Generating revenue

Social media is a powerful vehicle for businesses to market themselves, engage and communicate with their audience, increase brand awareness, and generate sales. At Castle, we understand the importance of social media marketing and our team of social media specialist are dedicated to creating a strong social presence for brands to increase their following, engagement, raise awareness, and generate revenue. We personally design all our social media campaigns to fit our clients’ needs and budget, and we have generated millions of pounds for our clients through effective social media marketing.

Search engine optimisation (SEO) is vital for businesses looking to increase brand awareness and generate revenue. The higher up you rank in search engine results pages the more brand awareness you will generate and the more traffic you will drive to your website. We are a leading Liverpool SEO agency, with a track record of delivering strong organic SEO campaigns that drive your business to the top of Google. Our SEO specialists can help create and implement an effective SEO campaign through in-depth keyword research and market research, content creation, link building, and website optimisation to help you rank highly for your desired search queries.

Castle is a leading Liverpool web design and web development agency. We build and maintain bespoke websites to suit your exact needs. From small business websites to large corporate platforms, and eCommerce stores. We’ll work closely with you to create your ideal site, no matter what you need. With over eight years of experience, our expert web developers have created hundreds of websites for a range of clients in a variety of industries. Our UX designers create bespoke web designs suited to your requirements. And our web developers use the latest website development technologies to ensure a smooth and seamless user experience for all customers visiting your site.

Content marketing is an incredibly powerful way to communicate with your target audience and convey your brand narrative. Content can help push your prospective leads through the marketing funnel, increasing conversions. At Castle, our specialists create valuable, relevant, and engaging content, aimed at your target market. Our content will effectively promote your products and services and increase brand awareness. We create a wide range of content including videos, imagery, blogs, articles, guides, white papers, press releases, podcasts and so much more.

Conversion rate optimisation (CRO) is the process of increasing the percentage of website visitors who take the desired action. We focus on optimising your conversion rate to increase the revenue generated through traffic already coming to your site. Using the data we have collected, we implement a CRO strategy to optimise your site to increase conversions. This can include improving the UX of the site, increasing the speed, implementing effective cross-selling techniques, making products and services easier to find, including more CTAs, and making it easier for users to complete a purchase.

A successful email marketing campaign can be an incredibly effective way to market to your target audience directly on a large scale. It remains one of the most effective marketing techniques for ROI. We can help you not only create and send out effective email marketing campaigns but also build up a large database of people to whom you can market via email. Our specialist software allows us to build powerful email marketing campaigns, so you can directly reach out to your target market, and stand out in a crowded inbox.

Castle can improve the visibility of your products, increase brand awareness, and generate more sales on Amazon through Amazon advertisements. Our Amazon specialists will implement an effective Amazon ad strategy to showcase your brand and products on websites, apps and devices both on and off Amazon. Our experts help vendors recognise their target audience, identify the best areas to place their products, optimise their product content and set up to get it ranking on the first page of Amazon search results. We also create the right advert content to increase visibility and sales. We know exactly what is needed to get your Amazon advertising working harder and performing better to make the most of your budget.

The chances are, every business will suffer a public relations crisis at some point. This can be anything from a negative review or badly planned post to a failed event, data breach or executive scandal. Crises always come as a surprise and when it happens, you’ll need to react fast and incredibly carefully to protect your brand reputation. In times of PR crisis, Castle can help. We do the hard work for you, developing an effective PR crisis management plan before you need it. So, when the worst does happen, you’ll have a carefully crafted response ready and waiting.

We provide each client with a marketing consultancy service that’s tailored to meet your specific goals. Our marketing consultants get to know you and your brand, so they can create and deliver a cohesive strategy to help market your business effectively. Your dedicated account manager will put your marketing consultancy plan into action and manage the team to ensure all marketing objectives are met.