WhatsApp Marketing | Castle

Convert leads at scale and accelerate your growth

Transform your business and revolutionise the way you engage with customers with our latest innovation. A smarter, leaner sales process that reaches your customers where they're 5.5X more likely to respond. Enjoy next-level growth like never before with our industry-leading technology.

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Why use WhatsApp?

98% open rate
2.2bn active monthly users
45-65% click-through rate
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Send WhatsApp messages in bulk

WhatsApp is the future of marketing. With over 2.2 billion active monthly users worldwide, WhatsApp is one of the best ways to reach your customers, and with a 98% open rate, there's little chance of your messages being missed.

This innovative technology has been developed to take personalised marketing to the next level. Our WhatsApp marketing service uses customer data to deliver targeted, hyper-personalised message campaigns that drive action, reducing CPA while increasing revenue. Be there for your customers when they need you on a platform they already use.

What is whatsapp marketing?

Our clients make millions each year through WhatsApp

Streamline your sales

We've helped our customers streamline their sales process, decrease acquisition costs, increase conversion and reinvigorate old leads, saving them millions each year while generating growth in excess of 200%. Our clients have reported a 4x increase in conversions and an average reduction in business costs of up to 73% thanks to our WhatsApp marketing service.

Bespoke messaging

Through our bespoke message flows, we target customers where they want to be reached, utilising the UK's number one messaging app used by 94% of users weekly. This creates a better customer experience and converts more leads at scale while reducing the burden on your sales team.

Convert more leads

46% of customers expect a response within 4 hours. Thanks to our ability to integrate into many platforms, including Facebook ad forms, we can provide your customers with immediate responses 24 hours a day, 7 days a week, converting more leads faster and helping to reduce CPA across the board.

Recapture stale leads

Our customer journey automations can even help reinvigorate old leads. Our personalised message flows reengage with your old leads automatically, so if you didn't capture them the first time, you still have a chance of conversion further down the line.

Send personalised automated messages to your audiences

You can segment your audiences and send personalised messages, order notifications, progress and shipping updates, or request payment and identification via WhatsApp. We integrate your CRM, webshop or any other platform with WhatsApp to automatically trigger personalised messages at the right time, with chaser messages set up if they don't respond the first time around.

Case studies

Craig Newton
Owner, HNK Solicitors
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Frequently asked questions

Automation in WhatsApp, or WhatsApp automations, refers to the use of an API or AI-driven technology that can automate whole conversations with customers. This automated system sends and receives messages, responds to customers, broadcasts messages to set audiences and delivers personalised message flows.

WhatsApp automation is important for businesses as it allows you to communicate with your customers more effectively, 24 hours a day, 7 days a week. Contact your customers at the right time for them when they're most likely to engage to increase conversions and reduce CPA.

You can reduce admin time and business costs with WhatsApp automation too, as it can take on the most time-consuming tasks of manual communication and inputting data. All of this is done automatically through WhatsApp, helping you streamline your business and accelerate your growth.

Yes, WhatsApp chatbots are very safe as the messages are end-to-end encrypted. This means that only you and the person you’re messaging can see the messages you send.

WhatsApp can be used for marketing to your customers in a more direct way. WhatsApp is the most popular messaging platform in the world, with 2.2 billion active monthly users. It's a great way to stay in touch with and market to your customers using a preferred method of communication. WhatsApp messages have a 98% open rate and a 45-60% click-through rate, and more than half its users check the app every single day, so your messages and promotions are more likely to be read, and there is a higher chance of conversion.

Use WhatsApp to send your customers offers, discount codes, new product releases, order and progress updates, event invitations, and a whole range of other personalised messages to promote your business and encourage conversion.

The WhatsApp Business app is free to download and use, but you cannot send bulk messages or set up the bespoke automations detailed on this page yourself through WhatsApp Business. You would need our bespoke CRM system and WhatsApp API integration to be able to send automated WhatsApp messages in bulk and enjoy the benefits that come from this service.

WhatsApp marketing automations require APIs in order to integrate WhatsApp into a system that allows you to distribute messages and manage your automations.

We build bespoke CRMs and integrate our WhatsApp API into your existing platforms that allow you to set up WhatsApp marketing automations. Our team of experts have proven experience building, implementing, and managing WhatsApp automations for a range of businesses, so we can save you hundreds of hours in setup time and millions of pounds in spend.

What else can it do? The true power of our system

Reduce Admin

Our automated, AI-powered WhatsApp message flows significantly reduce manual communications and admin time, helping to streamline your business, save time and slash your wage bill. Gather data, chase for information, and convert customers 24 hours a day, 7 days a week, with little to no need for manual labour.

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Automated personalised messaging

We set up automated message flows that send personalised messages to your customers at key points in the customer journey to encourage conversion. Give your customers a hyper-personalised experience with minimal effort.

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Reduce CPA

Our lead nurturing capabilities increase your conversion rate, driving down your cost-per-acquisition (CPA) across the board. Automated messaging and data collection help to move your leads through the sales funnel while minimising workload.

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Advanced segmentation

Target people like never before with our advanced segmentation, with all the functionality of a premium email marketing system but with 4x the conversion. We segment audiences to a granular level based on anything from location and personal information to previous purchase history and online behaviour.

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Encrypted and efficient data gathering

Our WhatsApp integrations can streamline the collection of customer information, such as IDs and signatures. All data is encrypted and automatically populates into the customer's unique portal thanks to our custom APIs, so you have everything you need all in one place.

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Create better customer experiences

Transform the way you engage with customers and prospective leads. Reach customers on their own terms using their preferred form of communication at times most convenient for them.

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Reporting and analytics

The quality of your data is the biggest factor in how quickly your business can grow. Our Salesforce integrations provide analytical reports tailored to your specific requirements, helping you to understand how your business is performing and where you need to go next. With daily, weekly, and monthly reports giving you a full breakdown of key metrics, you'll be able to make decisions that are truly informed by the data.

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Are you ready for WhatsApp marketing?

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