Over the last few years, video marketing has grown in popularity and is even starting to overtake traditional written content. We can understand why, as a video can quickly give a customer information without much effort at all. All they have to do is sit and watch, which is why you need to make sure your video is worth viewing.

Video marketing is constantly growing and is showing no sign of slowing down. In fact, it’s predicted that by 2021 82% of all consumer internet traffic will be based around video content – which is huge.

While it’s clear how important video marketing is, you’ve got to be able to actually convert your video towards a sale. So, what should you be doing to achieve this?

Think about your platforms

So you’ve created an amazing video campaign that displays brilliantly on your website and YouTube, great! But have you thought about your other platforms?

It’s important you take all the platforms you’re going to be posting your video on into consideration. For example, studies show that 85% of Facebook videos are watched on mute. Try and make sure the message of your video is clear without sound so people don’t click away. In addition to this, Instagram videos are only displayed for a minute. Can you compress all the information you need into this time? It’s important that you take every possible hurdle into consideration so you can provide the best video possible on all your platforms.

Video Marketing Optimisation

You’d optimise any other piece of content before you’d publish it, why should your videos be any different? Look at your keyword distribution and whether your target audience would enjoy viewing your video. Also, an enticing title and description will make people want to watch your video in the first place, so make sure you tell your viewers what they need to know.

Not sure where to start with video marketing? Castle offers corporate video services, so we can create the perfect promotional video for your business. Get in touch with our team here to learn more.