Generating Revenue | ROI Focused Digital Marketing Services

Generating revenue

142%

Average revenue growth for our clients

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The NHS logo for Clatterbridge.
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The Swan logo in a white text.
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The Steven Brown Art logo with white text.
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The Hilton logo with white text.
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The Graham logo with white text.
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With complete focus on generating revenue for our clients, we use new technology and the latest marketing techniques to ensure we deliver.

300+

Leads

142%+

Revenue

50.2K+

Followers

Case Study

What We Did

Swan set Castle an objective of increasing revenue through their website by 50% in 12 months. Castle far exceeded this goal, as in our first year working with Swan, we provided them with a 250% increase in revenue through online sales, compared to the previous year. This growth was achieved by increasing traffic by 115%, increasing the conversion rate from 1.7% to 2.1%, as well as increasing the average order value (AOV) by 48%.Compared to 2020, however, this is nothing. In 2020, Castle increased Swan’s sales by 361%, with a 337% increase in sales, compared to the year before. This is in part down to the increased conversion rate of 2.7%, which is up by 40%. This resulted in Swan making more revenue through their website in a single month than they had throughout the whole of 2018.

361%

Swan saw a 361% increase in revenue through their website in 2020.

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Why Choose Castle?

30 Day Rolling Contracts

We don’t tie our clients in with long-term contracts, we let our hard work and results keep them coming back. We offer all our clients 30-day rolling contracts. So, if after 30 days you aren’t satisfied with the work we provide for whatever reason, you can leave. Our short-term contracts allow us to develop honest, long-term relationships with our clients without the pressure or the commitment of a long-term contract. We don’t see our contracts as just 30-day retainers. We see them as lifetime contracts in rolling terms. This is because we consistently deliver results to keep our clients coming back.

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Proven Results

We generate millions in revenue for our clients every year. Whether you’re a B2B brand looking for fast lead generation or an eCommerce store wanting to increase traffic and maximise revenue, Castle can help. We have proven results in a wide range of sectors and a strong focus on ROI.

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Innovative Marketing

We use innovative marketing techniques to deliver a significant return on investment for our clients. We create bespoke marketing strategies tailored to your specific business needs to help your business generate revenue. We’ve generated millions for our clients by listening to them and undertaking in-depth research into their sector to understand their target audience. This ensures we can implement innovative marketing campaigns that work.

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Full-Service Team

With Castle, you will have a whole team of marketing experts at your disposal. We have dedicated specialists in SEO, PPC, social media, web development, graphic design, email marketing, content creation, events and PR, and affiliate marketing. This allows us to offer our clients a full range of marketing services whilst maintaining a high standard of work. Hiring our full-service team is better value for money and provides a higher ROI than hiring an internal marketing team. Our team of experts can provide a wide range of marketing services. So, whether you need help with just a certain area of marketing, or want a comprehensive marketing service, we can help.

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Our Services

Social Media Marketing

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Social media is a powerful vehicle for businesses to market themselves, engage and communicate with their audience, increase brand awareness, and generate sales. At Castle, we understand the importance of social media marketing and our team of social media specialist are dedicated to creating a strong social presence for brands to increase their following, engagement, raise awareness, and generate revenue. We personally design all our social media campaigns to fit our clients’ needs and budget, and we have generated millions of pounds for our clients through effective social media marketing.

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SEO Marketing

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Search engine optimisation (SEO) is vital for businesses looking to increase brand awareness and generate revenue. The higher up you rank in search engine results pages the more brand awareness you will generate and the more traffic you will drive to your website. We are a leading Liverpool SEO agency, with a track record of delivering strong organic SEO campaigns that drive your business to the top of Google. Our SEO specialists can help create and implement an effective SEO campaign through in-depth keyword research and market research, content creation, link building, and website optimisation to help you rank highly for your desired search queries.

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Web Development

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Castle is a leading Liverpool web design and web development agency. We build and maintain bespoke websites to suit your exact needs. From small business websites to large corporate platforms, and eCommerce stores. We’ll work closely with you to create your ideal site, no matter what you need. With over eight years of experience, our expert web developers have created hundreds of websites for a range of clients in a variety of industries. Our UX designers create bespoke web designs suited to your requirements. And our web developers use the latest website development technologies to ensure a smooth and seamless user experience for all customers visiting your site.

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Content Creation

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Content marketing is an incredibly powerful way to communicate with your target audience and convey your brand narrative. Content can help push your prospective leads through the marketing funnel, increasing conversions. At Castle, our specialists create valuable, relevant, and engaging content, aimed at your target market. Our content will effectively promote your products and services and increase brand awareness. We create a wide range of content including videos, imagery, blogs, articles, guides, white papers, press releases, podcasts and so much more.

Conversion Optimisation

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Conversion rate optimisation (CRO) is the process of increasing the percentage of website visitors who take the desired action. We focus on optimising your conversion rate to increase the revenue generated through traffic already coming to your site. Using the data we have collected, we implement a CRO strategy to optimise your site to increase conversions. This can include improving the UX of the site, increasing the speed, implementing effective cross-selling techniques, making products and services easier to find, including more CTAs, and making it easier for users to complete a purchase.

Email Marketing

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A successful email marketing campaign can be an incredibly effective way to market to your target audience directly on a large scale. It remains one of the most effective marketing techniques for ROI. We can help you not only create and send out effective email marketing campaigns but also build up a large database of people to whom you can market via email. Our specialist software allows us to build powerful email marketing campaigns, so you can directly reach out to your target market, and stand out in a crowded inbox.

Amazon Advertising

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Castle can improve the visibility of your products, increase brand awareness, and generate more sales on Amazon through Amazon advertisements. Our Amazon specialists will implement an effective Amazon ad strategy to showcase your brand and products on websites, apps and devices both on and off Amazon. Our experts help vendors recognise their target audience, identify the best areas to place their products, optimise their product content and set up to get it ranking on the first page of Amazon search results. We also create the right advert content to increase visibility and sales. We know exactly what is needed to get your Amazon advertising working harder and performing better to make the most of your budget.

PR Crisis Management

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The chances are, every business will suffer a public relations crisis at some point. This can be anything from a negative review or badly planned post to a failed event, data breach or executive scandal. Crises always come as a surprise and when it happens, you’ll need to react fast and incredibly carefully to protect your brand reputation. In times of PR crisis, Castle can help. We do the hard work for you, developing an effective PR crisis management plan before you need it. So, when the worst does happen, you’ll have a carefully crafted response ready and waiting.

Marketing Consultancy

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We provide each client with a marketing consultancy service that’s tailored to meet your specific goals. Our marketing consultants get to know you and your brand, so they can create and deliver a cohesive strategy to help market your business effectively. Your dedicated account manager will put your marketing consultancy plan into action and manage the team to ensure all marketing objectives are met.

Customer Testimonial

“Castle took Supreme CBD to the next level with the new branding and website. They’ve increased the sites revenue by 86% in the first 3 months. The service I have received from Castle has been incredible, they’re really responsive and helpful and go above and beyond to deliver. I couldn’t be happier.”

Anthony FowlerSupreme CBD

How & What

How We Deliver

  • blue check iconThrough efficient marketing strategies
  • blue check iconA dedicated account manager will manage your requests
  • blue check iconBy listening to your requirements and feedback
  • blue check iconConducting in-depth market research
  • blue check iconBy maximising conversions

What We Deliver

  • blue check iconGenerate sales and increase revenue
  • blue check iconSignificant return on investment
  • blue check iconTailored marketing strategies
  • blue check iconIncreased conversion rate
  • blue check iconMarketing consultancy
  • blue check iconA fully outsourced marketing service
  • blue check iconBespoke website development
  • blue check iconSearch engine optimisation

Meet Our Team

Dean Currall black and white head shot

Dean Currall

CEO

Georgina Currall black and white headshot

Georgina Currall

Director of Commerce

Tristan Folkard black and white head shot

Tristan Folkard

Managing Director

A black and white headshot image of the Eccomerce Account Manager for Castle, Jack Doran.

Jack Doran

Ecommerce Account Manager

Elena Rosewell black and white head shot

Elena Rosewell

Head of Organic Social

Jennifer Hodson blue overlay head shot

Jennifer Hodson

Head of Ops

Mathew Clarke black and white head shot

Matt Clarke

Head of Web

Pete Richardson black and white head shot

Pete Richardson

Head of Creative

Sophie Sorrell blue overlay head shot

Sophie Sorrell

Head of Comms

Rachel Walton blue overlay head shot

Rachel Walton

Head of SEO

A black and white headshot image of the Head of Affiliates for Caslte, Ash Bage.

Ash Bage

Head of Affiliates

A black and white headshot image of the Senior Web Developer for Castle, Dan Shaw.

Dan Shaw

Web Development Manager

A black and white headshot image of the Web Developer for Castle, Finn Kennedy.

Finn Kennedy

Web Developer

A black and white headshot image of the SEO & Web Admin Assistant, Lauren Henderson.

Lauren Henderson

SEO & Web Admin Assistant

Josh Oakes blue overlay head shot

Joshua Oakes

Assistant Web Developer

Marcus Colle blue overlay head shot

Marcus Colle

Back End Web Developer

James Lavender blue overlay head shot

James Lavender

Junior Content Editor

A black and white image of the SEO Executive for Castle, Sean Sturgeon.

Sean Sturgeon

SEO Executive

Mark Dillon blue overlay head shot

Mark Dillon

Social Media Manager

A black and white headshot image of the Social Media Assistant for Castle, Hannah Knight

Hannah Knight

Social Media Assistant

A black and white headshot image of the Social Ads Assistant for Castle, Louis Melia.

Louis Melia

Social Ads Assistant

A black and white headshot image of the Graphic Designer for Castle, Robert McCombe.

Robert McCombe

Graphic Designer

A black and white headshot of the Video Production for Castle, Joe Bedford.

Joe Bedford

Video Production

A black and white headshot image of the Design Assistant for Castle, Skye Darlington.

Skye Darlington

Design Assistant

A black and white headshot image of the Assistant Project Manager for Castle, Finbarr Quinn.

Finbarr Quinn

Assistant Project Manager

A black and white headshot image of the PA to MD for Castle, Daniel Kelly

Daniel Kelly

PA to MD

A black and white headshot of the Email Assistant for Castle, Nathan Goldstone.

Nathan Goldston

Email Assistant

A black and white headshot image of the Affiliate Manager for Castle, Danielle Hulligan.

Danielle Hulligan

Affiliate Manager

A black and white headshot image of the Affiliate Assistant for Castle, Isobel Bridge.

Isobel Bridge

Affiliate Assistant

A black and white headshot image of the Social Media Assistant for Castle, Imogen Maclellan.

Imogen Maclellan

Social Media Assistant

A black and white headshot image of the PR Manager for Castle, Ella Whitby.

Ella Whitby

PR Manager

A black and white headshot image of the Affiliate Assistant for Castle, Emma Cottham.

Emma Cottham

Affiliate Assistant

A black and white image of the Graphic Designer for Castle, Jack Harford.

Jack Harford

Graphic Designer

A black and white image of the Head of ECommerce for Castle, Edward Potter.

Edward Potter

Head of E-Commerce

A black and white image of Castle's Affiliate Manager, Lauren Yates.

Lauren Yates

Head of Affiliate Management

Dean Currall black and white head shot

Dean Currall

CEO

Georgina Currall black and white headshot

Georgina Currall

Director of Commerce

Tristan Folkard black and white head shot

Tristan Folkard

Managing Director

A black and white headshot image of the Eccomerce Account Manager for Castle, Jack Doran.

Jack Doran

Ecommerce Account Manager

Elena Rosewell black and white head shot

Elena Rosewell

Head of Organic Social

Jennifer Hodson blue overlay head shot

Jennifer Hodson

Head of Ops

Mathew Clarke black and white head shot

Matt Clarke

Head of Web

Pete Richardson black and white head shot

Pete Richardson

Head of Creative

Sophie Sorrell blue overlay head shot

Sophie Sorrell

Head of Comms

Rachel Walton blue overlay head shot

Rachel Walton

Head of SEO

A black and white headshot image of the Head of Affiliates for Caslte, Ash Bage.

Ash Bage

Head of Affiliates

A black and white headshot image of the Senior Web Developer for Castle, Dan Shaw.

Dan Shaw

Web Development Manager

A black and white headshot image of the Web Developer for Castle, Finn Kennedy.

Finn Kennedy

Web Developer

A black and white headshot image of the SEO & Web Admin Assistant, Lauren Henderson.

Lauren Henderson

SEO & Web Admin Assistant

Josh Oakes blue overlay head shot

Joshua Oakes

Assistant Web Developer

Marcus Colle blue overlay head shot

Marcus Colle

Back End Web Developer

James Lavender blue overlay head shot

James Lavender

Junior Content Editor

A black and white image of the SEO Executive for Castle, Sean Sturgeon.

Sean Sturgeon

SEO Executive

Mark Dillon blue overlay head shot

Mark Dillon

Social Media Manager

A black and white headshot image of the Social Media Assistant for Castle, Hannah Knight

Hannah Knight

Social Media Assistant

A black and white headshot image of the Social Ads Assistant for Castle, Louis Melia.

Louis Melia

Social Ads Assistant

A black and white headshot image of the Graphic Designer for Castle, Robert McCombe.

Robert McCombe

Graphic Designer

A black and white headshot of the Video Production for Castle, Joe Bedford.

Joe Bedford

Video Production

A black and white headshot image of the Design Assistant for Castle, Skye Darlington.

Skye Darlington

Design Assistant

A black and white headshot image of the Assistant Project Manager for Castle, Finbarr Quinn.

Finbarr Quinn

Assistant Project Manager

A black and white headshot image of the PA to MD for Castle, Daniel Kelly

Daniel Kelly

PA to MD

A black and white headshot of the Email Assistant for Castle, Nathan Goldstone.

Nathan Goldston

Email Assistant

A black and white headshot image of the Affiliate Manager for Castle, Danielle Hulligan.

Danielle Hulligan

Affiliate Manager

A black and white headshot image of the Affiliate Assistant for Castle, Isobel Bridge.

Isobel Bridge

Affiliate Assistant

A black and white headshot image of the Social Media Assistant for Castle, Imogen Maclellan.

Imogen Maclellan

Social Media Assistant

A black and white headshot image of the PR Manager for Castle, Ella Whitby.

Ella Whitby

PR Manager

A black and white headshot image of the Affiliate Assistant for Castle, Emma Cottham.

Emma Cottham

Affiliate Assistant

A black and white image of the Graphic Designer for Castle, Jack Harford.

Jack Harford

Graphic Designer

A black and white image of the Head of ECommerce for Castle, Edward Potter.

Edward Potter

Head of E-Commerce

A black and white image of Castle's Affiliate Manager, Lauren Yates.

Lauren Yates

Head of Affiliate Management

Dean Currall black and white head shot

Dean Currall

CEO

Georgina Currall black and white headshot

Georgina Currall

Director of Commerce

Tristan Folkard black and white head shot

Tristan Folkard

Managing Director

A black and white headshot image of the Eccomerce Account Manager for Castle, Jack Doran.

Jack Doran

Ecommerce Account Manager

Elena Rosewell black and white head shot

Elena Rosewell

Head of Organic Social

Jennifer Hodson blue overlay head shot

Jennifer Hodson

Head of Ops

Mathew Clarke black and white head shot

Matt Clarke

Head of Web

Pete Richardson black and white head shot

Pete Richardson

Head of Creative

Sophie Sorrell blue overlay head shot

Sophie Sorrell

Head of Comms

Rachel Walton blue overlay head shot

Rachel Walton

Head of SEO

A black and white headshot image of the Head of Affiliates for Caslte, Ash Bage.

Ash Bage

Head of Affiliates

A black and white headshot image of the Senior Web Developer for Castle, Dan Shaw.

Dan Shaw

Web Development Manager

A black and white headshot image of the Web Developer for Castle, Finn Kennedy.

Finn Kennedy

Web Developer

A black and white headshot image of the SEO & Web Admin Assistant, Lauren Henderson.

Lauren Henderson

SEO & Web Admin Assistant

Josh Oakes blue overlay head shot

Joshua Oakes

Assistant Web Developer

Marcus Colle blue overlay head shot

Marcus Colle

Back End Web Developer

James Lavender blue overlay head shot

James Lavender

Junior Content Editor

A black and white image of the SEO Executive for Castle, Sean Sturgeon.

Sean Sturgeon

SEO Executive

Mark Dillon blue overlay head shot

Mark Dillon

Social Media Manager

A black and white headshot image of the Social Media Assistant for Castle, Hannah Knight

Hannah Knight

Social Media Assistant

A black and white headshot image of the Social Ads Assistant for Castle, Louis Melia.

Louis Melia

Social Ads Assistant

A black and white headshot image of the Graphic Designer for Castle, Robert McCombe.

Robert McCombe

Graphic Designer

A black and white headshot of the Video Production for Castle, Joe Bedford.

Joe Bedford

Video Production

A black and white headshot image of the Design Assistant for Castle, Skye Darlington.

Skye Darlington

Design Assistant

A black and white headshot image of the Assistant Project Manager for Castle, Finbarr Quinn.

Finbarr Quinn

Assistant Project Manager

A black and white headshot image of the PA to MD for Castle, Daniel Kelly

Daniel Kelly

PA to MD

A black and white headshot of the Email Assistant for Castle, Nathan Goldstone.

Nathan Goldston

Email Assistant

A black and white headshot image of the Affiliate Manager for Castle, Danielle Hulligan.

Danielle Hulligan

Affiliate Manager

A black and white headshot image of the Affiliate Assistant for Castle, Isobel Bridge.

Isobel Bridge

Affiliate Assistant

A black and white headshot image of the Social Media Assistant for Castle, Imogen Maclellan.

Imogen Maclellan

Social Media Assistant

A black and white headshot image of the PR Manager for Castle, Ella Whitby.

Ella Whitby

PR Manager

A black and white headshot image of the Affiliate Assistant for Castle, Emma Cottham.

Emma Cottham

Affiliate Assistant

A black and white image of the Graphic Designer for Castle, Jack Harford.

Jack Harford

Graphic Designer

A black and white image of the Head of ECommerce for Castle, Edward Potter.

Edward Potter

Head of E-Commerce

A black and white image of Castle's Affiliate Manager, Lauren Yates.

Lauren Yates

Head of Affiliate Management

Dean Currall black and white head shot

Dean Currall

CEO

Georgina Currall black and white headshot

Georgina Currall

Director of Commerce

Tristan Folkard black and white head shot

Tristan Folkard

Managing Director

A black and white headshot image of the Eccomerce Account Manager for Castle, Jack Doran.

Jack Doran

Ecommerce Account Manager

Elena Rosewell black and white head shot

Elena Rosewell

Head of Organic Social

Jennifer Hodson blue overlay head shot

Jennifer Hodson

Head of Ops

Mathew Clarke black and white head shot

Matt Clarke

Head of Web

Pete Richardson black and white head shot

Pete Richardson

Head of Creative

Sophie Sorrell blue overlay head shot

Sophie Sorrell

Head of Comms

Rachel Walton blue overlay head shot

Rachel Walton

Head of SEO

A black and white headshot image of the Head of Affiliates for Caslte, Ash Bage.

Ash Bage

Head of Affiliates

A black and white headshot image of the Senior Web Developer for Castle, Dan Shaw.

Dan Shaw

Web Development Manager

A black and white headshot image of the Web Developer for Castle, Finn Kennedy.

Finn Kennedy

Web Developer

A black and white headshot image of the SEO & Web Admin Assistant, Lauren Henderson.

Lauren Henderson

SEO & Web Admin Assistant

Josh Oakes blue overlay head shot

Joshua Oakes

Assistant Web Developer

Marcus Colle blue overlay head shot

Marcus Colle

Back End Web Developer

James Lavender blue overlay head shot

James Lavender

Junior Content Editor

A black and white image of the SEO Executive for Castle, Sean Sturgeon.

Sean Sturgeon

SEO Executive

Mark Dillon blue overlay head shot

Mark Dillon

Social Media Manager

A black and white headshot image of the Social Media Assistant for Castle, Hannah Knight

Hannah Knight

Social Media Assistant

A black and white headshot image of the Social Ads Assistant for Castle, Louis Melia.

Louis Melia

Social Ads Assistant

A black and white headshot image of the Graphic Designer for Castle, Robert McCombe.

Robert McCombe

Graphic Designer

A black and white headshot of the Video Production for Castle, Joe Bedford.

Joe Bedford

Video Production

A black and white headshot image of the Design Assistant for Castle, Skye Darlington.

Skye Darlington

Design Assistant

A black and white headshot image of the Assistant Project Manager for Castle, Finbarr Quinn.

Finbarr Quinn

Assistant Project Manager

A black and white headshot image of the PA to MD for Castle, Daniel Kelly

Daniel Kelly

PA to MD

A black and white headshot of the Email Assistant for Castle, Nathan Goldstone.

Nathan Goldston

Email Assistant

A black and white headshot image of the Affiliate Manager for Castle, Danielle Hulligan.

Danielle Hulligan

Affiliate Manager

A black and white headshot image of the Affiliate Assistant for Castle, Isobel Bridge.

Isobel Bridge

Affiliate Assistant

A black and white headshot image of the Social Media Assistant for Castle, Imogen Maclellan.

Imogen Maclellan

Social Media Assistant

A black and white headshot image of the PR Manager for Castle, Ella Whitby.

Ella Whitby

PR Manager

A black and white headshot image of the Affiliate Assistant for Castle, Emma Cottham.

Emma Cottham

Affiliate Assistant

A black and white image of the Graphic Designer for Castle, Jack Harford.

Jack Harford

Graphic Designer

A black and white image of the Head of ECommerce for Castle, Edward Potter.

Edward Potter

Head of E-Commerce

A black and white image of Castle's Affiliate Manager, Lauren Yates.

Lauren Yates

Head of Affiliate Management

Get In Touch

A laptop with the Google search engine open to show what a meta description is to explain what duplicate meta descriptions are.

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SEO

Duplicate Meta Descriptions: How harmful are they?

In our latest post, the Head of SEO for Castle, Rachel Walton explains everything you need to know about duplicate meta descriptions and whether…

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An hourglass on a wooden table to showcase how long does SEO take to work.

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SEO

How long does SEO take to work?

In this post, the Head of SEO, Rachel Walton addresses the urgent question of “how long does SEO take to work” along with providing…

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Three graphic designers working on a virtual reality project to showcase how is animation used in advertising.

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Design

How is animation used in advertising?

In this post, the Head of Creative, Pete Richardson discusses how is animation used in advertising and how animation has changed over the years.

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