Our Blogs

Affiliate

How many followers do you need to be an influencer?

In our latest post, the Affiliate Manager for Castle, Danielle Hulligan explains how many followers do you need to be an influencer whilst also giving an insight into affiliate marketing as a whole. Influencers have grown massively over the years. This can be due to the number of…

Affiliate

How to monetise Instagram

In our latest post, Castle’s Head of Affiliates, Ash Bage discusses a misunderstood concept when it comes to affiliate marketing on Instagram – how to monetise Instagram. Affiliate marketing is a commonly misunderstood tool for marketing agencies. If done right, it can generate a lot of revenue for…

Affiliate

Getting started with affiliate marketing

In an ever-growing and increasingly competitive digital environment, affiliate marketing is an extremely important tool to help you reach the widest possible audience – and with a minimum of risk. In this post, our Head of Affiliate Ash Bage explains how to get started with affiliate marketing, an important but often misunderstood digital marketing strategy.

Design

How to make a good design portfolio?

In our latest post, our Head of Creative at Castle, Pete Richardson will be providing his thoughts on how to make a good design portfolio. A design portfolio is an essential tool for every designer out there. It allows you to demonstrate your best work in fresh and creative…

Design

How is animation used in advertising?

In this post, the Head of Creative, Pete Richardson discusses how is animation used in advertising and how animation has changed over the years. Animation has become a crucial component for advertisers over the years. Resulting in advertisers being able to tell the exact story they want, ranging from…

Design

What is corporate branding?

In this post, Castle’s Head of Brand and Design, Pete Richardson will indicate what is corporate branding and highlight just how important branding is for a business. Branding is a crucial aspect of marketing. When you are marketing your services, you are essentially marketing your brand. Your brand is…

Events

A Marketer’s Guide to April Fool’s Day Campaigns

For three hundred and sixty-four days of the year brands work hard to build trust with their audiences, curating a brand image based on their values and expertise. But when that sneaky day arrives, all can go awry if a misplaced April Fool’s joke creates a blunder.

Events

International Women’s Day 2022: #BreakTheBias

Read Castle's article for International Women's Day 2022, discussing this year's theme 'break the bias'.

Events

International Women’s Day 2021: Female managers

Today is International Women’s Day 2021 (#IWD21), and we wanted to take this opportunity to introduce and celebrate some of the amazing women we have working here at Castle. We believe in equality and inclusivity and are committed to ensuring Castle provides equal opportunities to all. We won’t just be…

Featured

Influencers are spearheading the mental health revolution

In early April, Ogilvy UK announced that they will no longer work with influencers who use photo editing software to retouch their skin or bodies. This bold commitment was tied to a goal that was no less ambitious: “We are talking about reversing 10 years of…

Featured

Can digital marketing confront its carbon footprint?

By any available measure, the climate crisis is the most pressing issue facing the world today. On a daily basis, we are confronted by reports of extreme weather, collapsing ice shelves, and unprecedented droughts, all powerful reminders of the troubling course…

Featured

Leading with purpose: How brands can navigate the cost of living crisis

On March 23rd, the Chancellor Rishi Sunak presented his spring statement to the House of Commons. Amidst a barrage of troubling news reports about the impact of rising inflation, all eyes were on Sunak to deliver some much-needed…

Featured

Elon Musk is buying Twitter – so what happens next?

Elon Musk’s $44bn purchase of Twitter seemed utterly improbable as recently as early April, but perhaps we shouldn’t be surprised that it has ultimately gone through. After all, Musk is a typical Twitter user – which is to say, unpredictable, irreverent, and prone to picking fights.

Featured

The mental health impact of remote working

As you may have seen from our recent blog post – as well as various reports in the media! – here at Castle we have recently moved into our stunning new office in the historic heart of Liverpool…

News

Our rebrand story: How we became Castle

As you can no doubt already tell, things are looking a little different around here. We are no longer the same marketing agency you used to know – we are now Castle! This major rebrand is intended to reflect the enormous changes the business has seen since the start of…

Featured

What are the key success metrics for PPC?

In our latest post, Castle’s head of E-Commerce, Edward Potter will inform you about what are the key success metrics for PPC. PPC is such a powerful tool to grow your brand awareness and overall sales. If used and monitored correctly, you can create some special campaigns. In…

Featured

What is Quality Score in Google Ads?

Google Ads are a fantastic way of getting your business’s products or services in front of some of Google’s billions of active monthly users. In this post, Castle’s Head of E-Commerce Edward Potter explains what is quality score in Google Ads’ metric and gives some helpful advice on how to make the most of this important tool.

Featured

How to set up AdWords remarketing

Google AdWords is a fundamental marketing tool, enabling you to present your message to some of the search giant’s billion-plus monthly users. But not everyone who clicks on your ad will end up as a customer – which is where remarketing campaigns come in. In this post, Edward Potter, our Head of E-Commerce here at Castle, talks through the process of setting up a remarketing campaign using Google AdWords.

Featured

Duplicate Meta Descriptions: How harmful are they?

In our latest post, the Head of SEO for Castle, Rachel Walton explains everything you need to know about duplicate meta descriptions and whether they have an impact on your website’s SEO. Meta descriptions are a crucial component of the optimisation of your website. Often it is the…

Featured

How long does SEO take to work?

In this post, the Head of SEO, Rachel Walton addresses the urgent question of “how long does SEO take to work” along with providing valuable insights for SEO beginners. SEO is a fantastic tool that is free to use and can provide you with a wealth of organic revenue…

Featured

How to track SEO

In this post, Castle’s Head of SEO Rachel Walton discusses how to track SEO. Looking at the various metrics you’ll want to keep an eye on and what they do – and don’t! – mean for your business. SEO stands for search engine optimisation and it…

Featured

How to schedule a Facebook post

In this post, our Head of Social, Elena Rosewell will show you how to schedule a Facebook post. As well as addressing how Facebook has changed over the years, also providing some insight as to where she thinks the platform will go moving into the new year. Social media…

Featured

How to take good Instagram photos?

Instagram remains one of the most popular social media platforms. With its main form of content being image-based, image quality is key. In this post, Castle’s Head of Social, Elena Rosewell will show you how to take good Instagram photos. Instagram has quickly risen to be one of the…

Featured

How to change the page name on Facebook

In our latest post, Castle’s Head of Social, Elena Rosewell will be indicating how to change the page name on Facebook and the circumstances that may occur. For any business, your name is one of the most crucial components. It symbolises your brand and who or…

Web

How to create a website design brief

Creating a website design brief for your website can be tough, especially if you do not know where to start. We have years of experience in this market and we understand how difficult it is to communicate exactly how you want your website to look and how you want it…

Web

Website quality assurance – How to QA a website

QA stands for quality assurance, and it is the process used to check a website is up to the required standard of excellence. The process of website quality assuring your website is separate from the development and design stages and is an independent act with the purpose being to find any…

Web

Some Really Good Reasons Why You Shouldn’t Build Your Own Website

The idea that everyone can create a cheap, easy, instant business solution such as a website sounds too good to be true, and that’s because it is. There are tons of self-build site providers out there, and it’s tempting to think that designing and building your own website…