Author Archives: Joe

Video

The Best Christmas Adverts of 2020

With just five weeks to go before Christmas, all the big brands have started broadcasting their best Christmas adverts. Christmas adverts, typically this signifies the beginning of the festivities for many Brits and means that it’s officially acceptable to eat mince pies. The broadcasting of Christmas adverts from brands like…

Video

How to get the most from your video marketing

Over the last few years, video marketing has grown in popularity and is even starting to overtake traditional written content. We can understand why, as a video can quickly give a customer information without much effort at all. All they have to do is sit and watch, which is why…

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Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?

Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.

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Castle International help Swan to launch the world’s first Alexa kettle

Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The…

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ChatGPT is making your job obsolete – or is it?

By this point, you’ll probably have heard quite a lot about ChatGPT. Since its launch in November last year, OpenAI’s new AI chatbot has been the focus of breathless news coverage and wild social media speculation about how it’s going to change, well, everything. ChatGPT, you see, isn’t just…