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SEO

How to get your website to the top of Google

With websites, the main goal is to attract the correct traffic to your website. By ranking highly on search engine results pages, like Google. Getting to the top of Google requires a lot of time and effort, especially without the use of Google Ads. It won’t just happen overnight. Getting…

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SEO

The ultimate guide to proofreading

Proofreading isn’t the most exciting task, and it can be incredibly time consuming, but it is, unfortunately, absolutely necessary. It can be easy to push proofreading tasks to the bottom of the to-do list and keep telling yourself you’ll do it later or tomorrow, or Monday but the longer you…

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News

How B2B businesses can successfully grow their sales with effective lead generation

The world of business is a competitive place, only the best succeed. If you don’t effectively grow your business, you will eventually die out. Many small and medium-sized businesses, after their initial period of growth, tend to become stagnant and no longer generate leads. After a while, they lose customers,…

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SEO

How to Optimise your Landing Pages

Landing pages can be a great marketing tool – if they’re being optimised correctly, that is. It can be a time-consuming process, but if you stick at it you should see results. Here are just a few things you should consider with your landing pages to get the most…

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SEO

Tricks to Help Lower your Bounce Rate

If you’re struggling to push traffic to your website, grow more leads, or get more clients, it may be that your ‘bounce rate’ is too high, meaning, site visitors and clients who go to your landing page ‘bounce off’, before you can convert them.

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SEO

8 Reasons Why SEO is Important

The power of SEO can be harnessed to increase the quality of your website content and making it more user friendly, easy to navigate and quicker in loading.

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SEO

5 ways to use Google Analytics to maximize SEO

Google Analytics is basically a free web analytics service provided by Google. The service is available for Google account users. Other than that you can make an account on Google Analytics to avail the service alone.

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PPC

The ROI of eCommerce SEO and paid advertising working together

SEO builds long-term visibility, paid ads drive instant results - but together, they create unstoppable growth. At Castle, we combine SEO and paid advertising into one data-led strategy that balances quick wins with sustainable ROI. This integrated approach turns visibility into conversions and traffic into measurable revenue.

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Affiliate

Why your brand needs a full digital marketing partner in 2025

Managing multiple agencies often leads to wasted spend, slower results, and mixed messaging. A full-service digital marketing partner solves that. At Castle, we unite paid media, branding, web design, and data-led strategy under one roof - delivering faster decisions, stronger ROI, and scalable growth built on coordination, not chaos.

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Marketing

Paid social vs organic: why the smart money is on performance marketing

Organic social media reach has fallen to record lows, making it harder than ever for brands to grow without paid support. Performance marketing changes that -giving businesses full control over targeting, spend, and measurable ROI. At Castle, we specialise in data-led paid campaigns that deliver real, trackable results where organic posts fall short.

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