What We Did
Swan set Castle an objective of increasing revenue through their website by 50% in 12 months. Castle far exceeded this goal, as in our first year working with Swan, we provided them with a 250% increase in revenue through online sales, compared to the previous year. This growth was achieved by increasing traffic by 115%, increasing the conversion rate from 1.7% to 2.1%, as well as increasing the average order value (AOV) by 48%. Compared to 2020, however, this is nothing. In 2020, Castle increased Swan’s sales by 361%, with a 337% increase in sales, compared to the year before. This is in part down to the increased conversion rate of 2.7%, which is up by 40%. This resulted in Swan making more revenue through their website in a single month than they had throughout the whole of 2018.
Swan saw a 361% increase in revenue through their website in 2020.
I cannot believe just how much growth we have experienced using Castle’s services over the past few months.
Marketing Director, Swan Brand