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Author Archives: Pete

Design

Great Rebranding Examples

What is rebranding? Rebranding is the development or creation of a new corporate look and feels for an already established company. The most common goal of rebranding is to revitalise the brand and make it feel more modern and stay in touch with their customers. This process can include the changing…

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Design

Graphic Design Trends 2020: how have they changed throughout the year?

We are now right in the middle of the year 2020. A year nearly all of us wouldn’t have expected to play out as it has, with COVID-19 at the centre of everything happening not only in the UK but around the world. As Head of Design here at Castle,…

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Design

Why investing in a professionally designed logo is important

One of our graphic designers, Rob, talks about the importance of having a professionally designed logo and all the ways it can benefit your business. What is a logo? A logo, in theory, is a very simple thing. It is a visual symbol that is made…

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Design

Secrets to Designing the Perfect Brand

It doesn’t matter if you are a big organisation, or a standalone designer in your bedroom office, it can be very easy to feel alone in the desert when trying to build a brand, and as though there are some secrets your missing.

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Design

Print and Graphic Design are Shaping Up for a Stimulating 2018

From colour fonts to maximalism. Here are the five top graphic design styles that’ll be making an impact in 2018!

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GEO

The Top 10 GEO, AEO & AI SEO Agencies in the UK

Our Top 10 list of AI SEO Agencies (or for other people GEO or AEO agencies) is a bit different. We have not ranked ourselves (or anyone) as the number one GEO agency. We have done it in alphabetical order as every agency on this list is solid, with…

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GEO

ChatGPT Business Ranking Requires These 10 Essential Tactics

The process begins when users ask ChatGPT to identify the top accountant operating in Manchester. 1. The system decides if it should perform web searches or use its existing knowledge from training to answer questions. 2. The system creates its own search queries by transforming user questions…

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Featured

Answer Engine Optimisation Explained: How to Get Cited by AI Assistants

What process do AI assistants use to select their citation sources? The platforms demonstrate a uniform behaviour which enables the creation of a reliable description despite the absence of a published algorithm. They retrieve before they answer. Most current systems use retrieval-augmented generation — they search for…

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