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SEO

How to get your website to the top of Google

With websites, the main goal is to attract the correct traffic to your website. By ranking highly on search engine results pages, like Google. Getting to the top of Google requires a lot of time and effort, especially without the use of Google Ads. It won’t just happen overnight. Getting…

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SEO

The ultimate guide to proofreading

Proofreading isn’t the most exciting task, and it can be incredibly time consuming, but it is, unfortunately, absolutely necessary. It can be easy to push proofreading tasks to the bottom of the to-do list and keep telling yourself you’ll do it later or tomorrow, or Monday but the longer you…

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News

How B2B businesses can successfully grow their sales with effective lead generation

The world of business is a competitive place, only the best succeed. If you don’t effectively grow your business, you will eventually die out. Many small and medium-sized businesses, after their initial period of growth, tend to become stagnant and no longer generate leads. After a while, they lose customers,…

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SEO

How to Optimise your Landing Pages

Landing pages can be a great marketing tool – if they’re being optimised correctly, that is. It can be a time-consuming process, but if you stick at it you should see results. Here are just a few things you should consider with your landing pages to get the most…

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SEO

Tricks to Help Lower your Bounce Rate

If you’re struggling to push traffic to your website, grow more leads, or get more clients, it may be that your ‘bounce rate’ is too high, meaning, site visitors and clients who go to your landing page ‘bounce off’, before you can convert them.

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SEO

8 Reasons Why SEO is Important

The power of SEO can be harnessed to increase the quality of your website content and making it more user friendly, easy to navigate and quicker in loading.

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SEO

5 ways to use Google Analytics to maximize SEO

Google Analytics is basically a free web analytics service provided by Google. The service is available for Google account users. Other than that you can make an account on Google Analytics to avail the service alone.

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GEO

How to take advantage of GEO in 2026

GEO is quickly replacing SEO as the real driver of online visibility. Instead of chasing search rankings, brands now need to train AI systems to recognise their expertise, quote their answers, and surface their content across Google SGE, ChatGPT, and Perplexity. The brands that understand this shift early will dominate AI search in 2026, because GEO rewards clarity, consistency, and authority. This guide explains how to build a footprint that AI trusts and how to position your business so that generative engines choose you every time a user asks a question.

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Marketing

Ecommerce is Changing Fast, and 2024 Proved It

A smart breakdown of the major ecommerce shifts seen in 2024, from changing customer behaviour and AI driven search to declining loyalty, faster checkouts, and the rise of values based shopping. This analysis explores what these trends mean for brands preparing for 2025 and how to stay competitive in an increasingly fragmented digital landscape.

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Marketing

Why GEO Matters More Than SEO in 2026

GEO is the shift from ranking on Google to appearing in AI generated answers. Instead of competing for a place on a results page, brands now compete to be included in the single response people receive when they ask ChatGPT, Meta AI or Perplexity a question. If AI cannot understand who you are, which market you serve or why you are credible, you will be excluded. GEO fixes that by clarifying your identity, removing digital noise and training AI models to recognise your expertise. It is the difference between being discoverable and being invisible in 2026.

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