Pay Per Click
How We Deliver
PPC is a quick way to drive relevant traffic to your site to drive sales and increase conversions. Castle can build and manage PPC or paid search campaigns for your business. We generate high quality leads at the lowest possible cost per acquisition (CPA), ensuring a high ROI. Our in-house Liverpool PPC experts are experienced in building and managing a range of successful campaigns for a variety of businesses, industries, budgets and goals.
What We Offer
PPC Campaign Management
Our PPC Liverpool experts use a variety of platforms and campaign management tools, including Google AdWords, Google Smart Shopping, Bing ads, Amazon Advertising and YouTube ads. We create and manage bespoke campaigns tailored to your specific business needs and budget. We conduct extensive research to find out where your ads are best placed, so you benefit from the highest traffic and conversions for your money. This includes constant monitoring and refining of your campaigns to ensure maximum ROI.
Google Partner PPC Agency
Want to get your website to the top of Google search results instantly? Our PPC Liverpool experts know how to deliver a Google ad campaign that will achieve your goals. Using our years of experience working on campaigns for clients in a wide range of sectors, we can help drive sales to generate significant revenue. As a Google Partner Agency, we have expert-level Google Ads knowledge. We work in partnership with Google to obtain the latest knowledge and training, which keeps us ahead of the game.
Paid Search Campaigns
Our paid search PPC campaigns will put your website front and centre when people search for your products or services. This allows your ads to rank at the top in those moments when your target audience is actively searching for what you offer. Our PPC experts work with you to understand your business to create a bespoke paid search strategy across Google and Bing.
Paid Shopping Campaigns
Google Shopping is an effective way for eCommerce brands to showcase their products on Google to those who want to buy them. We can set up, manage and optimise your Google shopping account to ensure the campaigns we deliver provide a great return on investment and keep the cost per acquisition (CPA) low. For those with Amazon stores, we can help boost sales with paid Amazon advertising campaigns.
Remarketing campaigns are a great way to re-engage existing users who have already visited your site. We design tailored advertisements that will target people who left your website by showing them image ads whilst they browse the web. These display ads will have a variety of call to actions and a mixture of messages to encourage customers to come back to your site and convert that old traffic into more sales.
We provide regular reports on your pay-per-click campaigns, which gives you valuable insight into how your campaigns are performing. With a wealth of data to analyse, we are constantly refining our PPC campaigns to ensure maximum results. This data also provides valuable insights to help with planning an effective SEO campaign for your website.