Case Study | How Castle Helped Hops & Barley

Hops & Barley

How did we help Hops & Barley?

The Proposal

The Hops and Barley group; Halls drinks and Beerscellars are wholesale alcohol and soft-drinks suppliers providing a beverage portfolio of beers, wines and spirits to trade outlets across Liverpool, Merseyside, North West England & Wales.

Hops and Barley are currently trading under a number of different trading names in the digital marketplace, although they have a limited digital footprint and their social media output was not consistent or regular. There was no provision for eCommerce on any of the subsidiary websites and customers were not aware that the subsidiary brands were all part of the parent company.

To rectify this, Castle was asked to completely rebrand the organisation, promoting a one-voice message across all the company’s trading arms.

The Process

The first challenge was to establish Hops and Barley as a customer-facing brand in their own right. We created a full rebrand package, including logos, stationery, and sales brochures in both online and printed formats, as sales collateral to support the sales team. We then instigated a targeted email campaign, reintroducing the clients of the subsidiary brands to Hops and Barley and creating a dialogue where they were now fully engaged with the rebranded company.

Castle worked closely with Hops and Barley to gain a full understanding of their business, aims and targeted markets for growth. From this, we were able to create a marketing strategy, with targeted campaigns planned for the 12 months following the brand relaunch. Using targeted e-mail and postal marketing campaigns, we reached out to all current clients, as well as targeting key decision-makers and potential customers within the industry. We also planned and managed a number of PR events and social media campaigns to enhance the profile of the brand and create new networking opportunities.

Castle then created a fully functional but user-friendly eCommerce website, reflecting the new brand identity, to allow trade orders to be placed quickly, with full product descriptions and quantity information, providing a new, distinct revenue stream alongside the traditional phone order system. To enhance the sales process we delivered bespoke brochures, in both online and hard copy formats, to support the sales team allowing them to upsell and increase their rates of conversion.

The Results

After implementing the new branding, and following a number of successful campaigns, Hops and Barley is now a recognised brand in its own right, with a distinct corporate identity. The client bases of the subsidiary companies have been consolidated and the customer base expanded, driving increased sales revenue, with the e-commerce website showing a large uptake and providing a new, fully optimised revenue stream.

Other Projects

Steven Brown Art


Steven Brown Art is an online eCommerce art and lifestyle brand, selling a wide range of products depicting paintings from iconic Scottish artist Steven Brown. Steven Brown’s award-winning colourful contemporary art has made him a household name in the UK, and he is best known for his colourful McCoo highland cow paintings.



Swan is a UK-based homeware and appliance brand with a strong British heritage dating back to the 1920s. Castle was required to generate more traffic and increase sales through their website.

HNK Solicitors

Lead Generation

HNK Solicitors are a specialist civil litigation firm, based in Liverpool. HNK required a complete rebrand, alongside a brand-new website to facilitate lead generation.

Get In Touch

An influencer recording a video on her phone explaining how many followers do you need to be an influencer.

Read More


How many followers do you need to be an influencer?

In our latest post, the Affiliate Manager for Castle, Danielle Hulligan explains how many followers do you need to be an influencer whilst also…

Read More
A Mac computer with a website open allowing a graphic designer to learn how to make a good design portfolio.

Read More


How to make a good design portfolio?

In our latest post, our Head of Creative at Castle, Pete Richardson will be providing his thoughts on how to make a good design…

Read More
A laptop with the Google search engine open to show what a meta description is to explain what duplicate meta descriptions are.

Read More


Duplicate Meta Descriptions: How harmful are they?

In our latest post, the Head of SEO for Castle, Rachel Walton explains everything you need to know about duplicate meta descriptions and whether…

Read More