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Author Archives: Joe

Video

The Best Christmas Adverts of 2020

With just five weeks to go before Christmas, all the big brands have started broadcasting their best Christmas adverts. Christmas adverts, typically this signifies the beginning of the festivities for many Brits and means that it’s officially acceptable to eat mince pies. The broadcasting of Christmas adverts from brands like…

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Video

How to get the most from your video marketing

Over the last few years, video marketing has grown in popularity and is even starting to overtake traditional written content. We can understand why, as a video can quickly give a customer information without much effort at all. All they have to do is sit and watch, which is why…

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PPC

The ROI of eCommerce SEO and paid advertising working together

SEO builds long-term visibility, paid ads drive instant results - but together, they create unstoppable growth. At Castle, we combine SEO and paid advertising into one data-led strategy that balances quick wins with sustainable ROI. This integrated approach turns visibility into conversions and traffic into measurable revenue.

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Affiliate

Why your brand needs a full digital marketing partner in 2025

Managing multiple agencies often leads to wasted spend, slower results, and mixed messaging. A full-service digital marketing partner solves that. At Castle, we unite paid media, branding, web design, and data-led strategy under one roof - delivering faster decisions, stronger ROI, and scalable growth built on coordination, not chaos.

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Marketing

Paid social vs organic: why the smart money is on performance marketing

Organic social media reach has fallen to record lows, making it harder than ever for brands to grow without paid support. Performance marketing changes that -giving businesses full control over targeting, spend, and measurable ROI. At Castle, we specialise in data-led paid campaigns that deliver real, trackable results where organic posts fall short.

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