Pay Per Click | PPC Services That Generate Revenue in Liverpool

Pay Per Click

The NHS logo for Clatterbridge.
The Swan logo in a white text.
The Hilton logo with white text.
The Graham logo with white text.
Pay Per Click Advertising (PPC) can help increase your brand awareness and drive sales. Google ad campaigns can ensure instant top ranking in Google search results. Our PPC managers have a proven track record of helping businesses grow through optimised pay per click campaigns. Castle’s PPC team provide comprehensive PPC management services. From strategy planning and set-up through to campaign management and reporting. Our experienced team of PPC Liverpool experts can help deliver a high ROI, ensuring you get the most for your money.

How We Deliver

PPC is a quick way to drive relevant traffic to your site to drive sales and increase conversions. Castle can build and manage PPC or paid search campaigns for your business. We generate high quality leads at the lowest possible cost per acquisition (CPA), ensuring a high ROI. Our in-house Liverpool PPC experts are experienced in building and managing a range of successful campaigns for a variety of businesses, industries, budgets and goals.

Three iPhones with 3 of the phones featuring a screenshot from the Steven Brown Art website, and the other features a Swan screenshot.

What We Offer

PPC Campaign Management

+

Expand

Our PPC Liverpool experts use a variety of platforms and campaign management tools, including Google AdWords, Google Smart Shopping, Bing ads, Amazon Advertising and YouTube ads. We create and manage bespoke campaigns tailored to your specific business needs and budget. We conduct extensive research to find out where your ads are best placed, so you benefit from the highest traffic and conversions for your money. This includes constant monitoring and refining of your campaigns to ensure maximum ROI.

Google Partner PPC Agency

+

Expand

Want to get your website to the top of Google search results instantly? Our PPC Liverpool experts know how to deliver a Google ad campaign that will achieve your goals. Using our years of experience working on campaigns for clients in a wide range of sectors, we can help drive sales to generate significant revenue. As a Google Partner Agency, we have expert-level Google Ads knowledge. We work in partnership with Google to obtain the latest knowledge and training, which keeps us ahead of the game.

Paid Search Campaigns

+

Expand

Our paid search PPC campaigns will put your website front and centre when people search for your products or services. This allows your ads to rank at the top in those moments when your target audience is actively searching for what you offer. Our PPC experts work with you to understand your business to create a bespoke paid search strategy across Google and Bing.

Paid Shopping Campaigns

+

Expand

Google Shopping is an effective way for eCommerce brands to showcase their products on Google to those who want to buy them. We can set up, manage and optimise your Google shopping account to ensure the campaigns we deliver provide a great return on investment and keep the cost per acquisition (CPA) low. For those with Amazon stores, we can help boost sales with paid Amazon advertising campaigns.

Remarketing

+

Expand

Remarketing campaigns are a great way to re-engage existing users who have already visited your site. We design tailored advertisements that will target people who left your website by showing them image ads whilst they browse the web. These display ads will have a variety of call to actions and a mixture of messages to encourage customers to come back to your site and convert that old traffic into more sales.

Detailed Reporting

+

Expand

We provide regular reports on your pay-per-click campaigns, which gives you valuable insight into how your campaigns are performing. With a wealth of data to analyse, we are constantly refining our PPC campaigns to ensure maximum results. This data also provides valuable insights to help with planning an effective SEO campaign for your website.

Book an Appointment

Marketing

Paid social vs organic: why the smart money is on performance marketing

Organic social media reach has fallen to record lows, making it harder than ever for brands to grow without paid support. Performance marketing changes that -giving businesses full control over targeting, spend, and measurable ROI. At Castle, we specialise in data-led paid campaigns that deliver real, trackable results where organic posts fall short.

Read more

Design

The future of eCommerce marketing in 2025 and beyond

ECommerce has evolved faster in the past five years than in the two decades before. With online competition at an all-time high, success now depends on more than just good products or ads — it requires data-led strategy, seamless website design, and measurable performance marketing. At Castle, we help eCommerce brands scale sustainably through results-driven campaigns, conversion-focused design, and real-time data optimisation.

Read more

Marketing

The 10 biggest digital marketing mistakes businesses make in 2025 (and how to avoid them)

Many businesses still waste marketing budgets on outdated tactics, vanity metrics, and fragmented strategies. At Castle, we help brands avoid these mistakes through data-led, full-service digital marketing. From paid ads and SEO to web design and conversion optimisation, we build integrated systems that deliver real ROI and sustained growth in 2025.

Read more