Castle partners with Flight Centre to maximise revenue through affiliate marketing
About Flight Centre Flight Centre is one of the world’s largest and most successful independent travel retailers with over 1,300 stores around the globe. They are long-haul, tailor-made holiday specialists offering travellers unique and incredible travel experiences. Flight Centre offer their customers a truly personalised service.
TikTok 101 – How marketers can harness the power of TikTok
In this post, Castle’s Paid Social Account Manager Louis Melia discusses the rise of TikTok & its advertising power. Still think TikTok is just for dancing? With 17 million active users in the UK, TikTok is growing up, taking a seat with the big players, and upgrading its ad platform…
Influencers are spearheading the mental health revolution
In early April, Ogilvy UK announced that they will no longer work with influencers who use photo editing software to retouch their skin or bodies. This bold commitment was tied to a goal that was no less ambitious: “We are talking about reversing 10 years of…