GEO | Castle
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Castle GEO

GEO: The Future of SEO 

Stay visible in an AI-driven search world. 

 As AI search engines like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE) change how people find information, traditional SEO alone isn’t enough anymore.

Generative Engine Optimisation (GEO) ensures your brand appears in AI-powered answers, not just on the old-fashioned blue links.

Our GEO specialists use advanced data and content optimisation to help your business stay visible where decisions now happen: inside AI results. 

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Trusted by forward-thinking brands

Why GEO matters now

The way people search is changing fast.

Instead of typing “best skincare brand” into Google, users are asking AI engines “What’s the best skincare brand for sensitive skin under £30?” 

If your brand isn’t structured for AI visibility, you’ll vanish from the conversation. 

  • Optimise your site for AI search visibility on ChatGPT, Google SGE, Perplexity and Bing Copilot.
  • Build structured data and semantic SEO signals that AI models understand. 
  • Create credible, human-centred content that earns citations in AI answers. 
  • Future-proof your brand’s presence before competitors catch up. 
Why GEO matters now (1)

Traditional SEO vs GEO

Old SEO

  • Targets ranking positions
  • Focused on keywords
  • Relies on backlinks
  • Slow to adapt

GEO

  • Targets AI visibility
  • Focused on questions and context
  • Relies on credibility, structure and trust signals
  • Designed for AI-driven algorithms

Our GEO strategy

Step One:

Audit and Discovery 

We analyse how your current content performs across AI engines and search platforms.

Step Two:

GEO Content Framework

We rewrite and structure your content to speak directly to AI models, using schema, authority links, and conversational phrasing.

Step Three:

Testing and Tracking 

We monitor how often your brand appears in AI summaries and continuously refine based on algorithm shifts.

Step Four:

Integration with SEO and Ads 

We merge GEO insights into your wider strategy, ensuring your paid and organic content perform together.

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Our clients have already seen results 

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35 to 60 percent visibility increase across AI generated search results

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Three to eight times more brand mentions in ChatGPT and Perplexity

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12 to 28 percent uplift in organic CTR within Google SGE style results

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Key benefits

Stay visible in AI search results 

Future proof your brand strategy

Improve structured data and content authority

Get ahead of algorithm updates before they hit

Memorable ROI and tracking dashboards

We Optimise These Key Areas

  • GEO & AI Visibility
  • Content Structuring
  • Brand Authority Building
  • Advanced SEO
  • Schema & Data Markup
  • AI-search Analytics
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Optimise Description

Stay visible in AI-powered search results with Castle’s Generative Engine Optimisation (GEO) services. We help brands optimise for ChatGPT, Google SGE and Perplexity using structured data, human-centred content, and advanced analytics.

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