Spotlight: Catalan Wines
Catalan Wines required a new brand for their business. They were entering into an exclusive market and needed an elegant image. We were also tasked with photographing their products and creating their website as part of their brand exercise.
As a new company in the market, we understood that Catalan needed a completely new modern brand design that could fulfil the role of any company logo in effectively representing the industry it was operating in.
To achieve this goal for Catalan, we firstly started by designing and producing an elegant brand with a strong corporate image. To do this, we drafted eight concepts for a new brand that was sleek and simplistic to reflect the similarly luxurious nature of the business. These designs were then presented to the client and edited to ensure that they had input in the design of their own product and could make sure that it would be right for their company. The result was a sophisticated and beautiful brand that captured the nature of the business as well as the product is sold by incorporating a wine glass into the brand, also capturing the red of the Catalonian flag.
As well as the requested brand design, we then created a fully functional and responsive e-commerce store that included multiple tools and features to increase the quality of the user experiences well as to feature the hundreds of products Catalan Wines have. For the company to gain awareness and interest we also organised a new PR strategy for the company which included various methods of advertising, editorials and events.
Castle created and developed Catalan Wines’ corporate image from the branding through to publicity materials for the company and we also organised the clients’ attendance at numerous food and drink events/festivals as well as local and national editorial; we helped to refine their sales technique when communicating with potential stockists.
The brand seamlessly integrated itself into the market. Catalan successfully stocked its wine in over 30 restaurants in Liverpool, 15 hotels and over 300 bars in London.