What We Did
The PAYE People came to Castle wanting to generate leads by placing their ads in front of a highly relevant audience in the top positions of Google. We went the extra mile, not only utilising a number of different campaign mediums across both Google & Bing networks but optimising their lead generation forms to ensure superior customer experience and a 12% click to conversion rate. This saw an ROI value of 17000%.
12%
Conversion rate