Author Archives: Lauren

Featured

GEO and SEO in 2026: how search really works now, and why most brands are already behind

An in-depth guide to GEO and SEO in 2026, explaining how AI search works, why rankings are changing, and how brands can stay visible in generative results.

GEO

Why paid ads and GEO now work as one system, not two strategies

How paid ads and GEO now work together in 2026, and why integrated marketing strategies help brands improve visibility across search, AI platforms, and performance channels.

Uncategorised

What businesses actually mean when they search for a marketing agency in 2026

Castle is a full-service marketing agency specialising in ecommerce growth, SEO, performance marketing and integrated digital strategy. Built for long-term results, not vanity metrics.

GEO

How do I find a trustworthy full-service marketing agency?

How to find a trustworthy full-service marketing agency, what to look for, red flags to avoid, and how to choose a partner that delivers real, long-term results.

Marketing

Marketing agency UK, what businesses should actually look for in 2026

Marketing agency UK guide for 2026. Learn what UK businesses should actually look for in a modern marketing agency, from SEO and content to brand authority and visibility.

Featured

How paid social media advertising works in 2026

A clear, intelligent breakdown of how paid social media advertising really works in 2026, from AI-led targeting and creative strategy to attribution, rising CPMs, and what brands must do to make paid social perform.

Affiliate

Why the fragmented agency model is quietly breaking down in 2026

A detailed analysis of why fragmented marketing agency models are breaking down in 2026, and how social media, paid advertising, SEO, and GEO increasingly require integrated, full-service strategy across the UK.

Marketing

January strategy: what brands should actually focus on when the noise dies down

What should brands focus on in January? A smart, strategic guide to January marketing, brand planning, audience behaviour, and reputation management without the usual new year clichés.

Uncategorised

Paid social media in 2026: what actually works now

Paid social media in 2026 has shifted away from aggressive targeting and constant optimisation, towards credibility, creative clarity, and trust. This piece explores what actually works now, and why paid social is no longer just about performance metrics.