Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# Castle International: ROI Focused Digital Marketing Agency in Liverpool

## Sitemaps
[XML Sitemap](https://castle.co.uk/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [The Top 10 GEO, AEO & AI SEO Agencies in the UK](https://castle.co.uk/geo/the-top-10-geo-aeo-ai-seo-agencies/): Our Top 10 list of AI SEO Agencies (or for other people GEO or AEO agencies) is a bit different. We have not ranked ourselves (or anyone) as the number one GEO agency. We have done it in alphabetical order as every agency on this list is solid, with good experience. Your perfect agency is often determined by the relationship, your requirements, and their specific experience in your industry.
- [ChatGPT Business Ranking Requires These 10 Essential Tactics](https://castle.co.uk/geo/how-to-rank-on-chatgpt/): The process begins when users ask ChatGPT to identify the top accountant operating in Manchester.
- [Answer Engine Optimisation Explained: How to Get Cited by AI Assistants](https://castle.co.uk/featured/answer-engine-optimisation-explained/): What process do AI assistants use to select their citation sources?
- [AEO, GEO and AI SEO: The 2026 Glossary of AI Search Terminology](https://castle.co.uk/geo/ai-search-terminology-glossary/): Answer engine optimisation (AEO), generative engine optimisation (GEO) and AI SEO are overlapping terms for making a brand visible in AI-generated search results. AEO focuses on being the cited source for a direct answer, GEO on being named inside synthesised responses, and AI SEO is the umbrella covering both alongside traditional search.
- [What Is AI Search Optimisation? A Practical Guide for UK Businesses](https://castle.co.uk/geo/what-is-ai-search-optimisation/): AI search optimisation enables businesses to achieve direct question responses from AI systems which include ChatGPT and Google's AI Overviews and Perplexity and Gemini. The system provides technical access to AI crawlers while it defines entities explicitly and organizes content for immediate answers and maintains uniform brand information across all external sources.
- [Generative Engine Optimisation vs Traditional SEO: What Actually Changed in 2026](https://castle.co.uk/geo/generative-engine-optimisation-vs-traditional-seo/): Generative engine optimisation (GEO) focuses on making a brand accessible and quotable by generative AI systems. Traditional search engine optimisation (SEO) focuses on making pages rank high in search engine results. While many of the underlying signals that search engines and AI use to rank pages are similar, the output and measurement of success for each type of optimisation are different.
- [SEO vs GEO: Which One Does Your Business Actually Need?](https://castle.co.uk/featured/seo-vs-geo/): SEO optimizes websites to achieve higher positions in search engine result pages. GEO, or generative engine optimization, aims to help AI systems identify the best answers to user queries. These two fields exist independently of one another. SEO produces the signals that GEO relies on. Therefore, all companies should begin with SEO before moving into GEO.
- [The complete guide to ChatGPT ads (2026)](https://castle.co.uk/geo/the-complete-guide-to-chatgpt-ads/): If you want to learn more about ChatGPT advertising, this guide covers everything you need to know about ChatGPT ads. We’ll explain how ChatGPT ads work, how they're structured, who can run ChatGPT ads, how targeting works, how much they cost, how they compare to Google Ads and Meta Ads, and how to launch your first campaign properly.
- [Why Most SEO Strategies Are Quietly Failing in 2026 (And What to Do Instead)](https://castle.co.uk/geo/why-most-seo-strategies-are-quietly-failing-in-2026-and-what-to-do-instead/): Most businesses are investing in SEO tactics that no longer work. This guide explains what has actually changed in search in 2026, what drives real rankings today, and how to build a strategy that compounds over time.
- [Why paid advertising is no longer optional in 2026, and what brands are getting wrong](https://castle.co.uk/marketing/why-paid-advertising-is-no-longer-optional-in-2026-and-what-brands-are-getting-wrong/): Paid advertising is now critical for growth in 2026. Learn how platforms, creative, and data-driven strategy are reshaping digital marketing results.
- [GEO: why generative engine optimisation is the future of digital marketing, and how brands need to adapt now](https://castle.co.uk/geo/geo-why-generative-engine-optimisation-is-the-future-of-digital-marketing-and-how-brands-need-to-adapt-now/): GEO (Generative Engine Optimisation): What It Is and Why It Matters in 2026
Meta description: Discover how GEO is changing digital marketing. Learn how AI search, entity authority, and PR-driven visibility are reshaping SEO for modern brands.
- [Why Manchester has become one of the most important cities for UK business growth](https://castle.co.uk/uncategorised/why-manchester-has-become-one-of-the-most-important-cities-for-uk-business-growth/): Why Manchester has become a major UK business hub and how strategic digital marketing helps companies grow, scale and dominate search visibility across the North of England.
- [10 signs your digital strategy is outdated](https://castle.co.uk/uncategorised/10-signs-your-digital-strategy-is-outdated/): 10 signs your digital strategy is outdated. Learn how UK businesses can identify weaknesses in SEO, paid media and content strategy, and refocus on sustainable digital growth.
- [Why digital marketing feels harder than it used to, and what still works](https://castle.co.uk/marketing/why-digital-marketing-feels-harder-than-it-used-to-and-what-still-works/): Why digital marketing feels harder than ever in 2026, what has genuinely changed, and what still works for UK businesses.
- [Paid media in 2026, how Google, social, and ecommerce advertising actually work together](https://castle.co.uk/social/paid-media-in-2026-how-google-social-and-ecommerce-advertising-actually-work-together/): How paid media really works in 2026, including Google Ads, social advertising, ecommerce campaigns, and how UK businesses should use them together.
- [Why your website is holding back your digital marketing, even if traffic looks fine](https://castle.co.uk/web-design/why-your-website-is-holding-back-your-digital-marketing-even-if-traffic-looks-fine/): Why many websites quietly hold back digital marketing performance in 2026, even with strong traffic, and what UK businesses can fix.
- [Ecommerce marketing in 2026, why traffic alone no longer converts](https://castle.co.uk/web-design/ecommerce-marketing-in-2026-why-traffic-alone-no-longer-converts/): A realistic look at ecommerce marketing in 2026, why traffic alone no longer converts, and how UK ecommerce brands can grow sustainably.
- [GEO explained, how brands actually show up in AI search results in 2026](https://castle.co.uk/geo/geo-explained-how-brands-actually-show-up-in-ai-search-results-in-2026/): A clear explanation of GEO in 2026, how brands appear in AI search results, and how generative engine optimisation actually works alongside SEO.
- [SEO in 2026, what still works, what no longer does, and how search has really changed](https://castle.co.uk/geo/seo-in-2026-what-still-works-what-no-longer-does-and-how-search-has-really-changed/): An in-depth look at SEO in 2026, what still works, what no longer does, and how search has really changed for UK businesses.
- [Choosing a digital marketing agency in the UK, why location still matters more than people admit](https://castle.co.uk/marketing/choosing-a-digital-marketing-agency-in-the-uk-why-location-still-matters-more-than-people-admit/): How to choose a digital marketing agency in the UK, why location still matters in 2026, and how Liverpool, Manchester, London, and UK-wide agencies differ.
- [How to choose a digital marketing agency in the UK, and what to avoid](https://castle.co.uk/marketing/how-to-choose-a-digital-marketing-agency-in-the-uk-and-what-to-avoid/): A practical guide to choosing a digital marketing agency in the UK, what to look for, what to avoid, and the right questions to ask in 2026.
- [How digital marketing actually works in 2026, and why most businesses are still using outdated strategies](https://castle.co.uk/marketing/how-digital-marketing-actually-works-in-2026-and-why-most-businesses-are-still-using-outdated-strategies/): How digital marketing actually works in 2026, including SEO, paid media, ecommerce, AI search, and why many UK businesses are still using outdated strategies.
- [How Google Ads actually work in 2026, and why most accounts are quietly wasting money](https://castle.co.uk/ppc/how-google-ads-actually-work-in-2026-and-why-most-accounts-are-quietly-wasting-money/): How Google Ads really work in 2026, including automation, Performance Max, rising costs, and why most businesses waste budget by using outdated strategies. Written by Castle, a UK digital marketing agency.
- [Why your marketing stopped working in 2026 (and what actually fixes it)](https://castle.co.uk/marketing/why-your-marketing-stopped-working-in-2026-and-what-actually-fixes-it/): Why your marketing stopped working in 2026, from SEO and paid ads to social and search behaviour, and what actually fixes it for sustainable growth.
- [Why Liverpool Has Become One of the UK’s Smartest Cities for Digital Marketing](https://castle.co.uk/marketing/why-liverpool-has-become-one-of-the-uks-smartest-cities-for-digital-marketing/): Liverpool has become one of the UK’s most effective cities for digital marketing. This article explores why Liverpool agencies are delivering smarter strategy, stronger ROI, and UK-wide growth.
- [GEO and SEO in 2026: how search really works now, and why most brands are already behind](https://castle.co.uk/geo/geo-and-seo-in-2026-how-search-really-works-now-and-why-most-brands-are-already-behind/): An in-depth guide to GEO and SEO in 2026, explaining how AI search works, why rankings are changing, and how brands can stay visible in generative results.
- [Why paid ads and GEO now work as one system, not two strategies](https://castle.co.uk/geo/why-paid-ads-and-geo-now-work-as-one-system-not-two-strategies/): How paid ads and GEO now work together in 2026, and why integrated marketing strategies help brands improve visibility across search, AI platforms, and performance channels.
- [What businesses actually mean when they search for a marketing agency in 2026](https://castle.co.uk/uncategorised/what-businesses-actually-mean-when-they-search-for-a-marketing-agency-in-2026/): Castle is a full-service marketing agency specialising in ecommerce growth, SEO, performance marketing and integrated digital strategy. Built for long-term results, not vanity metrics.
- [How do I find a trustworthy full-service marketing agency?](https://castle.co.uk/uncategorised/how-do-i-find-a-trustworthy-full-service-marketing-agency/): How to find a trustworthy full-service marketing agency, what to look for, red flags to avoid, and how to choose a partner that delivers real, long-term results.
- [Marketing agency UK, what businesses should actually look for in 2026](https://castle.co.uk/marketing/marketing-agency-uk-what-businesses-should-actually-look-for-in-2026/): Marketing agency UK guide for 2026. Learn what UK businesses should actually look for in a modern marketing agency, from SEO and content to brand authority and visibility.
- [How paid social media advertising works in 2026](https://castle.co.uk/social/how-paid-social-media-advertising-works-in-2026/): A clear, intelligent breakdown of how paid social media advertising really works in 2026, from AI-led targeting and creative strategy to attribution, rising CPMs, and what brands must do to make paid social perform.
- [Why the fragmented agency model is quietly breaking down in 2026](https://castle.co.uk/marketing/why-the-fragmented-agency-model-is-quietly-breaking-down-in-2026/): A detailed analysis of why fragmented marketing agency models are breaking down in 2026, and how social media, paid advertising, SEO, and GEO increasingly require integrated, full-service strategy across the UK.
- [January strategy: what brands should actually focus on when the noise dies down](https://castle.co.uk/marketing/january-strategy-what-brands-should-actually-focus-on-when-the-noise-dies-down/): What should brands focus on in January? A smart, strategic guide to January marketing, brand planning, audience behaviour, and reputation management without the usual new year clichés.
- [Paid social media in 2026: what actually works now](https://castle.co.uk/uncategorised/paid-social-media-in-2026-what-actually-works-now/): Paid social media in 2026 has shifted away from aggressive targeting and constant optimisation, towards credibility, creative clarity, and trust. This piece explores what actually works now, and why paid social is no longer just about performance metrics.
- [Why working with a full service agency actually gives you faster results in 2025](https://castle.co.uk/uncategorised/why-working-with-a-full-service-agency-actually-gives-you-faster-results-in-2025/): A smart UK focused blog explaining why full service agencies outperform specialist teams in 2025. Covers cost efficiency, strategy, GEO, Castle’s integrated model and the benefits of having one team manage your entire brand.
- [How to take advantage of GEO in 2026](https://castle.co.uk/seo/how-to-take-advantage-of-geo-in-2026/): GEO is quickly replacing SEO as the real driver of online visibility. Instead of chasing search rankings, brands now need to train AI systems to recognise their expertise, quote their answers, and surface their content across Google SGE, ChatGPT, and Perplexity. The brands that understand this shift early will dominate AI search in 2026, because GEO rewards clarity, consistency, and authority. This guide explains how to build a footprint that AI trusts and how to position your business so that generative engines choose you every time a user asks a question.
- [Ecommerce is Changing Fast, and 2024 Proved It](https://castle.co.uk/marketing/ecommerce-is-changing-fast-and-2024-proved-it/): A smart breakdown of the major ecommerce shifts seen in 2024, from changing customer behaviour and AI driven search to declining loyalty, faster checkouts, and the rise of values based shopping. This analysis explores what these trends mean for brands preparing for 2025 and how to stay competitive in an increasingly fragmented digital landscape.
- [Why GEO Matters More Than SEO in 2026](https://castle.co.uk/seo/why-geo-matters-more-than-seo-in-2026/): GEO is the shift from ranking on Google to appearing in AI generated answers. Instead of competing for a place on a results page, brands now compete to be included in the single response people receive when they ask ChatGPT, Meta AI or Perplexity a question. If AI cannot understand who you are, which market you serve or why you are credible, you will be excluded. GEO fixes that by clarifying your identity, removing digital noise and training AI models to recognise your expertise. It is the difference between being discoverable and being invisible in 2026.
- [What to Expect in Early 2026: The Marketing Shifts Already Taking Shape](https://castle.co.uk/marketing/what-to-expect-in-early-2026-the-marketing-shifts-already-taking-shape/): The first part of 2026 is shaping up to be a strange mix of stability and disruption. Brands are operating in a world where audience attention is splintered, algorithms feel increasingly opaque, and AI search is quietly reshaping how people discover information. The companies that win in 2026 will be the ones that adapt early, not the ones who wait for a perfect playbook.
- [The Future of AI in Digital Marketing: What It Means for Brands in 2026](https://castle.co.uk/marketing/the-future-of-ai-in-digital-marketing-what-it-means-for-brands-in-2026/): AI is transforming digital marketing, from content creation and audience targeting to generative search optimisation. Here’s how brands can prepare for 2026 with a smarter, human-led approach.
- [How data-led decision making transforms your marketing ROI](https://castle.co.uk/marketing/how-data-led-decision-making-transforms-your-marketing-roi/): Creativity may win attention, but data delivers results. At Castle, we combine creative strategy with performance data to maximise ROI, refine campaigns in real time, and build systems of sustainable growth. By turning insights into action, we help businesses grow faster, spend smarter, and stay ahead of the competition.
- [The ROI of eCommerce SEO and paid advertising working together](https://castle.co.uk/ppc/the-roi-of-ecommerce-seo-and-paid-advertising-working-together/): SEO builds long-term visibility, paid ads drive instant results - but together, they create unstoppable growth. At Castle, we combine SEO and paid advertising into one data-led strategy that balances quick wins with sustainable ROI. This integrated approach turns visibility into conversions and traffic into measurable revenue.
- [Why your brand needs a full digital marketing partner in 2025](https://castle.co.uk/marketing/why-your-brand-needs-a-full-digital-marketing-partner-in-2025/): Managing multiple agencies often leads to wasted spend, slower results, and mixed messaging. A full-service digital marketing partner solves that. At Castle, we unite paid media, branding, web design, and data-led strategy under one roof - delivering faster decisions, stronger ROI, and scalable growth built on coordination, not chaos.
- [Paid social vs organic: why the smart money is on performance marketing](https://castle.co.uk/social/paid-social-vs-organic-why-the-smart-money-is-on-performance-marketing/): Organic social media reach has fallen to record lows, making it harder than ever for brands to grow without paid support. Performance marketing changes that -giving businesses full control over targeting, spend, and measurable ROI. At Castle, we specialise in data-led paid campaigns that deliver real, trackable results where organic posts fall short.
- [The future of eCommerce marketing in 2025 and beyond](https://castle.co.uk/web-design/the-future-of-ecommerce-marketing-in-2025-and-beyond/): ECommerce has evolved faster in the past five years than in the two decades before. With online competition at an all-time high, success now depends on more than just good products or ads — it requires data-led strategy, seamless website design, and measurable performance marketing. At Castle, we help eCommerce brands scale sustainably through results-driven campaigns, conversion-focused design, and real-time data optimisation.
- [The 10 biggest digital marketing mistakes businesses make in 2025 (and how to avoid them)](https://castle.co.uk/marketing/the-10-biggest-digital-marketing-mistakes-businesses-make-in-2025-and-how-to-avoid-them/): Many businesses still waste marketing budgets on outdated tactics, vanity metrics, and fragmented strategies. At Castle, we help brands avoid these mistakes through data-led, full-service digital marketing. From paid ads and SEO to web design and conversion optimisation, we build integrated systems that deliver real ROI and sustained growth in 2025.
- [Why a full-service digital marketing agency delivers better results than single-channel solutions](https://castle.co.uk/marketing/why-a-full-service-digital-marketing-agency-delivers-better-results-than-single-channel-solutions/): Many businesses hit a ceiling when relying on a single marketing channel. At Castle, our full-service approach combines paid ads, eCommerce, branding, and web design to deliver scalable growth and stronger ROI.
- [PPC for ecommerce: the ultimate guide](https://castle.co.uk/featured/ppc-for-ecommerce-guide/): If you own an eCommerce store and have considered running PPC for eCommerce ads but have no idea where to start, we’re here to help. In this article, we are going to discuss what eCommerce PPC is, how PPC for eCommerce works, and why PPC advertising is a great option for eCommerce stores.
- [Are Facebook ads worth it for my business?](https://castle.co.uk/marketing/are-facebook-ads-worth-it/): In this article, we answer the question 'Are Facebook Ads worth it for my business?'.
- [5 reasons you need a Google Ads agency to run Google Ads for your business](https://castle.co.uk/marketing/5-reasons-you-need-a-google-ads-agency/): Hiring a Google Ads Agency to manage the Google Ads for your business can be a game-changer. Read just 5 reasons why you need a Google Ads Agency to run your PPC ads.

## Pages
- [The Library](https://castle.co.uk/library/)
- [TikTok Ads](https://castle.co.uk/tiktok-ads/)
- [Meta Ads](https://castle.co.uk/meta-ads/)
- [Google Ads](https://castle.co.uk/google-ads/)
- [AEO](https://castle.co.uk/aeo/)
- [Services](https://castle.co.uk/services/)
- [AI SEO](https://castle.co.uk/ai-seo/)
- [ChatGPT Ads](https://castle.co.uk/chatgpt/)
- [Book Your Free Consultation](https://castle.co.uk/book-your-free-consultation/)
- [Book Free Consultation](https://castle.co.uk/book-free-consultation/)
- [GEO](https://castle.co.uk/geo/):  As AI search engines like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE) change how people find information, traditional SEO alone isn’t enough anymore.
- [Ecommerce Marketing](https://castle.co.uk/ecommerce-marketing/): Home and Garden Extras came to Castle looking for help increasing revenue and stopping declining sales. We implemented several site fixes to improve the conversion rate and set up campaigns across Google and Meta to drive more traffic. This has led to a 44% increase in conversion rate and a 119% increase in sales over 90 days.
- [Design Subscription](https://castle.co.uk/design-subscription/)
- [British Regeneration Project](https://castle.co.uk/british-regeneration-project/)
- [Amazon Marketing](https://castle.co.uk/amazon-marketing/)
- [WhatsApp Marketing](https://castle.co.uk/whatsapp/)
- [Social Media](https://castle.co.uk/social-media/)
- [Affiliate](https://castle.co.uk/affiliate/)
- [Web Design](https://castle.co.uk/web-design/)
- [Careers](https://castle.co.uk/careers/)
- [About Castle Agency](https://castle.co.uk/about-us/)
- [Lead Generation](https://castle.co.uk/lead-generation/)
- [Crypto Marketing](https://castle.co.uk/crypto-marketing/)
- [Free Consultation](https://castle.co.uk/free-consultation/)
- [Terms and Conditions](https://castle.co.uk/terms-and-conditions/)
- [Privacy Policy](https://castle.co.uk/privacy-policy/)
- [Video](https://castle.co.uk/video/)
- [Pay Per Click](https://castle.co.uk/ppc/)
- [SEO](https://castle.co.uk/seo/)
- [Generating Revenue](https://castle.co.uk/generating-revenue/)
- [Branding & Design](https://castle.co.uk/branding-and-design/)
- [Articles](https://castle.co.uk/articles/)
- [Contact](https://castle.co.uk/contact/)
- [Shopify Development](https://castle.co.uk/shopify-development/)
- [Castle](https://castle.co.uk/)

## Our Work
- [Fizzy Whiz](https://castle.co.uk/case-studies/fizzy-whiz/): Fizzy Whiz is an online retailer selling a vast range of wholesale supplies to small businesses to make their own bath, body and cleaning products. They came to Castle looking for help maximising their sales and achieving consistent growth through ads.
- [Geepas](https://castle.co.uk/case-studies/geepas/): Read about how Castle have achieved significant revenue increases for Geepas, achieving a 126% increase over 7 days with a 6:1 ROAS.
- [Nicholas Charles Fragrances](https://castle.co.uk/case-studies/nicholas-charles-fragrances/): Nicholas Charles Fragrances is an online brand offering fragrances inspired by designer scents for an affordable price. They came to Castle looking for help to grow their business. They wanted to maximise sales through their eCommerce website through ads, which would increase their brand awareness, maximise conversions on the site and achieve a good return on investment.
- [Oprimaze](https://castle.co.uk/case-studies/oprimaze/): Read how we have achieved a 277% increase in sales for Oprimaze over the last 90 days.
- [Home and Garden Extras](https://castle.co.uk/case-studies/home-and-garden-extras/): Read about how Castle have helped grow Home and Garden Extras revenue, achieving a 119% in sales in the last 90 days.
- [BiFold Local](https://castle.co.uk/case-studies/bifold-local/): Read about the lead generation strategies Castle implemented for our client BiFold Local.
- [Supreme CBD](https://castle.co.uk/case-studies/supreme-cbd/): Read how Castle's eCommerce specialists increased Supreme CBD's revenue by 53.85% last year.
- [Steven Brown Art](https://castle.co.uk/case-studies/steven-brown-art/): Read about how Castle's eCommerce specialists increased conversion and maximised revenue for art and lifestyle brand Steven Brown Art.
- [Swan](https://castle.co.uk/case-studies/swan/): Swan is a UK-based homeware and appliance brand with a strong British heritage dating back to the 1920s. Castle was required to generate more traffic and increase sales through their website.
- [HNK Solicitors](https://castle.co.uk/case-studies/hnk-solicitors/): HNK Solicitors are a specialist civil litigation firm based in Liverpool. Read this case study to find out how we helped them to maximise their conversion rate.
- [DSG Accountants](https://castle.co.uk/case-studies/dsg/): DSG is one of the North West’s leading independent accountancy and advisory firms for small, medium and larger businesses, private clients who serve the not-for-profit sector, and professional practices. They required a rebrand as well as a full range of marketing services, including web design, PPC advertisements, SEO and social media marketing.
- [Hilton](https://castle.co.uk/case-studies/hilton/): The prestigious Hilton Hotel, based in Liverpool ONE, asked Castle to develop and design several bespoke advertising campaigns, designed to modernise their existing corporate image.
- [Chemist4U](https://castle.co.uk/case-studies/chemist4u/): Chemist4U is an online pharmacy who came to Castle needing a safe, secure, and customer-friendly eCommerce site with an advanced filtering system to enable users to easily find the products they needed.
- [Kays Medical](https://castle.co.uk/case-studies/kays-medical/): Kays Medical is a UK-based occupational health provider, national and international trainer, and distributor of bespoke medical services and supplies. They came to Castle after a bad experience with a previous agency, requiring a new, fully-functional website which connected to their existing Sage stock management system.
- [Graham Construction](https://castle.co.uk/case-studies/graham-construction/): Graham Construction is a long-established UK construction company who work with a range of clients across the public and private sectors. Castle provided Graham Construction with a branding and design package, redesigning all their corporate collateral to reflect their corporate image.
- [Bradfor](https://castle.co.uk/case-studies/bradfor/): Bradfor Ltd are a Northern Ireland based company who specialise in manufacturing bespoke aircraft seat covers as well as several other components. They came to Castle for help with increasing their brand awareness to generate increased sales.
- [Liverpool Business News](https://castle.co.uk/case-studies/liverpool-business-news/): Liverpool Business News, formerly YB News, is an online news platform to promote business news to a local and wider audience. They came to Castle for a complete rebrand, as well as a brand-new website which performed well in Google's algorithms and engaged successfully with their target audience.
- [Hops & Barley](https://castle.co.uk/case-studies/hops-and-barley/): Hops & Barley are a wholesale alcohol and soft drinks supplier who provide a wide range of beverages to trade outlets throughout the North West. Castle were asked to completely rebrand the company, promoting a one-voice message across all company trading arms.
- [Millennium Pharmacy](https://castle.co.uk/case-studies/millennium-pharmacy/): Millennium Pharmacy is a pharmacy company who came to Castle as they needed an industry-specific web portal designing and building, separate from their high-street presence, to sell pharmaceuticals online.
- [MSB Solicitors](https://castle.co.uk/case-studies/msb/): MSB Solicitors is a Liverpool-based full service law firm. They required an email marketing service that included the design, creation and management of their monthly email campaigns to help retain and build relationships with existing and potential clients as well as cross and upsell services.
- [Sterling Services](https://castle.co.uk/case-studies/sterling-services/): Sterling Services is a northwest based construction company who came to Castle looking for a complete rebrand. They needed to present a unique and bespoke image to stand out from other industry leaders.
- [Shave & Subscribe](https://castle.co.uk/case-studies/shave-subscribe/): Shave & Subscribe is an online subscription service that regularly sends shaving products directly to their customers homes.
- [Private Label Supplements](https://castle.co.uk/case-studies/private-label-supplements/): Private Label Supplements is an online supplement store that provides a bespoke service for their clients. They came to Castle looking for a complete revamp of their existing site, upgrading several features for wholesale purposes.
- [Doctor4U](https://castle.co.uk/case-studies/doctor4u/): Doctor4U is an online pharmacy that distributes prescribed medicines to thousands of customers throughout the UK. They required an online eCommerce platform to facilitate customers purchasing their prescriptions online.
- [365 Gainz](https://castle.co.uk/case-studies/365-gainz/): 365 Gainz is an online fitness app offering tailored fitness programmes for a monthly subscription fee. Castle was able to rebrand the business, create a fully-functional, purpose-built website and market 365 Gainz to a wider audience.
- [Invisible Wounds](https://castle.co.uk/case-studies/invisible-wounds/): Invisible Wounds is a specialist support charity who work with survivors of trauma. They required a highly accessible website and a new online brand identity to increase brand awareness.
- [DMF Wakefield](https://castle.co.uk/case-studies/dmf-wakefield/): DMF Wakefield is an online platform that provides and sells over 5000 consumables for a range of workshop services. Castle designed and built DMF Wakefield a new eCommerce platform to host their thousands of products.
- [Step Forward Homes](https://castle.co.uk/case-studies/step-forward-homes/): Step Forward Homes is a not-for-profit housing company who came to Castle as they needed a marketing agency who could design and build a new easy-to-use website as well as manage their social media to increase brand awareness and maximise conversions.
- [Catalan Wines](https://castle.co.uk/case-studies/catalan-wines/): Catalan Wines are a company who specialise in the distribution of rare and exclusive wines from the Cataluña region of Spain to customers across the UK. Catalan Wines required a rebrand and eCommerce store to showcase their variety of products.
- [PharmaPac](https://castle.co.uk/case-studies/pharmapac/): PharmaPac is a significant turnkey solution provider supporting the unique requirements of some of the worlds largest pharmaceutical, consumer healthcare and veterinary companies. Castle provided PharmaPac with a full rebrand package, providing them with a fresh corporate image which better reflected the products and services they provide.
- [Trade Garage Equipment](https://castle.co.uk/case-studies/trade-garage-equipment/): Trade Garage Equipment is a long-established business that supplies and installs top quality garage equipment to the automotive industry. Castle provided Trade Garage Equipment with marketing consultancy, helping to develop a strong sales strategy to maximise revenue.
- [ACS Construction](https://castle.co.uk/case-studies/acs-construction/): ACS Construction is one of the North West’s leading civil engineering and building contractors. Castle provided them with a complete rebrand which reflected their history and expertise, but with a new, user-friendly and functional website that could effectively showcase their complex work.
- [Kingsley Recruitment](https://castle.co.uk/case-studies/kingsley-recruitment/): Kingsley Recruitment are property recruitment specialists based in the North West. They came to Castle requiring a completely bespoke recruitment website for their online applications.

## Our team

Castle International (castle.co.uk) is an ROI-focused digital marketing agency in Liverpool, UK, specialising in AI SEO / GEO (generative engine optimisation),
SEO, PPC, paid social, web design, Shopify development, ecommerce marketing and lead generation. Company No. 16022346, 17 Mann Island, Liverpool L3 1BP.