About Castle Agency | Castle

About Castle Agency

Our Values

We are a diverse community of data led marketeers ensuring success for clients by continually delivering exceptional results and always striving for ambitious growth.

At Castle we believe that a collaborative and data-led approach is the best way to deliver innovative and industry-leading strategies to help build your brand and drive revenue growth. With a commitment to excellence and creativity, our people define us. That’s why we strive to maintain an inclusive culture made up of diverse individuals whose varying skills work together to develop creative campaigns and implement solution-led approaches that drive success for our clients.

CASTLE

Community

Community is at the core of Castle. Our team is made up of skilled digital marketers who fuse to create a unique marketing experience through bold innovation and data-driven techniques. With a commitment to excellence and creativity, collaboration is key to our success.

Ambitious

We never settle for second best. Our highly-skilled team are ambitious in everything we do, working hard to not only reach our targets but going above and beyond to deliver and outperform ourselves each time we hit a new milestone.

Solution-driven

At Castle, we’re forward thinking and solution-driven. If you have a problem we won’t stop until we’ve found the solution, balancing our tried and tested strategies with the development of innovative and out the box ideas to tackle the problem at hand. We’re transparent in our approach, using cutting-edge, solution-led techniques and bold ideas to transform businesses.

Talented

Castle benefits from the experience of our extremely talented marketeers with a combined total of over 150 years of marketing experience. We collaborate and share knowledge between us, always working to improve and educate ourselves and each other every single day.

Leaders

We are leaders in our respective fields. Always at the forefront of the marketing world, our experts implement industry-leading campaigns to deliver a strong ROI. We strive to be the best, always keeping up to date with the latest trends and innovations so we can remain at the forefront of the marketing space.

Empowered

We strive to encourage, enlighten, and empower each other. Each individual is hired for their specific skillset and how this complements the wider team and company ambition. The team are empowered to make a difference through their unique and exceptional talent in their individual marketing specialisms.

Our Liverpool Office

Castle is based at Mann Island, Liverpool, in one of the most recognisable parts of the city. Step outside the office and the River Mersey, the Three Graces, the Museum of Liverpool, Royal Albert Dock and Liverpool ONE are all within sight or walking distance.

For an agency working with businesses across the UK and internationally, Mann Island feels like a fitting place to call home. Liverpool has always been a city that looks outward. For centuries, goods, people and ideas moved through its waterfront to destinations around the world, helping shape Liverpool into one of Britain’s great commercial cities.

Today, the industries are different, but that outward-looking mentality remains. Castle is proudly Liverpool-based, but our thinking, our clients and our ambitions extend far beyond the city.

Our People

Heritage

From Liverpool to the world

There aren’t many office locations that can tell the story of an entire city, but Mann Island comes close. Long before the modern buildings that stand here today, this part of the waterfront formed an important piece of Liverpool’s historic dock system. It sat between the River Mersey and the docks that helped turn Liverpool into one of the world’s most significant trading cities. Ships arrived, goods moved, businesses grew and ideas travelled. Liverpool’s success was built on its ability to connect with the wider world, and that sense of movement, ambition and reinvention still defines the city today. In a very different way, it also reflects how we see Castle. We may no longer be moving goods through the docks, but we are still working from Liverpool to help businesses reach new audiences, enter new markets and grow beyond where they are today. Our tools are different now: data, technology, creativity, advertising and digital platforms. The principle is much the same.

Mann Island: where old Liverpool meets new Liverpool

Mann Island sits at a natural meeting point between Liverpool’s past and its future. In one direction are the Three Graces, the historic docks and the architecture that made the waterfront famous. In the other is a modern city shaped by technology, creativity, culture and new industries. That contrast feels particularly relevant to Castle. We respect experience, proven thinking and the lessons that come from doing this for years, but we are equally interested in what is changing next. Marketing never stands still, and neither can the businesses working within it. Search is being reshaped by AI, advertising platforms are becoming increasingly automated, creative is playing a larger role in performance, and customer journeys are becoming more complex. Our surroundings are a reminder that progress rarely means abandoning what came before. More often, it means building on it.

Liverpool Castle

Liverpool Castle helped inspire the Castle name. Built in the thirteenth century, it once stood at the heart of the city and played an important role in Liverpool’s early development. That history felt like a natural fit for the kind of agency we wanted to build: established, dependable and made up of people with very different areas of expertise working towards the same objective. At Castle, strategists, marketers, developers, designers and creatives all bring something different to the table, but the focus is shared – helping our clients grow. The original Liverpool Castle may be long gone, but the name remains a strong connection to the city we call home. Today, from our office at Mann Island, we continue to build Castle as a long-standing Liverpool agency with deep local roots, a broad range of specialist skills and experience working with businesses across the UK and beyond.

The people behind the performance.

Platforms, tools and technology matter, but they don’t build businesses on their own. People do. Castle brings together specialists across strategy, paid media, development, SEO, ecommerce, design, creative, video and account management, with each person contributing a different skill set and perspective. Some members of the team bring decades of experience, while others are building their careers in a marketing landscape shaped by AI, automation and constant technological change. We see that combination as a strength. Experience gives us perspective and helps us understand what has worked before; curiosity makes us question whether there is now a better way. We encourage people across Castle to share ideas, challenge assumptions and take ownership of their work. Clients shouldn’t feel as though they have hired a faceless agency. They should feel as though they have access to the people actually thinking about, building and improving their marketing.

Diversity & Inclusion at Castle

Castle is dedicated to ensuring we are a diverse and inclusive workspace. However, we understand that there is always more we can be doing to ensure we are enabling a diverse and wholly inclusive culture here at Castle. We are always striving to improve and evolve which is why we are undertaking a range of diversity and inclusion projects. This includes conducting regular staff surveys where they can provide honest and constructive feedback. We’ve also set up a social committee of employees who meet to discuss and implement ideas to promote team building, improve morale and arrange events for the wider team to take part in.

We’re currently in the process of improving and updating our policies and procedures to provide the best opportunities and benefits for our team. Culture is everything to us. So, we are committed to cultivating a diverse and inclusive culture that ensures our employees feel a sense of pride, community and belonging no matter their age, gender, sex, race, religion, sexual orientation or disability.

Our Work

Steven Brown Art

Branding & Design
Web Design
E-Commerce
Steven Brown Art is an online eCommerce art and lifestyle brand, selling a wide range of products depicting paintings from iconic Scottish artist Steven Brown. Steven Brown’s award-winning colourful contemporary art has made him a household name in the UK, and he is best known for his colourful McCoo highland cow paintings.

Swan

Branding & Design
Web Design
E-Commerce
Swan is a UK-based homeware and appliance brand with a strong British heritage dating back to the 1920s. Castle was required to generate more traffic and increase sales through their website.

HNK Solicitors

Branding & Design
Web Design
Lead Generation
HNK Solicitors are a specialist civil litigation firm, based in Liverpool. HNK required a complete rebrand, alongside a brand-new website to facilitate lead generation.

Liverpool Business News

Web Development
Branding & Design
Lead Generation
Liverpool Business News is one of the North West’s leading business news websites. They came to Castle seeking an entirely new website alongside a full rebrand to refresh their online presence.

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