PPC is a quick way to drive relevant traffic to your site to drive sales and increase conversions. Castle can build and manage PPC or paid search campaigns for your business. We generate high quality leads at the lowest possible cost per acquisition (CPA), ensuring a high ROI. Our in-house Liverpool PPC experts are experienced in building and managing a range of successful campaigns for a variety of businesses, industries, budgets and goals.
PPC Campaign Management
+
–
ExpandOur PPC Liverpool experts use a variety of platforms and campaign management tools, including Google AdWords, Google Smart Shopping, Bing ads, Amazon Advertising and YouTube ads. We create and manage bespoke campaigns tailored to your specific business needs and budget. We conduct extensive research to find out where your ads are best placed, so you benefit from the highest traffic and conversions for your money. This includes constant monitoring and refining of your campaigns to ensure maximum ROI. | Google Partner PPC Agency
+
–
ExpandWant to get your website to the top of Google search results instantly? Our PPC Liverpool experts know how to deliver a Google ad campaign that will achieve your goals. Using our years of experience working on campaigns for clients in a wide range of sectors, we can help drive sales to generate significant revenue. As a Google Partner Agency, we have expert-level Google Ads knowledge. We work in partnership with Google to obtain the latest knowledge and training, which keeps us ahead of the game. | Paid Search Campaigns
+
–
ExpandOur paid search PPC campaigns will put your website front and centre when people search for your products or services. This allows your ads to rank at the top in those moments when your target audience is actively searching for what you offer. Our PPC experts work with you to understand your business to create a bespoke paid search strategy across Google and Bing. |
Paid Shopping Campaigns
+
–
ExpandGoogle Shopping is an effective way for eCommerce brands to showcase their products on Google to those who want to buy them. We can set up, manage and optimise your Google shopping account to ensure the campaigns we deliver provide a great return on investment and keep the cost per acquisition (CPA) low. For those with Amazon stores, we can help boost sales with paid Amazon advertising campaigns. | Remarketing
+
–
ExpandRemarketing campaigns are a great way to re-engage existing users who have already visited your site. We design tailored advertisements that will target people who left your website by showing them image ads whilst they browse the web. These display ads will have a variety of call to actions and a mixture of messages to encourage customers to come back to your site and convert that old traffic into more sales. | Detailed Reporting
+
–
ExpandWe provide regular reports on your pay-per-click campaigns, which gives you valuable insight into how your campaigns are performing. With a wealth of data to analyse, we are constantly refining our PPC campaigns to ensure maximum results. This data also provides valuable insights to help with planning an effective SEO campaign for your website. |
Our well-optimised PPC campaigns provide instant lead generation and increased brand awareness. The campaigns our PPC experts launch are strategically targeted to ensure high-quality lead generation and increased conversions. Our data-led approach delivers results, fast.
Read More
In an ever-growing and increasingly competitive digital environment, affiliate marketing is an extremely important tool to help you reach the widest possible audience – and with a minimum of risk. In this post, our Head of Affiliate Ash Bage explains how to get started with affiliate marketing, an important but often misunderstood digital marketing strategy.
Read More
Read More
Google Ads are a fantastic way of getting your business’s products or services in front of some of Google’s billions of active monthly users. In this post, Castle’s Head of E-Commerce Edward Potter explains what is quality score in Google Ads’ metric and gives some helpful advice on how to make the most of this important tool.
Read More
Read More
Successfully utilising your social media accounts is one of the most important ways to grow your audience. It allows you to engage in a direct and immediate way with an enormous range of current and potential customers. But in order to make the most of your social media presence, you need to build a following, and this isn’t always easy to do – especially for newer businesses. In this post, Castle’s Head of Social Media Elena Rosewell gives you expert tips on growing your Instagram account, showing you how to increase your audience on this extremely important platform.
Read More