Case Study | How Castle Helped Bradfor

1. The Proposal

Bradfor Ltd are a company based in Northern Ireland that specialises in manufacturing bespoke aircraft seat covers, as well as several other components. As they manufacture a very specific product, Bradfor faced difficulties in targeting their direct market. They required a complete and major rebrand to achieve a more unique and memorable logo. Their products not only needed to be professionally designed to represent the specialised service and standard of the company, but also to successfully stand out amongst their competitors and engage their target audience to gain the attention of the international aerospace community.

2. The Process

Bradfor wanted to increase its brand awareness. The aerospace sector is a very difficult and challenging market and as we were working within a niche part of that, the difficulties to successfully penetrate this market increased substantially.

We realised that the only major route to market was through direct sales. We needed to arm the business with a new range of sales material that made the process slick and professional. We focused on creating a logo that matched the quality and elegance of the products and service. We needed something modern and corporate. We developed eight versions of logo designs, which quickly became two. We refined the designs and within the second draft, we arrived at the full draft.

After completing the brand guidelines, stationery and social media design packs, we focused on sales materials. We worked with Bradfor to develop a corporate brochure that highlighted the high level of service and a range of professional presentations to assist the overall pitch.

The next element of the ‘pitch pack’ was to create a corporate video that highlighted the vital aspects of each service. We developed a live-action corporate video, with animated seat displays and infographics and placed it on their site and embedded it within their presentations.

An image of an iPhone, displaying the Bradfor Twitter Page.

3. The Results

Bradfor arrived at Farnborough Air Show 2016 with several pre-arranged sales meetings. They were asked to pitch for four contracts, all with international airlines. They won two for undisclosed amounts but estimated to be at least three million each over a five year period.

A Mac computer with the Bradfor website displayed on the screen.

Other Projects

BiFold Local

Lead Generation

BiFold Local are a bifold door manufacturing and installation company based in Liverpool. They supply and install high-quality bifold doors to people throughout the UK.

Supreme CBD

Ecommerce

Supreme CBD are one of the UK’s leading suppliers of high-quality CBD products. Endorsed by athletes, Supreme CBD products are third-party lab tested and CBD content verified to ensure quality and consistency. They sell a range of CBD products from traditional full-spectrum oils to capsules, CBD gummys, balms and E-liquids.

Steven Brown Art

Ecommerce

Steven Brown Art is an online eCommerce art and lifestyle brand, selling a wide range of products depicting paintings from iconic Scottish artist Steven Brown. Steven Brown’s award-winning colourful, contemporary art has made him a household name in the UK, and he is best known for his colourful McCoo highland cow paintings.

Get In Touch

Affiliate

Castle partners with Flight Centre to maximise revenue through affiliate marketing

About Flight Centre Flight Centre is one of the world’s largest and most successful independent travel retailers with over 1,300 stores around the globe. They are long-haul, tailor-made holiday specialists offering travellers unique and incredible travel experiences. Flight Centre offer their customers a truly personalised service.

Read more

Featured

TikTok 101 – How marketers can harness the power of TikTok

In this post, Castle’s Paid Social Account Manager Louis Melia discusses the rise of TikTok & its advertising power.  Still think TikTok is just for dancing? With 17 million active users in the UK, TikTok is growing up, taking a seat with the big players, and upgrading its ad platform…

Read more

Featured

Influencers are spearheading the mental health revolution

In early April, Ogilvy UK announced that they will no longer work with influencers who use photo editing software to retouch their skin or bodies. This bold commitment was tied to a goal that was no less ambitious: “We are talking about reversing 10 years of…

Read more