Author Archives: Simon Blogs

GEO

The Top 10 GEO, AEO & AI SEO Agencies in the UK

Our Top 10 list of AI SEO Agencies (or for other people GEO or AEO agencies) is a bit different. We have not ranked ourselves (or anyone) as the number one GEO agency. We have done it in alphabetical order as every agency on this list is solid, with…

GEO

ChatGPT Business Ranking Requires These 10 Essential Tactics

The process begins when users ask ChatGPT to identify the top accountant operating in Manchester. 1. The system decides if it should perform web searches or use its existing knowledge from training to answer questions. 2. The system creates its own search queries by transforming user questions…

Featured

Answer Engine Optimisation Explained: How to Get Cited by AI Assistants

What process do AI assistants use to select their citation sources? The platforms demonstrate a uniform behaviour which enables the creation of a reliable description despite the absence of a published algorithm. They retrieve before they answer. Most current systems use retrieval-augmented generation — they search for…

GEO

AEO, GEO and AI SEO: The 2026 Glossary of AI Search Terminology

Answer engine optimisation (AEO), generative engine optimisation (GEO) and AI SEO are overlapping terms for making a brand visible in AI-generated search results. AEO focuses on being the cited source for a direct answer, GEO on being named inside synthesised responses, and AI SEO is the umbrella covering both…

Featured

What Is AI Search Optimisation? A Practical Guide for UK Businesses

AI search optimisation enables businesses to achieve direct question responses from AI systems which include ChatGPT and Google’s AI Overviews and Perplexity and Gemini. The system provides technical access to AI crawlers while it defines entities explicitly and organizes content for immediate answers and maintains uniform brand information across…

GEO

Generative Engine Optimisation vs Traditional SEO: What Actually Changed in 2026

Generative engine optimisation (GEO) focuses on making a brand accessible and quotable by generative AI systems. Traditional search engine optimisation (SEO) focuses on making pages rank high in search engine results. While many of the underlying signals that search engines and AI use to rank pages are similar, the…

Featured

SEO vs GEO: Which One Does Your Business Actually Need?

SEO optimizes websites to achieve higher positions in search engine result pages. GEO, or generative engine optimization, aims to help AI systems identify the best answers to user queries. These two fields exist independently of one another. SEO produces the signals that GEO relies on. Therefore, all companies should…