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Author Archives: Joe

Video

The Best Christmas Adverts of 2020

With just five weeks to go before Christmas, all the big brands have started broadcasting their best Christmas adverts. Christmas adverts, typically this signifies the beginning of the festivities for many Brits and means that it’s officially acceptable to eat mince pies. The broadcasting of Christmas adverts from brands like…

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Video

How to get the most from your video marketing

Over the last few years, video marketing has grown in popularity and is even starting to overtake traditional written content. We can understand why, as a video can quickly give a customer information without much effort at all. All they have to do is sit and watch, which is why…

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Featured

How paid social media advertising works in 2026

A clear, intelligent breakdown of how paid social media advertising really works in 2026, from AI-led targeting and creative strategy to attribution, rising CPMs, and what brands must do to make paid social perform.

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Affiliate

Why the fragmented agency model is quietly breaking down in 2026

A detailed analysis of why fragmented marketing agency models are breaking down in 2026, and how social media, paid advertising, SEO, and GEO increasingly require integrated, full-service strategy across the UK.

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Marketing

January strategy: what brands should actually focus on when the noise dies down

What should brands focus on in January? A smart, strategic guide to January marketing, brand planning, audience behaviour, and reputation management without the usual new year clichés.

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