Articles

Affiliate

Castle partners with Flight Centre to maximise revenue through affiliate marketing

About Flight Centre Flight Centre is one of the world’s largest and most successful independent travel retailers with over 1,300 stores around the globe. They are long-haul, tailor-made holiday specialists offering travellers unique and incredible travel experiences. Flight Centre offer their customers a truly personalised service.

Affiliate

How many followers do you need to be an influencer?

In our latest post, the Affiliate Manager for Castle, Danielle Hulligan explains how many followers do you need to be an influencer whilst also giving an insight into affiliate marketing as a whole. Influencers have grown massively over the years. This can be due to the number of…

Affiliate

How to monetise Instagram

In our latest post, Castle’s Head of Affiliates, Ash Bage discusses a misunderstood concept when it comes to affiliate marketing on Instagram – how to monetise Instagram. Affiliate marketing is a commonly misunderstood tool for marketing agencies. If done right, it can generate a lot of revenue for…

Design

How to make a good design portfolio?

In our latest post, our Head of Creative at Castle, Pete Richardson will be providing his thoughts on how to make a good design portfolio. A design portfolio is an essential tool for every designer out there. It allows you to demonstrate your best work in fresh and creative…

Design

How is animation used in advertising?

In this post, the Head of Creative, Pete Richardson discusses how is animation used in advertising and how animation has changed over the years. Animation has become a crucial component for advertisers over the years. Resulting in advertisers being able to tell the exact story they want, ranging from…

Design

What is corporate branding?

In this post, Castle’s Head of Brand and Design, Pete Richardson will indicate what is corporate branding and highlight just how important branding is for a business. Branding is a crucial aspect of marketing. When you are marketing your services, you are essentially marketing your brand. Your brand is…

Events

A Marketer’s Guide to April Fool’s Day Campaigns

For three hundred and sixty-four days of the year brands work hard to build trust with their audiences, curating a brand image based on their values and expertise. But when that sneaky day arrives, all can go awry if a misplaced April Fool’s joke creates a blunder.

Events

International Women’s Day 2022: #BreakTheBias

Read Castle's article for International Women's Day 2022, discussing this year's theme 'break the bias'.

Events

International Women’s Day 2021: Female managers

Today is International Women’s Day 2021 (#IWD21), and we wanted to take this opportunity to introduce and celebrate some of the amazing women we have working here at Castle. We believe in equality and inclusivity and are committed to ensuring Castle provides equal opportunities to all. We won’t just be…

Featured

Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?

Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.

Featured

ChatGPT is making your job obsolete – or is it?

By this point, you’ll probably have heard quite a lot about ChatGPT. Since its launch in November last year, OpenAI’s new AI chatbot has been the focus of breathless news coverage and wild social media speculation about how it’s going to change, well, everything. ChatGPT, you see, isn’t just…

Featured

Marketing in the metaverse: A comprehensive guide

In October 2021, Mark Zuckerberg made a billion-dollar gamble. After months of speculation, he announced that Facebook – the second-largest seller of digital advertising in the world – was now a metaverse company. Suddenly, a word that had been mostly used by sci-fi enthusiasts and ardent…

Featured

Castle International help Swan to launch the world’s first Alexa kettle

Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The…

Featured

Everything you need to know about NFTs

Two years ago, the digital artist Beeple sold a piece of his work for an eye-watering $69 million. Despite the hefty price tag, the new owner won’t be able to proudly display his purchase above the mantlepiece — or anywhere in the physical realm, for that…

Featured

Protecting young people’s mental health in the pandemic and beyond

Jade Foreman is a Parenting Practitioner at Young Persons Advisory Service (YPAS), a Liverpool-based organisation providing mental health and wellbeing support and services for children, young adults and families throughout Merseyside. For World Mental Health Day, we invited her to share her thoughts on the state of…

Featured

What are the key success metrics for PPC?

In our latest post, Castle’s head of E-Commerce, Edward Potter will inform you about what are the key success metrics for PPC. PPC is such a powerful tool to grow your brand awareness and overall sales. If used and monitored correctly, you can create some special campaigns. In…

Featured

What is Quality Score in Google Ads?

Google Ads are a fantastic way of getting your business’s products or services in front of some of Google’s billions of active monthly users. In this post, Castle’s Head of E-Commerce Edward Potter explains what is quality score in Google Ads’ metric and gives some helpful advice on how to make the most of this important tool.

Featured

How to set up AdWords remarketing

Google AdWords is a fundamental marketing tool, enabling you to present your message to some of the search giant’s billion-plus monthly users. But not everyone who clicks on your ad will end up as a customer – which is where remarketing campaigns come in. In this post, Edward Potter, our Head of E-Commerce here at Castle, talks through the process of setting up a remarketing campaign using Google AdWords.

Featured

Duplicate Meta Descriptions: How harmful are they?

In our latest post, the Head of SEO for Castle, Rachel Walton explains everything you need to know about duplicate meta descriptions and whether they have an impact on your website’s SEO. Meta descriptions are a crucial component of the optimisation of your website. Often it is the…

Featured

How long does SEO take to work?

In this post, the Head of SEO, Rachel Walton addresses the urgent question of “how long does SEO take to work” along with providing valuable insights for SEO beginners. SEO is a fantastic tool that is free to use and can provide you with a wealth of organic revenue…

Featured

How to track SEO

In this post, Castle’s Head of SEO Rachel Walton discusses how to track SEO. Looking at the various metrics you’ll want to keep an eye on and what they do – and don’t! – mean for your business. SEO stands for search engine optimisation and it…

Featured

TikTok 101 – How marketers can harness the power of TikTok

In this post, Castle’s Digital Growth Manager Louis Melia discusses the rise of TikTok & its advertising power.  Still think TikTok is just for dancing? With 17 million active users in the UK, TikTok is growing up, taking a seat with the big players, and upgrading its ad platform to…

Featured

How to schedule a Facebook post

In this post, our Head of Social, Elena Rosewell will show you how to schedule a Facebook post. As well as addressing how Facebook has changed over the years, also providing some insight as to where she thinks the platform will go moving into the new year. Social media…

Featured

How to take good Instagram photos?

Instagram remains one of the most popular social media platforms. With its main form of content being image-based, image quality is key. In this post, Castle’s Head of Social, Elena Rosewell will show you how to take good Instagram photos. Instagram has quickly risen to be one of the…

Web

How to create a website design brief

Creating a website design brief for your website can be tough, especially if you do not know where to start. We have years of experience in this market and we understand how difficult it is to communicate exactly how you want your website to look and how you want it…

Web

Website quality assurance – How to QA a website

QA stands for quality assurance, and it is the process used to check a website is up to the required standard of excellence. The process of website quality assuring your website is separate from the development and design stages and is an independent act with the purpose being to find any…

Web

Some Really Good Reasons Why You Shouldn’t Build Your Own Website

The idea that everyone can create a cheap, easy, instant business solution such as a website sounds too good to be true, and that’s because it is. There are tons of self-build site providers out there, and it’s tempting to think that designing and building your own website…