from their high-street presence, to sell pharmaceuticals online. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Millennium Pharmacy A pharmacy company needing an industry-specific web portal designed and built separately from their high-street presence, to sell pharmaceuticals online. Ecommerce Web Development **80%** Of clinical admin automated **Portal** Bespoke pharmacy platform **Prescriptions** Legal e-prescribing **Separate** From the high-street brand [image: The Millennium Portal website featured on a mac] Contents Part 1 of 3 ##### The Proposal Millennium Pharmacy asked Castle to create and design an industry specific Web Portal, separate and distinct from their online and high street presence as a regular pharmacy in order to better accommodate the requirements of their aesthetics department. The service Millennium Pharmacy needed this automated platform for, was to allow both medical prescribers and practitioners the ability to purchase cosmetic medicines whilst complying with all UK legal requirements. Millennium asked the team to provide them with a design that would allow them to operate: a prescription only medicine system, a store credit system, bespoke pricing, digital signature capabilities, push notification and service worker support. Millennium also wanted to provide a platform that had features such as: a ‘wet signature’ facility on a digital form for prescriptions, a prescription-only medicine system with account restrictions and a comprehensive bespoke pricing system to integrate within the newly created store credit and content management system (CMS). Castle suggested that we design and create this new platform with simple and easy features that automate information and carry out calculations in order to assist users, such as generating legally binding prescriptions and signed orders for practitioners, in this way Millennium would reduce the amount of work hours and human resources spent on this process. Part 2 of 3 ##### The Process Castle set about creating a data migration process, mindful of the fact that we also had to enable the customer to view their specific prices based on their individual relationship, purchase power and credit with our client including complex and sensitive information such as an organisation or individual having multiple billing and delivery addresses. As this platform handles sensitive data with the capability to purchase or distribute prescriptions, the system had to be encrypted on every page and allow each prescriber the ability to store their prescriptions, records, data, order history and have pre-set delivery and billing addresses for the multiple outlets they may need to send medication to. That would also all have to be automatically exported to our client for their records. Once all the back-end framework and structure was built, Castle still had to create a user-friendly user interface with an optimum user experience that made purchasing, ordering and prescribing intuitive and simple. Once each order had been made, the validation period was next. Our team had to ensure that each prescription was digitally submitted, signed for, and a copy sent to both the prescriber and practitioner. Part 3 of 3 ##### The Results Essentially, Castle had created a platform that allowed nurses, doctors and pharmacists the ability to automate 80% of their work as a result of generating a legal prescription from selecting medicines into a shopping basket. This meant hours of time for high cost individuals was saved each day, allowing each user to more effectively manage their business and become more reliant on our client’s system, raising sharp increases in new and repeat users. No deck, no retainer talk ##### The version of this page with your business in it. Millennium Pharmacy came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### MSB Solicitors - URL: https://castle.co.uk/case-studies/msb/ - Summary: MSB Solicitors is a Liverpool-based full service law firm. They required an email marketing service that included the design, creation and management of their monthly email campaigns to help retain and build relationships with existing and potential clients as well as cross and upsell services. [← All case studies](https://castle.co.uk/case-studies/) Case study #### MSB Solicitors A Liverpool-based full service law firm requiring the design, creation and management of monthly email campaigns to retain clients and cross-sell services. Lead Generation **Monthly** Email campaigns **Template** Bespoke HTML build **Reports** Per-campaign performance **Segments** Database management [image: An MSB Email marketing campaign displayed on an Ipad] Contents Part 1 of 3 ##### The Proposal MSB Solicitors required an email marketing service that included the design, creation and management of their monthly email campaigns to help retain and build relationships with existing and potential clients whilst also increasing opportunities for the business to cross and up-sell their services. More specifically, the client required a service with quick and efficient turn-around times and also one that maximised the impact of their email marketing content for higher open rates, click-through rates and website visits. Part 2 of 3 ##### The Process Castle started by creating a bespoke email template that reflected the quality and professionalism of the brand whilst presenting their content in an easy-to-read manner, deliberately designed to immediately grab reader interest. This design was then converted into bespoke HTML code before uploading onto the client’s email marketing platform. All templates were tested to ensure a high deliverability rate for maximum open rates and fewer bounces. Once the design was approved by the clients, and after testing of the final email campaign template, Castle edited and sent monthly email campaigns featuring company news and updates to their database of contacts. Each email campaign was followed with detailed performance reports to help both MSB Solicitors and Castle understand what content worked for their brand so we could refine and improve each email campaign in the future for higher conversion rates. MSB Solicitors’ email marketing campaign also included management of their contact database including segmentation of their contacts for more specific targeted email campaigns to help increase click-through rates. Part 3 of 3 ##### The Results Because Castle developed and managed an incredibly effective email marketing campaign, MSB Solicitors were able to create and define a stronger online presence amongst their client email database, and were able to successfully find and convert more sales opportunities, build stronger client relationships, build brand awareness, and add new customers, keeping them informed of internal news, services and updates. No deck, no retainer talk ##### The version of this page with your business in it. MSB Solicitors came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Sterling Services - URL: https://castle.co.uk/case-studies/sterling-services/ - Summary: Sterling Services is a northwest based construction company who came to Castle looking for a complete rebrand. They needed to present a unique and bespoke image to stand out from other industry leaders. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Sterling Services A North West construction company who came to Castle for a complete rebrand, needing a unique and bespoke image to stand out from other industry leaders. Branding & Design Lead Generation Web Development **120%** Sales, 2015 to 2016 **u00a3500k** ASDA contract award **u00a310ku2013u00a31.5m** Scheme range **Rebrand** Bespoke identity [image: A white background with two business cards featured in the centre, the business card features the Sterling Services logo] Contents Part 1 of 3 ##### The Proposal Sterling Services required a complete rebrand. Sterling Services are a complete principal contractor service, who provide professional and efficient services for schemes ranging from £10,000 to £1.5m. However, they are in a highly competitive sector and needed to present a unique and bespoke image to stand out from other industry leaders. As part of this rebrand, we needed to create a range of marketing materials such as a new logo, stationery, fleet van vinyl and corporate brochures. Part 2 of 3 ##### The Process We understood that for the company to stand out effectively from other construction organisations, they would need a completely unique brand with a corporate image that reflected their specific qualities. To achieve this, we started our process of design by drafting six new and different brand concepts that we were confident would reflect the professional quality of the company and the products they provide. We aimed for a sleek and modern design. After creating the six versions, our designs were quickly narrowed down to one that fulfilled all the company’s requirements, future aims and objectives. After the entire rebrand project was completed, we began to focus on other marketing materials that would improve the marketing strategy of the company and increase revenue. For the company to gain more business and sales, we looked to their brochures and decided that they should be updated and refined to better reflect the high-quality of products and services. What we delivered were bespoke brochures as well as presentation packs which succeeded in enhancing their sales pitch with a much higher chance of conversion. To assist with the proposal, the design team also produced business cards, letter headed paper and compliment slips to further enhance their offering. In addition, Castle created comprehensive brand guidelines to ensure the brand would give across-the-board consistency; including logo misuse, colour palettes, font families and more. We also produced large-format versions for Sterling’s fleet of vans and worked closely with the decal suppliers to ensure maximum quality was achieved. Throughout the whole process, we generated real-life mock-ups in order for the client to get a real visual understanding of each design element. As well as delivering various marketing materials, we created a brand new website that included a Content Management System (CMS) which allowed the company to add their own case studies over time, as well as providing them with the independence to update their website whenever they required it. The website’s design maintained beautiful aesthetics in cohesion with the new brand, to create a consistent professional standard throughout the company. We also included a news ticker that presented the latest projects and news which succeeded in keeping the site active and informative for their audience. Part 3 of 3 ##### The Results Sterling Services was successfully able to present itself as a unique and professional company with the bespoke materials we provided and saw a sales increase of 120% from 2015-2016. With increased business and sales leads gained from their new website, the company has flourished, recently gaining an award of £500,000 from their ongoing contract works for ASDA providing remedial works to car parks. No deck, no retainer talk ##### The version of this page with your business in it. Sterling Services came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Shave & Subscribe - URL: https://castle.co.uk/case-studies/shave-subscribe/ - Summary: Shave & Subscribe is an online subscription service that regularly sends shaving products directly to their customers homes. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Shave & Subscribe An online subscription service that regularly sends shaving products directly to their customers' homes. Branding & Design Generating Revenue Lead Generation Web Development **12,000** Subscribers **4,000%** Subscriber growth **Hybrid** Subscription platform **Brand** Identity and design [image: The shave and subscribe website featured on an Iphone] Contents Part 1 of 3 ##### The Proposal Shave & Subscribe is an online subscription service that supplies its high volume of customers with regular shaving products directly to their homes. For their customers to receive this convenient service, the Shave & Subscribe’s site required a facility that could take monthly payments from customers from a carefully designed and easy-to-use website platform; Shave & Subscribe needed to provide people with a professionally produced payment method with all the necessary eCommerce tools to ensure positive and efficient customer service. Part 2 of 3 ##### The Process The initial part of the process was to set up an online merchant system that was capable of accepting automated card payment transitions, specifically with the ability to deal with recurring payments. The second major challenge was the client’s insistence on using Magento as the front end platform, as they wanted to have an open-source site that was not bound by a template. The third major challenge was to add a single added payment at a discounted rate for the razor blade handle. This singular payment would be added to the basket but then wouldn’t be added to the remaining payments of the monthly subscription. In our search for a dynamic content management system (CMS) we decided to use a system called CrateJoy, which allowed the team to also build a bespoke front-end design in Magento and to then connect them. The web design team then created a homepage with anchor points once each step was complete. To make the user experience as seamless as possible, we created a three-step process: blades, frequency, order. Castle then designed and built a module within the coupon code facility to offer a discounted handle price. The coupon code feature allowed us to add the transaction to one singular payment for the first purchase and not be included in the remaining payments. Part 3 of 3 ##### The Results Shave and Subscribe’s original payment system, PayPal, was unstable and during the upscaling process broke several times, which led to us being awarded the contract to rebuild. Like many online merchant systems, PayPal finds it difficult to manage recurring payments. With our hybrid site, Castle has been able to contribute to the site’s 12,000 subscription list, an increase of 4000%. The system Castle provided remains stable. No deck, no retainer talk ##### The version of this page with your business in it. Shave & Subscribe came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Private Label Supplements - URL: https://castle.co.uk/case-studies/private-label-supplements/ - Summary: Private Label Supplements is an online supplement store that provides a bespoke service for their clients. They came to Castle looking for a complete revamp of their existing site, upgrading several features for wholesale purposes. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Private Label Supplements An online supplement store providing a bespoke service for clients. They came to Castle for a complete revamp of their site, upgrading features for wholesale purposes. Branding & Design Generating Revenue Lead Generation Web Development **150%** Sales **200%** Conversion rate **Wholesale** Dedicated trade site **Recovery** Abandoned basket flows [image: The Private Label Supplement website featured on a Mac] Contents Part 1 of 3 ##### The Proposal Private Label Supplements (PLS) is an online supplement store that provides a bespoke service for its customers across the UK. They generate own-brand labels for smaller online supplement stores, as well as drop-ship and invoice them if needed. Private Label Supplements wanted a revamp of their website, upgrading several features for wholesale purposes. Part 2 of 3 ##### The Process PLS had built their entire digital infrastructure through BigCommerce, this presented a host of challenges as this platform comes with severe limitations. However, as PLS did not wish to move to an open-source site this required a wholesale option, which would mean the site could not reveal any prices to the public but they would be able to view the store and browse the products. PLS’s old site did not have any filtration options either, making it incredibly difficult for shoppers to locate products. This ultimately means a loss of revenue as customers having a poor user experience will move elsewhere. The company also wanted their search facility to have an advanced auto-fill solution, showing the product and title as the customer types. This auto-fill option would require bespoke code on a non-open-source platform. To achieve these requests, Castle created a wholesale plugin, which began with a sign-in boxed module, which would then allow item prices to be revealed. PLS also requested that the item prices be variable depending on the buyer and their purchase history, to do this we created discount bands for each client. The wholesale portal Castle built for Private Label Supplements needed to not only be able to arrange orders but also to connect with payment history, multiple shipments and multiple billing addresses for their drop-ship facilities. Previously, due to the nature of PLS’s business model, their original site was solely serving other businesses. It would now have the ability to send to different outlets and customer addresses that were not attached to the billing address in the system. Part 3 of 3 ##### The Results Castle’s creation of a dedicated wholesale site designed to enhance Private Label Supplements’ online presence, led to increased sales of 150% together with an increase of 200% in conversion rates, due to utilisation of features such as abandoned basket shots and the adoption of a VE interactive plugin module to monitor exit behaviour. No deck, no retainer talk ##### The version of this page with your business in it. Private Label Supplements came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Doctor4U - URL: https://castle.co.uk/case-studies/doctor4u/ - Summary: Doctor4U is an online pharmacy that distributes prescribed medicines to thousands of customers throughout the UK. They required an online eCommerce platform to facilitate customers purchasing their prescriptions online. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Doctor4U An online pharmacy distributing prescribed medicines to thousands of customers throughout the UK, requiring a platform for customers to buy prescriptions online. Ecommerce Web Development **35%** Above forecast sales **u00a36.5m** Monthly revenue from PPC **40%** Conversion from ads **Bespoke** Prescription ecommerce [image: The Doctor 4 U website displayed on a Iphone and Mac.] Contents Part 1 of 5 ##### Client Doctor4U is an online pharmacy that distributes prescription medication to thousands of customers across the UK. Their goal is to support customers who are unable or unwilling to see their doctor by providing them with the ability to purchase prescription drugs in a safe, secure, and convenient way. Part 2 of 5 ##### Objective Doctor4U came to Castle looking for support in entering the eCommerce market for prescription medication. This involved building an intricately designed and highly effective merchant system that could offer an efficient sales structure for its customers while meeting stringent legal requirements. They also needed support in running pay-per-click (PPC) ad campaigns in an intensively regulated market that offers extensive legal and ethical barriers to entry. Doctor4U chose to partner with Castle due to our substantial experience with working with clients in the pharmaceutical industry. This experience meant we were well-placed to help them navigate the complex pitfalls that face marketers in this industry and develop innovative solutions to meet their specific needs. [image: Mockup image of an iMac screen with the Doctor4U Acid Reflux web page showing] Mockup image of an iMac screen with the Doctor4U Acid Reflux web page showing Part 3 of 5 ##### Solution Our solution for Doctor4U began with a full design and build of a bespoke eCommerce platform designed specifically for prescription medication. Through this approach, we were able to ensure that the site was built from the ground up to tackle the particular difficulties and restriction of selling prospection medication online. This included ensuring customers could fill out an online consultation form for each medication, and designing a checkout procedure that followed the relevant anti-drug abuse regulations. Once the site was up and running, we turned our attention to designing and implementing a PPC campaign that would drive significant traffic to the site while navigating the complex restrictions around marketing prescription medication. We implemented an innovative campaign structure that allowed us to manoeuvre around Google’s specific restrictions on PPC ads for medication while limiting the cost-per-click for the ads themselves. Through this combination of web design and PPC, we were able to drive significant revenue to Doctor4U, exceeding their forecast sales by 35%. [image: Mockup of a tablet screen with the Doctor4U twitter page on it] Mockup of a tablet screen with the Doctor4U twitter page on it Part 4 of 5 ##### Bespoke Web Design and Build Designing and building Doctor4U’s eCommerce website was a fundamental first step to establish them in the online prescription medication market. But it also presented a range of core challenges, given the extensive legal limitations placed on the online sale of such medication. In order to ensure full compliance with the relevant regulations, our web design team created an individual online consultation form for every medicine available on the site. This form needed to be tailored not only to the specific medicine but also the dosages and permitted quantities for a given drug. Further, the site needed to be built so that purchase could only be completed if the correct answers were provided on the consultation form. Once completed, the form would then be sent to the on-site doctor for validation and stored in an internal database for regulatory compliance. A further challenge was presented by the need to ensure the checkout system was able to track repeat or duplicate purchases to prevent drug abuse. To tackle this issue, we developed a site plugin that was able to detect IP addresses alongside other duplicate information, such as card details, addresses, and names. The checkout process could also calculate the quantity of medication purchased by a user within a given timeframe, in order to ensure the legal maximum was not exceeded. Given the volume of traffic on the site, this required designing and implementing an automated system able to cross-reference purchases made by the same patient. [image: Mock up of an iMac screen with the Google search results page for Doctor4U] Mock up of an iMac screen with the Google search results page for Doctor4U Part 5 of 5 ##### PPC campaign In order to drive traffic to Doctor4U’s newly built website, we designed and implemented a PPC campaign targeting those searching for specific medications. However, as with the design of Doctor4U’s website, there were a number of legal and regulatory barriers that needed to be surmounted in order to run a successful PPC campaign. This was particularly the case as, at the time, Google’s own policies over ad campaigns for medication were even more stringent than the UK’s legal restrictions. Castle took a two-part approach to solving these issues and producing a powerful, cost-effective PPC campaign. Firstly, we built individual landing pages for each advert and linked these pages back to the eCommerce site using “nofollow” links. “Nofollow” links are not crawled by Google’s site mapping bots, and as a result Google treated each landing page in isolation. The pages could thus be designed by our expert team to meet Google’s exact requirement for medication adverts without necessitating any changes on the main web store. [image: Mock up of an iMac screen with the Google search results page for Doctor4U] Mock up of an iMac screen with the Google search results page for Doctor4U This strategy also made it much easier to maximise the adverts’ Quality Score rating, Google’s metric for evaluating and comparing the quality of ads. The Quality Score influences how much it costs to place an ad on the results page for a particular search. By isolating the particular landing pages for each advert from the webstore, we were able to ensure all adverts received a high Quality Score and thereby reduce the cost across the campaign for placing ads in prominent and competitive positions. This innovative approach to running a PPC campaign within the pharmaceutical sector bore significant results. Doctor4U achieved a monthly revenue of £6.5million solely from PPC, with a 40% conversion rate from our ads. The return on ad spend (ROAS) was 12:1 – that is, we earned Doctor4U £12 for every £1 spent on PPC ads. [image: Mockup of an iPhone screen with the Doctor4U Instagram page] Mockup of an iPhone screen with the Doctor4U Instagram page No deck, no retainer talk ##### The version of this page with your business in it. Doctor4U came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### 365 Gainz - URL: https://castle.co.uk/case-studies/365-gainz/ - Summary: 365 Gainz is an online fitness app offering tailored fitness programmes for a monthly subscription fee. Castle was able to rebrand the business, create a fully-functional, purpose-built website and market 365 Gainz to a wider audience. [← All case studies](https://castle.co.uk/case-studies/) Case study #### 365 Gainz An online fitness app offering tailored fitness programmes on a monthly subscription. Castle rebranded the business and built a purpose-built website. Branding & Design Generating Revenue Lead Generation Web Development **45,000** Instagram, from 3,000 **Rebrand** Identity **Website** Purpose-built **Affiliate** Marketing programme [image: The 365 Gainz website featured on an Iphone] Contents Part 1 of 3 ##### The Proposal Castle’s challenge with 365 Gainz was to take one of the rising stars of the UK’s fitness scene and turn it into one of the world’s leading fitness programmes. Castle was able to offer a rebrand of the business, create a fully functional, purpose-built website and market 365 Gainz to a wider audience. Part 2 of 3 ##### The Process Castle was asked to grow numbers. To allow us to do this, we proposed updating 365 Gainz’s existing site to include more relevant features, features that were deemed more suitable for a company whose aim was to become a market leader. We therefore added elements such as online fitness programmes and merchandise, integrating these into their existing app and website together with the addition of a BMI calculator. We then added sharing links from the app to the site, advertising all of the new and existing aspects. Castle’s development team produced a plugin for the client’s site which allowed customers to sign-in through a secure portal, giving customers the ability to retrieve historical records of purchased products and services along with integrated features to facilitate payments and renewals. Included in this plugin, we added variable pricing to allow for a buyer to apply unique discounts and price offers for privileged customers. The new website could now arrange orders, connect with payment history and store information for shipment and billing addresses. Castle also agreed to market and promote 365 Gainz and to this end initiated an affiliate marketing campaign to attract advertisers and consumers through increased site traffic. To drive site traffic, Castle used a number of successful marketing techniques, including introducing a blog section, and adding a testimonials page, where members could upload photographs and videos of their success stories. Castle also used all of its not inconsiderable knowledge for hashtag manipulation, focussing on smaller, more convertible groups on active Instagram searches. Castle began by creating a perfect, clientele profile using demographics, social status, age, and income etc. We also made 365 Gainz’s Instagram account private, forcing convertible viewers to follow, increasing revenue opportunities. Part 3 of 3 ##### The Results Since Castle has been collaborating with 365 Gainz, their business has seen an increase in social media traffic, including raising 365 Gainz’s followers on Instagram from a mere 3,000 to over 45,000. This successful rebrand has enabled the company to extend its scope of operations, developing leads to corporate contracts with large organisations such as the NHS, Arriva and B&M stores to support staff health initiatives. Their enhanced corporate image, together with the addition of a content management system has helped 365 Gainz increase sales of courses and products, and has increased its staff and client numbers through a fresh, professionalised overall business outlook. No deck, no retainer talk ##### The version of this page with your business in it. 365 Gainz came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Invisible Wounds - URL: https://castle.co.uk/case-studies/invisible-wounds/ - Summary: Invisible Wounds is a specialist support charity who work with survivors of trauma. They required a highly accessible website and a new online brand identity to increase brand awareness. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Invisible Wounds A specialist support charity working with survivors of trauma. They required a highly accessible website and a new online brand identity to increase awareness. Generating Revenue Lead Generation Web Development **200%** Donations **150%** Site traffic **u00a350k** Raised, Standing Tall Gala **Accessible** Website and identity [image: The Invisible Wounds logo on a waving flag] Contents Part 1 of 3 ##### The Proposal Castle’s challenge with Invisible Wounds was to create a highly accessible website for a specialist support service charity. Invisible Wounds work with survivors of trauma providing high quality services and support. The previous website was not only outdated visually, but its structure was not flexible for the needs of the charity, so Castle were tasked with rolling out a newly established online brand identity. In addition to this, we were asked to become responsible for IWs event management programme and fundraising campaigns. Part 2 of 3 ##### The Process The website has three main audiences: Service Users, Supporters and Employees. Through meetings with Invisible Wounds, a new website architecture was developed that organised more coherently the website sections, making it easier for users to navigate and find information more relevant to them. This structure also allows for future development and updating of the site as an ongoing process, in addition to this, a wireframing phase helped establish the structure of individual pages and how the content needed to be presented. As a significant percentage of the service users suffer from a disability of some degree, accessibility was a high priority for the site. Castle ran accessibility tests on hues and tints, font sizes and styles to ensure the website was as user-friendly as possible. Castle also took on responsibility for the addition and upkeep of all forms of social media and increasing brand awareness in a saturated market, and has linked up with several partners to develop IW’s profile in the charity sector. Part 3 of 3 ##### The Results Because the site now works as a fundraising tool, showing people clearly how to fundraise, volunteer or donate, site traffic has increased by over 150% and seen the donations to the charity raise by over 200%. Castle also event managed the Standing Tall Gala Dinner held at the prestigious Mere Resort in Cheshire, raising awareness and over £50,000 for Invisible Wounds. No deck, no retainer talk ##### The version of this page with your business in it. Invisible Wounds came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### DMF Wakefield - URL: https://castle.co.uk/case-studies/dmf-wakefield/ - Summary: DMF Wakefield is an online platform that provides and sells over 5000 consumables for a range of workshop services. Castle designed and built DMF Wakefield a new eCommerce platform to host their thousands of products. [← All case studies](https://castle.co.uk/case-studies/) Case study #### DMF Wakefield An online platform selling over 5,000 consumables for workshop services. Castle designed and built a new ecommerce platform to host their thousands of products. Generating Revenue Lead Generation Web Development **25%** New revenue **30%** Repeat custom **5,000** Products online **Magento** Advanced filtering [image: The DMF Wakefield website featured on a mac] Contents Part 1 of 3 ##### The Proposal DMF Wakefield is an online platform that provides and sells over 5000 consumables for a range of workshop services. The company required an eCommerce platform to be developed. It needed a customer portal for their service department, an eCommerce facility for their body shop consumable arm and a quote system for their garage equipment and compressor business. Part 2 of 3 ##### The Process The workshop installation section of the business required a portal. This portal was to move their entire maintenance and calibration services onto a digital network, allowing engineers and customers to have all their documentation for all workshop equipment online. This meant all paper-based documentation needed to be created into a fillable form and then converted into a PDF format. As each customer also needed their documentation placed automatically into their panel, Castle needed to create a traceable path from when the engineer filled in the form to it arriving into DMF’s unique portal. DMF also stipulated that all customers needed to physically sign their documentation, so it would verify the engineer’s work, which required the team to create a ‘digital signature’ facility. Castle was able to create an online form that had pre-assigned criteria to know whether you were an existing or new client, we then produced a module that located customers based on address and ID. This allowed us to find the client, to locate their portal and then connect it to the submit button at the end of each form. Once all the forms were built, we created a module for digital ‘wet’ signatures. With the form process in place, we had to create an admin and client portal for every customer and staff member. The portal enabled staff to view all historical data such as engineer notes, calibration documents and all signed forms. The customer could search via date and also add their own documentation in order to assist the engineer in any way. The enormous eCommerce solution that Castle designed consisted of high-level Magento features, with an advanced filtration module included, as there were over 5000 products DMF wished to include on the site. Part 3 of 3 ##### The Results Castle added value by promoting DMF’s business online. National sales had now become a more realistic proposition with the addition of an eCommerce store, and the creation of a portal that allowed engineers and sales reps to deliver an improved service gave rise to increased customer retention as well as offering upselling opportunities to increase turnover and profit revenue. With 5000 of their stocked parts becoming available to buy online, this has generated a 25% increase in new revenue and a 30% increase in repeat custom. DMF Wakefield now feels as if its service can compete successfully with other major sector competitors. No deck, no retainer talk ##### The version of this page with your business in it. DMF Wakefield came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Step Forward Homes - URL: https://castle.co.uk/case-studies/step-forward-homes/ - Summary: Step Forward Homes is a not-for-profit housing company who came to Castle as they needed a marketing agency who could design and build a new easy-to-use website as well as manage their social media to increase brand awareness and maximise conversions. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Step Forward Homes A not-for-profit housing company needing an easy-to-use website plus social media management to increase brand awareness and maximise conversions. Generating Revenue Lead Generation Web Development **37%** More leads in one month **23%** Site traffic **u00a3650k** ROI in sales **Social** Strategy and management [image: The Step Forward homes website featured on a IPad] Contents Part 1 of 3 ##### The Proposal Step Forward Homes was operating with an outdated ‘blocky’ website that had no advanced search features or integrated links to other services. Their previous marketing strategist had not considered Step Forward’s social media needs or sales direction. Therefore a new website, graphic design and improved online presence were needed to enhance Step Forward Homes’ online turnover. Part 2 of 3 ##### The Process Castle proposed to completely re-invent both the company’s site and the way in which it sold houses online. This was achieved through a website that included advanced search features such as pricing, location, size etc. but also by having Step Forward’s main business; selling houses, as the focal point to the Home page. Castle also integrated the website with a Property Software API called ‘Alto’ which is a CMS that allows staff to manage properties and also connects listing to all major estate agents such as Rightmove, Zoopla, Purple Bricks etc. making it much easier for potential buyers to find Step Forward Homes and the property they’re looking for. The property search engine was simplified further by displaying properties in list, grid or map format and required no data entry. We also took charge of the company’s social media accounts, revising their social strategy and content to effectively generate website visits and sales leads. This was also achieved through bespoke ads tailored to appeal to their target demographic for maximum conversion rates and user engagement. Part 3 of 3 ##### The Results Our revised social strategy not only increased site traffic by 23% but also increased social following and user engagement to build better brand awareness. The regular engagement with social followers also helped build relationships with potential buyers that increased sales leads by 37% in one month. Our web development team produced a stunning, responsive website with an advanced property search engine that provided Step Forward with the ability to manage properties through their own CMS. The site was also designed to be fully mobile responsive and SEO optimised to be future-proofed against market variables. This has helped raise the profile of shared ownership and has resulted in higher site traffic with increased business and sales leads, an improved user experience on the site, better connections with industry and more importantly an ROI of £650,000 in the sale of homes in a single week. No deck, no retainer talk ##### The version of this page with your business in it. Step Forward Homes came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Catalan Wines - URL: https://castle.co.uk/case-studies/catalan-wines/ - Summary: Catalan Wines are a company who specialise in the distribution of rare and exclusive wines from the Cataluña region of Spain to customers across the UK. Catalan Wines required a rebrand and eCommerce store to showcase their variety of products. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Catalan Wines Specialists in the distribution of rare and exclusive wines from the Cataluna region of Spain. They required a rebrand and an ecommerce store for their range. Generating Revenue Lead Generation Web Development **30+** Liverpool restaurants stocking **15** Hotels **20 years** Distribution experience **Rebrand** Identity and ecommerce [image: The Catalan Wines logo on a white sheet ontop of a table] Contents Part 1 of 3 ##### The Proposal Catalan Wines are a company with over 20 years of experience specialising in the distribution of rare and exclusive wines from the Cataluña region of Spain to customers across the UK. In order to integrate more effectively into the exclusive market they wished to capture, Catalan Wines would require a rebrand concomitant with the quality and exclusivity of the company’s growing aims and objectives. In addition to this, the organisation would need a new company website, one that included an eCommerce store to showcase all of its products. Castle proposed a new and elegant brand design that would achieve the company’s goal of presenting a professional and bespoke image including incredibly high-quality photographic representations of their products. We also suggested to Catalan Wines, that we integrate a range of tailored features for their customers, to improve the user experience and functionality of the site. As well as these ideas, we proposed to enhance and disseminate Catalan Wines’ new corporate image through a number of organised events and festivals. Part 2 of 3 ##### The Process As a growing company in the market, we understood that Catalan needed a completely new, modern brand design that would reflect the kind of company Catalan wished to be and effectively represent the industry it was operating in. To achieve this goal for Catalan, we began by designing and producing an elegant brand with a strong corporate image. To do this, we drafted eight concepts for a new brand that was sleek and simplistic to reflect the similarly luxurious nature of the business. These designs were then presented to the client and edited to ensure that they had input in the design of their own product and could make sure that it would be right for their company. The result was a sophisticated and beautiful brand image that captured the nature of the business as well as the product being sold, by integrating a wine glass together with the red of the Cataluña flag into the brand. In addition to the enhanced brand design, we created a fully functional and responsive eCommerce store that included multiple tools and features to increase the quality of the user experiences. For the company to gain awareness and interest we also organised a new PR strategy for the company which included various methods of advertising, editorials and events. Castle created and developed Catalan Wines’ corporate image from the branding through to publicity materials for the company. We organised the client’s attendance at numerous food and drink events and festivals, as well as local and national press coverage. Castle also provided advice and guidance on how to refine their sales techniques when communicating with potential stockists. Part 3 of 3 ##### The Results After receiving their new brand design, website and PR services, Catalan Wines’ new brand seamlessly and successfully integrated itself into its niche market, the company’s wines are now stocked in over 30 restaurants in Liverpool, 15 hotels and over 350 bars and businesses across the UK. No deck, no retainer talk ##### The version of this page with your business in it. Catalan Wines came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### PharmaPac - URL: https://castle.co.uk/case-studies/pharmapac/ - Summary: PharmaPac is a significant turnkey solution provider supporting the unique requirements of some of the worlds largest pharmaceutical, consumer healthcare and veterinary companies. Castle provided PharmaPac with a full rebrand package, providing them with a fresh corporate image which better reflected the products and services they provide. [← All case studies](https://castle.co.uk/case-studies/) Case study #### PharmaPac A turnkey solution provider supporting some of the world's largest pharmaceutical, consumer healthcare and veterinary companies. Castle delivered a full rebrand. Branding & Design Lead Generation Web Development **Rebrand** Full identity **Website** Design and build **Collateral** Print and digital **Global** Pharma, healthcare, veterinary [image: The Pharmapac website displayed on a IPad] Contents Part 1 of 2 ##### Overview ** The Proposal** Operating from an MHRA accredited facility, PharmaPac has become a significant turnkey solution provider, that fill solids, semi-solids, liquids and powders into a diverse range of packaging using state-of-the-art machinery to support the unique requirements of some of the largest pharmaceutical, consumer healthcare and veterinary companies in the world. PharmaPac Ventures is a sister company to PharmaPac UK Ltd. which brings quality products to market in the rapidly developing electronic cigarette, NRT, and novel nicotine delivery technology industries. While this client wanted the same things to happen for each arm of their business, it was made clear to Castle that these entities were to be kept separate and distinct from each other in case of any perceived impropriety or conflict of interest in the companies’ products. Our clients’ websites were both outdated and didn’t clearly outline what the company did, they had a poor Google performance rating and they felt that the brand and logo was holding them back from new markets. It was decided that a fresh corporate image would reflect better the products and services of both organisations. Part 2 of 2 ##### The Process The first thing we needed to do was outline and produce a range of conceptual designs for the Pharmapac logo before agreeing on brand styles that reflected effectively the needs of both sites, one built around the ideas of authority and trust. Castle then built a user-friendly site that boasted a high level of configurability and integration capabilities (including Facebook, Google and Instagram logins) with an advanced, powerful search engine, including the ability to search with category tags. Our web development team also incorporated into the content management system a range of enhanced features such as: - An innovative search facility which strips back the high visibility headings sections - The ability to share all news items, spreading influence - Relatable articles, meaning site visitors stay longer, increasing conversion rates - A secure comments section - A Megamenu facility through hover We also commissioned professional photographic images of the production site, product labels and headshots of key staff members with the aim of showcasing services and products as well as building brand trust. This was not a straightforward task due to regulatory issues and care had to be taken with many of the images regarding sensitive material, ensuring syringes or other medical apparatus were not being included for instance. To help develop Pharmapac’s corporate global sales, Castle was also asked to create a presentation pack, together with new business cards and digital signatures on all company emails. No deck, no retainer talk ##### The version of this page with your business in it. PharmaPac came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Trade Garage Equipment - URL: https://castle.co.uk/case-studies/trade-garage-equipment/ - Summary: Trade Garage Equipment is a long-established business that supplies and installs top quality garage equipment to the automotive industry. Castle provided Trade Garage Equipment with marketing consultancy, helping to develop a strong sales strategy to maximise revenue. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Trade Garage Equipment A long-established business supplying and installing garage equipment to the automotive industry. Castle provided marketing consultancy and sales strategy. Lead Generation Web Development **150%** Sales, 2015 to 2016 **4,000** Marketing items produced **2,500** Clients reached **65** Sales reps equipped [image: An array of Trade Garage Equipment brochures] Contents Part 1 of 3 ##### The Proposal Trade Garage Equipment Ltd have been established for more than 30 years, they supply and install top quality garage equipment to the automotive industry. As part of our marketing consultancy retainer, we were asked to develop a strong sales strategy for Trade Garage Equipment. We believed that arming the 65 sales reps across the UK with the correct sales literature would be the best way to increase turnover, we therefore designed a range of brochures covering the 4 major sections of TGE’s business: supply, installation, servicing and spares, and created a website specifically designed to be used as a catalogue to aid the sales reps in their sales process, visiting clients armed with a live portfolio of products and services. Part 2 of 3 ##### The Process Castle faced various difficulties and obstacles including the design and creation of a directory which held 150 pages of brand-new and completely original content. Castle had never delivered such a large product before, one that required such a vast amount of original content creation and attention to detail on hundreds of different products. To speed up and successfully produce and deliver the bespoke brochure, we appointed a member of our development team to extract all the content we would need directly from supplier websites. Once we had all relevant information from our developer, we produced samples and concepts for the client which were refined quickly and narrowed down to a single design for their brochures. The four other brochures covered areas such as lifting equipment, wheel care products and MOT services as well as an effective commercial brochure that promoted the business. These marketing materials succeeded in improving the marketing strategy of the company who saw a huge improvement in their sales reputation as well as the addition of new clients. Trade Garage Equipment were now able to present their bespoke products with the confidence that customers regard TGE as an organisation that offered high-quality and better value for money, services and products. After designing all of the marketing materials for the company, we also took responsibility for the aftercare printing service for all the brochures Castle designed. TGE received from Castle an all-around design and production service that was successful in improving the quality of their business, their brand awareness, sales leads and even the businesses’ sales reputations and strategies. Castle was also asked by the client to conduct PR work on their behalf with industry related publications, such as; Tyre Trade News, Transport Operator and Commercial Vehicle Workshop, spotlighting key products, new products and new partnerships, promoting TGE to a wider audience. Part 3 of 3 ##### The Results Trade Garage Equipment received over 4,000 marketing materials which have been successfully distributed to 2,500 clients since production, during various promotion campaigns and PR within the company. From the professionally designed and produced brochures, the company succeeded in gaining a 150% increase in sales from 2015-2016 due to increased brand awareness and improved promotion of products. The numbers ##### Everything Trade Garage Equipment published. **150%** Sales, 2015 to 2016 **4,000** Marketing items produced **2,500** Clients reached **65** Sales reps equipped **150** Directory pages No deck, no retainer talk ##### The version of this page with your business in it. Trade Garage Equipment came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### ACS Construction - URL: https://castle.co.uk/case-studies/acs-construction/ - Summary: ACS Construction is one of the North West’s leading civil engineering and building contractors. Castle provided them with a complete rebrand which reflected their history and expertise, but with a new, user-friendly and functional website that could effectively showcase their complex work. [← All case studies](https://castle.co.uk/case-studies/) Case study #### ACS Construction One of the North West's leading civil engineering and building contractors, needing a rebrand plus a user-friendly website that could showcase their complex work. Branding & Design Lead Generation Web Development **20 years** Of high-profile projects **Rebrand** Fresh, modern identity **Website** User-friendly showcase **Collateral** Brand rollout [image: The ACS website featured on a IPad] Contents Part 1 of 3 ##### Overview ** The Proposal** ACS Construction is one of the North West’s leading civil engineering and building contractors. Based in Cheshire, they are ideally placed to serve clients across the UK. Operating for 20 years, ACS Construction has worked on a number of high profile projects. The company required a rebrand, one able to reflect their history and with a new, forward-looking, user-friendly and functional website where they could showcase the complex projects they had been involved in, which were across a number of sectors, over long time periods and with multiple phases to each project. ACS have been operating for over 20 years, working on these high-profile projects right across the UK and the remit they gave us, was one that reflected their company history and image. Part 2 of 3 ##### The Process Castle began the process by creating a logo that reflected the chronicles and prestige of the company, while also presenting a modern and forward-thinking design, which would be in keeping with the company profile as they grew over the coming years. To showcase the projects ACS had worked on, we created visualisations using advanced JavaScript, so that we could use the striking imagery from each project, presented in a light-box which the user could click through to see the in-depth information for each project. On the individual project pages, we used interactive imagery and videos that showed the projects at different stages of their development, giving a full overview of the lengthy timelines in a quick and easily digestible way for the user to engage with. These were also categorised by sector so that the user journey was intuitive, quick and the information was easily available with just a couple of clicks. The second, more complex challenge, was that the website supports this new brand image while also having the functionality with which to showcase the projects, presenting them in a clear, professional and engaging way. Part 3 of 3 ##### The Results By creating a new brand for ACS Construction, we were able to align the company’s image with the profile they have built up over the 20 years they have been operating, with a fresh and modern feel that will carry them forward as they continue to grow and work on increasingly high-profile projects across the UK. The website will support this, as a portal of information about the company and the projects they have worked on, meaning that the history of the company, the work they do, and news about their industry is available quickly, easily and across all devices. No deck, no retainer talk ##### The version of this page with your business in it. ACS Construction came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1) ### Kingsley Recruitment - URL: https://castle.co.uk/case-studies/kingsley-recruitment/ - Summary: Kingsley Recruitment are property recruitment specialists based in the North West. They came to Castle requiring a completely bespoke recruitment website for their online applications. [← All case studies](https://castle.co.uk/case-studies/) Case study #### Kingsley Recruitment Property recruitment specialists based in the North West, who came to Castle requiring a completely bespoke recruitment website for their online applications. Lead Generation Web Development **Bespoke** Recruitment platform **Applications** Online job applications **Web** Design and build **Property** Sector specialists [image: The Kingsley Website displayed on a Mac and laptop] Contents Part 1 of 3 ##### The proposal Kingsley Recruitment required a completely bespoke recruitment website for their online applications. They wanted a design that merged the best aspects of their major national competitors’ sites. They also needed the site to be built on Umbraco, as this was the content management system (CMS) their staff had grown accustomed to. They also required a development agency that would continue to support them while the site was built. Part 2 of 3 ##### The process The main challenge for this project was developing the advanced search facilities. Kingsley required a categorisation bar for their pre-existing locations. The search bar needed an auto-fill facility as well as the ability to cross-reference job title with location. We then had to supplement the search facility with a filter on the job search page. The filter consisted of location, job title, sectors, salary bands, contract type, and an update button. Kingsley’s old site had required pre-existing salary bands as the previous developers had used a template. As the business had grown, this had become a nuisance. Salary bands were frequently fluctuating and the client was bound by the parameters that they first set. We built dynamic code within the CMS to make the bands adaptable to manual changes. The client also had no way of searching for the jobs placed in the CMS. This meant that, as the volume of jobs grew, it became increasingly difficult and time-consuming to locate the desired job. The node we built enabled them to search via a unique job ID. We also created subfolders so we could delete old jobs, something that was not available in the previous system. We built each facility through ASP.NET, an open-source web application framework. We cloned all the current content and jobs, optimised all-new robot.txt files, and submitted a new sitemap to Google. Once the site went live, we began phase two testing. As the client wanted a fast turnaround and wished to constantly evolve, they purchased a retainer package for maintenance and further development work and began to add new elements to the CMS, such as bandwidth filters, advanced search nodes for applicants, and several other key features that further supported staff efficiency. Part 3 of 3 ##### The results The resulting platform led to increased efficiency from staff using the site to search for jobs, input new jobs, and examine applicants. It also led to spikes in job applications being sent from customers due to the improved user experience throughout the website. The ease of the search facility and the fact that it was no longer necessary to go back to the home page for new searches meant further cross-selling opportunities arose. No deck, no retainer talk ##### The version of this page with your business in it. Kingsley Recruitment came to Castle with a brief, not a budget line. If yours looks anything like it, we’ll walk through it the same way — what we’d change, in what order, and what it should be worth. [Book an appointment](https://calendly.com/castle-international/discovery-call?hide_gdpr_banner=1)