Social listening refers to the activity of analysing posts in real-time on social media around a specific subject. This can be done on bigger platforms such as YouTube and Facebook, to smaller platforms such as independent blogs and forums.
Social listening is used in both B2B and B2C to gain a greater understanding of what’s going on with their competitors and in their industry.

Getting Leads

Social listening can be a great way to generate leads if you spend enough time doing it. For example, researching within your field can help you find new customers who you may never have thought about targeting before. Alternatively, you can look for people who have had a negative experience with another company and then offer your own product/service as a solution.

Customer Service

With social listening it’s important you take your own business into account. Customers may tweet or post about a problem they’ve had with your company; this is the perfect chance to rectify it. Try searching your brand with and without the @ symbol, as well as searching your name with spelling mistakes. This will help you catch all comments and take the correct action.

Look at your competitors

Social listening is great for researching competitors. Looking at trends in your industry and what your competitors are doing can help you when deciding what you should be doing and what you should avoid.

Content Marketing Trends

Identify key points in your market and look at what your customers are talking about. This can help you discover trends you should be covering to connect with your audience.
These are just some ways that social listening could help your brand and why it’s worth taking the time to research. For more useful marketing hints & tips explore the rest of our blogs here.