Case Study | How Castle Helped LBN

Liverpool Business News

How did we help Liverpool Business News?

1. The proposal

Local news agency YB News came to Castle with an old site and an outmoded brand that was no longer fit for purpose. They wanted a site that performed well in Google rankings and engaged their audience in a way that befitted their vision of what a news agency should look like.

Castle suggested that, in order to improve YB’s market share, they needed to create a corporate image that reflected the size and type of business they had created. To do this, they would need to rebrand with a new logo and a new website to complement this vision. They also decided to rename to Liverpool Business News.

Castle would design and create this new brand to build the news organisation’s corporate image and sales leads through a bespoke design, which would be purpose-built for an interactive news platform such as theirs. This would be done with the aims of increasing user experience, increasing viewing figures and, most importantly, providing a greater Return On Investment through increased sales engagement.

2. The process

The first thing we needed to do was outline and produce a range of conceptual designs for LBN’s logo, before agreeing on a brand style that effectively reflected their needs, one built around the ideas of authority and trust.

Castle then built a user-friendly site that boasted a high level of configurability and integration capabilities (including Facebook, Google, and Instagram logins) with an advanced, powerful search engine, including the ability to search with category tags.

Because up-to-date news is a highly reactive process, part of Castle’s remit was to include a high degree of self-sufficiency into the design of this WordPress site. This was not simply a cost-effective solution but also a way to allow LBN’s staff to quickly edit and upload rapidly changing content without the need for code. Our web development team also incorporated into the content management system a range of enhanced features, such as:

  • An innovative search facility that strips back the high visibility, colour-coded headings
  • The ability to share all news items, thereby spreading influence
  • Relatable articles, meaning site visitors stay longer, thereby increasing conversion rates
  • In-frame video capability
  • A secure comments section
  • A mega menu facility through hover
  • Individualised social link connectivity
  • A blog and newsletter signup
A screenshot of the Liverpool Business News interface displayed on an iPhone.

3. The results

LBN, or Liverpool Business News, now has a suitable platform with which to report business news to a local and wider online audience, with the aim of promoting global events. This includes events such as Getting British Businesses Online (a Google pilot project), The Global Entrepreneurs Congress, and The International Festival for Business. LBN do this by adding subscribers to their weekly newsletter and regular visitors to their website.

The results for LBN have been astonishing. A complete rebrand with the design and creation of a new logo, alongside the completion of a bespoke, fully-functional web platform utilising a range of information and features for customers to access, has led to a 120% sales increase from 2016-2017 (with site figures and traffic increases evaluated through Google Analytics). More importantly, it has led to both new and increased revenue streams.

An iPad with the Liverpool Business News Instagram page.

Other Projects

BiFold Local

Lead Generation

BiFold Local are a bifold door manufacturing and installation company based in Liverpool. They supply and install high-quality bifold doors to people throughout the UK.

Supreme CBD


Supreme CBD are one of the UK’s leading suppliers of high-quality CBD products. Endorsed by athletes, Supreme CBD products are third-party lab tested and CBD content verified to ensure quality and consistency. They sell a range of CBD products from traditional full-spectrum oils to capsules, CBD gummys, balms and E-liquids.

Steven Brown Art


Steven Brown Art is an online eCommerce art and lifestyle brand, selling a wide range of products depicting paintings from iconic Scottish artist Steven Brown. Steven Brown’s award-winning colourful, contemporary art has made him a household name in the UK, and he is best known for his colourful McCoo highland cow paintings.

Book an Appointment


11 red flags to look out for when hiring a marketing agency

Don’t get stung by bad agencies, here are some red flags to look out for to help you avoid making a decision you’ll seriously regret.

Read more


Battle of the bots: Which AI-powered chatbot is the most effective tool for digital marketers?

Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.

Read more


Castle International help Swan to launch the world’s first Alexa kettle

Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The…

Read more