Case studies

Ecommerce

Thirty-three briefs, from a 1920s homeware brand to a nasal spray start-up and a trauma support charity. Every one is here with what we were asked for, what we built, and — where the case study publishes a figure — what it moved.

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A young couple sitting on a grey velvet ottoman bed in a bedroom Ecommerce / Generating Revenue / Pay Per Click / Shopify / Social ads / Web Development

Bed Choices

An online bed retailer that went from £10,000 to £60,000 a month in 18 months, with a new website, ads on three platforms and email timed to payday.

The Morphy Richards website homepage shown in a browser window Ecommerce / Generating Revenue / Pay Per Click / Social ads

Morphy Richards

A heritage appliance brand built on retail, under new ownership. Castle ran its Google Ads at a ROAS of 19 for the online launch and lifted conversion from 0.9% to 3.2%.

19 Google Ads return on ad spend
The Laser Boutique homepage and its personalised birthday gifts collection Ecommerce / Generating Revenue / Social ads

The Laser Boutique

A family-run personalised gift maker with booming peaks and empty months. Selling for birthdays, anniversaries and thank-yous took it from £350k to £800k in 20 months.

£800k From £350k in 20 months
The Celtic Timber website beside a Meta ad for a solid oak mantel beam over a log burner Ecommerce / Generating Revenue / Pay Per Click / Shopify / Social ads

Celtic Timber

A Welsh timber merchant stuck on the same revenue for two years. Within three months revenue was up 30%, and the store now makes 127% more than it did in 2024.

30% Revenue growth in three months
The Arabella Designs website beside a Meta ad for a luxury olive velvet sofa with Trustpilot stars Ecommerce / Generating Revenue / Pay Per Click / Shopify / Social ads / Web Development

Arabella Designs

A bespoke sofa maker selling £300k a year. A rebuilt Shopify store, Google Ads and Meta Ads took it past £1.1m in sales within 15 months, with months over £130k.

£1.1m+ Sales within 15 months
Banner mockup of a PC screen on a desk with the Fizzy Whiz website on it. Ecommerce / Generating Revenue / Pay Per Click / Shopify / Social ads

Fizzy Whiz

Fizzy Whiz is an online retailer selling a vast range of wholesale supplies to small businesses to make their own bath, body and cleaning products. They came to Castle looking for help maximising their sales…

82% Sales, month-on-month
Laptop mockup of the Geepas site on a laptop screen against a grey background. Ecommerce / Generating Revenue / Shopify / Social ads

Geepas

Geepas is a global brand selling a wide range of electrical, homewares, kitchenware and beauty/personal care appliances. They came to Castle looking for help to maximise conversions through their eCommerce…

126% Sales, last 7 days
An image of a laptop on a desk next to a glass jug of water with a glass. On the laptop screen is the Nicholas Charles Fragrances website. Ecommerce / Generating Revenue / Pay Per Click / Shopify

Nicholas Charles Fragrances

Nicholas Charles Fragrances is an online brand offering fragrances inspired by designer scents for an affordable price. They came to Castle looking for help to grow their business. They wanted to maximise…

239% Conversion rate, year on year
A laptop on a desk with the Oprimaze site on it. Ecommerce / Generating Revenue / Pay Per Click / Shopify

Oprimaze

Oprimaze is a natural weight loss product in the form of a nasal spray developed to curb your appetite using a chemical compound that releases GPL1. They were a relatively new brand and came to Castle looking…

305% Sales, last 90 days
Home and Garden Extras website on a laptop, next to a glass vase of yellow and purple flowers Ecommerce / Generating Revenue / Pay Per Click / Shopify / Social ads

Home and Garden Extras

Home and Garden Extras is an online store selling gardening supplies and related products. They came to Castle looking for help increasing their overall revenue and stopping the declining sales they had been…

44% Conversion rate, 90 days
Mockup image of a laptop screen showing the Supreme CBD logo on a white background next to a green phone sized screen with the Supreme CBD logo Branding & Design / Ecommerce / Shopify / Web Development

Supreme CBD

Supreme CBD are one of the UK’s leading suppliers of high-quality CBD products. Endorsed by athletes, Supreme CBD products are third-party lab tested and CBD content verified to ensure quality and consistency…

53.85% Revenue, 2021
Instagram mockups for Steven Brown Art, with an iPhone showing the Instagram page in front of social posts Branding & Design / Ecommerce / Web Development

Steven Brown Art

Steven Brown Art is an online eCommerce art and lifestyle brand, selling a wide range of products depicting paintings from iconic Scottish artist Steven Brown. Steven Brown’s award-winning colourful…

43% Sales vs previous year
An Apple computer with a screenshot of the Swan website homepage. Branding & Design / Ecommerce / Web Development

Swan

Swan is a UK-based homeware and appliance brand with a strong British heritage dating back to the 1920s. Castle was required to generate more traffic and increase sales through their website.

250% Sales, year one
The Chemist 4 U website featured on an IPad Branding & Design / Ecommerce / Web Development

Chemist4U

Chemist4U is an online pharmacy who came to Castle needing a safe, secure, and customer-friendly eCommerce site with an advanced filtering system to enable users to easily find the products they needed.

21% Conversion, from 8%
Kays Medical website displayed on an IPad Branding & Design / Ecommerce / Lead Generation / Web Development

Kays Medical

Kays Medical is a UK-based occupational health provider, national and international trainer, and distributor of bespoke medical services and supplies. They came to Castle after a bad experience with a previous…

11,900% Ecommerce sales, year one