Case Study | How Castle Helped ACS Construction

ACS Construction

How did we help ACS Construction?

The Proposal

ACS Construction is one of the North West’s leading civil engineering and building contractors. Based in Cheshire, they are ideally placed to serve clients across the UK. Operating for 20 years, ACS Construction has worked on a number of high profile projects.

The company required a rebrand, one able to reflect their history and with a new, forward-looking, user-friendly and functional website where they could showcase the complex projects they had been involved in, which were across a number of sectors, over long time periods and with multiple phases to each project.

ACS have been operating for over 20 years, working on these high-profile projects right across the UK and the remit they gave us, was one that reflected their company history and image.

The Process

Castle began the process by creating a logo that reflected the chronicles and prestige of the company, while also presenting a modern and forward-thinking design, which would be in keeping with the company profile as they grew over the coming years.

To showcase the projects ACS had worked on, we created visualisations using advanced javascript, so that we could use the striking imagery from each project, presented in a light-box which the user could click through to see the in-depth information for each project. On the individual project pages, we used interactive imagery and videos that showed the projects at different stages of their development, giving a full overview of the lengthy timelines in a quick and easily digestible way for the user to engage with. These were also categorised by sector so that the user journey was intuitive, quick and the information was easily available with just a couple of clicks.

The second, more complex challenge, was that the website supports this new brand image while also having the functionality with which to showcase the projects, presenting them in a clear, professional and engaging way.

The Results

By creating a new brand for ACS Construction, we were able to align the company’s image with the profile they have built up over the 20 years they have been operating, with a fresh and modern feel that will carry them forward as they continue to grow and work on increasingly high-profile projects across the UK.

The website will support this, as a portal for information about the company and the projects they have worked on, meaning that the history of the company, the work they do, and news about their industry is available quickly, easily and across all devices.

Other Projects



Swan is a UK-based homeware and appliance brand with a strong British heritage dating back to the 1920s. Castle was required to generate more traffic and increase sales through their website.

HNK Solicitors

Lead Generation

HNK Solicitors are a specialist civil litigation firm, based in Liverpool. HNK required a complete rebrand, alongside a brand-new website to facilitate lead generation.

The PAYE People

Lead Generation

The PAYE People were a start-up company who came to Castle looking for a complete branding package.

Get In Touch

Read More


Environmental marketing: The possibilities and pitfalls of turning your brand green

Environmental issues are increasingly a matter of broad political, social, and cultural concern – and it’s not difficult to see why. It’s virtually impossible to…

Read More
A screenshot of the Google AdWords website to show what are the key success metrics in PPC.

Read More


What are the key success metrics for PPC?

In our latest post, Castle’s head of E-Commerce, Edward Potter will inform you about what are the key success metrics for PPC. PPC…

Read More
A person working on Adobe Photoshop showing how to increase the resolution of an image.

Read More


How to increase the resolution of an image

In our latest post, Castle’s Head of Creative, Pete Richardson will be guiding you through the process of how to increase the resolution of an…

Read More