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Author Archives: Pete

Design

How to make a good design portfolio?

In our latest post, our Head of Creative at Castle, Pete Richardson will be providing his thoughts on how to make a good design portfolio. A design portfolio is an essential tool for every designer out there. It allows you to demonstrate your best work in fresh and creative…

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Design

How is animation used in advertising?

In this post, the Head of Creative, Pete Richardson discusses how is animation used in advertising and how animation has changed over the years. Animation has become a crucial component for advertisers over the years. Resulting in advertisers being able to tell the exact story they want, ranging from…

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Design

What is corporate branding?

In this post, Castle’s Head of Brand and Design, Pete Richardson will indicate what is corporate branding and highlight just how important branding is for a business. Branding is a crucial aspect of marketing. When you are marketing your services, you are essentially marketing your brand. Your brand is…

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Design

What is product branding?

In our latest post, the Head of Brand & Design for Castle, Pete Richardson provides an in-depth look at product branding by highlighting what is product branding and how to get the best out of it. People’s perception of branding is simply the font, the colours and the layout…

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Design

How to increase the resolution of an image

In our latest post, Castle’s Head of Creative, Pete Richardson will be guiding you through the process of how to increase the resolution of an image. Image resolution is a very important aspect when it comes to websites. The visuals of a website not only need to match…

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Design

How to increase the resolution of an image without Photoshop

In our latest post, Castle’s Head of Creative, Pete Richardson will elaborate on how to increase the resolution of an image without Photoshop. Image resolution is such a critical component of a website, especially with the brand and design. Striking that balance of image quality and the image file…

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Design

How to make an animation in Photoshop

In this post, Castle’s Head of Branding & Design Pete Richardson addresses how to make an animation in Photoshop. Indicating if it’s even possible as well as discussing the benefits of Adobe’s new Animate program. There is a common misapprehension that Photoshop is exclusively used for…

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Design

How to trademark a logo in the UK

A trademark is an essential part of protecting the brand identity of your business. It allows you to take control of the way your products or services are presented to and identified by customers – your logo being a major example. In this post, Castle’s Head of Branding & Design Pete Richardson talks you through the vital process of trademarking your logo.

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Design

Top 5 Innovative Design Trends For 2021

Now 2020 has come to an end, out with the old and in with the new has never been more relevant. Last year, people and businesses had to adapt quicker than ever before. And as always in periods of dramatic change, technology and designs trends have to reflect the needs…

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Influencers are spearheading the mental health revolution

In early April, Ogilvy UK announced that they will no longer work with influencers who use photo editing software to retouch their skin or bodies. This bold commitment was tied to a goal that was no less ambitious: “We are talking about reversing 10 years of…

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Elon Musk is buying Twitter – so what happens next?

Elon Musk’s $44bn purchase of Twitter seemed utterly improbable as recently as early April, but perhaps we shouldn’t be surprised that it has ultimately gone through. After all, Musk is a typical Twitter user – which is to say, unpredictable, irreverent, and prone to picking fights.

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Can digital marketing confront its carbon footprint?

By any available measure, the climate crisis is the most pressing issue facing the world today. On a daily basis, we are confronted by reports of extreme weather, collapsing ice shelves, and unprecedented droughts, all powerful reminders of the troubling course…

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