Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?
Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.Read more
ChatGPT is making your job obsolete – or is it?
By this point, you’ll probably have heard quite a lot about ChatGPT. Since its launch in November last year, OpenAI’s new AI chatbot has been the focus of breathless news coverage and wild social media speculation about how it’s going to change, well, everything. ChatGPT, you see, isn’t just…Read more
Marketing in the metaverse: A comprehensive guide
In October 2021, Mark Zuckerberg made a billion-dollar gamble. After months of speculation, he announced that Facebook – the second-largest seller of digital advertising in the world – was now a metaverse company. Suddenly, a word that had been mostly used by sci-fi enthusiasts and ardent…Read more
The next generation of globalisation: can we protect profit and the planet?
Globalisation, and the planet at large, are under threat. With climate change looming, it's undeniable something must change. The next iteration of globalisation can protect culture, profit, and the planet. Marketing has a significant role to play in amplifying what action needs to be taken and boosting sustainable business.Read more
Automating creativity: Will AI replace artists?
In the spring and summer of 2022, the internet was suddenly inundated with a stream of strange, fascinating images. A giant lobster playing basketball; a court sketch of Godzilla on trial; Darth Vader ice fishing. It started to feel like reality was dissolving slightly, but in a good way. Of…Read more
Closing the digital divide: How marketers can drive inclusion
As important as recent debates over filter bubbles and echo chambers might be, they can conceal a more fundamental problem. In reality, it’s far from true that everyone is trapped inside their own little digital paradise. For many, simply getting online in the first place poses a major challenge.Read more
Socially Responsible Marketing: Catalyst for Change or Capitalist Con?
A torrent of socially responsible marketing campaigns has burst into the frame in recent years, as every business and organisation appears eager to throw themselves behind the latest trending movement. The environment, feminism, racism, and the LGBTQIA+ community have all been the focus of countless promotions designed to spread awareness…Read more
Castle partners with Flight Centre to maximise revenue through affiliate marketing
About Flight Centre Flight Centre is one of the world’s largest and most successful independent travel retailers with over 1,300 stores around the globe. They are long-haul, tailor-made holiday specialists offering travellers unique and incredible travel experiences. Flight Centre offer their customers a truly personalised service.Read more
Influencers are spearheading the mental health revolution
In early April, Ogilvy UK announced that they will no longer work with influencers who use photo editing software to retouch their skin or bodies. This bold commitment was tied to a goal that was no less ambitious: “We are talking about reversing 10 years of…Read more