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In an ever-growing and increasingly competitive digital environment, affiliate marketing is an extremely important tool to help you reach the widest possible audience – and with a minimum of risk. In this post, our Head of Affiliate Ash Bage explains how to get started with affiliate marketing, an important but often misunderstood digital marketing strategy.
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Google Ads are a fantastic way of getting your business’s products or services in front of some of Google’s billions of active monthly users. In this post, Castle’s Head of E-Commerce Edward Potter explains what is quality score in Google Ads’ metric and gives some helpful advice on how to make the most of this important tool.
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Successfully utilising your social media accounts is one of the most important ways to grow your audience. It allows you to engage in a direct and immediate way with an enormous range of current and potential customers. But in order to make the most of your social media presence, you need to build a following, and this isn’t always easy to do – especially for newer businesses. In this post, Castle’s Head of Social Media Elena Rosewell gives you expert tips on growing your Instagram account, showing you how to increase your audience on this extremely important platform.
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A SERP is a page that Google presents to you. In this post, our head of SEO talks you through the many different SERP features.
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In an ever-growing and increasingly competitive digital environment, affiliate marketing is an extremely important tool to help you reach the widest possible audience – and with a minimum of risk. In this post, our Head of Affiliate Ash Bage explains how to get started with affiliate marketing, an important but often misunderstood digital marketing strategy.
Read More
Google Ads are a fantastic way of getting your business’s products or services in front of some of Google’s billions of active monthly users. In this post, Castle’s Head of E-Commerce Edward Potter explains what is quality score in Google Ads’ metric and gives some helpful advice on how to make the most of this important tool.
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Successfully utilising your social media accounts is one of the most important ways to grow your audience. It allows you to engage in a direct and immediate way with an enormous range of current and potential customers. But in order to make the most of your social media presence, you need to build a following, and this isn’t always easy to do – especially for newer businesses. In this post, Castle’s Head of Social Media Elena Rosewell gives you expert tips on growing your Instagram account, showing you how to increase your audience on this extremely important platform.
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A SERP is a page that Google presents to you. In this post, our head of SEO talks you through the many different SERP features.
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In an ever-growing and increasingly competitive digital environment, affiliate marketing is an extremely important tool to help you reach the widest possible audience – and with a minimum of risk. In this post, our Head of Affiliate Ash Bage explains how to get started with affiliate marketing, an important but often misunderstood digital marketing strategy.
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Affiliate marketing is a great way for brands to increase their reach and speak to an extremely broad audience. It enables you to use a diverse range of publishers to promote your brand, especially on social media. In this post, our Head of Affiliate Ash Bage discusses the difficult question of how to find influencers for your affiliate marketing campaigns.
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The affiliate industry is one of the fastest-growing branches of marketing and is highly profitable for both the brand and the affiliate. With the market…
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A trademark is an essential part of protecting the brand identity of your business. It allows you to take control of the way your products or services are presented to and identified by customers – your logo being a major example. In this post, Castle’s Head of Branding & Design Pete Richardson talks you through the vital process of trademarking your logo.
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Now 2020 has come to an end, out with the old and in with the new has never been more relevant. Last year, people and…
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What is rebranding? Rebranding is the development or creation of a new corporate look and feels for an already established company. The most common goal of…
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Today is International Women’s Day 2021 (#IWD21), and we wanted to take this opportunity to introduce and celebrate some of the amazing women we have…
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While the world’s celebrations might be more subdued this year. Chinese New Year (春节) is also known as Lunar New Year (农历新年) or Spring Festival…
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This week is National Apprenticeship Week, from 8-14th February 2021. The annual event aims to highlight all the amazing work being…
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As you may have seen from our recent blog post – as well as various…
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As you can no doubt already tell, things are looking a little different around here. We are no longer the same marketing agency you used…
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Dean Currall, CEO of Castle, explains from a marketing perspective why the European Super League was always doomed for failure and ponders how no one…
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Google Ads are a fantastic way of getting your business’s products or services in front of some of Google’s billions of active monthly users. In this post, Castle’s Head of E-Commerce Edward Potter explains what is quality score in Google Ads’ metric and gives some helpful advice on how to make the most of this important tool.
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Google AdWords is a fundamental marketing tool, enabling you to present your message to some of the search giant’s billion-plus monthly users. But not everyone who clicks on your ad will end up as a customer – which is where remarketing campaigns come in. In this post, Edward Potter, our Head of E-Commerce here at Castle, talks through the process of setting up a remarketing campaign using Google AdWords.
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A SERP is a page that Google presents to you. In this post, our head of SEO talks you through the many different SERP features.
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SEO is one of the fundamental digital marketing strategies that all businesses can benefit from. However, it comes with a lot of technical terminologies that may be hard for those new to the topic to follow. Castle’s Head of SEO Rachel Walton explores one of the most important but most commonly misunderstood concepts in website optimisation: bounce rate.
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Keyword research is the bread and butter of any SEO agency. Understanding the many factors that determine what keywords to target are a huge part…
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Successfully utilising your social media accounts is one of the most important ways to grow your audience. It allows you to engage in a direct and immediate way with an enormous range of current and potential customers. But in order to make the most of your social media presence, you need to build a following, and this isn’t always easy to do – especially for newer businesses. In this post, Castle’s Head of Social Media Elena Rosewell gives you expert tips on growing your Instagram account, showing you how to increase your audience on this extremely important platform.
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When it comes to making the most of your use of social media, getting verified can be hugely beneficial. It’s a great way of increasing consumer trust and giving your brand a sense of exclusivity. In this post, Castle’s Head of Social Media Elena Rosewell talks you through one of the biggest steps a brand can take when it comes to their social media activity – getting verified on Instagram.
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The food fight of the decade has started, and so far, ALDI is winning. Colin vs. Cuthbert: battle of the caterpillar cakes If you haven’t…
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With just five weeks to go before Christmas, all the big brands have started broadcasting their best Christmas adverts. Christmas adverts, typically this signifies the…
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Over the last few years, video marketing has grown in popularity and is even starting to overtake traditional written content. We can understand why, as…
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Creating a website design brief for your website can be tough, especially if you do not know where to start. We have years of experience…
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QA stands for quality assurance, and it is the process used to check a website is up to the required standard of excellence. The process…
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The idea that everyone can create a cheap, easy, instant business solution such as a website sounds too good to be true, and that’s…
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CEO
Director of Commerce
Managing Director
Ecommerce Account Manager
Head of Organic Social
Head of Ops
Head of Web
Head of Creative
Head of Comms
Head of SEO
Head of Affiliates
Web Development Manager
Web Developer
SEO & Web Admin Assistant
Assistant Web Developer
Back End Web Developer
Junior Content Editor
SEO Executive
Social Media Manager
Social Media Assistant
Social Ads Assistant
Graphic Designer
Video Production
Design Assistant
Assistant Project Manager
PA to MD
Email Assistant
Affiliate Manager
Affiliate Assistant
Business Administration Assistant
Social Media Assistant
PR Manager
Affiliate Assistant
Affiliate Assistant
Graphic Designer
CEO
Director of Commerce
Managing Director
Ecommerce Account Manager
Head of Organic Social
Head of Ops
Head of Web
Head of Creative
Head of Comms
Head of SEO
Head of Affiliates
Web Development Manager
Web Developer
SEO & Web Admin Assistant
Assistant Web Developer
Back End Web Developer
Junior Content Editor
SEO Executive
Social Media Manager
Social Media Assistant
Social Ads Assistant
Graphic Designer
Video Production
Design Assistant
Assistant Project Manager
PA to MD
Email Assistant
Affiliate Manager
Affiliate Assistant
Business Administration Assistant
Social Media Assistant
PR Manager
Affiliate Assistant
Affiliate Assistant
Graphic Designer
CEO
Director of Commerce
Managing Director
Ecommerce Account Manager
Head of Organic Social
Head of Ops
Head of Web
Head of Creative
Head of Comms
Head of SEO
Head of Affiliates
Web Development Manager
Web Developer
SEO & Web Admin Assistant
Assistant Web Developer
Back End Web Developer
Junior Content Editor
SEO Executive
Social Media Manager
Social Media Assistant
Social Ads Assistant
Graphic Designer
Video Production
Design Assistant
Assistant Project Manager
PA to MD
Email Assistant
Affiliate Manager
Affiliate Assistant
Business Administration Assistant
Social Media Assistant
PR Manager
Affiliate Assistant
Affiliate Assistant
Graphic Designer
CEO
Director of Commerce
Managing Director
Ecommerce Account Manager
Head of Organic Social
Head of Ops
Head of Web
Head of Creative
Head of Comms
Head of SEO
Head of Affiliates
Web Development Manager
Web Developer
SEO & Web Admin Assistant
Assistant Web Developer
Back End Web Developer
Junior Content Editor
SEO Executive
Social Media Manager
Social Media Assistant
Social Ads Assistant
Graphic Designer
Video Production
Design Assistant
Assistant Project Manager
PA to MD
Email Assistant
Affiliate Manager
Affiliate Assistant
Business Administration Assistant
Social Media Assistant
PR Manager
Affiliate Assistant
Affiliate Assistant
Graphic Designer
Read More
In an ever-growing and increasingly competitive digital environment, affiliate marketing is an extremely important tool to help you reach the widest possible audience – and with a minimum of risk. In this post, our Head of Affiliate Ash Bage explains how to get started with affiliate marketing, an important but often misunderstood digital marketing strategy.
Read MoreRead More
Google Ads are a fantastic way of getting your business’s products or services in front of some of Google’s billions of active monthly users. In this post, Castle’s Head of E-Commerce Edward Potter explains what is quality score in Google Ads’ metric and gives some helpful advice on how to make the most of this important tool.
Read MoreRead More
Successfully utilising your social media accounts is one of the most important ways to grow your audience. It allows you to engage in a direct and immediate way with an enormous range of current and potential customers. But in order to make the most of your social media presence, you need to build a following, and this isn’t always easy to do – especially for newer businesses. In this post, Castle’s Head of Social Media Elena Rosewell gives you expert tips on growing your Instagram account, showing you how to increase your audience on this extremely important platform.
Read More