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Insights, ideas and practical advice on search, paid media, ecommerce and the wider world of marketing.

212 articles 14 categories Latest 6 Nov 2026

GEO · 25 min read

The complete guide to ChatGPT ads (2026)

Learn everything you need to know about ChatGPT ads, how they came to be, how they work & why you need to start advertising on ChatGPT now.

Read the guide →
Man typing a prompt into an AI chatbot on a laptop at work Uncategorised · 14 min read

SEO vs GEO: What’s the Difference, and Which Should You Do First?

5 Aug 2026 Social advertising for ecommerce, leads and visibility Uncategorised · 14 min read

What Social Media Advertising Costs and Includes in the UK

6 Nov 2026
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Showing 36 of 212

Florist picking three coral ranunculus stems from buckets of mixed flowers to add to a hand-tied bouquet GEO · 17 min read

LLM Citations: What They Are and How to Earn Them

5 Nov 2026 Hotel concierge at a walnut desk handing a guest a folded map and pointing the way in a lamplit lobby AI Search · 16 min read

What Is ChatGPT SEO? What It Involves and How to Measure It

4 Nov 2026 Shopfitter on a stepladder fixing glass shelves to a teal wall in an empty shop, stock boxes waiting by the door Web · 17 min read

How to choose a Shopify agency: what it costs and what to check

3 Nov 2026 Mechanic shining an inspection lamp into the open engine bay of a green classic sports car in a workshop SEO · 16 min read

Technical SEO Services: What They Include and How to Choose

2 Nov 2026 Weathered hands swirling a gold pan in a Highland stream, a few gold flakes showing among the gravel Marketing · 16 min read

How to Choose a Lead Generation Agency in the UK

1 Nov 2026 Brass balance scale tipping towards a bundle of banknotes, with a small stack of coins on the other pan PPC · 18 min read

Google Ads Management Cost: What UK Businesses Pay and Why

30 Oct 2026 Search specialist in a riverside agency studio at dusk, studying abstract diagrams of how AI chooses sources GEO · 22 min read

The GEO tactics most agencies miss (and the ones they oversell)

29 Oct 2026 Two marketers reviewing a prioritised list of AI-scored sales leads on a laptop in a UK office Marketing · 12 min read

AI Lead Generation: How UK Businesses Can Use It Well

29 Oct 2026 Two marketing consultants reviewing a laptop together at a table in a brick-walled office AI Search · 17 min read

How to choose an AI SEO agency: what the services include, what they cost and what to ask

28 Oct 2026 Business owner at a kitchen table reading an AI assistant's answer on a laptop GEO · 19 min read

Do GEO leads convert better than Google leads? What the data says

27 Oct 2026 Marketing team in a glass meeting room listening to a colleague present a sales funnel on a whiteboard Marketing · 13 min read

B2B Demand Generation Services: What to Buy and How to Judge

26 Oct 2026 Café owner smiling at her phone behind the counter of a shop on a Tudor-style high street SEO · 7 min read

Local SEO tips for Chester, Warrington and Southport businesses

24 Oct 2026 Woman holding a tablet by an office window at dusk, with a search bar on one side linked to AI chat answers on the other, and a city skyline behind AI Search · 32 min read

The Complete Guide to AI SEO & GEO

25 Sep 2026 Hands holding a phone showing an AI chat, with a glowing globe and message bubbles above it AI Search · 14 min read

What Is GEO? Generative Engine Optimisation Explained

25 Sep 2026 Woman at a desk using a laptop, with an AI chat panel and message bubbles shown above the screen AI Search · 12 min read

What Is AI SEO? A Plain-English Guide to AI Search Optimisation

25 Sep 2026 Software developer coding on a laptop while using an AI voice assistant on his smartphone in a modern office GEO · 13 min read

Best GEO and AI SEO agencies in the UK (2026)

1 Sep 2026 User accessing an AI assistant on a smartphone while outdoors, demonstrating mobile artificial intelligence technology for communication and productivity. GEO · 8 min read

ChatGPT Business Ranking Requires These 10 Essential Tactics

26 Aug 2026 Person using an AI chatbot app on a smartphone, interacting with an artificial intelligence assistant for mobile communication and productivity tasks. Uncategorised · 6 min read

Answer Engine Optimisation Explained: How to Get Cited by AI Assistants

25 Aug 2026 User interacting with an AI chatbot on a smartphone alongside a laptop, reviewing AI-generated information and productivity suggestions across multiple devices. GEO · 6 min read

AEO, GEO and AI SEO: The 2026 Glossary of AI Search Terminology

18 Aug 2026 marketing agency uk GEO · 14 min read

Why most SEO strategies fail in 2026, and what still works

3 Apr 2026 Paid social media advertising agency Marketing · 5 min read

Why paid advertising is no longer optional in 2026, and what brands are getting wrong

24 Mar 2026 manchester digital marketing agency Uncategorised · 7 min read

Why Manchester has become one of the most important cities for UK business growth

6 Mar 2026 Cover image for 10 signs your digital strategy is outdated Uncategorised · 4 min read

10 signs your digital strategy is outdated

26 Feb 2026 digital marketing agency uk Marketing · 4 min read

Why digital marketing feels harder than it used to, and what still works

23 Feb 2026 paid social media agency uk Social · 4 min read

Paid media in 2026, how Google, social, and ecommerce advertising actually work together

19 Feb 2026 digital marketing agency UK Marketing · 5 min read

Why your website is holding back your digital marketing, even if traffic looks fine

16 Feb 2026 ecommerce agency uk Uncategorised · 5 min read

Ecommerce marketing in 2026, why traffic alone no longer converts

12 Feb 2026 digital marketing agency uk Marketing · 5 min read

Choosing a digital marketing agency in the UK, why location still matters more than people admit

3 Feb 2026 Digital Agency UK Marketing · 16 min read

How to choose a digital marketing agency in the UK (and what to avoid)

2 Feb 2026 Digital marketing agency UK Marketing · 6 min read

How digital marketing actually works in 2026, and why most businesses are still using outdated strategies

2 Feb 2026 Google Ads Agency UK LIVERPOOL PPC · 6 min read

How Google Ads actually work in 2026, and why most accounts are quietly wasting money

29 Jan 2026 Why your marketing stopped working in 2026, and what actually fixes it Marketing · 6 min read

Why your marketing stopped working in 2026 (and what actually fixes it)

28 Jan 2026 Liverpool Marketing Agency Marketing · 5 min read

Why Liverpool Has Become One of the UK’s Smartest Cities for Digital Marketing

26 Jan 2026 GEO PAID SOCIAL MEDIA ADVERTISING CASTLE AGENCY GEO · 4 min read

Why paid ads and GEO now work as one system, not two strategies

18 Jan 2026 Paid social media Social · 8 min read

How paid social media advertising works in 2026

6 Jan 2026 Marketing agency Liverpool Marketing · 9 min read

Why the fragmented agency model is quietly breaking down in 2026

2 Jan 2026

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