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Author Archives: Joe

Video

The Best Christmas Adverts of 2020

With just five weeks to go before Christmas, all the big brands have started broadcasting their best Christmas adverts. Christmas adverts, typically this signifies the beginning of the festivities for many Brits and means that it’s officially acceptable to eat mince pies. The broadcasting of Christmas adverts from brands like…

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Video

How to get the most from your video marketing

Over the last few years, video marketing has grown in popularity and is even starting to overtake traditional written content. We can understand why, as a video can quickly give a customer information without much effort at all. All they have to do is sit and watch, which is why…

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GEO

Why paid ads and GEO now work as one system, not two strategies

How paid ads and GEO now work together in 2026, and why integrated marketing strategies help brands improve visibility across search, AI platforms, and performance channels.

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Uncategorised

What businesses actually mean when they search for a marketing agency in 2026

Castle is a full-service marketing agency specialising in ecommerce growth, SEO, performance marketing and integrated digital strategy. Built for long-term results, not vanity metrics.

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GEO

How do I find a trustworthy full-service marketing agency?

How to find a trustworthy full-service marketing agency, what to look for, red flags to avoid, and how to choose a partner that delivers real, long-term results.

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