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Author Archives: Pete

Design

Great Rebranding Examples

What is rebranding? Rebranding is the development or creation of a new corporate look and feels for an already established company. The most common goal of rebranding is to revitalise the brand and make it feel more modern and stay in touch with their customers. This process can include the changing…

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Design

Graphic Design Trends 2020: how have they changed throughout the year?

We are now right in the middle of the year 2020. A year nearly all of us wouldn’t have expected to play out as it has, with COVID-19 at the centre of everything happening not only in the UK but around the world. As Head of Design here at Castle,…

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Design

Why investing in a professionally designed logo is important

One of our graphic designers, Rob, talks about the importance of having a professionally designed logo and all the ways it can benefit your business. What is a logo? A logo, in theory, is a very simple thing. It is a visual symbol that is made…

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Design

Secrets to Designing the Perfect Brand

It doesn’t matter if you are a big organisation, or a standalone designer in your bedroom office, it can be very easy to feel alone in the desert when trying to build a brand, and as though there are some secrets your missing.

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Design

Print and Graphic Design are Shaping Up for a Stimulating 2018

From colour fonts to maximalism. Here are the five top graphic design styles that’ll be making an impact in 2018!

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GEO

Why Most SEO Strategies Are Quietly Failing in 2026 (And What to Do Instead)

Most businesses are investing in SEO tactics that no longer work. This guide explains what has actually changed in search in 2026, what drives real rankings today, and how to build a strategy that compounds over time.

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Marketing

Why paid advertising is no longer optional in 2026, and what brands are getting wrong

Paid advertising is now critical for growth in 2026. Learn how platforms, creative, and data-driven strategy are reshaping digital marketing results.

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GEO

GEO: why generative engine optimisation is the future of digital marketing, and how brands need to adapt now

GEO (Generative Engine Optimisation): What It Is and Why It Matters in 2026 Meta description: Discover how GEO is changing digital marketing. Learn how AI search, entity authority, and PR-driven visibility are reshaping SEO for modern brands.

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