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A behind the scenes shot of an influencer recording a video for an affiliate marketing team.

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Affiliate

Getting started with affiliate marketing

In an ever-growing and increasingly competitive digital environment, affiliate marketing is an extremely important tool to help you reach the widest possible audience – and with a minimum of risk. In this post, our Head of Affiliate Ash Bage explains how to get started with affiliate marketing, an important but often misunderstood digital marketing strategy.

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The Google Ads interface that explains to people what is quality score in Google AdWords.

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PPC

What is Quality Score in Google Ads?

Google Ads are a fantastic way of getting your business’s products or services in front of some of Google’s billions of active monthly users. In this post, Castle’s Head of E-Commerce Edward Potter explains what is quality score in Google Ads’ metric and gives some helpful advice on how to make the most of this important tool.

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A variety of people on their mobile phones using social media apps and liking, sharing and commenting on various posts.

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Social

How to grow your Instagram account

Successfully utilising your social media accounts is one of the most important ways to grow your audience. It allows you to engage in a direct and immediate way with an enormous range of current and potential customers. But in order to make the most of your social media presence, you need to build a following, and this isn’t always easy to do – especially for newer businesses. In this post, Castle’s Head of Social Media Elena Rosewell gives you expert tips on growing your Instagram account, showing you how to increase your audience on this extremely important platform.

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Latest In Affiliate

A behind the scenes shot of an influencer recording a video for an affiliate marketing team.

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Affiliate

Getting started with affiliate marketing

In an ever-growing and increasingly competitive digital environment, affiliate marketing is an extremely important tool to help you reach the widest possible audience – and with a minimum of risk. In this post, our Head of Affiliate Ash Bage explains how to get started with affiliate marketing, an important but often misunderstood digital marketing strategy.

Read More
An influencer on their iPhone preparing to record a video to promote a product.

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Affiliate

How to find influencers for affiliate marketing

Affiliate marketing is a great way for brands to increase their reach and speak to an extremely broad audience. It enables you to use a diverse range of publishers to promote your brand, especially on social media. In this post, our Head of Affiliate Ash Bage discusses the difficult question of how to find influencers for your affiliate marketing campaigns.

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Latest In Design

The final piece of a jigsaw being fitted with the words

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Design

How to trademark a logo in the UK

A trademark is an essential part of protecting the brand identity of your business. It allows you to take control of the way your products or services are presented to and identified by customers – your logo being a major example. In this post, Castle’s Head of Branding & Design Pete Richardson talks you through the vital process of trademarking your logo.

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Latest In Events

Latest In News

Latest In PPC

The Google Ads interface that explains to people what is quality score in Google AdWords.

Read More

PPC

What is Quality Score in Google Ads?

Google Ads are a fantastic way of getting your business’s products or services in front of some of Google’s billions of active monthly users. In this post, Castle’s Head of E-Commerce Edward Potter explains what is quality score in Google Ads’ metric and gives some helpful advice on how to make the most of this important tool.

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A person's hand working on a Macbook Googling what is Remarketing.

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PPC

How to set up AdWords remarketing

Google AdWords is a fundamental marketing tool, enabling you to present your message to some of the search giant’s billion-plus monthly users. But not everyone who clicks on your ad will end up as a customer – which is where remarketing campaigns come in. In this post, Edward Potter, our Head of E-Commerce here at Castle, talks through the process of setting up a remarketing campaign using Google AdWords.

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Latest In SEO

A person in a business suit confused as to what bounce rate is.

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SEO

What is bounce rate and what does it mean for SEO?

SEO is one of the fundamental digital marketing strategies that all businesses can benefit from. However, it comes with a lot of technical terminologies that may be hard for those new to the topic to follow. Castle’s Head of SEO Rachel Walton explores one of the most important but most commonly misunderstood concepts in website optimisation: bounce rate.

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Latest In Social

A variety of people on their mobile phones using social media apps and liking, sharing and commenting on various posts.

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Social

How to grow your Instagram account

Successfully utilising your social media accounts is one of the most important ways to grow your audience. It allows you to engage in a direct and immediate way with an enormous range of current and potential customers. But in order to make the most of your social media presence, you need to build a following, and this isn’t always easy to do – especially for newer businesses. In this post, Castle’s Head of Social Media Elena Rosewell gives you expert tips on growing your Instagram account, showing you how to increase your audience on this extremely important platform.

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A bunch of instagram logos overlapping eachother.

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Social

How to get verified on Instagram

When it comes to making the most of your use of social media, getting verified can be hugely beneficial. It’s a great way of increasing consumer trust and giving your brand a sense of exclusivity. In this post, Castle’s Head of Social Media Elena Rosewell talks you through one of the biggest steps a brand can take when it comes to their social media activity – getting verified on Instagram.

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Latest In Video

Latest In Web

Meet Our Team

Dean Currall black and white head shot

Dean Currall

CEO

Georgina Currall black and white headshot

Georgina Currall

Director of Commerce

Tristan Folkard black and white head shot

Tristan Folkard

Managing Director

A black and white headshot image of the Eccomerce Account Manager for Castle, Jack Doran.

Jack Doran

Ecommerce Account Manager

Elena Rosewell black and white head shot

Elena Rosewell

Head of Organic Social

Jennifer Hodson blue overlay head shot

Jennifer Hodson

Head of Ops

Mathew Clarke black and white head shot

Matt Clarke

Head of Web

Pete Richardson black and white head shot

Pete Richardson

Head of Creative

Sophie Sorrell blue overlay head shot

Sophie Sorrell

Head of Comms

Rachel Walton blue overlay head shot

Rachel Walton

Head of SEO

A black and white headshot image of the Head of Affiliates for Caslte, Ash Bage.

Ash Bage

Head of Affiliates

A black and white headshot image of the Senior Web Developer for Castle, Dan Shaw.

Dan Shaw

Web Development Manager

A black and white headshot image of the Web Developer for Castle, Finn Kennedy.

Finn Kennedy

Web Developer

A black and white headshot image of the SEO & Web Admin Assistant, Lauren Henderson.

Lauren Henderson

SEO & Web Admin Assistant

Josh Oakes blue overlay head shot

Joshua Oakes

Assistant Web Developer

Marcus Colle blue overlay head shot

Marcus Colle

Back End Web Developer

James Lavender blue overlay head shot

James Lavender

Junior Content Editor

Sean Sturgeon blue overlay head shot

Sean Sturgeon

SEO Executive

Mark Dillon blue overlay head shot

Mark Dillon

Social Media Manager

A black and white headshot image of the Social Media Assistant for Castle, Hannah Knight

Hannah Knight

Social Media Assistant

A black and white headshot image of the Social Ads Assistant for Castle, Louis Melia.

Louis Melia

Social Ads Assistant

A black and white headshot image of the Graphic Designer for Castle, Robert McCombe.

Robert McCombe

Graphic Designer

A black and white headshot of the Video Production for Castle, Joe Bedford.

Joe Bedford

Video Production

A black and white headshot image of the Design Assistant for Castle, Skye Darlington.

Skye Darlington

Design Assistant

A black and white headshot image of the Assistant Project Manager for Castle, Finbarr Quinn.

Finbarr Quinn

Assistant Project Manager

A black and white headshot image of the PA to MD for Castle, Daniel Kelly

Daniel Kelly

PA to MD

A black and white headshot of the Email Assistant for Castle, Nathan Goldstone.

Nathan Goldston

Email Assistant

A black and white headshot image of the Affiliate Manager for Castle, Danielle Hulligan.

Danielle Hulligan

Affiliate Manager

A black and white headshot image of the Affiliate Assistant for Castle, Isobel Bridge.

Isobel Bridge

Affiliate Assistant

A black and white headshot image of the Business Administration Assistant for Castle, Holly Wiggins.

Holly Wiggins

Business Administration Assistant

A black and white headshot image of the Social Media Assistant for Castle, Imogen Maclellan.

Imogen Maclellan

Social Media Assistant

A black and white headshot image of the PR Manager for Castle, Ella Whitby.

Ella Whitby

PR Manager

A black and white headshot image of the Affiliate Assistant for Castle, Emma Cottham.

Emma Cottham

Affiliate Assistant

A black and white headshot image of the Affiliate Assistant for Castle, Olivia Wilson.

Olivia Wilson

Affiliate Assistant

A Castle holding image for meet the team

Jack Harford

Graphic Designer

Dean Currall black and white head shot

Dean Currall

CEO

Georgina Currall black and white headshot

Georgina Currall

Director of Commerce

Tristan Folkard black and white head shot

Tristan Folkard

Managing Director

A black and white headshot image of the Eccomerce Account Manager for Castle, Jack Doran.

Jack Doran

Ecommerce Account Manager

Elena Rosewell black and white head shot

Elena Rosewell

Head of Organic Social

Jennifer Hodson blue overlay head shot

Jennifer Hodson

Head of Ops

Mathew Clarke black and white head shot

Matt Clarke

Head of Web

Pete Richardson black and white head shot

Pete Richardson

Head of Creative

Sophie Sorrell blue overlay head shot

Sophie Sorrell

Head of Comms

Rachel Walton blue overlay head shot

Rachel Walton

Head of SEO

A black and white headshot image of the Head of Affiliates for Caslte, Ash Bage.

Ash Bage

Head of Affiliates

A black and white headshot image of the Senior Web Developer for Castle, Dan Shaw.

Dan Shaw

Web Development Manager

A black and white headshot image of the Web Developer for Castle, Finn Kennedy.

Finn Kennedy

Web Developer

A black and white headshot image of the SEO & Web Admin Assistant, Lauren Henderson.

Lauren Henderson

SEO & Web Admin Assistant

Josh Oakes blue overlay head shot

Joshua Oakes

Assistant Web Developer

Marcus Colle blue overlay head shot

Marcus Colle

Back End Web Developer

James Lavender blue overlay head shot

James Lavender

Junior Content Editor

Sean Sturgeon blue overlay head shot

Sean Sturgeon

SEO Executive

Mark Dillon blue overlay head shot

Mark Dillon

Social Media Manager

A black and white headshot image of the Social Media Assistant for Castle, Hannah Knight

Hannah Knight

Social Media Assistant

A black and white headshot image of the Social Ads Assistant for Castle, Louis Melia.

Louis Melia

Social Ads Assistant

A black and white headshot image of the Graphic Designer for Castle, Robert McCombe.

Robert McCombe

Graphic Designer

A black and white headshot of the Video Production for Castle, Joe Bedford.

Joe Bedford

Video Production

A black and white headshot image of the Design Assistant for Castle, Skye Darlington.

Skye Darlington

Design Assistant

A black and white headshot image of the Assistant Project Manager for Castle, Finbarr Quinn.

Finbarr Quinn

Assistant Project Manager

A black and white headshot image of the PA to MD for Castle, Daniel Kelly

Daniel Kelly

PA to MD

A black and white headshot of the Email Assistant for Castle, Nathan Goldstone.

Nathan Goldston

Email Assistant

A black and white headshot image of the Affiliate Manager for Castle, Danielle Hulligan.

Danielle Hulligan

Affiliate Manager

A black and white headshot image of the Affiliate Assistant for Castle, Isobel Bridge.

Isobel Bridge

Affiliate Assistant

A black and white headshot image of the Business Administration Assistant for Castle, Holly Wiggins.

Holly Wiggins

Business Administration Assistant

A black and white headshot image of the Social Media Assistant for Castle, Imogen Maclellan.

Imogen Maclellan

Social Media Assistant

A black and white headshot image of the PR Manager for Castle, Ella Whitby.

Ella Whitby

PR Manager

A black and white headshot image of the Affiliate Assistant for Castle, Emma Cottham.

Emma Cottham

Affiliate Assistant

A black and white headshot image of the Affiliate Assistant for Castle, Olivia Wilson.

Olivia Wilson

Affiliate Assistant

A Castle holding image for meet the team

Jack Harford

Graphic Designer

Dean Currall black and white head shot

Dean Currall

CEO

Georgina Currall black and white headshot

Georgina Currall

Director of Commerce

Tristan Folkard black and white head shot

Tristan Folkard

Managing Director

A black and white headshot image of the Eccomerce Account Manager for Castle, Jack Doran.

Jack Doran

Ecommerce Account Manager

Elena Rosewell black and white head shot

Elena Rosewell

Head of Organic Social

Jennifer Hodson blue overlay head shot

Jennifer Hodson

Head of Ops

Mathew Clarke black and white head shot

Matt Clarke

Head of Web

Pete Richardson black and white head shot

Pete Richardson

Head of Creative

Sophie Sorrell blue overlay head shot

Sophie Sorrell

Head of Comms

Rachel Walton blue overlay head shot

Rachel Walton

Head of SEO

A black and white headshot image of the Head of Affiliates for Caslte, Ash Bage.

Ash Bage

Head of Affiliates

A black and white headshot image of the Senior Web Developer for Castle, Dan Shaw.

Dan Shaw

Web Development Manager

A black and white headshot image of the Web Developer for Castle, Finn Kennedy.

Finn Kennedy

Web Developer

A black and white headshot image of the SEO & Web Admin Assistant, Lauren Henderson.

Lauren Henderson

SEO & Web Admin Assistant

Josh Oakes blue overlay head shot

Joshua Oakes

Assistant Web Developer

Marcus Colle blue overlay head shot

Marcus Colle

Back End Web Developer

James Lavender blue overlay head shot

James Lavender

Junior Content Editor

Sean Sturgeon blue overlay head shot

Sean Sturgeon

SEO Executive

Mark Dillon blue overlay head shot

Mark Dillon

Social Media Manager

A black and white headshot image of the Social Media Assistant for Castle, Hannah Knight

Hannah Knight

Social Media Assistant

A black and white headshot image of the Social Ads Assistant for Castle, Louis Melia.

Louis Melia

Social Ads Assistant

A black and white headshot image of the Graphic Designer for Castle, Robert McCombe.

Robert McCombe

Graphic Designer

A black and white headshot of the Video Production for Castle, Joe Bedford.

Joe Bedford

Video Production

A black and white headshot image of the Design Assistant for Castle, Skye Darlington.

Skye Darlington

Design Assistant

A black and white headshot image of the Assistant Project Manager for Castle, Finbarr Quinn.

Finbarr Quinn

Assistant Project Manager

A black and white headshot image of the PA to MD for Castle, Daniel Kelly

Daniel Kelly

PA to MD

A black and white headshot of the Email Assistant for Castle, Nathan Goldstone.

Nathan Goldston

Email Assistant

A black and white headshot image of the Affiliate Manager for Castle, Danielle Hulligan.

Danielle Hulligan

Affiliate Manager

A black and white headshot image of the Affiliate Assistant for Castle, Isobel Bridge.

Isobel Bridge

Affiliate Assistant

A black and white headshot image of the Business Administration Assistant for Castle, Holly Wiggins.

Holly Wiggins

Business Administration Assistant

A black and white headshot image of the Social Media Assistant for Castle, Imogen Maclellan.

Imogen Maclellan

Social Media Assistant

A black and white headshot image of the PR Manager for Castle, Ella Whitby.

Ella Whitby

PR Manager

A black and white headshot image of the Affiliate Assistant for Castle, Emma Cottham.

Emma Cottham

Affiliate Assistant

A black and white headshot image of the Affiliate Assistant for Castle, Olivia Wilson.

Olivia Wilson

Affiliate Assistant

A Castle holding image for meet the team

Jack Harford

Graphic Designer

Dean Currall black and white head shot

Dean Currall

CEO

Georgina Currall black and white headshot

Georgina Currall

Director of Commerce

Tristan Folkard black and white head shot

Tristan Folkard

Managing Director

A black and white headshot image of the Eccomerce Account Manager for Castle, Jack Doran.

Jack Doran

Ecommerce Account Manager

Elena Rosewell black and white head shot

Elena Rosewell

Head of Organic Social

Jennifer Hodson blue overlay head shot

Jennifer Hodson

Head of Ops

Mathew Clarke black and white head shot

Matt Clarke

Head of Web

Pete Richardson black and white head shot

Pete Richardson

Head of Creative

Sophie Sorrell blue overlay head shot

Sophie Sorrell

Head of Comms

Rachel Walton blue overlay head shot

Rachel Walton

Head of SEO

A black and white headshot image of the Head of Affiliates for Caslte, Ash Bage.

Ash Bage

Head of Affiliates

A black and white headshot image of the Senior Web Developer for Castle, Dan Shaw.

Dan Shaw

Web Development Manager

A black and white headshot image of the Web Developer for Castle, Finn Kennedy.

Finn Kennedy

Web Developer

A black and white headshot image of the SEO & Web Admin Assistant, Lauren Henderson.

Lauren Henderson

SEO & Web Admin Assistant

Josh Oakes blue overlay head shot

Joshua Oakes

Assistant Web Developer

Marcus Colle blue overlay head shot

Marcus Colle

Back End Web Developer

James Lavender blue overlay head shot

James Lavender

Junior Content Editor

Sean Sturgeon blue overlay head shot

Sean Sturgeon

SEO Executive

Mark Dillon blue overlay head shot

Mark Dillon

Social Media Manager

A black and white headshot image of the Social Media Assistant for Castle, Hannah Knight

Hannah Knight

Social Media Assistant

A black and white headshot image of the Social Ads Assistant for Castle, Louis Melia.

Louis Melia

Social Ads Assistant

A black and white headshot image of the Graphic Designer for Castle, Robert McCombe.

Robert McCombe

Graphic Designer

A black and white headshot of the Video Production for Castle, Joe Bedford.

Joe Bedford

Video Production

A black and white headshot image of the Design Assistant for Castle, Skye Darlington.

Skye Darlington

Design Assistant

A black and white headshot image of the Assistant Project Manager for Castle, Finbarr Quinn.

Finbarr Quinn

Assistant Project Manager

A black and white headshot image of the PA to MD for Castle, Daniel Kelly

Daniel Kelly

PA to MD

A black and white headshot of the Email Assistant for Castle, Nathan Goldstone.

Nathan Goldston

Email Assistant

A black and white headshot image of the Affiliate Manager for Castle, Danielle Hulligan.

Danielle Hulligan

Affiliate Manager

A black and white headshot image of the Affiliate Assistant for Castle, Isobel Bridge.

Isobel Bridge

Affiliate Assistant

A black and white headshot image of the Business Administration Assistant for Castle, Holly Wiggins.

Holly Wiggins

Business Administration Assistant

A black and white headshot image of the Social Media Assistant for Castle, Imogen Maclellan.

Imogen Maclellan

Social Media Assistant

A black and white headshot image of the PR Manager for Castle, Ella Whitby.

Ella Whitby

PR Manager

A black and white headshot image of the Affiliate Assistant for Castle, Emma Cottham.

Emma Cottham

Affiliate Assistant

A black and white headshot image of the Affiliate Assistant for Castle, Olivia Wilson.

Olivia Wilson

Affiliate Assistant

A Castle holding image for meet the team

Jack Harford

Graphic Designer

Get In Touch

A behind the scenes shot of an influencer recording a video for an affiliate marketing team.

Read More

Affiliate

Getting started with affiliate marketing

In an ever-growing and increasingly competitive digital environment, affiliate marketing is an extremely important tool to help you reach the widest possible audience – and with a minimum of risk. In this post, our Head of Affiliate Ash Bage explains how to get started with affiliate marketing, an important but often misunderstood digital marketing strategy.

Read More
The Google Ads interface that explains to people what is quality score in Google AdWords.

Read More

PPC

What is Quality Score in Google Ads?

Google Ads are a fantastic way of getting your business’s products or services in front of some of Google’s billions of active monthly users. In this post, Castle’s Head of E-Commerce Edward Potter explains what is quality score in Google Ads’ metric and gives some helpful advice on how to make the most of this important tool.

Read More
A variety of people on their mobile phones using social media apps and liking, sharing and commenting on various posts.

Read More

Social

How to grow your Instagram account

Successfully utilising your social media accounts is one of the most important ways to grow your audience. It allows you to engage in a direct and immediate way with an enormous range of current and potential customers. But in order to make the most of your social media presence, you need to build a following, and this isn’t always easy to do – especially for newer businesses. In this post, Castle’s Head of Social Media Elena Rosewell gives you expert tips on growing your Instagram account, showing you how to increase your audience on this extremely important platform.

Read More