Case Study | How Castle Helped HNK Solicitors

HNK Solicitors

How did we help HNK Solicitors?

1. Client

HNK Solicitors are a specialist civil litigation firm, based in Liverpool. They have a team of multi-disciplined lawyers who help clients make compensation claims for a wide range of matters including data breaches, actions against the police, and criminal injuries.

 

2. Problem

HNK Solicitors came to Castle looking for a rebrand and a new website to facilitate lead generation. They also wanted Castle to generate leads for their range of services through paid advertisements through Facebook and PPC.

A Mac with the HNK contact us page featured on display.

3. Solution

Castle designed and developed a brand-new user-friendly website optimised for maximum conversions. We then ran a social advertisement campaign for HNK Solicitors as a way to increase leads and conversions. This campaign was incredibly successful and obtained over 600 new leads for the client in just one month. These leads had an 8% conversion rate, around 48 people. The average case value for each case they took on was £1000-£5000. The social ads we created, therefore, led to an income of £60,000 a week in converted sales for the client.

A Macbook laptop with the HNK website displayed on the laptop screen. In the background, a screenshot of a Google search for HNK.

4. Outcome

To achieve these results, we created four different social posts which massively varied in design. We did this so we could see which appealed most to people looking for these kinds of services. After running all four ads for a while, we discovered that the best performing ads were the ones that looked like news articles. Once we knew which was the most successful, we stopped running the other ads and put more of the budget into the best performing one. This led to a 62% increase in leads and a 79% decrease in cost. After just a month of running these advertisements, they generated over 600 leads and cost just £1650. With an 8% conversion rate, this means that each lead, which made them between £1000-£5000, cost them just £33.

The HNK Instagram page displayed on an iPad.

Other Projects

Swan

E-Commerce

Swan is a UK-based homeware and appliance brand with a strong British heritage dating back to the 1920s. Castle was required to generate more traffic and increase sales through their website.

HNK Solicitors

Lead Generation

HNK Solicitors are a specialist civil litigation firm, based in Liverpool. HNK required a complete rebrand, alongside a brand-new website to facilitate lead generation.

The PAYE People

Lead Generation

The PAYE People were a start-up company who came to Castle looking for a complete branding package.

Get In Touch

A behind the scenes shot of an influencer recording a video for an affiliate marketing team.

Read More

Affiliate

Getting started with affiliate marketing

In an ever-growing and increasingly competitive digital environment, affiliate marketing is an extremely important tool to help you reach the widest possible audience – and with a minimum of risk. In this post, our Head of Affiliate Ash Bage explains how to get started with affiliate marketing, an important but often misunderstood digital marketing strategy.

Read More
The Google Ads interface that explains to people what is quality score in Google AdWords.

Read More

PPC

What is Quality Score in Google Ads?

Google Ads are a fantastic way of getting your business’s products or services in front of some of Google’s billions of active monthly users. In this post, Castle’s Head of E-Commerce Edward Potter explains what is quality score in Google Ads’ metric and gives some helpful advice on how to make the most of this important tool.

Read More
A variety of people on their mobile phones using social media apps and liking, sharing and commenting on various posts.

Read More

Social

How to grow your Instagram account

Successfully utilising your social media accounts is one of the most important ways to grow your audience. It allows you to engage in a direct and immediate way with an enormous range of current and potential customers. But in order to make the most of your social media presence, you need to build a following, and this isn’t always easy to do – especially for newer businesses. In this post, Castle’s Head of Social Media Elena Rosewell gives you expert tips on growing your Instagram account, showing you how to increase your audience on this extremely important platform.

Read More